Messages
2/2/2023
13 : 54
Bye bye, Google Optimize
TODAY'S HOST Merritt Aho, CEO at CXL Oh Google Optimize, I do not mind seeing you GO. Your senseless session-based metrics just didn't win me over. I don't want to know how many times
1/26/2023
13 : 4
How to make $15k + a ton of buzz in 60 minutes
TODAY'S HOST Neal O'Grady, Co-Founder at Demand Curve Social pressure sells. Combine it with time pressure, and it's as desirable as water at Burning Man. We sold out the early bird sale
1/20/2023
5 : 54
Positioning fundamentals
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL I like to simplify positioning as crafting a great offer for the right market segment/audience. This is also a fundamental skill for any marketer.
1/20/2023
3 : 4
Must marketing and product be enemies?
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL The way marketers often pitch their contribution to growth is really primitive. At its essence, it looks like this: Product won't sell itself /
1/5/2023
13 : 4
Combating rising CAC
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL Building a company is becoming cheaper. Acquiring customers is becoming more expensive. (you can build a nocode product for $0, while CAC has
12/29/2022
13 : 24
Experimentation is not just CRO
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL It seems like experimentation is finally going mainstream. For the longest time, it was mostly... 'a well kept secret' to success in big
12/22/2022
13 : 14
Content as a growth loop
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL Content can be a great growth loop. Most of the time, it ain't. Here's how you can turn content into a loop: User generated content Classic
12/16/2022
9 : 4
Execution over data (+ juicy holiday offer)
TODAY'S HOST Merritt Aho, CEO at CXL I worked as a CRO for 11 years. As a CRO, I cared an awful lot about statistics. About the many, many ways one could misuse them. About the difference between
12/8/2022
13 : 24
Most things don't work
Your host today is Ognjen Bošković, Growth Lead at CXL Experimentation always had a crucial role in business, but it was mostly reserved for sophisticated orgs or random acts of individual contributors
12/1/2022
13 : 4
Gray matter needs a break
Your host today is Merritt Aho, CEO at CXL An immutable law of speed in execution is focus. I've read 4 books so far this year about fast execution and each one has emphasized the importance of
11/24/2022
13 : 14
Kick layoffs in the b*lls
Your host today is Merritt Aho, CEO at CXL Let's give corp layoffs a swift kick to the balls. If you want to help others, share this. If you're a marketer and want some help, this is for you.
11/17/2022
13 : 4
Accelerating execution?
Your host today is Merritt Aho, President at CXL Too damn slow. That's the pace of business. I'm on a quest to learn what empowers fast execution. Here's what I've observed as
11/10/2022
13 : 4
Ineffective message = Miscommunication
Your host today is Peep Laja, Founder at CXL “The single biggest problem with communication is the illusion that it has taken place.” - B. Shaw The more I'm around, the more I see how profound this
11/3/2022
12 : 4
Selling differentiation VS selling category
Your host today is Peep Laja, Founder at CXL How to decide how much to focus on your differentiation (eg "the only one built for X use case in Y market") vs selling the category (eg "do
10/27/2022
12 : 4
How to order your pricing plans
Your host today is Peep Laja, Founder at CXL How to order pricing plans on your pricing page? Default to putting your most expensive plan on the left. (If you have the volume to test it, obviously test
10/20/2022
12 : 4
Tell your story right away
Your host today is Peep Laja, Founder at CXL After seeing hundreds of message testing results for SaaS home pages, one thing is becoming clear: people really want you to get to the point. If you take
10/13/2022
12 : 4
Being a copycat means you're slow
Your host today is Peep Laja, Founder at CXL Ultimately, everyone's gonna copy each other. They're gonna copy your product, your marketing tactics, your messaging. I was talking to Jaleh Rezaei
10/6/2022
15 : 44
Ok we messed up
Your host today is Ognjen Bošković, Growth Lead at CXL ...and he messed up today's email (a few broken links). On a launch day. So here's another one with the right links. In ecommerce,
10/6/2022
12 : 4
Marketing is your last real competitive advantage
Your host today is Ognjen Bošković, Growth Lead at CXL In ecommerce, marketing is your last real competitive advantage. Your product, fulfillment, and customer support are table stakes. It's the
10/5/2022
12 : 4
A lot of media buyers. Few marketers.
Alternate text Ecommerce created a lot of media buyers in the last decade. It didn't create a lot of good marketers. Average cost per click on platforms like Facebook Ads has increased 17% from