18M visits/m in 2 years (study + framework)

Real estate is boring. Who the hell is going to read a blog about real estate?
A real estate blog, Movoto, was originally boring and nobody read it.

One day they decided to follow these viral rules.
Result: 18 million visits per month in 2 years.

Here are the 4 main rules based on their colossal data:

1. Marry super viral content with your boring niche.
1.1. Find out what content is the most viral right now on buzzsumo.com
1.2. Tell the same/similar viral story from an angle related to your niche.

2. Use these images on social media:
2.1. People (especially people eating food)
2.2. Statues of people
2.3. Women in bikinis (note: They targeted their Facebook ads exclusively to women)
2.4. Wizards
2.5. Handwritten/drawn doodles on the above types of images

3. Use either numbers or “curiosity gap” in your headlines.
Here are the 4 examples of their most viral headlines:
- 33 Things People From Michigan Have To Explain To Out-Of-Towners
- 41 Things You Probably Didn’t Know About Irvine
- These Women Had No Idea What Was Waiting For Them In This Austin Mall. When You See What Happens, You’ll Be Blown Away.
- It Took This Guy Over 2 Years To Create His Project. If You’re From Chicago, You Need To See The End Result.

4. Optimize your social description:
4.1. Keep it brief (less than 50 words)
4.2. Have an opinion
4.3. Make it about the people (works here too)


Cheers,
Charlie Patel ;)



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