Rui AlvesJul 29
Mailbrew Marketing Weekly - Marketing Weekly #86
31
Sunday July, 2022
👋 Good day!
Here's your weekly marketing brew. ☕️
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Blogs
Five Quick and Easy Upgrades to Your ‘About Me’ Web Page
How This 23-Year-Old YouTuber Raised $1.38 Million Doing Remote Side Hustles
Hudson RennieJul 29
3 Things I Learned Running Marketing for a Series B Startup
Leanna JacksonJul 28
6 Freelancer Fears and How to Handle Them
Zafar SiddiquiJul 28
7 Often Overlooked Steps to Be a Better Writer at Work
Stefanie FlaxmanJul 28
A writer at work who stands out from their coworkers can always confidently answer the question: What’s it like working...
The post 7 Often Overlooked Steps to Be a Better Writer at Work appeared first on Copyblogger.
What is direct response copywriting? Lessons we still use today.
Michelle ChowJul 28
What is direct response copywriting? New post shares what it is and how it's still used in print and digital copywriting techniques today.
The post What is direct response copywriting? Lessons we still use today. appeared first on Copywriting for startups and marketers.
How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert
Tamilore OladipoJul 28
Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. For this article, we interviewed Joy Hawkins, a GBP expert, on how to make your posts perform better.
21 Writing Tips to Become a Better Writer Fast 
I have personally written thousands of articles over the years, covering everything from writing itself to digital marketing, travel, insurance, and more. My work has been featured on some of the world’s top marketing blogs, including Shopify, Content Marketing…
Bill WidmerJul 28
I have personally written thousands of articles over the years, covering everything from writing itself to digital marketing, travel, insurance, and more. My work has been featured on some of the world’s top marketing blogs, including Shopify, Content Marketing…Read more ›
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
Amanda NatividadJul 26
It could be a chicken or egg situation: Maybe the platforms have made us lazy, or we’ve trained their algorithms to reward platform-native content — as in, content that keeps people on the platforms’ sites instead of sending them to yours. Zero-Click Content. No matter what you call it, one …
Call To Action In Writing: 7 Powerful Examples
Josh KrissansenJul 25
Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Companies that engage in strategic CTA …
Steal This Strategy: How to Write Like Animalz
Ryan LawJul 26
This is the Animalz content marketing strategy. Take it. We’ve been working on a guide to writing Animalz-style content with a view to helping our team contribute to the blog. Then we thought: why not share this more widely? If you’re curious about why we’d give away our secret sauce, …
Newsletters
Search and Destroy
Victoria KellyJul 28
Check out this week's recap for all things site search, Google reports, and SEO.
The post Search and Destroy appeared first on Carney.
Podcasts
The Anti-Time Management Strategy That Actually Gives You Your Time Back
ducttape.libsyn.comJul 28
In this episode of the Duct Tape Marketing Podcast, I interview Richie Norton. Richie is an award-winning author and serial entrepreneur. An executive coach to CEOs, he is featured in Forbes, Bloomberg Businessweek, Inc., Entrepreneur, and Huffington Post. Pacific Business News recognized Richie as one of the Top Forty …
From 0 to 150k+ Subscribers In 7 Months
Copyblogger Media LLCJul 28
The Milk Road grew from 0 to 150k+ subscribers in less than seven months. On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dig in to show you what you can learn from their content, growth, and monetization strategies. Tim also breaks down the …
Now with More Accessibility and Less Like The Gas Guys
John Wall and Christopher PennJul 29
In this Marketing Over Coffee: In this episode learn about Accessibility, Disinformation, Skimpflation and more! Direct Link to File Brought to you by our sponsors: Superside and LinkedIn Now in streaming video! Accessibility – Search Console, W3C, A11y, IBM’s Able 7:20 You need a video or design ad for your …
Update: Laid off today
This Tuesday I posted that I had been laid off from my job and asked for advice from you lovely marketing redditors.
I am back to say that I just accepted a job offer! I got the position I wanted with a 20k increase in pay!
I followed (almost) all …
Here’s What Happened Last Week on Social Media (Marketer’s Edition)
I curate marketing updates every week and I am a little late it’s almost end of the week. Here are key updates of marketing industry 15 key updates out of 40 overall updates.
Tiktok will now let users turn on closed captions even if a creator doesn’t have them.
Instagram …
How 1 CBO on Facebook brings 200+ Leads per month & 80+ QUALIFIED booked calls…
I've been running an "evergreen" funnel in the high-ticket space that works wonders...
It works extremely well for agencies, real estate, coaches and any high ticket service providers
In fact, I've been running this SAME funnel for the last 3 years...
In that time:- The algo changed 3 times- Tens …
Marketing Jobs on the Swipe Files Job Board →
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World - SparkToro
It could be a chicken or egg situation: Maybe the platforms have made us lazy, or we’ve trained their algorithms to reward platform-native content — …
Rand Fishkin ZERO-CLICK CONTENT I've been looking for a phrase to describe this strategy forever. Amanda nailed it.
