Mailbrew Marketing Weekly - Marketing Weekly #86

Sunday July, 2022

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Blogs

Better Marketing - Medium

Five Quick and Easy Upgrades to Your ‘About Me’ Web Page

Rui AlvesJul 29

How We Might Slowly Transition to An Old School Marketing Approach

RashieeJul 29

How This 23-Year-Old YouTuber Raised $1.38 Million Doing Remote Side Hustles

Hudson RennieJul 29

3 Things I Learned Running Marketing for a Series B Startup

Leanna JacksonJul 28

6 Freelancer Fears and How to Handle Them

Zafar SiddiquiJul 28

Copyblogger

7 Often Overlooked Steps to Be a Better Writer at Work

Stefanie FlaxmanJul 28

A writer at work who stands out from their coworkers can always confidently answer the question: What’s it like working...

The post 7 Often Overlooked Steps to Be a Better Writer at Work appeared first on Copyblogger.

Copyhackers

What is direct response copywriting? Lessons we still use today.

Michelle ChowJul 28

What is direct response copywriting? New post shares what it is and how it's still used in print and digital copywriting techniques today.

The post What is direct response copywriting? Lessons we still use today. appeared first on Copywriting for startups and marketers.

Buffer Resources

How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert

Tamilore OladipoJul 28

Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. For this article, we interviewed Joy Hawkins, a GBP expert, on how to make your posts perform better.

SEO Blog by Ahrefs

21 Writing Tips to Become a Better Writer Fast

Bill WidmerJul 28

I have personally written thousands of articles over the years, covering everything from writing itself to digital marketing, travel, insurance, and more. My work has been featured on some of the world’s top marketing blogs, including Shopify, Content Marketing…

Newsletters

Carnage Issues

Search and Destroy

Victoria KellyJul 28

Check out this week's recap for all things site search, Google reports, and SEO.

The post Search and Destroy appeared first on Carney.

Podcasts

Duct Tape Marketing

The Anti-Time Management Strategy That Actually Gives You Your Time Back

ducttape.libsyn.comJul 28

In this episode of the Duct Tape Marketing Podcast, I interview Richie Norton. Richie is an award-winning author and serial entrepreneur. An executive coach to CEOs, he is featured in Forbes, Bloomberg Businessweek, Inc., Entrepreneur, and Huffington Post. Pacific Business News recognized Richie as one of the Top Forty …

Ecommerce Marketing School with Ben Jabbawy

5 Ways To Grow Your SMS List ASAP #498

share.transistor.fmPrivyJul 28

Try Privy for FREE today
Follow Ben on Twitter
6 Ways To Grow Your SMS List And Crush Text Marketing ASAP
Create your FREE Masterclass+ account
Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
Check out Privy Masterclass
Try The Shopify Store Grader
Check out The Ecommerce Marketing …

The Copyblogger Podcast

From 0 to 150k+ Subscribers In 7 Months

Copyblogger Media LLCJul 28

The Milk Road grew from 0 to 150k+ subscribers in less than seven months. On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dig in to show you what you can learn from their content, growth, and monetization strategies. Tim also breaks down the …

Marketing Over Coffee Marketing Podcast

Now with More Accessibility and Less Like The Gas Guys

John Wall and Christopher PennJul 29

In this Marketing Over Coffee: In this episode learn about Accessibility, Disinformation, Skimpflation and more! Direct Link to File Brought to you by our sponsors: Superside and LinkedIn Now in streaming video! Accessibility – Search Console, W3C, A11y, IBM’s Able 7:20 You need a video or design ad for your …

r/marketing

Update: Laid off today

313

This Tuesday I posted that I had been laid off from my job and asked for advice from you lovely marketing redditors.

I am back to say that I just accepted a job offer! I got the position I wanted with a 20k increase in pay!

