Mailbrew Marketing Weekly - Marketing Weekly #86
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Here's your weekly marketing brew. ☕️
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Blogs
A writer at work who stands out from their coworkers can always confidently answer the question: What’s it like working...
The post 7 Often Overlooked Steps to Be a Better Writer at Work appeared first on Copyblogger.
What is direct response copywriting? New post shares what it is and how it's still used in print and digital copywriting techniques today.
The post What is direct response copywriting? Lessons we still use today. appeared first on Copywriting for startups and marketers.
Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Companies that engage in strategic CTA …
This is the Animalz content marketing strategy. Take it. We’ve been working on a guide to writing Animalz-style content with a view to helping our team contribute to the blog. Then we thought: why not share this more widely? If you’re curious about why we’d give away our secret sauce, …
Newsletters
Check out this week's recap for all things site search, Google reports, and SEO.
The post Search and Destroy appeared first on Carney.
Podcasts
In this episode of the Duct Tape Marketing Podcast, I interview Richie Norton. Richie is an award-winning author and serial entrepreneur. An executive coach to CEOs, he is featured in Forbes, Bloomberg Businessweek, Inc., Entrepreneur, and Huffington Post. Pacific Business News recognized Richie as one of the Top Forty …
The Milk Road grew from 0 to 150k+ subscribers in less than seven months. On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dig in to show you what you can learn from their content, growth, and monetization strategies. Tim also breaks down the …
In this Marketing Over Coffee: In this episode learn about Accessibility, Disinformation, Skimpflation and more! Direct Link to File Brought to you by our sponsors: Superside and LinkedIn Now in streaming video! Accessibility – Search Console, W3C, A11y, IBM’s Able 7:20 You need a video or design ad for your …
This Tuesday I posted that I had been laid off from my job and asked for advice from you lovely marketing redditors.
I am back to say that I just accepted a job offer! I got the position I wanted with a 20k increase in pay!
I followed (almost) all …
I curate marketing updates every week and I am a little late it’s almost end of the week. Here are key updates of marketing industry 15 key updates out of 40 overall updates.
Tiktok will now let users turn on closed captions even if a creator doesn’t have them.
Instagram …
I've been running an "evergreen" funnel in the high-ticket space that works wonders...
It works extremely well for agencies, real estate, coaches and any high ticket service providers
In fact, I've been running this SAME funnel for the last 3 years...
In that time:- The algo changed 3 times- Tens …
Marketing Jobs on the Swipe Files Job Board →
It's a tough world out there for creators...
Over half of Google searches end without a click.
And social media platforms ding you for linking out.
What to do?
Beat the platforms at their own game.
Make Zero-Click Content.
Here's how:
I've just published a completely revamped playbook for finding your first 1,000 users.
This is based on researching 100+ B2C startups, talking to 30+ founders, and collecting tons of never before shared stories.
This is def my new favorite post I've written.
*Read on*
Unfortunately, I was also impacted by Shopify’s layoffs.
Truth is, I am and will be fine. Shopify’s severance package is very generous.
If you’re hiring, keep an eye out for my talented colleagues!
I’ll take the summer off and then decide what’s next in fall. ✌️
Ten years ago most of the people I talked to dreamed about quitting their job to build the next unicorn and make a lot of money.
Now most of the people I talk to dream about building a small, profitable online business to live life on their own terms.
The counterintuitive marketing strategy that drives record-breaking sales (and drives perfectionists crazy):
Are there mass layoffs, or is it that companies that hired aggressively because they thought pandemic growth was permanent are just recalibrating to their natural size?
Hey marketers 👋
Can you spot the video ad that had a 16X ROAS for one of our accounts?
Let’s try it:
We’re insanely excited to share that we’re having another girl in January!
Guess I’m just meant to be a girl dad, can’t wait!
It still boggles my mind that one can learn keyword research and SEO, then start a blog for less than $100... And publish their way to millions.
It's tiring... It's difficult... It takes a ton of time and energy...
But still.
It's possible! And I'm living proof it works.
Is there anyone left on Twitter/LI who isn’t in an engagement group?
