The global ad spending slowdown is real as online media platforms brace for downturn

Cutbacks aren’t just a problem for publishers and broadcasters, which is normal during economic slumps. Online media owners are now starting to feel the crunch too.
July 29, 2022

Cutbacks aren't just a problem for publishers and broadcasters, which is normal during economic slumps. Online media owners are now starting to feel the crunch too.

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Top Stories
Ivy Liu
Cutbacks aren’t just a problem for publishers and broadcasters, which is normal during economic slumps. Online media owners are now starting to feel the crunch too.

howdy!
Roku revealed it saw advertisers pull back from the scatter market in the latter half of the second quarter.

The volume of clickbait, offensive and misleading ads on publishers’ sites is increasing — bringing with it threats and actual damage to the audience loyalty and crucial revenue.

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Building up a library of original games could help increase the variety and scale of Netflix’s available ad inventory, particularly as in-game advertising becomes a more fully developed channel.

Both opportunities and challenges are emerging as connected TV solidifies its role as part of the advertising mix for omnichannel marketers.

howdy!
Subscription-based pet health care startup Fuzzy has leaned into direct mail, ramping up spend from 10% this time last year to up to 40% of marketing spend today.

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Streaming platforms are ramping up their content moderation to stop advertisers from pulling ads.

howdy!
Booking.com is kicking off its “Summer of ‘Yeah'” campaign with a series of “Smiley Stays” across the U.S., in partnership with The Smiley Company, the brand behind the iconic smiley symbol.

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What sets Hassan’s studio apart from the competition is its ability to seamlessly disseminate the worlds it builds.

As the first day back to in-person work approaches for an advertising agency, The Return host Kimeko McCoy talks emotions, pandemic safety and more.
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