I followed (almost) all …

Here’s What Happened Last Week on Social Media (Marketer’s Edition)

165

I curate marketing updates every week and I am a little late it’s almost end of the week. Here are key updates of marketing industry 15 key updates out of 40 overall updates.

Tiktok will now let users turn on closed captions even if a creator doesn’t have them.
Instagram …

How 1 CBO on Facebook brings 200+ Leads per month & 80+ QUALIFIED booked calls…

123

I've been running an "evergreen" funnel in the high-ticket space that works wonders...

It works extremely well for agencies, real estate, coaches and any high ticket service providers

In fact, I've been running this SAME funnel for the last 3 years...

In that time:- The algo changed 3 times- Tens …

Marketing - Latest - Google News

Customers have to be at the heart of campaign planning - Moneycontrol

MoneycontrolJuly 30

Meta, Google, Amazon, Apple earnings reveal state of internet advertising - AdAge.com

AdAge.comJuly 29

Closing the Gap Between Digital Marketing Spending and Performance - HBR.org Daily

HBR.org DailyJuly 29

Procter & Gamble cuts marketing spending in face of inflation and supply woes - AdAge.com

AdAge.comJuly 29

How I Bring In Up To $55K A Week Selling Vintage Bags - CNBC Make It

CNBC Make ItJuly 28

A Customer Found a Short Note With Their McDonald's Delivery. It's a Master Class in Marketing - Inc.

Inc.July 28

Apple's New Ad Implies You No Longer Need to Protect Your iPhone With a Case -- and It's Actually Just Very Smart Marketing - Inc.

Inc.July 27

The Gun Industry Created a New Consumer. Now It's Killing Us. - The Atlantic

The AtlanticJuly 25

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World - SparkToro

sparktoro.com

It could be a chicken or egg situation: Maybe the platforms have made us lazy, or we’ve trained their algorithms to reward platform-native content — …

5 Steps Amanda Natividad Took to 60x Her Audience in a Year (and Keep Growing It) | Demand Curve Blog

www.demandcurve.com

We asked Amanda Natividad how she built an audience of 100k+ followers on Twitter alone.

Facebook's TikTok-like redesign marks sunset of social networking era

www.axios.com

Facebook’s TikTok-style redesign marks the end of the era in which your friends shaped your online life.

Lemmings | The Bizarre Story of the Term's Definition -

travellemming.com

What is a lemming? And what does it mean when someone calls you one? Learn the bizarrely true story behind the term’s meaning.

Off to the Races - Lana Del Rey

www.youtube.com

SUPPORT THE CHANNEL✅Paypal - https://paypal.me/LanaDelRadio✅Patreon https://www.patreon.com/themaybatatterMy old man isn’t BatmanBut I can’t deny the way he ...

How to make your ecommerce website stand out in Google Search (6 Tips)

www.youtube.com

Another way your website can stand out in Google Search results is with its visual presentation. In this episode, we speak to 6 ways you …

Marketers

Amanda Natividad @amandanat

It's a tough world out there for creators...

Over half of Google searches end without a click.

And social media platforms ding you for linking out.

What to do?

Beat the platforms at their own game.

Make Zero-Click Content.

Here's how:

2.5k

369Jul 26 · 8:26 AM

Lenny Rachitsky @lennysan

I've just published a completely revamped playbook for finding your first 1,000 users.

This is based on researching 100+ B2C startups, talking to 30+ founders, and collecting tons of never before shared stories.

This is def my new favorite post I've written.

*Read on*

1.6k

243Jul 26 · 8:13 AM

Kevin_Indig @Kevin_Indig

Unfortunately, I was also impacted by Shopify’s layoffs.

Truth is, I am and will be fine. Shopify’s severance package is very generous.

If you’re hiring, keep an eye out for my talented colleagues!

I’ll take the summer off and then decide what’s next in fall. ✌️

929

45Jul 27 · 5:57 AM

Andrea Bosoni @theandreboso

Ten years ago most of the people I talked to dreamed about quitting their job to build the next unicorn and make a lot of money.

