Mailbrew Marketing Weekly - Marketing Weekly #85

How to Rock Your Empathy Interview: Understanding User’s Problems and Wants • 9 Tips for a Great SME Interview • How Will Web 3.0 Affect Marketing And How Can We Adapt? • My Biggest Marketing Mistake • 10 Words and Phrases to Avoid Using During Your Presentations • Email Subject Lines for Sales: 5 Steps to Better Open Rates, with 48 Templates • Use this value proposition formula to get more yeses • Social Proof: Fadeke Adegbuyi on Creating a Distinct Identity for Yourself Online • How to Improve Click-Through Rate (CTR): 9 Tried & Tested Tips • How High-Performing Companies Use North Star Metrics In Practice
24
Sunday July, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

Email Subject Lines for Sales: 5 Steps to Better Open Rates, with 48 Templates
Tim StoddartJul 21

Crafting the best email subject lines for sales doesn’t have to be a mysterious or challenging task. You simply have...

The post Email Subject Lines for Sales: 5 Steps to Better Open Rates, with 48 Templates appeared first on Copyblogger.

Use this value proposition formula to get more yeses
Anna SaraynaJul 20

The value-specific value proposition formula is an effective way to say why prospects should choose you. Here's how it's done (with examples).

The post Use this value proposition formula to get more yeses appeared first on Copywriting for startups and marketers.

Social Proof: Fadeke Adegbuyi on Creating a Distinct Identity for Yourself Online
Tamilore OladipoJul 21
For the first edition of Social Proof, Fadeke Adegbuyi highlights the importance of building a brand outside your employer.
How to Improve Click-Through Rate (CTR): 9 Tried & Tested Tips
Kayle LarkinJul 22
Optimizing your click-through rate is an overlooked search marketing technique that can have a large impact on your overall site traffic. In this article, you will learn more about the click-through rate and the nine tried and tested tips to
Read more ›
How High-Performing Companies Use North Star Metrics In Practice
Josh KrissansenJul 21

How did Outreach grow in just a few years to 50,000 monthly active users, $10 million in new bookings, and net revenue retention (NRR) of more than 140%?  By focusing intently on a single measurement, known as a north star metric. The sales platform is intensely devoted to nurturing its …

Beyond Inclusive Writing: 3 Lesser-Known Principles of Inclusive Content
Angela RollinsJul 18

As content marketers, thousands, if not millions, of people see our content. We have a large cultural impact footprint. With that influence comes a duty to create content that contributes to the cultural shifts we want to see in the world — even if the brief we’re writing is a …


Newsletters

Smarty Pants 👖
Victoria KellyJul 21

Recapping for this week: unique SEO tactics, beyond good content, and when to call in some experts.

The post Smarty Pants 👖 appeared first on Carney.


Podcasts

[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)
https:Louis GrenierJul 19

Fellow Frenchman David Arnoux shares how to run marketing and growth experiments to find huge wins.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

The Rising Importance Of Images In Google Search

In this episode of the Duct Tape Marketing Podcast, I interview Mike Blumenthal. Mike is the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. Mike provides local consulting to a range of businesses, big and small, across the SMB …

How Ali Ladha Used Unique Pricing Strategies to Get More Clients
Copyblogger Media LLCJul 20

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) break down the brilliant pricing and aqcuisition strategy being used by virtual CFO Ali Ladha to grow his service business. You’ll hear tips and tactics you can copy, as well as some helpful info on …

Now with More Escape Rooms and Jonathan Murrell!
John Wall and Christopher PennJul 22

In this Marketing Over Coffee: In this episode learn about Escape Games, Virtual Events, and more from Jonathan Murrell, co-founder and CMO of The Escape Game! Direct Link to File Brought to you by our sponsors: Superside and Wix! Learn more at: TheEscapeGame.com and TeamBuildingHub.com Transitioning Escape Rooms to Virtual …


Why do pushy marketing / sales people still exist? It’s not 1980’s anymore…

I work as a Director of Marketing at a small business and the amount of cold calls I get offering me services I do not need or want is ridiculous.

What’s even more ridiculous is that these sales people get angry with me for not wanting their products or wanting …

Is everyday a dumpster fire in Marketing?

I work in a small company of 20+ and the marketing department is fairly new.

It a B2B based company in the corporate training space.

I am still a newbie but I am responsible for all the marketing in the company along with a subordinate.

Everyday feels like a dumpster …

Is it typical for agencies to be doing just “good enough” work?

This is my first job out of college. We have a ton of accounts and we dedicate about an hour a month to each account to manage the PPC side of things.

