+72.8% leads after asking this 1 question

Le Boutique experienced low conversions on their landing page.

After applying this 3-bullet plan, they started generating +72.8% more leads.

The 3-bullet plan:

1. They showed a popup with a question, “What’s stopping you from signing up?” 10 seconds after a user landed on the page. With a tiny edit, this is my favorite question :). In my specific case, answers to this question helped me boost my sales by up to 20 times. Yeah, this is how powerful this question is. I love to ask, “What's the #1 thing that stops you from ___?”,
2. They gathered answers, analyzed them, and found that:
2.1. The most popular was "Don’t understand why I need to give you my email."
2.2. The 2nd most popular "Can’t see a catalog of sneakers, don’t want to give away my email before seeing the sneakers."
3. So they changed their CTA:
From "Start purchasing now"
To "Look at 231 sneakers with a discount"

Result: +72.8% more leads.


Cheers,
Charlie Patel ;)



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