Mailbrew Marketing Weekly - Marketing Weekly #80
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Blogs
Before we dive into how to write subheadings, have you heard about RADD? (I doubt it, because I just invented...
The post How to Write Subheadings that Hook (and Re-hook) Your Readers appeared first on Copyblogger.
A user journey is the experience a user has when interacting with your brand. Learn how to craft your own with these easy-to-follow tips.
The post A user journey example if you’re new to the term “user journey” appeared first on Copywriting for startups and marketers.
Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Consistency is equally critical for startups. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being …
One of the simplest (and best) content marketing strategies is to write about pain points — the ugly problems your product is designed to solve. This strategy is a bona fide triple threat. You can attract new visitors, solve a sticky issue for them, and introduce your product as a …
Newsletters
Keep sites safe, SEO boosted, and social media shining in this week's recap.
The post Peachy Keen Content 🍑 appeared first on Carney.
Podcasts
Paul Jarvis, the author of "Company of One", challenges the “Growth at All Costs” mindset that cripples companies. Such a contrarian view of the world.
***
Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, andWall Street Journalcartoonist. His first book,How to Get a Meeting with Anyone,introduced the concept of Contact Marketing and was named one of the top 64 …
- Try Privy for FREE today
- Follow Ben on Twitter
- Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
- Check out Privy Masterclass
- Try The Shopify Store Grader
- Check out The Ecommerce Marketing Playlist
- Join The Ecommerce Marketing Community
- Check out our book, The Ecommerce Marketing Handbook
- Get your free …
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the automations that Tim uses to allow his agency to run smoothly, remotely, and without a ton of his micromanagement. These ideas will transfer to other types of service businesses too, so check …
In this Marketing Over Coffee: In this episode learn about Keynote Captioning, Email Images, Server Side Google Tag Manager and more! Direct Link to File Brought to you by our sponsors:Terminus and Wix Real time close captioning and translation in PowerPoint PowerPoint vs. Keynote 6:32 – 7:46 Terminus – the …
- How old are you?
- What’s your role?
- What’s your salary?
- What country are you in?
Did a similar post in another sub and thought it would be really interesting to get a Marketing discussion going. Glassdoor is likely pretty outdated, and for those wanting to progress in their careers or …
I worked at an agency helping some of the biggest tech clients by managing their paid social spend. companies like zoom, slack, and drift. all at the same time.
they combined had a monthly spend of 1.5 million/month and here's what I learned to help you no matter what your …
- Google May 2022 Brand Core Update roll out is completed now, Read All about it here.
- Tiktok is launching a screen time usage reminder like YouTube & IG.
- Twitter will hand over spam bot data to Elon musk to seal $61 billion deal.
- Instagram let’s you pin your posts from …
Marketing Jobs on the Swipe Files Job Board →
10 KEY copywriting formulas that will increase conversions, make your marketing effective, and make you money:
Paying influencers for posts on TikTok is a BAD idea
Instead, we build genuine relationships with +10,000 influencers every month
Saving +$300,000 and filtering out “bad fits” before we ever spend a penny
Here’s the entire playbook:
Search intent should be studied in Universities to help marketing students understand the role that search plays in buying decisions.
Smart SEOs study the intent behind a keyword just as much as they study the volume associated with it.
Let’s dive in 🧵
Every non-marketer on the planet believes they are secretly a genius at writing taglines.
It breaks my heart seeing good products fail because their founders suck at marketing.
On email marketing...
Tired: Hi, <firstname>! Here is our content.
Wired: If you know me well, you've probably heard me harp on this a few times. Yes, <firstname>, this is a rant and you might wanna buckle up.
Copywriters:
Here are some power words you can use in your copy:
- Basic
- Cheat Sheet
- Easy
- Effortless
- Discover
- Hack
- Latest
- New
- Completely
- Detailed
- Practical
- Ultimate
- Master
- Absolute
- All-inclusive
- Authentic
- First
Bookmark this one.
No one cares what your product does
Until they understand what it can do for *them*
Three best friends invested $10K in their business and turned it into a $30m company in 3 years.
The crazy part?
They used a psychological cue - distinctiveness to grow their ecommerce business.
7 lessons that you can instantly apply to your business:
The days when you can rely on a single channel for marketing or distribution are over.
