Mailbrew Marketing Weekly - Marketing Weekly #65

Sunday March, 2022

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Blogs

Better Marketing - Medium

How to Find Your First 3 Clients: A Freelancer’s Guide

Pawan KumarMar 5

30 Marketing Tips from a Copywriter

Annie WegnerMar 4

Are your customers getting lost on the path to purchase?

Alex BorzoMar 4

Is Flipping Content Platforms the New Get Rich Quick Hype?

BurkMar 4

I’ve been in Pinterest Creator Rewards 10 Days — Here’s what I’ve learned

Jenn LeachMar 4

Copyblogger

How to Create Digital Products (That People Actually Want)

Tim StoddartMar 3

A digital product that sells while you sleep is the ultimate dream, but you might be wondering how to create...

The post How to Create Digital Products (That People Actually Want) appeared first on Copyblogger.

Copyhackers

The Ann Handley newsletter and other newsletters we love for pro writers

Jessica NoelMar 1

The Ann Handley newsletter is the perfect example of how you can revive your email newsletter and grow a list of loyal readers.

The post The Ann Handley newsletter and other newsletters we love for pro writers appeared first on Copywriting for startups and marketers.

Buffer Resources

Ask Buffer: Is It Too Late to Get Started on TikTok?

Umber BhattiMar 3

Creating a TikTok account for your small business may feel overwhelming, but it's a great way to expand your brand's exposure and can help customers build a stronger connection with your company.

SEO Blog by Ahrefs

How to Become a Successful Content Creator

Si Quan OngMar 3

How did I become a content creator for such a popular blog? Well, I’ll talk about it later in the post. But before you carry on reading, I want you to know there are many paths to becoming a content…

Newsletters

First 1000

Waitlists (Prt 2)

Ali AbouelattaMar 1

Growing that waitlist from scratch; taking it from 0 → 1000 → 🚀🌜

Carnage Issues

Planning Made Easy Peasy 🍋

Victoria KellyMar 3

Your social media + podcast content has never been so ready to rumble.

The post Planning Made Easy Peasy 🍋 appeared first on Carney.

Podcasts

Everyone Hates Marketers

[BEST OF] Hiten Shah on Choosing the Right Value Proposition

https:Louis GrenierMar 1

Forget everything you know about value propositions. Serial startup founder Hiten Shah shares the keys to choosing the right one.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Duct Tape Marketing

How Operations Can Be Used As A Lever For Compound Growth

ducttape.libsyn.comMar 3

In this episode of the Duct Tape Marketing Podcast, I interview Jhana Li. Jhana has over 4 years of experience as a COO and Operations Consultant for digital entrepreneurs. She specializes in executing scalable teams, systems infrastructure, and harnessing the true power of operations as a lever for compound …

Ecommerce Marketing School with Ben Jabbawy

Conversion Rate Benchmarks And Simple Hacks To Give Your Store A Boost #399

share.transistor.fmPrivyMar 4

Try Privy for FREE today
Follow Ben on Twitter
Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
Get your free copy of Ecommerce Marketing Recipes
Check out Privy Masterclass
Download The Ecommerce Marketing Calendar
Try The Shopify Store Grader
Check out The Ecommerce Marketing Playlist
Get your copy …

Marketing Over Coffee Marketing Podcast

They Don’t Need a Ride

John Wall and Christopher PennMar 4

In this Marketing Over Coffee: In this episode learn about a war unlike anything previous, the great resignation, YMYL, and more! Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Ukraine – short and long term impacts? Updates @defencehq National Bank of Ukraine War Fund, Jose …

3 Clips | Dissecting Great Podcasts

Dan Cable Presents: Show... Don't Tell (ft. Dan Cable)

3clips.castos.com3 Clips Podcast by CastosFeb 28

The long-form interview has become a staple in podcasting. Some of the most popular podcasts in the world feature what, on the surface, seems like a pretty simple format. However to do this well isn’t always simple and it’s important to find little ways to distinguish interview podcasts and the …

r/marketing

I Got Torn To Pieces On The Phone By A Potential Client Today, Was I Wrong?

145

118

I was contacted the other day by someone who runs a dog treat business asking if I could help their business grow with SEO. Now I was open to doing the job but before anything I wanted to discuss the idea of the project and get a feel for what …

How realistic are those “I made 10k this month working remotely and you can to” videos?