Zero-Click Content: It’s not just Google. It’s social media channels, too... So… what are we supposed to do when the platforms reward Zero-Click behavior? @amandanat explains here:
sparktoro.com/blog/zero-clic…
The best content creators know how to say the same things 100 different ways.
"Why work hard to create more sales, when we could just get credit for sales that would have happened anyway?"
- Google Ads
A new episode of Limited Supply is LIVE!
In this episode, we talked all about:
• GROW NY Conference
• Nik acquired a brand
• Prime Day 2022
• MicroAcquiring a SaaS company
Please listen (& subscribe) on Spotify!
open.spotify.com/show/5KxWrVKLE…
Mom has always been my biggest fan.
I’ll never forget the day she joined Facebook and liked every photo I ever uploaded 😂
A: Buyers don't care about features, they care about the value those features enable. The core of good positioning is differentiated value 1/
@aprildunford @AdvanceB2B Awesome! 🙌
First: What would your advice be for avoiding a feature frenzy (the obsession to highlight every single dongle the product team churns out), where the focus can get sidetracked from the big idea of the product?
Too many people worried about getting copied instead of worrying about being worth copying in the first place.
Do something to put a smile on someone's face today and commit to that shit - we're talking so much about self care, but you know what we're not talking about...other care. Community care. This biz started b/c I got more personal satisfaction from helping others than myself.
I truly don't understand how some folks tweet so much and get work done and workout and eat food and get sleep and do self care AND have a life outside of this bubble.
Like literally how 🤷♀️🤯
The second week building a Youtube channel.
7 days.
170k views.
2.8k subscribers.
Secret: Obsess over the content.
Gonna do some landing page teardowns (build-ups?) for a fun project.
Who wants a review on their site?
Preferably SaaS businesses.
2/ Qapop
Why: Automate your marketing on Qoura with AI Content writer.
What I love: Apart from just finding the best questions and its AI writing content for you, you can also find unaswered questions with hundreds of views.
Check: qapop.com
Wipro should start a dating app and name it "Prem Ji"..
P.S. Suraj Barjataya and Salman Khan would be very excited to fund this dating app
#SalmanKhan #Prem #marketingtwitter
In Philly tomorrow 8/1
then Cleveland 8/2
then Detroit 8/3
This you?
Say hello! 👋
#marketingtwitter
#summertour
#LinkedIn “has reported sessions and #engagement growth, (but) it hasn’t actually provided a scale of comparison…there’s no specific figure to quantify these stats. There’s no data…we don’t exactly know what ‘record engagement’ means.” #marketingtwitter socialmediatoday.com/news/linkedin-…
4 marketing accounts you need to follow RIGHT NOW 👨🏻💻:
@marketingdive
@MarketingWeekEd
@HubSpot
Thank me @latermedia (see what I did there? 🤓)
#MarketingTwitter #SocialMedia
✅Build a Well-Designed Website
If your site is new, large, or contains many multimedia files, considering creating a sitemap. That provides search engines with the information they need to swiftly crawl and index site pages, video, and audio.
#SEO
#Marketing
#marketingtwitter
Is Instagram ‘Keeping up with the Kardashians?’ #marketingminute #instagram #marketingtiktok #marketingtwitter #marketing #socialmedia
What is digital marketing altogether? And why is it so important?
#marketing #DigitalMarketing #marketingdigital #Facebook #Metaads #Google #marketingtips #marketingtwitter #b2c #growth #ads #ADS #paidads #advertising #sales #business #businessgrowth
👍Papy TikTok
Ce bijoutier de 73 ans est sur TikTok... Sauver son #commerce passe aussi via le digital, et il n'y a pas d'âge.
🔊" Communiquer c'est la vie ! "
#CustomerExperience #MarketingDigital #marketingtwitter
radiofrance.fr/franceinter/po…
✅6 Elements of Social Media Strategy
#DigitalMarketing
#Marketing
#marketingtwitter
#marketingtips
✅SEO Tools that an SEO expert can’t live without
#DigitalMarketing
#Marketing
#marketingtwitter
#marketingtips
Thanks for reading!
Have a great week. 🤓
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Older messages
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