Mailbrew Marketing Weekly - Marketing Weekly #82

Sunday July, 2022

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Blogs

Better Marketing - Medium

Use The 7-Step Story Framework To Reach Your Customers And Sell More

Shruthi SundaramJun 30

If You Want Your Campaigns To Truly Succeed, You Need To Invest In Research

MarkJun 30

ConvertKit Just Became the YouTube of Newsletters

BurkJun 30

I Get Almost All My Freelance Clients From Referrals

Cassandra SigmonJun 30

The Ultimate Guide to Product-Led Content Marketing Strategy for SaaS Companies

Narrato.ioJun 30

Copyblogger

How to Create a Content Marketing Strategy

Sonia SimoneJun 30

We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing. Still,...

The post How to Create a Content Marketing Strategy appeared first on Copyblogger.

Copyhackers

Email CTRs: How welcome emails differ from nurture emails

Anna SaraynaJun 29

Email CTRs vary by email type and industry. Learn what makes email CTR different for welcome emails and nurture emails.

The post Email CTRs: How welcome emails differ from nurture emails appeared first on Copywriting for startups and marketers.

Buffer Resources

A Pride Fireside Chat: Coming Out at Work and How to Support LGBTQ+ Colleagues

Katie GilmurJun 30

This fireside chat was an opportunity to learn more about the lived experiences and perspectives of a few members of the LGBTQ community.

SEO Blog by Ahrefs

14 Best Free Chrome Extensions for SEOs (Tried & Tested)

Nick ChurickJun 30

I’ve tested a few dozen popular free Chrome extensions and included 14 of the most useful ones in this article. This extension allows you to inspect the meta information on webpages, find issues, and get advice to fix them. It…

Newsletters

Carnage Issues

Web Stuff + Weenies 🌭

Victoria KellyJun 30

Fire up the grills, the strategies, and join the conversation in this week's recap!

The post Web Stuff + Weenies 🌭 appeared first on Carney.

Podcasts

Everyone Hates Marketers

[BEST OF] How to Stay Relevant in Business: 3 Tips to Remain Competitive

https:Louis GrenierJun 28

How do some companies stay on the top while others go out of business?

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Duct Tape Marketing

What It Means To Humanize A Brand (And How To Do It Well)

ducttapemarketing.comJun 30

In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and the current founder of BrandCrudo.

More About Jacqueline Lieberman:

Learn more about Jacqueline's company: BrandCrudo
Jacqueline's podcast: Uncooked

Take The Marketing …

Ecommerce Marketing School with Ben Jabbawy

How To Launch A New Product With Email And SMS (And Make Your Audience LOL) #482

share.transistor.fmPrivyJun 30

Try Privy for FREE today
Follow Ben on Twitter
Check out Aura Bora
Create your FREE Masterclass+ account
Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
Check out Privy Masterclass
Try The Shopify Store Grader
Check out The Ecommerce Marketing Playlist
Join The Ecommerce Marketing Community
Check out …

The Copyblogger Podcast

Rather Than Being Helpful, Be Valuable

Copyblogger Media LLCJun 29

“Being a pro doesn’t mean you’re beating yourself up all the time. It just mean you’re looking in the right direction.” On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about frameworks for overcoming imposter syndrome and increasing your value. Also… Tim’s dad …

Marketing Over Coffee Marketing Podcast

Seth Godin on The Carbon Almanac

John Wall and Christopher PennJul 1

In this Marketing Over Coffee: In this episode learn about Seth’s Collaborative Project on Climate Change Direct Link to File Brought to you by our sponsors: Superside and Zapier Get the Carbon Almanac here More than 300 people from 40 countries to create a 97,000 word compendium Stop arguing with …

r/marketing

Here's a cheeky way to get some good backlinks

I started doing this and figured I'd share.

Here's the strategy:

Look at all the software your company uses
Reach out to the marketing managers (or companies directly) volunteering to be a case study for the software
Ask for them to link back to your site in the study.

Here’s What Happened On Social Media In June 2022 (Marketer’s Edition)

Instagram

Instagram launched 3 Crucial Updates:

Pinned Posts: Now you can pin your Top 3 Posts.
Instagram Reels now have IG polls, you can integrate polls into reels.
Instagram Reels launched 90-second Reels like Tiktok.

