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10/26/2022 10:14:28 AM
The ANA’s transparency crackdown has been mired by ad tech’s intricacies
PwC-led efforts to chart the ebb and flow of the $140 billion annual 'ad tech tax' have been frustrated by red tape and 'vested interests.' October 26, 2022 The ANA's transparency
2/20/2023 11:14:34 AM
From the FTC to SCOTUS, the ad tech world has its hands full of privacy and policy issues
FTC drama, Congressional subpoenas, Supreme Court arguments, antitrust cases and privacy laws are all in play. February 20, 2023 From the FTC to SCOTUS, the ad tech world has its hands full of privacy
4/10/2023 2:34:28 PM
The state of retail media in 2023
Throughout 2022, brands and agencies focused more on retail media to engage customers with their endemic and non-endemic products — growing awareness, driving engagement, capturing conversions, and
5/15/2023 2:34:27 PM
The state of retail media in 2023
Retail media — and retail media networks — experienced a wave of new attention throughout 2022. To unpack how marketers are responding to the evolution of retail media, including budget reallocations,
5/29/2023 10:14:46 AM
Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023
The gaming industry's ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession. May 29, 2023
10/13/2022 10:14:28 AM
A year after its rebrand, Meta forges new bonds to shift its VR strategy beyond the social advertising era
Can Meta grow revenue from its VR ambitions fast enough to offset the slowing ad revenue from Facebook and Instagram? October 13, 2022 A year after its rebrand, Meta forges new bonds to shift its VR
10/11/2022 2:34:28 PM
Register for the Omnichannel Marketing Strategies Forum
Advertisers and marketers are again at the center of a moment of omnichannel evolution. Even as omnichannel approaches have firmly solidified as an avenue to consumers in all the places they search,