Now most of the people I talk to dream about building a small, profitable online business to live life on their own terms.

816

65Jul 29 · 4:35 AM

Katelyn Bourgoin ⚡️ @KateBour

The counterintuitive marketing strategy that drives record-breaking sales (and drives perfectionists crazy):

Matthew Kobach @mkobach

Are there mass layoffs, or is it that companies that hired aggressively because they thought pandemic growth was permanent are just recalibrating to their natural size?

210

14Jul 29 · 8:33 AM

Taylor Lagace @TaylorLagace

Hey marketers 👋

Can you spot the video ad that had a 16X ROAS for one of our accounts?

Let’s try it:

182

36Jul 29 · 8:50 PM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

We’re insanely excited to share that we’re having another girl in January!

Guess I’m just meant to be a girl dad, can’t wait!

210

3Jul 26 · 12:25 PM

Miles Beckler @milesbeckler

It still boggles my mind that one can learn keyword research and SEO, then start a blog for less than $100... And publish their way to millions.

It's tiring... It's difficult... It takes a ton of time and energy...

But still.

It's possible! And I'm living proof it works.

179

17Jul 26 · 8:06 AM

Jeremy Moser @jmoserr

Is there anyone left on Twitter/LI who isn’t in an engagement group?

167

3Jul 30 · 8:44 AM

Aleyda Solis 🇺🇦 @aleyda

Zero-Click Content: It’s not just Google. It’s social media channels, too... So… what are we supposed to do when the platforms reward Zero-Click behavior? @amandanat explains here:

sparktoro.com/blog/zero-clic…

135

35Jul 26 · 3:23 PM

Daniel Murray @Dmurr68

The best content creators know how to say the same things 100 different ways.

110

12Jul 26 · 10:24 AM

Matt Navarra @MattNavarra

Twitter has begun testing a long-overdue basic feature

Carl Schmid @CarlSchmid

Last night statuses…tonight 👇

cc @MattNavarra

13Jul 28 · 6:32 PM

Rand Fishkin @randfish

"Why work hard to create more sales, when we could just get credit for sales that would have happened anyway?"
- Google Ads

Duane Brown 🇨🇦🏳️‍🌈 3x Vax'ed! @duanebrown

Google is saying Goodbye to last click and hello to DDA.

23Jul 27 · 9:06 AM

Nik Sharma @mrsharma

A new episode of Limited Supply is LIVE!

In this episode, we talked all about:

• GROW NY Conference
• Nik acquired a brand
• Prime Day 2022
• MicroAcquiring a SaaS company

Please listen (& subscribe) on Spotify!

open.spotify.com/show/5KxWrVKLE…

5Jul 27 · 2:57 PM

Ross Simmonds @TheCoolestCool

Mom has always been my biggest fan.

I’ll never forget the day she joined Facebook and liked every photo I ever uploaded 😂

0Jul 28 · 3:38 PM

April Dunford @aprildunford

A: Buyers don't care about features, they care about the value those features enable. The core of good positioning is differentiated value 1/

Otto @ottokainen

@aprildunford @AdvanceB2B Awesome! 🙌

First: What would your advice be for avoiding a feature frenzy (the obsession to highlight every single dongle the product team churns out), where the focus can get sidetracked from the big idea of the product?

8Jul 29 · 4:26 AM

Joel Klettke @JoelKlettke

Too many people worried about getting copied instead of worrying about being worth copying in the first place.

7Jul 26 · 3:16 PM

Wil Reynolds @wilreynolds

Do something to put a smile on someone's face today and commit to that shit - we're talking so much about self care, but you know what we're not talking about...other care. Community care. This biz started b/c I got more personal satisfaction from helping others than myself.

4Jul 27 · 6:38 AM

Kristen LaFrance @kdlafrance

I truly don't understand how some folks tweet so much and get work done and workout and eat food and get sleep and do self care AND have a life outside of this bubble.