Privacy and Security Updates:

Instagram launched new tools to prevent Teens from Harmful Content + …

Where to mentor others in marketing?

I’m currently a Director of Marketing with 7+ years experience. In no way am I an expert, but I have learned a lot about marketing, in part thanks to some great mentors I’ve had.

I would like to pay it forward by helping others who are new to marketing—giving them …

Marketing - Latest - Google News

“If a certain influencer suddenly becomes famous, we must have the ability to get to her before anyone else” - Aurora Magazine

Aurora MagazineJuly 2

Small Business Marketing: How To Safely Try New Strategies - Search Engine Journal

Search Engine JournalJune 30

Pharma can no longer rely on traditional sales and marketing to launch new drugs: report - FiercePharma

FiercePharmaJune 30

How community became a key marketing tool for DTC brands - Vox.com

Vox.comJune 30

Chelsea have appointed ‘external review team’ to investigate allegations of toxic culture at club - We Ain't Got No History

We Ain't Got No HistoryJune 30

Inflation: Government campaign urges brands to cut marketing spend - Marketing Week

Marketing WeekJune 29

Ukonwa Ojo Departing As Amazon Studios & Prime Video Chief Marketing Officer - Deadline

DeadlineJune 28

California judge upholds a case against Pinterest over a marketer’s contribution to initial concepts - TechCrunch

TechCrunchJune 27

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

The Winner Doesn’t Take It All: ‘Information Gain’ and the New Future of SEO - Animalz

www.animalz.co

How one Google patent is changing the content marketing game.

Google To Pay Wikipedia For Content In Knowledge Panel & Search

www.seroundtable.com

A week or so ago, Wikipedia announced Wikimedia Enterprise, a paid service for large organizations who want to repurpose Wikimedia content, to pay for that …

Music, Texture, and Sound: How James T. Green Resonates Without Saying a Word

jayacunzo.com

A new story on the show, exploring what makes work resonate and how ours can too.

Clarity Call Cheatsheets

learn.customercamp.co

Get explosive clarity about what works with any audience, fast

How to suck at your religion - The Oatmeal

theoatmeal.com

How to suck at your religion

The US Supreme Court’s blind spots on abortion

www.ft.com

News, analysis and comment from the Financial Times, the worldʼs leading global business publication

Marketers

Alex Garcia 🔍 @alexgarcia_atx

MasterClass used SEO to build a $2.7B education empire.

Here's how:

2.5k

400Jul 02 · 8:00 AM

Aazar Shad @Aazarshad

Most marketing courses suck.

Over the past 5 years, I have taken 50+ marketing courses.

Here are 10 courses that will change your life:

1.8k

441Jun 29 · 8:43 AM

Katelyn Bourgoin ⚡️ @KateBour

Marketing is about understanding people.

It’s that simple.

And that hard.

786

152Jun 30 · 7:33 AM

Matt Navarra @MattNavarra

Instagram is now making EVERY video a Reel

h/t @ChristinaSBG

525

199Jun 30 · 5:17 AM

Nik Sharma @mrsharma

Today, CPAs for new customers are going through the roof.

99% of brands are still trying to make Facebook ads work as they did 2 years ago. And, it won't work.

Instead, here are 3 low-budget tactics anyone can use to acquire customers, at a cheaper CPA 👇

528

72Jun 30 · 4:34 PM

Amanda Natividad @amandanat

Recession or not, a lot of businesses are planning for it.

Here are 2 frameworks to keep your team laser focused:

316

50Jun 29 · 7:52 AM

Lenny Rachitsky @lennysan

TIL: Product is the third highest paid function, according to Carta’s new comp report (carta.com/blog/compensat…)

311

37Jul 01 · 4:29 PM

Marketing Examples @GoodMarketingHQ

Nine clever little marketing examples that tap into cognitive biases:

276

52Jul 01 · 7:17 AM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Copywriting Tip:

Use comparisons to frame the value of your product.

If you’re selling a car, say:

”Faster than a Porsche.

Safer than a Volvo.

Tougher than a Ford F-150”.

Comparisons make your copy easy to understand.

226

34Jun 28 · 3:54 PM

Taylor Lagace @TaylorLagace

Marketers: Are you missing this important step when working with influencers for acquisition?