Aleyda Solis 🇺🇦 Zero-Click Content: It’s not just Google. It’s social media channels, too... So… what are we supposed to do when the platforms reward Zero-Click beha…
Amanda Natividad Once you see Zero-Click content, you can’t unsee it. Lots more in my blog post: • The platforms that encourage native content ✅ • Examples and rec…
5 Steps Amanda Natividad Took to 60x Her Audience in a Year (and Keep Growing It) | Demand Curve Blog
We asked Amanda Natividad how she built an audience of 100k+ followers on Twitter alone.
Facebook's TikTok-like redesign marks sunset of social networking era
Facebook’s TikTok-style redesign marks the end of the era in which your friends shaped your online life.
Lemmings | The Bizarre Story of the Term's Definition -
What is a lemming? And what does it mean when someone calls you one? Learn the bizarrely true story behind the term’s meaning.
Off to the Races - Lana Del Rey
SUPPORT THE CHANNEL✅Paypal - https://paypal.me/LanaDelRadio✅Patreon https://www.patreon.com/themaybatatterMy old man isn’t BatmanBut I can’t deny the way he ...
How to make your ecommerce website stand out in Google Search (6 Tips)
Another way your website can stand out in Google Search results is with its visual presentation. In this episode, we speak to 6 ways you …
Amanda Natividad @amandanat
It's a tough world out there for creators...
Over half of Google searches end without a click.
And social media platforms ding you for linking out.
What to do?
Beat the platforms at their own game.
Make Zero-Click Content.
Here's how:
2.5k
369Jul 26 · 8:26 AM
Lenny Rachitsky @lennysan
I've just published a completely revamped playbook for finding your first 1,000 users.
This is based on researching 100+ B2C startups, talking to 30+ founders, and collecting tons of never before shared stories.
This is def my new favorite post I've written.
*Read on*
1.6k243Jul 26 · 8:13 AM
Kevin_Indig @Kevin_Indig
Unfortunately, I was also impacted by Shopify’s layoffs.
Truth is, I am and will be fine. Shopify’s severance package is very generous.
If you’re hiring, keep an eye out for my talented colleagues!
I’ll take the summer off and then decide what’s next in fall. ✌️
92945Jul 27 · 5:57 AM
Andrea Bosoni @theandreboso
Ten years ago most of the people I talked to dreamed about quitting their job to build the next unicorn and make a lot of money.
Now most of the people I talk to dream about building a small, profitable online business to live life on their own terms.
81665Jul 29 · 4:35 AM
Katelyn Bourgoin ⚡️ @KateBour
The counterintuitive marketing strategy that drives record-breaking sales (and drives perfectionists crazy):
643144Jul 28 · 5:17 AM
Matthew Kobach @mkobach
Are there mass layoffs, or is it that companies that hired aggressively because they thought pandemic growth was permanent are just recalibrating to their natural size?
21014Jul 29 · 8:33 AM
Taylor Lagace @TaylorLagace
Hey marketers 👋
Can you spot the video ad that had a 16X ROAS for one of our accounts?
Let’s try it:
18236Jul 29 · 8:50 PM
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
We’re insanely excited to share that we’re having another girl in January!
Guess I’m just meant to be a girl dad, can’t wait!
2103Jul 26 · 12:25 PM
Miles Beckler @milesbeckler
It still boggles my mind that one can learn keyword research and SEO, then start a blog for less than $100... And publish their way to millions.
It's tiring... It's difficult... It takes a ton of time and energy...
But still.
It's possible! And I'm living proof it works.
17917Jul 26 · 8:06 AM
Jeremy Moser @jmoserr
Is there anyone left on Twitter/LI who isn’t in an engagement group?
1673Jul 30 · 8:44 AM Aleyda Solis 🇺🇦 @aleyda
Zero-Click Content: It’s not just Google. It’s social media channels, too... So… what are we supposed to do when the platforms reward Zero-Click behavior? @amandanat explains here:
sparktoro.com/blog/zero-clic…
13535Jul 26 · 3:23 PM
Daniel Murray @Dmurr68
The best content creators know how to say the same things 100 different ways.
11012Jul 26 · 10:24 AM
Matt Navarra @MattNavarra
Twitter has begun testing a long-overdue basic feature
8713Jul 28 · 6:32 PM Rand Fishkin @randfish
"Why work hard to create more sales, when we could just get credit for sales that would have happened anyway?"
- Google Ads
7223Jul 27 · 9:06 AM
Nik Sharma @mrsharma
A new episode of Limited Supply is LIVE!
In this episode, we talked all about:
• GROW NY Conference
• Nik acquired a brand
• Prime Day 2022
• MicroAcquiring a SaaS company
Please listen (& subscribe) on Spotify!
open.spotify.com/show/5KxWrVKLE…
895Jul 27 · 2:57 PM
Ross Simmonds @TheCoolestCool
Mom has always been my biggest fan.
