Messages
7/29/2020
19 : 49
can I get your thoughts on this?
Way back in March of 2018 (approximately 34 years ago in covid years), I worked with the team at Stripe Atlas to write a guide on ecommerce email marketing. I recently read through it noting a number
7/21/2020
13 : 14
swipe copy inside
You're gonna love this. I promise. Or at least like it, okay? When I set out to do regular email onboarding tear downs, I never anticipated that I'd solely do trial onboarding sequences. There
7/17/2020
15 : 56
bad news x1, good news x3
So I'll hit you with the bad news first: unfortunately we don't have enough people registered to actually run the ecommerce email incubator starting on Monday, and I have to make that call
7/15/2020
2 : 44
Email Onboarding Tear Down: Harvest
There's a bit of both art and science in this whole onboarding experience. You have to be an artist and show people what you want them to see. And you have to be a scientist and understand what
7/7/2020
16 : 46
SMS, logistics, and deep personalization
Last week on Twitter I was tagged in a conversation asking if email is something brands look to outsource. I loved the reply from Digitally Native: Because it wasn't actually a "should brands
7/7/2020
13 : 17
we need to talk about your emails
Look, Reader, . There's something that's been on my mind for the last, oh, six months or so. I've been turning it around, trying to figure out the right way to talk to you about it. You
6/30/2020
13 : 27
Email Onboarding Tear Down: Calendly
In which I spend an hour searching LinkedIn for the appropriate Calendly team members to feature in my post... Calendly. Lots of us use it, love it, talk about it. If you use any kind of online
6/23/2020
13 : 27
beyond onboarding
The last several weeks have been jam packed with onboarding talk - tear downs, analysis, praise, concern, and lots and lots of questions. And I do love onboarding, I do. But onboarding is the gateway
6/22/2020
13 : 46
3 onboarding teardowns in 10 minutes
Whenever my friends ask if I'd want to hang out with them and do live teardowns I wonder if they even really know me. OF COURSE I WOULD. And while Nick and Kurt (and maybe Chase?) all chose to do
6/16/2020
19 : 27
looking for 12 ecommerce operators
If you don't run an ecommerce brand, you probably know someone who does. So keep reading. Over the last few years I've run an email marketing incubator for copywriters. It's covered
6/16/2020
13 : 26
Email Onboarding Tear Down: Xero
One is the loneliest number that you ever knew. Well, that is until you've met Xero. (see what I did there?) For real though: why is one of the most popular accounting software platforms in the
6/9/2020
13 : 27
I'd rather tell you how I really feel
This is a bonus tear down just for you since you're subscribed to my email list. You won't find it on the blog anywhere (for now). I promised you more than just onboarding tear downs and I'
6/8/2020
19 : 7
it's never too late
I didn't know what white privilege was until I was in college. I grew up in a predominantly white city and was taught colorblindness as a kid. My parents were doing the best they could with what
6/2/2020
13 : 27
Email Onboarding Tear Down: Freckle App
It's rare that I'm speechless. I mean, I'm an introvert so I like my quiet but I almost always have an opinion or thought to add to any conversation. In early 2018, however, I couldn't
5/27/2020
15 : 26
the "someday maybe" list
We all have one. It's that list of things you'll do one day for your business. Everyone's list looks a little different. Yours might include: hiring a bookkeeper instead of doing your books
5/25/2020
15 : 26
what a productive day looks like
Over the last year or so, I've come up with a few key factors that make for a productive day. Before we go on I need you to know that I'm not going to tell you to wake up early. In fact, this
5/16/2020
15 : 16
What'd you say?
Real quick question for ya... Recently I asked you if you're a SaaS founder/employee or if you run or work for an online business that's more product/service based (like a blogger/creator/
5/14/2020
4 : 7
do buzzwords work in emails?
...if they did I'd just write: User centered design user story co-working workflow pair programming pivot physical computing pitch deck hacker. Engaging quantitative vs. qualitative agile ideate
5/14/2020
4 : 7
not about email
I'm interrupting these regularly scheduled emails about email (meta) for an important announcement: Making friends as an adult is exhausting sometimes. You're no longer BFFs with someone
5/14/2020
4 : 7
The Lost Jewels of Nabooti
The elusive and mysterious Jewels of Nabooti have gone missing and your cousins, Peter and Lucy, are in danger because of it. Strange cab rides, meetings with dangerous strangers, and a possible plane