Mailbrew Marketing Weekly - Marketing Weekly #84

Sunday July, 2022

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Blogs

Better Marketing - Medium

RadioShack’s Sexist Tweets Are Why Marketing Needs Diversity

Victoria A. FraserJul 17

Product Marketing for Beginners

Leanna JacksonJul 17

Is Gaining Social Media Followers Still a Valuable Business Strategy?

Pierre DeBoisJul 17

3 Strategies I Used to Grow My Site from 0 to 2,000 Monthly Views

Victoria KurichenkoJul 15

Impact of Google Ads Withdrawal from Russia on Contextual Advertising in E-Commerce: So Far Not So…

Jam AgencyJul 15

Copyblogger

How to Pitch an Article (and Get an Enthusiastic Response)

Stefanie FlaxmanJul 14

If you want to write about anything you’d like, as often as you’d like, there’s a place for that: Your...

The post How to Pitch an Article (and Get an Enthusiastic Response) appeared first on Copyblogger.

Copyhackers

What is a value proposition? Plus 5 tips to write your own

Anna SaraynaJul 13

An effective value proposition will set you apart from the competition and convert prospects. Learn how to write your own with these tips.

The post What is a value proposition? Plus 5 tips to write your own appeared first on Copywriting for startups and marketers.

Buffer Resources

Ask Buffer: Will Scheduling My Social Media Posts Affect My Engagement?

Tamilore OladipoJul 14

There's a myth that using third-party scheduling tools will reduce your engagement. This article presents the existing research that debunks this and advice for boosting your engagement.

SEO Blog by Ahrefs

SEO for Lawyers & Law Firms: The Complete Guide

Mateusz MakosiewiczJul 15

But first, let’s answer an important question… SEO (search engine optimization) is the practice of growing a website’s traffic from organic search results. The end result of SEO is more visibility for your website on search engine results pages (SERPs)…

Newsletters

Carnage Issues

Sure thing, chicken wing 🍗

Victoria KellyJul 14

The post Sure thing, chicken wing 🍗 appeared first on Carney.

Podcasts

Everyone Hates Marketers

[BEST OF] The Most Effective Way to Generate Demand

https:Louis GrenierJul 12

Lead generation expert Jeanne Hopkins shares her process of setting up a marketing campaign that generates demand and acquires the right customers.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Duct Tape Marketing

Automating Your Webinars The Engaging And Delightful Way

ducttape.libsyn.comJul 14

In this episode of the Duct Tape Marketing Podcast, I interview Melissa Kwan. Melissa is the CEO and Co-founder of Webinar. Shehas spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. …

Ecommerce Marketing School with Ben Jabbawy

Brand Builders: How This Skincare Brand Uses Content As A Superpower And Takes Beauty Beyond The Binary #490

share.transistor.fmPrivyJul 15

Try Privy for FREE today
Follow Brooke on Twitter
Check out Very Good Light
Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
Check out Privy Masterclass
Try The Shopify Store Grader
Check out The Ecommerce Marketing Playlist
Join The Ecommerce Marketing Community
Check out our book, The Ecommerce …

The Copyblogger Podcast

Nine Growth Hacks From The Motley Fool

Copyblogger Media LLCJul 13

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dissect 9 killer growth hacks from The Motley Fool. Steal them, and use them to grow your own biz now.

Cool Stuff Mentioned In The Show

Marketing Over Coffee Marketing Podcast

Now with More Rodecaster

John Wall and Christopher PennJul 15

In this Marketing Over Coffee: In this episode learn about CoTweets, Missing Search Console Terms, Gear and more! Direct Link to File Brought to you by our sponsors: Superside and Trust Insights Twitter deal not happening? Twitter testing CoTweets Gen Z vs. Millenials 8:06 You need a video or design …

3 Clips | Dissecting Great Podcasts

Audience Re-Air (When Passion Meets Profession)

3clips.castos.com3 Clips Podcast by CastosJul 11

Currently we’re between seasons at 3 Clips. In the meantime let’s listen in on an old episode of Audience.

Newt Schottlekote created their first audio drama in 2017 when they were only 15 years old. That led to the creation of Caldera Studios, a production company where Newt produces their …

r/marketing

"Can you present a Marketing Plan when you Come Interview?" Nope! 😀

386

180

I've done two interviews with this company in the B2B specific manufacturing sector I work in.

The recruiter and hiring manager were thrilled to find me, as it's very hard to find marketers in this specific manufacturing area.

They want me to come in for an interview and bring a …

I read 100 marketing papers and these are the 10 I found most interesting.

279

Disclaimer: Many of these summaries are an oversimplified version of the paper. It’s hard to put everything into a few sentences. You can access most of these papers for free on Google Scholar.

