Mailbrew Marketing Weekly - Marketing Weekly #81

The Right Marketing Activity For Any Stage Of Your Business Journey • What happens when you get suspended on Pinterest • Stop Chasing “Profitable” Niches • Don’t Pay For ConvertKit, Here Are the Best Paid Email Marketing Alternatives 2022 • 5 Actionable Hacks to Craft a Successful Email Campaign • 3 Simple Questions that Help You Write Better Headlines • What does click thru rate mean? Understanding CTR for PPC ads • Work Blueprints: What They Are and How We Use Them at Buffer • Top Google Searches (US & Worldwide) • The Episodic Content Creator’s Guide to Using SparkToro
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Sunday June, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

3 Simple Questions that Help You Write Better Headlines
Stefanie FlaxmanJun 23

Writers are communicators, and if you’re proud of your ideas, you’ll definitely want to learn how to write better headlines....

The post 3 Simple Questions that Help You Write Better Headlines appeared first on Copyblogger.

What does click thru rate mean? Understanding CTR for PPC ads
Anna SaraynaJun 22

Understand what Click Thru Rate (CTR) is and learn industry CTR averages. Plus get tips to help you improve your ad copy (and increase CTR).

The post What does click thru rate mean? Understanding CTR for PPC ads appeared first on Copywriting for startups and marketers.

Work Blueprints: What They Are and How We Use Them at Buffer
Hailley GriffisJun 23
Do you ever wish there was a shortcut to better understanding everyone you worked with? That's where work blueprints come in.
Top Google Searches (US & Worldwide)
Si Quan OngJun 24
We’ve pulled four lists from our database of 19.8 billion keywords: Before we move on to the next list of trending keywords, it’s important to understand what search volume is and how it works. Search volume Search volume shows how
Read more ›
The Episodic Content Creator’s Guide to Using SparkToro
Rand FishkinJun 20
Last Saturday, I received an email from Rich Wilan, founder of Fascinate Productions. Rich and his team help podcast creators build audiences and top charts, and they’re very good at their work, helping clients like Zoe: Science & Nutrition, Startup Dads, A Cuppa Happy (and more) launch, grow, and reach …
SaaS Content Writing: How to Write Content That Gets Leads & Signups
Cameron BrownJun 24
In the past 5 years running our agency, we’ve worked with dozens of SaaS businesses and produced hundreds of pieces of SaaS content for our clients. And through these experiences, we’ve become intimately familiar with: How to write SaaS content that actually drives business results (i.e. actual leads and product …

Newsletters

Ready for Some Summer Soup?
Victoria KellyJun 23

We have a mix of website and TikTok things in this week's recap. Plus a gross soup idea.

The post Ready for Some Summer Soup? appeared first on Carney.


Podcasts

[BEST OF] How to Stop Marketing With Your Ego
https:Louis GrenierJun 21

Seasoned marketer Edward Nevraumont (ex-Expedia, General Assembly) shares practical tips to calculate the TRUE ROI of marketing.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

The Strategy Behind Building A Thriving Online Community For Your Brand

In this episode of the Duct Tape Marketing Podcast, I interview Jenny Weigle. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. She's worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming, …

Your Success Is NOT Based On Luck
Copyblogger Media LLCJun 22

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about several keys to running successful service-based businesses, including mindset exercises that will help you understand your value and raise your prices. They also discuss Sahil Bloom, and chart his path to 100k email …

LaMDA’s Not Thinking of You
John Wall and Christopher PennJun 23

In this Marketing Over Coffee: In this episode learn about Crypto hit, Google LaMDA, Ecosia and more! Direct Link to File Brought to you by our sponsors:Terminus and Trust Insights Tough run for Crypto Starlink for work at home Is Google LaMDA sentient? 9:10 Terminus – the marketing platform for …


[Ultimate List] A list of Marketing Tools That I’ve tested over the years and found helpful to do better marketing with less work. More than 50 Tools To Help you with Marketing, Copywriting & Sales!

Starting to focus on marketing for your business, You will come across the same tools mentioned over and over by marketers. I would like to mention here tools that you might haven’t seen going viral in the community but actually will help you grow faster and efficiently.

Starting off with …

For Senior Marketers: What advanced marketing course or book actually helped you build valuable skills?

I’m currently a Director of Marketing at a startup, though closer to senior manager level elsewhere. 7 years experience.

I‘ve come up through growth marketing / demand gen, but am interested in any courses or books that will help me grow skills and eventually get to higher Director/Vp/CMO levels. Doesn’t …

I suck at digital marketing

It is so hard. I dont know what I am doing or if what I am doing is even making a difference. I tried to do some marketing on Reddit and LinkedIn both sucked.