Like literally how 🤷‍♀️🤯

0Jul 26 · 10:57 AM

Alex Garcia 🔍 @alexgarcia_atx

The second week building a Youtube channel.

7 days.

170k views.

2.8k subscribers.

Secret: Obsess over the content.

3Jul 27 · 7:34 PM

Corey Haines 💡 @coreyhainesco

Gonna do some landing page teardowns (build-ups?) for a fun project.

Who wants a review on their site?

Preferably SaaS businesses.

3Jul 28 · 2:23 PM

Aazar Shad @Aazarshad

2/ Qapop

Why: Automate your marketing on Qoura with AI Content writer.

What I love: Apart from just finding the best questions and its AI writing content for you, you can also find unaswered questions with hundreds of views.

Check: qapop.com

2Jul 26 · 5:59 AM

#MarketingTwitter

Rashi Maheshwari @RashiMaheshwa16

Wipro should start a dating app and name it "Prem Ji"..

P.S. Suraj Barjataya and Salman Khan would be very excited to fund this dating app

#SalmanKhan #Prem #marketingtwitter

0Jul 31 · 5:31 AM

Andrew 'AJ' Herkert @ajherkert

In Philly tomorrow 8/1
then Cleveland 8/2
then Detroit 8/3

This you?

Say hello! 👋

#marketingtwitter
#summertour

0Jul 31 · 4:32 AM

Bridget Forney, agency QB @BridgetForney

#LinkedIn “has reported sessions and #engagement growth, (but) it hasn’t actually provided a scale of comparison…there’s no specific figure to quantify these stats. There’s no data…we don’t exactly know what ‘record engagement’ means.” #marketingtwitter socialmediatoday.com/news/linkedin-…

0Jul 31 · 4:17 AM

AI-technology @boudytechnolog2

big data applications in #foodservice #media #tourism #healthcareIT #commerce #Management #DisasterAadi #agriculture #education #marketingtwitter #CloudComputing #communication #Industry40 #aviation #bigdata bit.ly/3KNK66n

0Jul 31 · 3:18 AM

AI-tech pro @TechnologyBoudy

0Jul 31 · 3:18 AM

🟠 Da Brand Society | Piero & Paloma @dabrandsociety

4 marketing accounts you need to follow RIGHT NOW 👨🏻‍💻:
@marketingdive
@MarketingWeekEd
@HubSpot

Thank me @latermedia (see what I did there? 🤓)

#MarketingTwitter #SocialMedia

0Jul 31 · 3:09 AM

OnTOP🔝 @OnTOP_mkt

✅Build a Well-Designed Website
If your site is new, large, or contains many multimedia files, considering creating a sitemap. That provides search engines with the information they need to swiftly crawl and index site pages, video, and audio.
#SEO
#Marketing
#marketingtwitter

1Jul 31 · 3:00 AM

Ronald Coyle, Ph.D. 🇺🇦 @ronaldcoyle

Is Instagram ‘Keeping up with the Kardashians?’ #marketingminute #instagram #marketingtiktok #marketingtwitter #marketing #socialmedia

0Jul 31 · 1:49 AM

Aakash Bhalla @AakashBhalla4

What is digital marketing altogether? And why is it so important?

#marketing #DigitalMarketing #marketingdigital #Facebook #Metaads #Google #marketingtips #marketingtwitter #b2c #growth #ads #ADS #paidads #advertising #sales #business #businessgrowth

1Jul 31 · 12:57 AM

Marc Dubertrand @MarcDubertrand

👍Papy TikTok

Ce bijoutier de 73 ans est sur TikTok... Sauver son #commerce passe aussi via le digital, et il n'y a pas d'âge.

🔊" Communiquer c'est la vie ! "

#CustomerExperience #MarketingDigital #marketingtwitter

radiofrance.fr/franceinter/po…