Know what blows my mind?

When marketing teams assume “content = blog posts.”

Somewhere over the last few years, CMOs and marketers have been tricked by agencies into thinking content = blog posts.

Huge mistake.

Here are some other content types that drive ROI 🧵

Hard skills get you in.

But soft skills get you far.

Here's a tactical approach to accelerating your career:

Introverts can be really good at marketing because they’re natural observers and notice things that others don’t.

I don't know how else to say this, but it is annoying the way some of you continually ask us to "tag women creators" so you can "diversify" your feed.

I'm all for the intention. But at some point, you need to stop asking to be spoon fed.

Either do the work or shut up.

If Google Search Console is your source of truth about keyword referrals, you're getting bamboozled. Swindled. Hoodwinked.

Then again, it's Google. So if you trusted their data after all these years, shame on you.

Superb work by Ahrefs: ahrefs.com/blog/gsc-hidde…

Marketing Tip:

Never create marketing based on what you *think* people want.

Always do it based on what people actually want:

>> Ask questions
>> Do your research
>> Interact with your target audience

This is how you create effective marketing.

twitter: You’re not terminating this deal

elon musk:

If you’re relying on Twitter threads for your digital business education you’re not going to make it.

At this point, it's pretty safe to assume that Elon Musk is the father of all babies.

You posting the guide to finding eternal happiness:
5 likes, 1 retweet

Some random accounting posting a cute dog pic:
50K likes, 10K retweets

I've been to two concerts in the last 10 days... and my biggest takeaway is this:

The @LiquidDeath movement is massive (and impressive).

Stand in line for 5 minutes and you will hear a minimum of 5 people ask "What's this water?" and another 5 people raving about the brand🔥