Mailbrew Marketing Weekly - Marketing Weekly #66

Sunday March, 2022

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Blogs

Better Marketing - Medium

15 Instagram Tips to Optimize Your Profile

Annie WegnerMar 11

How to Come Up with a Blog Name

Jonathan MilliganMar 11

Does Your Small Business Need A Website? Answered By A Marketer

Dr. Maria SternMar 11

5 Ways to Effectively Market Yourself as a Writer

Jamie BullockMar 11

Did You Ever Spin A Sale?

James MarineroMar 11

Copyblogger

A Manifesto for Professional Writers: The 10 Pillars of Disciplined Creativity

Stefanie FlaxmanMar 10

Professional writers inevitably find themselves in social situations with non-writers, when the topic of discussion turns to careers and someone...

The post A Manifesto for Professional Writers: The 10 Pillars of Disciplined Creativity appeared first on Copyblogger.

Copyhackers

Email copywriting vs website copywriting: The big differences

Anna SaraynaMar 9

Email copywriting is copywriting done for emails. Website copywriting is copywriting for websites — landing pages, sales pages, home pages, product pages and the like.

The post Email copywriting vs website copywriting: The big differences appeared first on Copywriting for startups and marketers.

Buffer Resources

From Etsy Store to Multimillion Dollar Candle Studio: How I Grew My Small Business

Tamara MayneMar 11

Tamara Mayne started Brooklyn Candle Studio as a side gig—and grew it to a major brand selling in stores worldwide. Here are some of the steps she took to scale as well as a few mistakes she made along the way.

SEO Blog by Ahrefs

The Insanely Simple SEO Strategy for 2022 (The Orchard Strategy)

Joshua HardwickMar 10

But there are easy and hard ways to go about this. In this guide, we’ll run through a simple SEO strategy to help you get the most results for the least amount of effort. What is an SEO strategy? An…

Newsletters

Carnage Issues

You Ready? You Ain’t Ready.

Victoria KellyMar 10

Preparing you for cookie-free updates, some Instagram tips, and a sweet springy drink in this week's recap.

The post You Ready? You Ain’t Ready. appeared first on Carney.

Podcasts

Everyone Hates Marketers

[BEST OF] Mark Ritson: How to Grow a Company From Nothing

https:Louis GrenierMar 8

This is the longest episode I've ever recorded. Mark Ritson (Marketing Week columnist and founder of the Mini-MBA in Marketing) shares how he would build a business on a limited budget.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to …

Duct Tape Marketing

Finding Your Fire And Igniting Change

ducttapemarketing.comMar 10

In this episode of the Duct Tape Marketing Podcast, I interview Terri Broussard Williams. Terri is an executive with 20 years of experience specializing in government relations, social impact strategy, corporate social responsibility, public affairs, and innovative business operations to further the organizational mission. She's also the author of …

Ecommerce Marketing School with Ben Jabbawy

The Slow Death of Third Party Cookies (And How Advertising Has Changed Forever) #404

share.transistor.fmPrivyMar 11

Try Privy for FREE today
Follow Ben on Twitter
Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
Get your free copy of Ecommerce Marketing Recipes
Check out Privy Masterclass
Download The Ecommerce Marketing Calendar
Try The Shopify Store Grader
Check out The Ecommerce Marketing Playlist
Get your copy …

The Copyblogger Podcast

On Storytelling And Conflict

Copyblogger Media LLCMar 9

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about the conflict unfolding in Ukraine, and how storytelling is and always has been a keystone element in wars of all sorts – with stories from John Steinbeck to Martin Luther King Jr.

The …

Marketing Over Coffee Marketing Podcast

Strategy for Visualizing Data with Lee Feinberg

John Wall and Christopher PennMar 10

In this Marketing Over Coffee: In this episode learn about data visualization as product, Design to Act, and more! Direct Link to File Brought to you by our sponsors: BlueShift and BetterHelp Learn more from Lee Feinberg Talking tactics for visualizing data and data literacy Design to Act, and thinking …

3 Clips | Dissecting Great Podcasts

Darknet Diaries: Making the Technical Palpable (ft. Jack Rhysider)

3clips.castos.com3 Clips Podcast by CastosMar 7

Cyber crime, hacking and the dark side of the internet. In many ways, Darknet Diaries seems like a scary podcast and at times it can be. But it’s not scary in the sense that you need a lot of technical knowledge to enjoy it. That’s because Jack Rhysider is a …

r/marketing

[META] Why is this sub predominantly non-marketers hoping to get free marketing consultations?