1. People travel through grocery stores in unusual ways

A study from the University of Pennsylvania …

My job is willing to pay for any social media marketing course: What would you recommend?

102

I couldn't find any information for someone like me, where money is not an issue since my job is willing to pay for me to get the necessary skills to optimize our social media. Basically my situation is that I was employed for a specific role which I've managed to …

Marketing - Latest - Google News

Palisades Media, Agency That Counts Netflix Among Top Clients, Abruptly Closes Its Doors - Deadline

DeadlineJuly 16

Beyonce Called Out 'Austin Powers' Marketing Team for Making Her Too Skinny on Movie Poster - Just Jared

Just JaredJuly 15

6 Reasons Why Blogging Is Still Important For Marketing - Search Engine Journal

Search Engine JournalJuly 15

The Grey Man: Why Netflix (NFLX) Is Marketing $200 Million Ryan Gosling Film - Bloomberg

BloombergJuly 15

P&G's digital conference on Walmart, TikTok, Meta, Epic and more - AdAge.com

AdAge.comJuly 14

The 10 most common industries new grads get jobs in—some pay more than $60,000 a year - CNBC

CNBCJuly 14

21 YouTube Staffers That Creators, Marketers, Managers Should Know - Business Insider

Business InsiderJuly 14

How NSFW Tweets Plug Into RadioShack’s New Marketing Strategy - The Wall Street Journal

The Wall Street JournalJuly 13

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

Google exec suggests Instagram and TikTok are eating into Google's core products, Search and Maps

social.techcrunch.com

The TikTok threat to Google’s business isn’t just limited to YouTube, as it turns out. Core Google services, including Search and Maps, are also being …

How to Make the Leap Into Freelance or Entrepreneurship with Corey Haines

lu.ma

In 2020, Corey Haines had a comfortable job and a steady paycheck. Life was good. But there was a problem. He had the entrepreneurial itch. …

This Japanese doctor lived to 105. Here's his advice for a long life

www.weforum.org

Dr. Shigeaki Hinohara, a Japanese physician who lived well into his hundreds, offers some advice for living longer.

I Tried 21 Flavors of Mountain Dew For Some Reason.

www.everywhereist.com

Explaining why I embarked on a quest to consume as many different flavors of Mountain Dew as possible is not an easy task. Why am …

Lego is releasing an incredible set based on The Office

www.theverge.com

It even features Kevin’s chili.

I Tried 21 Flavors of Mountain Dew For Some Reason.

www.everywhereist.com

Explaining why I embarked on a quest to consume as many different flavors of Mountain Dew as possible is not an easy task. Why am …

Marketers

Julian Shapiro @Julian

A rare find for my fellow movie nerds.

This is Christopher Nolan’s hand drawn plot map for his film Inception.

19.7k

2.7kJul 14 · 9:30 PM

Alex Garcia 🔍 @alexgarcia_atx

Bad website headlines:

- This is the product
- This is why I started it
- This is what it does
- This is why it's cool

Great website headlines:

- This is what you're facing
- This is the solution
- This is the value creation
- This is how the value is created

573

79Jul 14 · 9:55 AM

Lenny Rachitsky @lennysan

Love these signs that you work at a feature factory from @GergelyOrosz

559

56Jul 13 · 1:35 PM

Matt Navarra @MattNavarra

⚡️A THREAD about my career in social media

I didn't know what job I really wanted to do until I was 30

I got my first job in social was when I was 31

I didn't start really enjoying my work until i was 33

531

81Jul 14 · 8:36 AM

Katelyn Bourgoin ⚡️ @KateBour

7 psychology-backed tips to be more persuasive:

318

67Jul 15 · 4:44 AM

Aleyda Solis 🇺🇦 @aleyda

The before & after of a blog previously in a subdomain (dotted) and now in subdirectory (solid) 😎🙌

Despite tech challenges due to which both had to coexist for a bit & still a few redirects going through hops w/ 302s (in the backlog to solve), there's already clear growth 👌

229

39Jul 14 · 7:06 PM

Amanda Natividad @amandanat

Distribution is humbling.

It’s means acknowledging that even if you have a captive audience, they don’t remember everything you’ve said.

So next time you feel funny about re-promoting your blog post or video — don’t.

Nobody is watching your every move.

236

30Jul 14 · 1:53 PM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

How I went from being diagnosed with a life-altering health condition to building an 8 figure company before age 30:

218

29Jul 14 · 8:23 AM

Rand Fishkin @randfish

Unpopular opinion: 99.9% of marketing Twitter's "viral" threads have no impact on anyone's strategy or tactics.

But, they feel good to RT & like. And they get thread-writers more followers. So, they're here to stay.

172

17Jul 15 · 12:14 PM

Daniel Murray @Dmurr68

Marketing hack: get a significant other who is also a marketer.

