Messages
6/22/2023
15 : 34
Act like a human (+500% followers)
If you want to win on social media, start by speaking like a human. Ron Barceló did it and grew their followers by 500%. We're telling you how. Our SEO Testing course is launching today, and we
6/22/2023
13 : 14
New Course: SEO Testing with Logan Bryant
Want to stop traffic stagnation? Start doing SEO Testing. Our new course, Growth-Focused SEO Testing, is the ultimate training for: SEO practitioners looking for fresh, new tactics that pay back
6/12/2023
2 : 36
The black box of Google Ads (+15% revenue)
Yes, ad costs have risen. Yes, running ads is still profitable, with Google Ads giving you $2 for every dollar you spend on average (Google's Economic Impact report data). Still, if you want to
6/2/2023
14 : 4
The Gold Standard Qualification
If you want a serious marketing qualification that opens career doors, without high fees and years of study, CXL Minidegrees are the gold standard. But you need to act quickly to join our elite squad.
5/31/2023
11 : 47
CRO Minidegree: An announcement
Act fast to join our elite squad of marketers CXL's Conversion Optimization Minidegree has been the gold standard qualification for those looking to move up in the competitive but lucrative
5/25/2023
12 : 4
Ad spend down, conversions up (the Semrush story)
Mediocre brands are doing guesswork. Their decisions are largely based on intuition. Top brands are getting all the value from their data, using it to fully understand consumer behavior, and making
5/18/2023
15 : 24
Are you prepared for the next generation of analytics?
GA4 uses a new event-based data model to give you more insight into your website visitors than ever before. But it's a different beast from UA: new concepts, new definitions of key metrics, a new
5/12/2023
7 : 15
$680k with valuable gated content
Gated content that guides readers to solve a crucial challenge is a known catalyst for lead gen. Erin Balsa leveraged this to drive $680k in attributable revenue. She's sharing how she did it today
5/4/2023
13 : 4
The next challenge for all analyst
On June 30th your Google Analytics account will stop collecting data from Universal Analytics for good. The next challenge is to learn fast, and from hands-on experts, how to do all the things you used
4/27/2023
12 : 4
290K monthly visitors with these landing pages
TODAY'S HOST Andrew Holland, Director of SEO @ JBH Veed.io grew to 290000 monthly visitors by creating single-feature landing pages. Here's how it works: This bootstrapped video editing tool
4/20/2023
12 : 4
Changing site structure = 66% increase in traffic
TODAY'S HOST Kevin Indig, Growth Advisor (ex-Shopify, G2, Atlassian) Why would anyone care about country code top-level domains? Well, at Shopify we increased website traffic by 66% by moving our
4/19/2023
6 : 55
The end is not near
TODAY'S HOST Merritt Aho, CEO at CXL This talk about "CRO is dead" is ridiculous. It's a well-established function at this point. This won't sit well with some, but I think CROs
4/6/2023
12 : 4
Going from 2 marketing opportunities per month to 25
TODAY'S HOST Jonathan Bland, Co-Founder at Omni Lab We made a series A B2B SaaS brand in the cyber security industry go from 2 marketing sourced opportunities per month to 25. These are the six
3/30/2023
12 : 34
Getting 100% inbound leads
TODAY'S HOST Justin Rowe, CMO at Impactable 100% of our 150+ meetings in our Linkedin Ads Agency are inbound, with no outbound or lead gen. Sales team loves us. Here's how we do it: 1. We run
3/23/2023
12 : 4
Innovation via theft
TODAY'S HOST Merritt Aho, CEO at CXL Too many marketers think innovation is inventing something new. In reality, the best innovators are adept at stealing, combining and refining, even though they
3/16/2023
14 : 55
Best marketing has to be discovered
TODAY'S HOST Ognjen Bošković, Growth Lead at CXL Experimentation always had a crucial role in business, but it was mostly reserved for sophisticate orgs or random acts of individual contributors.
3/2/2023
13 : 14
Stand out in a crowded market (+25% revenue growth)
TODAY'S HOST Steven Macdonald, Head of Content at INEVO Digizuite (a digital asset management platform) and its competitors were all ranking for the same keywords. Here's the challenge: the
2/23/2023
13 : 4
95% of your market won't buy from you
TODAY'S HOST Ognjen Bošković, Growth Lead at CXL Only 5% of B2B buyers are ready to buy right now. (according to research from the B2B Institute and Professor John Dawes of the Ehrenberg-Bass
2/17/2023
8 : 4
Do you test only once?
TODAY'S HOST Merritt Aho, CEO at CXL "In the final category, conclusions, skill comes in stating no more than the experiment has proved." - Robert Pirsig, Zen and the Art of Motorcycle
2/9/2023
13 : 4
Harsh feedback = growth
TODAY'S HOST Merritt Aho, CEO at CXL Feedback from customers is gold. We recently got some feedback over a public channel that was hard to hear, but incredibly valuable. Made us realize that