Mailbrew Marketing Weekly - Marketing Weekly #66

15 Instagram Tips to Optimize Your Profile • How to Come Up with a Blog Name • Does Your Small Business Need A Website? Answered By A Marketer • 5 Ways to Effectively Market Yourself as a Writer • Did You Ever Spin A Sale? • A Manifesto for Professional Writers: The 10 Pillars of Disciplined Creativity • Email copywriting vs website copywriting: The big differences • From Etsy Store to Multimillion Dollar Candle Studio: How I Grew My Small Business • The Insanely Simple SEO Strategy for 2022 (The Orchard Strategy) • You Ready? You Ain’t Ready.
13
Sunday March, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

A Manifesto for Professional Writers: The 10 Pillars of Disciplined Creativity
Stefanie FlaxmanMar 10

Professional writers inevitably find themselves in social situations with non-writers, when the topic of discussion turns to careers and someone...

The post A Manifesto for Professional Writers: The 10 Pillars of Disciplined Creativity appeared first on Copyblogger.

Email copywriting vs website copywriting: The big differences
Anna SaraynaMar 9

Email copywriting is copywriting done for emails. Website copywriting is copywriting for websites — landing pages, sales pages, home pages, product pages and the like.

The post Email copywriting vs website copywriting: The big differences appeared first on Copywriting for startups and marketers.

From Etsy Store to Multimillion Dollar Candle Studio: How I Grew My Small Business
Tamara MayneMar 11
Tamara Mayne started Brooklyn Candle Studio as a side gig—and grew it to a major brand selling in stores worldwide. Here are some of the steps she took to scale as well as a few mistakes she made along the way.
The Insanely Simple SEO Strategy for 2022 (The Orchard Strategy)
Joshua HardwickMar 10
But there are easy and hard ways to go about this. In this guide, we’ll run through a simple SEO strategy to help you get the most results for the least amount of effort. What is an SEO strategy? An
Read more ›

Newsletters

You Ready? You Ain’t Ready.
Victoria KellyMar 10

Preparing you for cookie-free updates, some Instagram tips, and a sweet springy drink in this week's recap.

The post You Ready? You Ain’t Ready. appeared first on Carney.


Podcasts

[BEST OF] Mark Ritson: How to Grow a Company From Nothing
https:Louis GrenierMar 8

This is the longest episode I've ever recorded. Mark Ritson (Marketing Week columnist and founder of the Mini-MBA in Marketing) shares how he would build a business on a limited budget.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to …

Finding Your Fire And Igniting Change

In this episode of the Duct Tape Marketing Podcast, I interview Terri Broussard Williams. Terri is an executive with 20 years of experience specializing in government relations, social impact strategy, corporate social responsibility, public affairs, and innovative business operations to further the organizational mission. She's also the author of …

On Storytelling And Conflict
Copyblogger Media LLCMar 9

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about the conflict unfolding in Ukraine, and how storytelling is and always has been a keystone element in wars of all sorts – with stories from John Steinbeck to Martin Luther King Jr.

The …

Strategy for Visualizing Data with Lee Feinberg
John Wall and Christopher PennMar 10

In this Marketing Over Coffee: In this episode learn about data visualization as product, Design to Act, and more! Direct Link to File Brought to you by our sponsors: BlueShift and BetterHelp Learn more from Lee Feinberg Talking tactics for visualizing data and data literacy Design to Act, and thinking …

Darknet Diaries: Making the Technical Palpable (ft. Jack Rhysider)
3clips.castos.com3 Clips Podcast by CastosMar 7

Cyber crime, hacking and the dark side of the internet. In many ways, Darknet Diaries seems like a scary podcast and at times it can be. But it’s not scary in the sense that you need a lot of technical knowledge to enjoy it. That’s because Jack Rhysider is a …


[META] Why is this sub predominantly non-marketers hoping to get free marketing consultations?

Without running the numbers, I feel like there's 20% marketers crowdsourcing knowledge from other marketers for interesting scenarios or general knowledge (which I personally love!), and 80% non-marketers hoping for easy answers for their business. Is this sub intended for the former or the latter? Does anyone else feel slightly …

I hired a marketing agency for my business, but I'm not happy with the content.

I hired a marketing agency to take over digital ads for my company; however, they sent me creative ads and copy to review, and I'm underwhelmed. Would anyone be able to look at the content and tell me if I'm being too nitpicky? Maybe I just don't understand the business? …

Marketing interviews are making me sick

The interviewers, recruiters, and agency owners see a 23-year-old girl involved in social media marketing as a perfect target to bullshit. They think marketing is something easy anyone could do. Hope I can get my first job or internship.