I’ll never forget the day she joined Facebook and liked every photo I ever uploaded 😂
890Jul 28 · 3:38 PM
April Dunford @aprildunford
A: Buyers don't care about features, they care about the value those features enable. The core of good positioning is differentiated value 1/
Otto @ottokainen
@aprildunford @AdvanceB2B Awesome! 🙌
First: What would your advice be for avoiding a feature frenzy (the obsession to highlight every single dongle the product team churns out), where the focus can get sidetracked from the big idea of the product?
808Jul 29 · 4:26 AM
Joel Klettke @JoelKlettke
Too many people worried about getting copied instead of worrying about being worth copying in the first place.
627Jul 26 · 3:16 PM
Wil Reynolds @wilreynolds
Do something to put a smile on someone's face today and commit to that shit - we're talking so much about self care, but you know what we're not talking about...other care. Community care. This biz started b/c I got more personal satisfaction from helping others than myself.
544Jul 27 · 6:38 AM
Kristen LaFrance @kdlafrance
I truly don't understand how some folks tweet so much and get work done and workout and eat food and get sleep and do self care AND have a life outside of this bubble.
Like literally how 🤷♀️🤯
490Jul 26 · 10:57 AM
Alex Garcia 🔍 @alexgarcia_atx
The second week building a Youtube channel.
7 days.
170k views.
2.8k subscribers.
Secret: Obsess over the content.
443Jul 27 · 7:34 PM
Corey Haines 💡 @coreyhainesco
Gonna do some landing page teardowns (build-ups?) for a fun project.
Who wants a review on their site?
Preferably SaaS businesses.
433Jul 28 · 2:23 PM
Aazar Shad @Aazarshad
2/ Qapop
Why: Automate your marketing on Qoura with AI Content writer.
What I love: Apart from just finding the best questions and its AI writing content for you, you can also find unaswered questions with hundreds of views.
Check: qapop.com
422Jul 26 · 5:59 AM
Rashi Maheshwari @RashiMaheshwa16
Wipro should start a dating app and name it "Prem Ji"..
P.S. Suraj Barjataya and Salman Khan would be very excited to fund this dating app
#SalmanKhan #Prem #marketingtwitter
00Jul 31 · 5:31 AM
Andrew 'AJ' Herkert @ajherkert
In Philly tomorrow 8/1
then Cleveland 8/2
then Detroit 8/3
This you?
Say hello! 👋
#marketingtwitter
#summertour
00Jul 31 · 4:32 AM
Bridget Forney, agency QB @BridgetForney
#LinkedIn “has reported sessions and #engagement growth, (but) it hasn’t actually provided a scale of comparison…there’s no specific figure to quantify these stats. There’s no data…we don’t exactly know what ‘record engagement’ means.” #marketingtwitter socialmediatoday.com/news/linkedin-…
00Jul 31 · 4:17 AM
🟠 Da Brand Society | Piero & Paloma @dabrandsociety
4 marketing accounts you need to follow RIGHT NOW 👨🏻💻:
@marketingdive
@MarketingWeekEd
@HubSpot
Thank me @latermedia (see what I did there? 🤓)
#MarketingTwitter #SocialMedia
00Jul 31 · 3:09 AM
OnTOP🔝 @OnTOP_mkt
✅Build a Well-Designed Website
If your site is new, large, or contains many multimedia files, considering creating a sitemap. That provides search engines with the information they need to swiftly crawl and index site pages, video, and audio.
#SEO
#Marketing
#marketingtwitter
21Jul 31 · 3:00 AM
Ronald Coyle, Ph.D. 🇺🇦 @ronaldcoyle
Is Instagram ‘Keeping up with the Kardashians?’ #marketingminute #instagram #marketingtiktok #marketingtwitter #marketing #socialmedia
00Jul 31 · 1:49 AM
Aakash Bhalla @AakashBhalla4
What is digital marketing altogether? And why is it so important?
#marketing #DigitalMarketing #marketingdigital #Facebook #Metaads #Google #marketingtips #marketingtwitter #b2c #growth #ads #ADS #paidads #advertising #sales #business #businessgrowth
11Jul 31 · 12:57 AM
Marc Dubertrand @MarcDubertrand
👍Papy TikTok
Ce bijoutier de 73 ans est sur TikTok... Sauver son #commerce passe aussi via le digital, et il n'y a pas d'âge.
🔊" Communiquer c'est la vie ! "
#CustomerExperience #MarketingDigital #marketingtwitter
radiofrance.fr/franceinter/po…
01Jul 31 · 12:51 AM OnTOP🔝 @OnTOP_mkt
✅6 Elements of Social Media Strategy
#DigitalMarketing
#Marketing
#marketingtwitter
#marketingtips
32Jul 31 · 12:00 AM
#SEOFarha Firobin @FarhaFirobin
✅SEO Tools that an SEO expert can’t live without
#DigitalMarketing
#Marketing
#marketingtwitter
#marketingtips
01Jul 30 · 11:48 PMThanks for reading!
Have a great week. 🤓
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
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