Marketing Jobs on the Swipe Files Job Board →


Twitter

mkobach
Matthew Kobach @mkobach

The fact that employees with a stay-at-home spouse have a dramatic advantage in the workplace over employees that don’t isn’t discussed nearly enough

100Jun 23 · 3:28 PM
mrsharma
Nik Sharma @mrsharma

Today is a big day for @Shopify and brands that are #PoweredByShopify!

Here are the important updates you need to know 👇

131Jun 22 · 7:21 AM
Julian
Julian Shapiro @Julian

Awesome visual of what people mean when they describe the likelihood of something:

Source: github.com/zonination/per…

90Jun 25 · 9:00 AM
KateBour
Katelyn Bourgoin ⚡️ @KateBour

Everything is marketing

(Once you discover this, it’s both overwhelming and incredibly exciting)

73Jun 21 · 5:15 PM
randfish
Rand Fishkin @randfish

For too long, Google's been barely scraping by while you fat cats pad your bank accounts. Well, no more!

71Jun 21 · 8:35 PM
amandanat
Amanda Natividad @amandanat

You know those pithy advice tweets? Where the creator seems like they have it all figured out?

When you realize they're talking to a past version of themselves, it hits different.

20Jun 23 · 9:03 AM
aleyda
Aleyda Solis 🇺🇦 @aleyda

Wow! @awebranking has just released the free most flexible/granular/easiest to use Chrome Extension to search from *any location* and "any device" 🤯 Gold for Intl SEOs!

Check "AWR Search Anywhere":

chrome.google.com/webstore/detai…

Very well done and thank you, @philippetrescu 🙏

61Jun 22 · 6:44 AM
TaylorLagace
Taylor Lagace @TaylorLagace

Are you a good marketer? Let’s find out.

We tested 3 unique creatives for FrogFuel ⬇

1 flopped…

1 made $18k and beat CAC targets by 50%

And 1 made $100k in ad-attributed revenue in 30 days.

Can you guess which?

54Jun 25 · 8:46 AM
lennysan
Lenny Rachitsky @lennysan

I'm excited to introduce my own stock index, in collaboration with my friends at @go_thematic.

It's called the Land & Expand Leaders Index, and tracks SaaS companies with best-in-class GTM models, represented by NRR of 120% or higher.

aka: $LENNY

More in thread 🧵

9Jun 23 · 11:58 AM
hnshah
hiten.eth @hnshah

Business owners...

Do you run a self-funded *profitable* business?

Let’s make a list! Reply with your website :)

Any type of business counts.

15Jun 23 · 5:39 PM
GoodMarketingHQ
Marketing Examples @GoodMarketingHQ

How to grow a YouTube channel in 2022

1/ Film one longform video
2/ To get a dozen “clippable” moments

Clips attract new fans. Longform satisfies old fans.

20Jun 24 · 4:10 AM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Email Marketing Fact:

Personalized subject lines can generate up to 50% higher open rates.

Some things you can include in your subject line:

>> Name
>> Age
>> Gender
>> Geography
>> Birthday
>> Interests

More personalization = more opens = more money.

20Jun 23 · 8:38 AM
MattNavarra
Matt Navarra @MattNavarra

The news publishers with the most followers on TikTok 📊

31Jun 23 · 5:51 AM
TheCoolestCool
Ross Simmonds @TheCoolestCool

Marketing teams that have good energy typically have better creative outcomes. Creativity comes from a place of play. Make time to have fun.

27Jun 22 · 4:08 AM
Dmurr68
Daniel Murray @Dmurr68

Marketers have more acronyms than teenagers.

17Jun 23 · 9:17 AM
theandreboso
Andrea Bosoni @theandreboso

You shouldn’t be scared of competition, you should be scared if there’s no competition.

13Jun 25 · 4:56 AM
kdlafrance
Kristen LaFrance @kdlafrance

Check in with women today.

Guns officially have more rights than we do.

26Jun 24 · 7:48 AM
jayacunzo
Jay Acunzo @jayacunzo

I've now been in content marketing for 10 years.

Zero times did the hot new trend actually end up mattering.

Focus on what endures. Story. Teaching. Empathy. Giving a genuine damn about others.

You'll do more than survive. You'll thrive.

It's not easy, but it is simple.

18Jun 25 · 8:28 AM
milesbeckler
Miles Beckler @milesbeckler

Morning coffee at Crater Lake is the best coffee.

4Jun 23 · 6:09 AM
Kevin_Indig
Kevin_Indig @Kevin_Indig

Facebook's decline is painfully visible when looking at search demand for its brand in comparison with Google, Youtube, Instagram, and Tik Tok.

The only platform that's growing ins search demand is Tik Tok.

15Jun 24 · 7:15 AM
aprildunford
April Dunford @aprildunford

I feel like the artist for my hotel in silicon Valley really nailed the assignment.

3Jun 22 · 7:49 AM
timsoulo
Tim Soulo 🇺🇦 @timsoulo

Just added a new button on my personal website 😉

4Jun 22 · 9:56 PM

Thanks for reading!

Have a great week. 🤓


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