The stakes are higher than ever.

If you do it right, you can make millions.

If you do it wrong, you could end up with a lawsuit.

Let me explain:

170

48Jul 01 · 5:46 PM

Andrea Bosoni @theandreboso

Stop telling founders to charge more I just saw a cool product and I really wanted to buy it but they priced it way too high and ended up losing a customer.

167

5Jul 01 · 5:18 AM

Ross Simmonds @TheCoolestCool

Teaching others is an underrated way to improve your own thinking.

150

16Jun 30 · 4:08 AM

Rand Fishkin @randfish

This court might not be the nation's finest.

129

14Jun 30 · 5:19 PM

Aleyda Solis 🇺🇦 @aleyda

SEO women power FTW at #searchY #searchY2022 💪 @techseowomen @mujeresenseo

129

13Jul 01 · 5:18 AM

Pe:p Laja 🇺🇦 @peeplaja

I gotta say, being your own VC is a nice luxury to have.

Model I used:

1. Build an agency (cash cow, $0 costs to start)
2. Used profits to fund an e-learning biz (+1 cash cow)
3. Used the profits to fund SaaS. @wynter_com has already generated more $ in 2022 than all of 2021.

1Jun 29 · 12:36 AM

Wil Reynolds @wilreynolds

Grateful for every day that ends like this, and that's most of em.

1Jul 01 · 6:24 PM

JH Scherck @JHTScherck

We bill ourselves as the best partner for quickly proving out SEO & content as an acquisition channel and putting a plan together to scale it from there - so I'm pretty darn happy with the team for being able to create this kind of growth curve (just getting started though)🤘

0Jun 30 · 10:47 AM

Daniel Murray @Dmurr68

10 awesome B2B marketing tools:

1. Coffee
2. @zapier
3. @mutinycorp
4. @segment
5. @chilipiper
6. @canva
7. @NotionHQ
8. @semrush
9. @Gong_io
10. @HubSpot
11. @mondaydotcom
12. @workweekinc

What would you add?

12Jul 01 · 9:19 AM

Matthew Kobach @mkobach

Thinking about hosting a marketing happy hour in Atlanta.

Would anyone be interested?

4Jul 01 · 6:29 AM

April Dunford @aprildunford

Went for a long paddle. Took a photo of a big heron. Perfect Saturday.

0Jul 02 · 3:50 PM

Joel Klettke @JoelKlettke

June 2022 revenue > 2019 calendar year revenue

0Jun 30 · 3:57 PM

Corey Haines 💡 @coreyhainesco

Best course landing pages you've seen?

2Jun 29 · 5:00 PM

Kevin_Indig @Kevin_Indig

I'm getting way more engagement on Linkedin for the same posts as on Twitter.

Seems like reach and engagement is way down.

Anyone else seeing this? Any theories why?

0Jun 29 · 7:49 AM

Miles Beckler @milesbeckler

The FREEDOM formula:

Phase 1 - Grow an audience w/ publishing

Phase 2 - Grow an email list w/ a pop up or opt in page & lead magnet

Phase 3 - Help subscribers get the OUTCOMES they desire via email (hint they don't want ads)

Create products, recommend products, share stories!

6Jul 02 · 8:17 AM

#MarketingTwitter

GR - Email, Sales Funnel & Landing Page Creator @GetResponse_pro

Lead Magnet Funnel Creator. A Better Way To Generate Leads For Your Business.

👉 Sign Up For Free!: bit.ly/3HjzyMf

#marketing #landingpage #marketingtips #onlineshopping #sales #marketer #onlineshop #MarketingStrategy #marketingtwitter #affiliateprogram

1Jul 03 · 4:57 AM

KBPDigitalLLC @KBPDigitalPA

Micro or local Influencers--
As a small business you're not in position to get major social media influencers partnerships. You are in position to find the local users that can reach the audience capable of traveling to your physical location. #SmallBusiness
#marketingtwitter

1Jul 03 · 4:52 AM

OnTOP🔝 @OnTOP_mkt

✅A webinar host should:
•Focus on creating amazing content
•Choose a time that’s convenient for your target audience
•Prepare, prepare, prepare

#DigitalMarketing
#Marketing
#marketingtwitter
#marketingtips