Last Wednesday and Thursday, I attended SeerFest, an online 2-day conference put on by Seer Interactive, a digital marketing and SEO agency in with offices in Philadelphia, San Diego, as well as remote.

Wil Reynolds, the founder and VP of Innovation at Seer Interactive, who I've known since I started my agency in 2008, is a big proponent of giving back to the communities where his business draws from.

And you know what? He puts his money and time where his mouth is. Every winter for a night Wil camps outside to support the Covenant House, an non-profit in Philadelphia that supports homeless youth. He also requires all of his employees to volunteer as well.

SeerFest is no different. All of the proceeds, this year totaling more than $17k, was donated to various different non-profits and causes supported by the speakers who spoke for free at the event.

The event was a great combination of digital marketing and doing good topics. I highly suggest attending next year if you're able.

Businesses CAN Do Good!

Wil and Seer are a great example of how business can do good in their communities and that it's not all about profit and shareholder value.

If every company in our digital marketing space, and Goldstein Media isn't excluded in this gave back where they could to the communities that serve them, maybe the world would be just a little better for it.

What do you think? Hit reply and let me know!

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Web Finds Of The Week

When Universal Analytics Will Officially Stop Collecting Data | Seer Interactive
Google officially announced that Universal Analytics will stop collecting data on July 1, 2023 - read our blog post to learn more.
Seer Interactive•Jessica Propst
  • It is official Google is getting rid of Universal Analytics in 2023 in favor of Google Analytics 4 (GA 4). To say the SEO community is upset is an understatement and many are looking for alternatives, myself included. GA4 is not fully baked and is much harder to implement. I personally think this was a stupid move on Google's part as many are going to leave and not look back when it comes to analytics. I'm curious who everyone will turn to to fill in the gap.
How To Supercharge Growth With Social Media Giveaways
This article covers everything you should be doing when it comes to running social media giveaways. From brand safety to following up with winners.
Jeffbullas's Blog•Corinna Keefe
  • This is a great rundown of how to grow on social media through the use of giveaways on social media.
Why we care about virtual events: The ultimate marketers’ guide
Everything you need to know about virtual events in our increasingly digital world.
MarTech•Chris Elwell
  • For better or worse (I think the former), virtual events are here to stay. Due to the pandemic virtual events have emerged as a way to reach people you might not normally be able to get into a auditorium easily. This is an ultimate guide on how marketers can get the most of virtual events.
5 mistakes small business websites often make
Avoid common mistakes by following our five easy tips to get visitors staying longer, learning more, and buying products from your website.
Namecheap Blog•Keeping you connected to everything from Namecheap.
  • Namecheap is my domain registrar of choice and they have a great blog. The latest is great. I see so many small business making these mistakes over and over.
5 Things I Learned as a Solopreneur
Being a solopreneur comes with freedom in scheduling, flexibility in what you do, and no boss, but there are also downsides. Here are things to consider.
Namecheap Blog•Keeping you connected to everything from Namecheap.
  • Another great one from the Namecheap blog. Many of these tips I wish I knew 14 years ago when I started Goldstein Media.
12 ways to get more from a virtual conference
Virtual conferences allow users from across the world to access awesome content, but paying attention from home is hard. These tips can help!
Layout | Creative content for designers, developers, & marketers•Riley Cullen
  • Like the other find this week. Virtual conferences are here to stay. With virtual events, come a different type of challenges, ways to get the most of the event.
The hidden risk of out-of-office emails
Why auto-responders can be bad for your privacy and the steps to avoid OOO privacy breaches.
Fathom Analytics•Paul Jarvis
  • Paul Jarvis has been online for quite a while. In his post on the UseFathom.com site he talks about the hidden risks of out-of-the-office emails. This is a must read.
Internal links, backlinks, and topical authority
This week, we look at how to develop solid internal linking and backlink strategies, and how that can help your topical authority efforts.
WTF is SEO?•WTF is SEO?
  • A great run-through of how to do internal links the right way on your site.

Podcast Of Note

Yet another great podcast from the Marketing Podcast Network. The (Un)business Podcast with Jamie Lieberman gives a lawyer's honest opinion on business. Jamie makes each episode accessible and easily understandable. Check it out, it'll soon find its way into your regular rotation.

The Latest Entrepreneur's Enigma Episodes

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Until next week (or sooner if something pops up 😄)

Seth Signature

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