The Latest From SaaStr: The Top 3 Criteria for Hiring Your Next Head of Sales

By Jason Lemkin · Wednesday, February 9, 2022 | Fundraising

For as long as I’ve been in start-ups, having a name-brand VC on your cap table has mattered.  Folks have always worked hard to get Sequoia or Andreesen or Bessemer or Accel, or for me back in the day, Emergence on the cap table.

Brands do matter.  We can say they shouldn’t matter so much in general, and especially in venture.  After all, all money is green, and so many VCs really add no value in the end.

But … brands are a proxy for value. 

Read the full article: How Many Name Brand VCs Do You Need These Days? 1 Is Probably Enough

By Amanda Beaty · Thursday, February 10, 2022 | Leadership

With each passing year, more and more of our online existence becomes tethered to the cloud. But how does the cloud take shape, and what can companies do to position themselves at the heart of its growing infrastructure?

Emil Eifrem, founder and CEO of graph database management system Neo4j, has dedicated years to developing his insights into how cloud infrastructure has grown — and where it’s heading.

Read the full article: Modern Infrastructure Companies in the Cloud: Lessons Learned Building a $2 Billion Database Company from Scratch with Neo4j's CEO Emil Eifrem

That's right, we're bringing SaaStr to Barcelona and the beach for 2 days of incredible SaaS content and networking on 7-8 June. 

Early bird tickets start at $299: SaaStr Europa 2022 Tickets

By Jason Lemkin · Wednesday, February 9, 2022  | Early, Hiring

We’ve talked a lot on SaaStr about hiring that first VP of Sales.

But what if you can’t find the right person, and you’ve spent months looking.  What risks should you take when you’ve realized Ms or Mr Perfect just isn’t going to happen right now?  At some point, you have to take some risk. 

I’d boil it down to 3 factors.

Read the full article: What Are The Top 3 Criteria for Hiring Your First Head of Sales?

By Jason Lemkin · Sunday, February 6, 2022  | Leadership

At the end of the day marketing is still “getting the word out” — just done with a lot of tools, systems, platforms and processes.

But the playbook to do that varies based on the product, how mature the brand is, the space, and the skills of the marketer.

Read the full article: The 10 Ways to Get Marketing Going in the Early Days

TRY WELCOME TODAY

By Amelia Ibarra

Create a remote culture that engages people and inspires high-growth teams. Welcome takes your company meetings to the next level.  

MAKE YOUR APP ENTERPRISE READY

By Amelia Ibarra

With WorkOS, start selling to enterprise customers with just a few lines of code. Add Single Sign-On (SAML) in minutes instead of months.

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