Marketing Jobs on the Swipe Files Job Board →


Twitter

heyblake
Blake Emal @heyblake

Still can't unsee this

lennysan
Lenny Rachitsky 🇺🇦🇺🇸 | lennysan.eth @lennysan

Product Managers: What's in your software stack?

What do you use to organize your roadmap, track todos, write specs, brainstorm, communicate, etc.?

amandanat
Amanda Natividad @amandanat

"Get your f--cking ass up and work."

Lol.

I'm a full-time employee with side projects. My husband and I don't have childcare. I cook dinner most nights. And lately, whatever spare time I have left goes to researching preschools.

My f--cking ass IS working. Most of us are.

TheCoolestCool
Ross Simmonds @TheCoolestCool

If you’re a SaaS marketer:

You should study Monday dot com.

The SEO, brand & growth strategies they used achieve a $5.7B market cap and reach 152k customers is so impressive. It's a masterclass really.

Here's a few things you can learn from them 🧵

timsoulo
Tim Soulo 🇺🇦 @timsoulo

14 days of war in Ukraine.

I know many of you are tired of my daily threads.

I'm seeing a tremendous drop of impressions.

But I can't allow myself to stop posting these updates.

What is happening in Ukraine is absolutely horrendous and the world needs to know.

KateBour
Katelyn Bourgoin ⚡️ @KateBour

Marketing is about understanding people.

It’s that simple.

And that hard.

mkobach
Matthew Kobach @mkobach

My dad died 6 years ago today, so he never got a chance to meet his grandson. They’ve got the same eyes and name. I’m sure they would have been best buds.

alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

TikTok is wild and underrated:

﹒Has 1B active users
﹒Has been installed on over 3B devices
﹒Only 1/4 of their users are between 10-19
﹒1/3 of TikTok users have an average income of 100k+
﹒TikTok has the highest engagement rates of any social media app

ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

15 subject line rules to make your emails impossible to ignore

(These can take your open rates from <20% to 40+% instantly)

// THREAD //

jmoserr
Jeremy Moser @jmoserr

Reminder: stop pricing your services based on how long it takes you to do.

Start pricing based on the value it creates for your customers.

theandreboso
Andrea Bosoni @theandreboso

Too many landing pages where you don’t understand what the product actually is 🙅‍♂️

Kevin_Indig
Kevin_Indig @Kevin_Indig

UX matters for SEO. You can have the best content and links but if your main font is gray and thin, users might still bounce and send a negative signal.

aleyda
Aleyda Solis 🇺🇦 @aleyda

What a wonderful reunion yesterday night 🥰🙌 @lilyraynyc see you again in May!

aprildunford
April Dunford @aprildunford

I just sent an email to someone saying I would love to chat about their event except I typed "shat" instead of chat and yeah, maybe I shouldn't be doing email this late at night.

peeplaja
Pe:p Laja 🇺🇦 @peeplaja

If you don't have a large budget, organic social is your best marketing channel

Dmurr68
Daniel Murray @Dmurr68

When you trying to do marketing without deeply understanding your audience.

hnshah
hiten.eth @hnshah

Enterprise software is typically built by people who don’t use the product.

randfish
Rand Fishkin @randfish

Just got my daily Buzzsumo & Google Alerts for our brand name.

Friends, if you're using Google Alerts... just stop. It's not a product. It's honestly worse than nothing, because it'll make you *think* you're listening when you're not.

JoelKlettke
Joel Klettke @JoelKlettke

Gotta love companies who publish "Honesty" as one of their values on their website and then stiff you on an invoice.

MattNavarra
Matt Navarra @MattNavarra

Ukraine’s ambassador to the UN has useful advice for Russian officials

kdlafrance
Kristen LaFrance @kdlafrance

Look who I got to hug IN REAL LIFE!!! @jaimeschmidt @chriscantino

Aazarshad
Aazar Shad @Aazarshad

Starting a private community for Growth Marketers here on Twitter (New Communities feature).

DM me if you are interested.

Some topics are better shared with a tightly knit community.

We'll limit it to 50 members so that we have a good quality engagement.

coreyhainesco
Corey Haines 💡 @coreyhainesco

Looking for someone who specializes in pushing content further up the SERPs, e.g. getting from rank 20 to 5.

What’s this called? Content optimization? It’s more than just SEO.

jayacunzo
Jay Acunzo @jayacunzo

I dunno who needs to hear this, but there is no right answer.

There are just a bunch of theories.

There’s no best practice. Just best guesses. And they’re all slightly wrong.

You need to decide for yourself.
And that’s a good thing.


Thanks for reading!

Have a great week. 🤓


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