101

103

I kid you not, almost every time I scroll through TikTok atleast every 3rd or 4th videos has something to do with Affiliate Marketing or Dropshipping and what not.

Now I’m no expert in marketing so maybe I’m missing the big picture, but is that actually realistic? I feel like …

I've been in marketing for the last few years (productivity software). I'd like to work in a company that contributes to solve "actual issues" like health, environment and others, not just selling more stuff. Did you experience the same? What is your story? Options, pros, cons, etc.

EDIT: Thank you guys! You replied with so much good info and advice!

Marketing - Latest - Google News

How to Bring Authenticity to Your Startup's Marketing Strategy - Entrepreneur

EntrepreneurMarch 5

Business Mentor: Online strategies to build your brand - ABS-CBN News

ABS-CBN NewsMarch 5

Ray Massie resigns as MetraPark's marketing manager | Local News | billingsgazette.com - Billings Gazette

Billings GazetteMarch 4

How brands should respond to Ukraine-Russia war - AdAge.com

AdAge.comMarch 4

10 Incredible Examples of User-Generated Content That Are Guaranteed to Succeed - NeilPatel.com

NeilPatel.comMarch 4

NXT LVL Partners With L.A. Libations In West Coast Push - BevNET.com

BevNET.comMarch 4

Netflix Marketing Chief Bozoma Saint John to Exit - Hollywood Reporter

Hollywood ReporterMarch 4

Quinta Brunson Used The "Abbott Elementary" Marketing Budget In The Most Amazing Way Possible - BuzzFeed

BuzzFeedMarch 3

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

8 Counterintuitive Marketing Strategies That Actually Work - SparkToro

sparktoro.com

Cold outreach is typically seen as a numbers game: hit as many inboxes as you can, assuming 5% or fewer will convert. But I’ve never …

Russia Punished & Media Shocked by Invasion in “Relatively Civilized” Ukraine | The Daily Show

youtu.be

Russia is punished in both big and small ways as Ukraine remains resilient, and the media expresses shock over the invasion of a “relatively civilized” …

Airbnb.org

Opening homes in times of crisis

Looking for job or gig from Ukraine

docs.google.com

Resumes For Security Reasons I had to delete all sensitive info including phone numbers. It will be provided upon request. To be added contact @Fajela …

Semrush on LinkedIn: A message from Semrush's CMO to our community — Standing with Ukraine | 35 comments

www.linkedin.com

A message from our CMO, Andrew Warden, to our community — Standing with Ukraine... 35 comments on LinkedIn

4 Things I Learnt at the Women in Tech SEO Festival - Screaming Frog

www.screamingfrog.co.uk

The conference was held in the Barbican Centre, with the breaks being held in the pretty garden room/conservatory, and the talks being held in the …

Marketers

Matthew Kobach @mkobach

Are we all reading this Humans of New York story?

I’m literally refreshing my Instagram waiting for the next post because this story is so compelling, heart-breaking, and ultimately life-affirming.

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Apple is 80% marketing and 20% manufacturing.

McDonalds is 80% marketing and 20% making food.

Mercedes is 80% marketing and 20% building cars.

There’s a lesson in there.

Amanda Natividad @amandanat

Tired: Content focused on SEO goals

Wired: Content that powers your entire marketing strategy

Here's why and how:

Aazar Shad 🇺🇦 @Aazarshad

432 marketers work at Tesla.

And some folks still think you don't need marketing if you have a great product.

Andrea Bosoni @theandreboso

Marketing isn’t about tricking people into buying.

It’s about helping them find a solution - your solution - to solve their problem.

Joel Klettke @JoelKlettke

Marketers be like:

"The funnel is dead, behold the rhombus of customer decision conquest"

Lenny Rachitsky 🇺🇦🇺🇸 | lennysan.eth @lennysan

Marketplace founders: What KPIs do you track most closely?

hiten.eth @hnshah

Who is your #1 follow on twitter for a specific topic that you're interested in?

Any topic counts.

Matt Navarra @MattNavarra

social media managers

which brand's social
or
which social media manager

do you admire the most?

Kevin_Indig @Kevin_Indig

Noticing a lot of companies rushing into SEO lately without having a plan to validate whether the channel contributes meaningfully to the business.

Nik Sharma @mrsharma

I'm incredibly excited to share our newest @SharmaBrands launch today: @gxvebeauty

After decades of doing her own makeup, @gwenstefani decided it was time for her own line.