You will have someone to brainstorm with always.

165

16Jul 16 · 9:27 AM

Ross Simmonds @TheCoolestCool

Excited to rock the mic at #MozCon — Feeling inspired after hearing these two give some of the best marketing presentations I’ve heard in years.

170

6Jul 13 · 1:25 PM

JH Scherck @JHTScherck

Okay, maybe Rand and Ahrefs are right, maybe Google is giving us less and less data

145

11Jul 13 · 10:23 AM

Jeremy Moser @jmoserr

Marketing isn’t just big-budget campaigns.

It’s content, community, relationships, and the little details that excite people enough to tell everyone they know.

128

27Jul 16 · 9:45 AM

Matthew Kobach @mkobach

There are going to be days where your motivation and energy are higher than normal.

Don’t waste those days.

121

17Jul 15 · 4:07 PM

Nik Sharma @mrsharma

Lots of companies are making layoffs right now due to poor management at the exec level.

If you or someone you know was laid off, fill out the Candidate Intake form.

@workweekinc & I will share it with as many people as I can 👇

15Jul 15 · 8:29 AM

hiten.eth @hnshah

Woo > Boo

10Jul 13 · 10:47 PM

Andrea Bosoni @theandreboso

Solo founders can’t compete on quantity whether it’s features, content or anything else their motto should be less but better.

4Jul 15 · 8:46 AM

Wil Reynolds @wilreynolds

Consider taking a COVID test when you get home after #MozCon even if you feel fine. Do your part to keep your families and loved ones safe.

9Jul 13 · 6:36 PM

Tim Soulo 🇺🇦 @timsoulo

This happened just now...

A university in Ukraine where I studied 😣

8Jul 14 · 11:05 PM

April Dunford @aprildunford

What are your favorite books about Sales for startups? Read anything great aimed at founders?

4Jul 15 · 9:24 AM

Miles Beckler @milesbeckler

It's funny how many people are hesitating to take action because they're looking for the 'new method' or 'what works now'

And I'm over here raking it in with old-school direct response marketing as it's been done for over 100 years.

Build a list, mail the list, go enjoy life.

6Jul 15 · 7:07 AM

Jay Acunzo @jayacunzo

I've lost many good friends to threads.

2Jul 13 · 5:11 PM

Corey Haines 💡 @coreyhainesco

5 years into my 10 year overnight success.

1Jul 14 · 4:12 PM

Jimmy Daly @jimmy_daly

scenes from this week's runs

0Jul 15 · 6:15 AM

#MarketingTwitter

Jake Pryszlak @Jake_pryszlak

Hey #MarketingTwitter community👋

I’m interested in your opinion on:

👉 When in your role do you conduct market research if any?

👉 Is market or audience research important in your role? If so, why?

👉 What do you not like about market research at the moment and why?

0Jul 17 · 5:34 AM

Andrew Brethauer @AndrewBrethauer

#marketingtwitter I'm looking for an easy way to recreate graphs and charts for ebooks.

Is Canva good for that? I want to create the chart/graph and then bring it over into InDesign.

0Jul 17 · 5:27 AM

Maliha Talukder @MalihaTalukder

❝ Great leaders don't tell you what to do, they show you how It's done.❞
–Unknown
#Succession #marketingtwitter #Inspiration #Motivational

0Jul 17 · 3:45 AM

Halima Akhter @halimaakhterr

❝ Great leaders don't tell you what to do, they show you how It's done.❞
–Unknown
#Succession #marketingtwitter #Inspiration #Motivational

0Jul 17 · 3:45 AM

OnTOP🔝 @OnTOP_mkt

✅Set up automated email marketing campaigns
Automated email allows for better customization with A/B testing, infographics, sequences, time zones and CTA buttons, as well as data-backed optimization.

#DigitalMarketing
#Marketing
#marketingtwitter
#marketingtips

2Jul 17 · 3:00 AM

Dona @don4_dona

KODE: CRA5006
IDR. 190.000
Material PU
Ukuran : 22*16*13cm
Berat : 600gr
Pengiriman Jakarta
#marketingtwitter

5Jul 17 · 2:50 AM

Tasnim Akter @Tasnim__Akter

❝ Great leaders don't tell you what to do, they show you how It's done.❞
–Unknown
#Succession #marketingtwitter #Inspiration #Motivational

0Jul 17 · 2:38 AM

HIV Disclosure Child @DrMbere

The latest HIV/AIDS News of the Day Daily Newspaper is out! Please visit, read, subscribe, and share at hivdisclosuretochildren.org #marketingtwitter #marketing

0Jul 17 · 12:10 AM

OnTOP🔝 @OnTOP_mkt

✅16 Swipeable Phrases to energize your copywriting

#DigitalMarketing
#Marketing
#marketingtwitter
#marketingtips