These are 6 strategies we think about with brands today 👇
KW tools get their data from:
- Clickstream panels
- Google Ads API
- Google Suggest/Trends API
Some smart SEO software player could probably compare those against popular phrasing on the social+content web, hit the Suggest API, then return KWs other tools don't show.
What Tips would you give to people learning SEO with free online courses? I'm opening a new section in #LearningSEO and I will feature your Tips! 🙌🤩
😮 LEAKED MEMO: Facebook plans ‘discovery engine’ feed change to compete with TikTok
And its bringing Messenger back into the main Facebook app
Great scoop by @alexeheath theverge.com/2022/6/15/2316…
Your best ideas come when you stop trying to coming up with ideas
I don't love anything as much as marketers love talking about "content repurposing."
I might be too cynical, but I absolutely HATE the video content where someone films themselves 'gifting' someone in a vulnerable position a bunch of money or stuff or whatever.
It feels like the grossest put-on ever.
Goodbye Austin heat!
Starting my annual pilgrimage to Estonia. You can find me in the forests for the next 2 months.
Kristen wrote one of my most popular guest posts (on how behavioral science can boost your conversion rates) and she's now teaching a course on how to improve your product development process based on lessons from behavioral science.
We humans don't always act rationally 🫣
How do you build behavioral change into your product by accounting for what people actually do, not what they say?
The answer (we're biased): behavioral design.
The most powerful belief you can have is to believe in yourself.
Back in the early days, I routinely took down idiots on Twitter with a particular harshness that bordered on brilliance.
Then I foolishly tried to be nice last decade.
Now I'm over it in the 2020s.
Hello. My name is Inigo Montoya. You killed my compassion. Prepare to die.
Video of Russian missiles landing my hometown Mykolaiv (Ukraine). 🤬
I'm so sick and tired of this war.. and I'm not even living in Ukraine.
Can't even imagine what it's like for many millions who are there living this nightmare 😢
Awful take from the king of awful takes.
Higher interest rates make workers in places like Sheboygan and Indianapolis a lot more attractive than SF and Miami.
Please just stay in your lane: pumping crypto to an audience of rubes.
Remote work will die at the hands of higher interest rates
Truly fine piece of marketing from KitKat #marketing #MarketingTwitter #productplacement #branding
Social media is a toxic cesspool. This new app takes a different approach cstu.io/7fb2c7 via @FastCompany #travmediagroup #marketingtwitter #contentmarketing
How is everyone feeling about the LinkedIn Services Page?
Has it worked for you?
#MarketingTwitter
Hi Budies, What are some things you’ve had to unlearn?
#marketingtwitter
For the love of funk, 60s soul, roller skates and crystal clear brand messaging. Just leaving these recent commercials by Whole Foods here.
Heavy on imagery. Light on words. Elevated by music ✨
Volume 🆙 for 🎶
#Retail #MarketingTwitter #Food #Amazon #Music #WholeFoods
Hi, I am a social media marketing expert. I am working on the leading social media platforms Facebook, LinkedIn, Instagram, Twitter, and Pinterest.
#DigitalMarketing
#socialmediamanager
#FacebookMarketing
#MarketingTwitter
@beinggurudotcom
#hishamsarwar
#letsconnect
The best performing ads are scroll-stoppers. Before publishing a creative get feedback from colleagues and friends, how they react is often BETTER than how customers will so if you sense underwhelm, try again.
#MarketingTwitter
Top 10 email and mobile campaigns every brand needs bit.ly/39BGHuE
#branding #campaign #digitalmarketingtips #Salesforce #marketingtips #business #EmailMarketing #SEO #ContentCreator #bloggingcommunity #ecommerce #GrowthHacking #Bitcoin #MarketingTwitter #LoveIsland
Você conhece as siglas do marketing?
-B2B, B2C, B2G e G2G.
#MarketingDigital #MarketingTwitter #marketing #siglasdomarketing #materia #estudo #study #studygram #estudo
You might work in social media if…
Over the weekend, and immediately after returning from your vacation, you login to get posts scheduled.
#SocialMedia #IYKYK #MarketingTwitter
Sempre que eu falo pra alguém que trabalho com marketing digital, a pessoa já pensa logo que vou vender curso de afiliado.
#MarketingDigital #MarketingTwitter #socialmediamarket
Thanks for reading!
Have a great week. 🤓
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