42% lower cart abandonment without discounts

A shopping club with 4+ million monthly visits experienced one of the biggest problems of every e-shop - cart abandonment.

It took you so much money and effort to acquire those leads, to make them browse and choose the products they like and then ... you lose them on the final step. It’s so frustrating.

But they managed to apply an approach that decreased their cart abandonment rate by 42%!

What's the approach:

They placed an exit-intent cart overlay that highlights urgency by emphasizing scarcity of products placed in cart.
Particularly, they added these phrases to their exit-intent overlay (you can add them today):
+ It’s almost yours! Only one step left
+ We can not guarantee the availability of goods if you don’t place an order now.
+ One visitor ordered products from your shopping cart right now

Result: 42% lower cart abandonment


Cheers,
Charlie Patel ;)



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