Having learned a ton of shit about PPC the past few years, I was super eager to get …



Marketing Jobs on the Swipe Files Job Board →


Twitter

jmoserr
Jeremy Moser @jmoserr

10 marketing resource websites you won't believe are free (bookmark these asap):

2.1kJul 21 · 6:04 AM
MattNavarra
Matt Navarra @MattNavarra

CONFIRMED: Instagram will make EVERY video a Reel

- All new video posts <15 mins will be shared as Reels

- Videos posted prior to this change will remain as videos

- Instagram is merging the video + Reels tab into ONE tab on profiles

383Jul 21 · 9:41 AM
lennysan
Lenny Rachitsky @lennysan

Six weeks into the podcasting life, a few early learnings:

1. There's no one place to get analytics. You need to check multiple sites to triangulate on what's going on. WTF.
2. It's lucrative. I may end up making more from the podcast than the newsletter this year.
(more)

20Jul 19 · 12:59 PM
randfish
Rand Fishkin @randfish

GTFO. Why didn't they teach us this in High School?

asmith83
Adam Smith @asmith83

wait are you kidding me

50Jul 19 · 7:52 PM
amandanat
Amanda Natividad @amandanat

Constraints breed creativity.

Here are the constraints I give myself as a copywriter...

7 rules for better copywriting:

66Jul 21 · 8:28 AM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Your No-Brainer Guide To Ecom Marketing Strategies.

Learn the most important email, SMS, paid social, and paid search campaigns you need to drive sales.

Want all 80 pages for FREE?

RT and comment saying, "I want it"

& I'll send you a DM.

Created in partnership with @ApteoAI

300Jul 21 · 8:52 AM
aleyda
Aleyda Solis 🇺🇦 @aleyda

Search Analytics for Sheets by the amazing @mihaiaperghis, one of my favorites SEO google sheets add-on has had a major update: You can now retrieve URL Inspection data for your pages along with their performance metrics 👏🤩 Check it out: searchanalyticsforsheets.com

93Jul 21 · 2:43 AM
KateBour
Katelyn Bourgoin ⚡️ @KateBour

If you don’t know who your competitors are... you’re f#cked

Yet so many businesses get this all wrong

Here’s why:

52Jul 21 · 5:01 AM
theandreboso
Andrea Bosoni @theandreboso

Yesterday I made an experiment and posted the same content on both Twitter and LinkedIn.

On Twitter I have 38k followers and it got 21k impressions.

On LinkedIn I have 400 followers and it got 7k impressions.

Pretty wild.

11Jul 20 · 3:24 AM
mrsharma
Nik Sharma @mrsharma

Most companies are terrible at communicating what they do because their copy is written by someone who is inside the business on a daily basis.

The best trick to nail your messaging in one sentence is by answering:

How would you explain what you do, to a 3rd grader?

9Jul 22 · 9:55 AM
mkobach
Matthew Kobach @mkobach

I’m up over 12% in less than a week just from buying the same stock @SpeakerPelosi bought

8Jul 19 · 8:43 PM
TheCoolestCool
Ross Simmonds @TheCoolestCool

10 Documentaries that will change the way you think about business:

1) Jiro Dreams Of Sushi

Lesson: Love the process and strive to create memorable experiences

22Jul 19 · 8:15 PM
coreyhainesco
Corey Haines 💡 @coreyhainesco

Hey conversion rate optimization experts, how's this?

3Jul 19 · 4:08 PM
Kevin_Indig
Kevin_Indig @Kevin_Indig

The new Shopify integration with Youtube on Harley's store.

Looks pretty dopy!

Game changer for creators.

7Jul 22 · 2:27 PM
timsoulo
Tim Soulo 🇺🇦 @timsoulo

Now in @ahrefs Site Audit you can easily view a list of all issues found on a particular URL.

This way, if you're fixing an issue on a particular page, you can quickly look up what other issues it has and fix them while you're at it. 🙃

12Jul 19 · 6:09 PM
JoelKlettke
Joel Klettke @JoelKlettke

I can promise you that if you serve mid-market to enterprise, your clients spend more money on way dumber things that provide way less value than what you do

10Jul 21 · 7:05 PM
JHTScherck
JH Scherck @JHTScherck

Do agencies not understand that if an account wants to terminate & you force them to continue working with you, they are going to tell everyone (execs, peers at other companies, investors, competitors, etc.) that you are very bad and are to be avoided?

Reputation is all we got.

5Jul 20 · 2:32 PM
BrianClark
Brian Clark @BrianClark

My side projects become successful businesses because I start them from the standpoint of joy, purpose, and not giving a fuck. It’s a winning formula.

2Jul 22 · 8:10 PM
aprildunford
April Dunford @aprildunford

Sunset on a boat in NYC and everything is perfect.

0Jul 20 · 4:56 PM
alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

Writing for one is something I do to ensure the quality of my newsletter each week.

For example:

- A founder I admire signed up for my newsletter
- Every week, I write with the goal of writing a newsletter that he'd enjoy
- If he enjoys it, then I know others will too

3Jul 20 · 4:10 PM
jimmy_daly
Jimmy Daly @jimmy_daly

I've worked in sales for 4+ years and always used homegrown CRMs made in Airtable or Notion. I finally started using a proper CRM (👋 @close) and it's just so much better.

1Jul 19 · 2:10 PM

Thanks for reading!

Have a great week. 🤓


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