✅ Clean, 100% vegan & cruelty-free
✅ No parabens or synthetic fragrances
✅ Available online & @Sephora

April Dunford @aprildunford

This week I'm thinking about positioning, B2B complex deals, and personas. If we have multiple folks involved in making a purchase decision - do we need different positioning for each persona? How do we handle that in our marketing? I have opinions about this 1/

Blake Emal @heyblake

when you almost start a free trial but they require a credit card

Tim Soulo 🇺🇦 @timsoulo

8 days of war in Ukraine. 🇺🇦

And there's no end to this war in sight.

I tweet these daily threads to keep you informed about how the Russian war in Ukraine looks like.

Daniel Murray @Dmurr68

Your landing pages should help potential customers feel like the research is done for them upfront.

I got to chat with @mrsharma recently on The Marketing Millennials podcast on how to create landing pages that actually convert.

Here are some gems he dropped:

Katelyn Bourgoin ⚡️ @KateBour

I get DMs from marketers weekly that all have the same question...

JH Scherck @JHTScherck

I have a lot of respect for the technical SEO folks that work on extremely complex sites and produce bespoke solutions. There's a place for that type of work, but it seems exhausting.

I want a repeatable process to improve over time, not a never ending stream of unique puzzles.

Aleyda Solis 🇺🇦 @aleyda

Beta testing the @URLinspector and it's 🤯 It integrates directly with your Google Search Console URL Inspect data, you can specify "important" pages to monitor 👏
Be first to get Access for free:
urlinspector.com

Wil Reynolds @wilreynolds

I JUST had someone in an interview say "I'm the kind of person who needs to cry for 15 minutes sometimes and then get back after it" I stopped the interview and commended them for their bravery in saying that, knowing themselves, and being that honest about how they work.

Ross Simmonds @TheCoolestCool

8 reasons most content marketing sucks:

- Vague goals
- It’s copycat content
- No captivating story
- No clear call to action
- Zero outreach strategy
- Overly stuffed with keywords
- Focusing on quantity over quality
- Your product is the hero, not the reader

Rand Fishkin @randfish

Wow. This is remarkable, brave, and dangerous. Bravo @semrush. Thank you for supporting what is right and saying so publicly. 🇺🇦🇺🇦🇺🇦
linkedin.com/pulse/message-…

Pe:p Laja 🇺🇦 @peeplaja

How it seems right now

Tyler Hakes @TylerHakes

Hustle culture is stupid.

The idea is that if we just *do more*, we will *achieve more*.

It's wrong.

The truth is in the Pareto Principle:

twitter.com/visualizevalue…

Visualize Value @visualizevalue

Pareto.

Jay Acunzo @jayacunzo

Creators get caught thinking "audience growth" is the same as "business growth." We think TOTAL audience, but rarely VALUE (LTV/rev-per-sub).

So here's my challenge:

Imagine you can't grow your audience, but you still want to grow your business.

What would you do?

Do that.

#MarketingTwitter

Megan Taylor I Content and Social Media Manager @Meganljtaylor

Drawing is a lot like digital marketing, you need to experiment and practice before you can get the results you want. #digitalmarketing #marketing #marketingtwitter #MarketingDigital #digitalart #artit

Content Cucumber @ContentCucumber

Here are five marketing metrics you should track to take your content marketing to the next level!

zcu.io/0Oew
#contentmarketing #marketingtwitter

jouki ranui @JoukiRanui

"New Book Reveals How I Built A 7-Figure Online Business Using Nothing But Ethical Email Marketing To Drive Revenue, Sales and Commissions...” pin.it/778SCX8 عبر @Pinterest
#marketingtwitter #marketing

Marketing 2 Conversion @Marketing2Conv1

Areas Of Your #DigitalMarketing Agency That Outsourcing Can Help Scale
buff.ly/3Cct6UC
#businessnews #marketing
#business #businessowner
#digitalmarketing #airdrop
#airdrops #brands #marketingtwitter
#digitalcurrency #socialmediamarketing
#socialmedia #entrepreneur
#AI

hadin Ceo @HadinTrader

Now trying to hire someone (part-time) to make content so I can focus on building new integrations & support.
Who in twitter marketing should I be hiring? Tag them plz! 👇🏻👇🏻👇🏻
#MarketingTwitter