180

Without running the numbers, I feel like there's 20% marketers crowdsourcing knowledge from other marketers for interesting scenarios or general knowledge (which I personally love!), and 80% non-marketers hoping for easy answers for their business. Is this sub intended for the former or the latter? Does anyone else feel slightly …

I hired a marketing agency for my business, but I'm not happy with the content.

115

I hired a marketing agency to take over digital ads for my company; however, they sent me creative ads and copy to review, and I'm underwhelmed. Would anyone be able to look at the content and tell me if I'm being too nitpicky? Maybe I just don't understand the business? …

Marketing interviews are making me sick

The interviewers, recruiters, and agency owners see a 23-year-old girl involved in social media marketing as a perfect target to bullshit. They think marketing is something easy anyone could do. Hope I can get my first job or internship.

Marketing - Latest - Google News

Companies are tapping into nostalgia as they relaunch old brands and reimagine once-popular ads - Economic Times

Economic TimesMarch 12

Apple Made a Nine-Minute Ad About the Great Resignation and It's Awkwardly Brilliant - Inc.

Inc.March 12

Simon Development marketing $425M Queens tower - The Real Deal

The Real DealMarch 11

The most tattooed brands and logos ranked - AdAge.com

AdAge.comMarch 11

Meet the company that lets you work remotely from anywhere in the world - CNBC

CNBCMarch 11

In an Era of Viral Excess, How Do Quiet Brands Make Noise? - Fashionista

FashionistaMarch 11

Using A Facebook Page vs Profile For Marketing Your Business - Search Engine Journal

Search Engine JournalMarch 10

6 Major Changes To Content Marketing In 2022 [Report Recap] - Search Engine Journal

Search Engine JournalMarch 9

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

Looking for job or gig from Ukraine

docs.google.com

Resumes For Security Reasons I had to delete all sensitive info including phone numbers. It will be provided upon request. To be added contact @Fajela …

‎Substack Reader

substack.com

‎Substack exists because what you read matters, and great writing is valuable. Use the Substack app to: - Collect your newsletters in a dedicated Inbox …

Twitter's latest update makes it easier to escape its recommendation algorithm

techcrunch.com

Twitter today is updating its app to make it easier to switch between the algorithmically programmed Home timeline and the feed that displays the “Latest” …

The Elephant in the room: The myth of exponential hypergrowth

longform.asmartbear.com

Fast-growing startups are frequently described as “exponential,” especially when the product is “viral.” Turns out, this is incorrect, even for “viral” products like Facebook and …

Facebook appears to be testing a major redesign of its website

mashable.com

What...is...happening

Twitter launches Tor service allowing users in Russia to bypass internet blocks

tcrn.ch

The launch will allow users in Russia to bypass the government’s internet blocks.

Marketers

Blake Emal @heyblake

Still can't unsee this

Lenny Rachitsky 🇺🇦🇺🇸 | lennysan.eth @lennysan

Product Managers: What's in your software stack?

What do you use to organize your roadmap, track todos, write specs, brainstorm, communicate, etc.?

Amanda Natividad @amandanat

"Get your f--cking ass up and work."

Lol.

I'm a full-time employee with side projects. My husband and I don't have childcare. I cook dinner most nights. And lately, whatever spare time I have left goes to researching preschools.

My f--cking ass IS working. Most of us are.

Ross Simmonds @TheCoolestCool

If you’re a SaaS marketer:

You should study Monday dot com.

The SEO, brand & growth strategies they used achieve a $5.7B market cap and reach 152k customers is so impressive. It's a masterclass really.

Here's a few things you can learn from them 🧵

Tim Soulo 🇺🇦 @timsoulo

14 days of war in Ukraine.

I know many of you are tired of my daily threads.

I'm seeing a tremendous drop of impressions.

But I can't allow myself to stop posting these updates.

What is happening in Ukraine is absolutely horrendous and the world needs to know.

Katelyn Bourgoin ⚡️ @KateBour

Marketing is about understanding people.

It’s that simple.

And that hard.

Matthew Kobach @mkobach

My dad died 6 years ago today, so he never got a chance to meet his grandson. They’ve got the same eyes and name. I’m sure they would have been best buds.

Alex Garcia 🔍 @alexgarcia_atx

TikTok is wild and underrated:

﹒Has 1B active users
﹒Has been installed on over 3B devices
﹒Only 1/4 of their users are between 10-19
﹒1/3 of TikTok users have an average income of 100k+
﹒TikTok has the highest engagement rates of any social media app

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

15 subject line rules to make your emails impossible to ignore

(These can take your open rates from <20% to 40+% instantly)

// THREAD //

Jeremy Moser @jmoserr

Reminder: stop pricing your services based on how long it takes you to do.

Start pricing based on the value it creates for your customers.

Andrea Bosoni @theandreboso

Too many landing pages where you don’t understand what the product actually is 🙅‍♂️

Kevin_Indig @Kevin_Indig

UX matters for SEO. You can have the best content and links but if your main font is gray and thin, users might still bounce and send a negative signal.

Aleyda Solis 🇺🇦 @aleyda

What a wonderful reunion yesterday night 🥰🙌 @lilyraynyc see you again in May!

April Dunford @aprildunford

I just sent an email to someone saying I would love to chat about their event except I typed "shat" instead of chat and yeah, maybe I shouldn't be doing email this late at night.

Pe:p Laja 🇺🇦 @peeplaja

If you don't have a large budget, organic social is your best marketing channel

Daniel Murray @Dmurr68

When you trying to do marketing without deeply understanding your audience.

hiten.eth @hnshah

Enterprise software is typically built by people who don’t use the product.

Rand Fishkin @randfish

Just got my daily Buzzsumo & Google Alerts for our brand name.

Friends, if you're using Google Alerts... just stop. It's not a product. It's honestly worse than nothing, because it'll make you *think* you're listening when you're not.

Joel Klettke @JoelKlettke

Gotta love companies who publish "Honesty" as one of their values on their website and then stiff you on an invoice.

Matt Navarra @MattNavarra

Ukraine’s ambassador to the UN has useful advice for Russian officials

Kristen LaFrance @kdlafrance

Look who I got to hug IN REAL LIFE!!! @jaimeschmidt @chriscantino

Aazar Shad @Aazarshad

Starting a private community for Growth Marketers here on Twitter (New Communities feature).

DM me if you are interested.

Some topics are better shared with a tightly knit community.

We'll limit it to 50 members so that we have a good quality engagement.

Corey Haines 💡 @coreyhainesco

Looking for someone who specializes in pushing content further up the SERPs, e.g. getting from rank 20 to 5.

What’s this called? Content optimization? It’s more than just SEO.

Jay Acunzo @jayacunzo

I dunno who needs to hear this, but there is no right answer.

There are just a bunch of theories.

There’s no best practice. Just best guesses. And they’re all slightly wrong.

You need to decide for yourself.
And that’s a good thing.

#MarketingTwitter

a+he na @athinaxanthopo1

Hi can someone please help me and let me know if this email is the real deal or not?
The email was <contact@metalgcommunity.com>
#marketingtwitter #instagram #copyright #meta

Nathalie Gregg #LeadLoudly @NathalieGregg

#LeadLoudly #MentoringMonday on @TwitterSpaces

Guest: @ThatChristinaG

#tomorrow 7:00 PM ET!

Building Community Engagement With A Hashtag

Christina Garnett Community Builder @HubSpot | Advocacy Strategist | Audience Intelligence | Speaker

#LeadLoudly #MarketingTwitter

Becca Phengvath | Content writing @RobinWriters

Am I the only one who gets disappointed if I beat Wordle in 3 or less guesses? I want a challenge!!

Wordle 267 5/6

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#Wordle267 #marketingtwitter