CXL - Tell your story right away

Your host today is Peep Laja, Founder at CXL

After seeing hundreds of message testing results for SaaS home pages, one thing is becoming clear: people really want you to get to the point.

If you take your time telling your story, people get impatient and lose interest. Don't mince words.

Related: too much content and imagery dilutes the message. People don't read everything. If there's too much going on, they don't know what to focus on and lose interest.

Lead with your most powerful message. Then the 2nd most important message. Then third. That's enough. (You have other pages for more).

Show use cases early. Demonstrate proof using some impressive quantified claims and statistics. Optimize for clarity.

Connect with Peep on LinkedIn.

Your weekly dose of marketing updates

1. Ecommerce marketing minidegree

Winning in ecommerce has become a lot harder in the last few years.

That’s due to 2 reasons. The first one is that paid media has gotten much more competitive. Return on ad spend is plummeting, average CPC is increasing, and this is making long-term relationships with your customers more important now than ever.

The second reason is that, because of that competitiveness, you now need to be even smarter and better at all the other elements of running an ecom.

•  Customer Acquisition
• Customer Retention
• Measurement
• Strategy

Our Ecommerce Marketing Minidegree, with +20 courses and 18 instructors who are top 1% ecom marketers, teaches you everything about these areas that make a great business.

Become great at ecommerce marketing.

2. Marketing playbooks

You've created your lead magnet, harvested addresses, and sent a bunch of mails. However, open rate is too low and no one's actually reading your mails.

Customers receive dozens - or hundreds - of emails a week, so if yours aren't compelling and interesting, they won't open them.
First way to fix this is to give people a reason to open your mail.

This playbook does exactly that. You'll encourage people to actually open your email by following these steps.

Get your playbook on how to increase email open rates.

3. 7 high-performing ecommerce marketing strategies for 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy.

This is what drives growth for online stores like ASOS, despite existing in a saturated market.

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

Read the full article.

4. CXL talent program

Go through a 12 week marketing training with CXL for a one-time $100 fee, get matched with US based companies looking for marketers of your profile, land a remote job and experience the true freedom of remote work while being paid more than you ever were.

• Upskill through a 12 week world class program
• Get matched with US-based companies
• Land a remote job that opens the door to the US market
• Earn more than you ever did, starting at $40,000/year
• Enjoy the true freedom of a remote role
• Experience the stability of being paid in USD

US companies are finally opening their doors to you. Learn more about the Talent program here.

If you are a US company interested in growing your team with CXL certified and vetted professionals, fill out this form or contact us.

5. Problem-statement hypothesis blueprint

Problem-Statement Focused Hypothesis Blueprint™ helps you ground experiment ideas or solutions in research, connecting them with ‘problem-statements’.

This enables you to ensure your tests focus on problem-statements grounded in research, and allows for alternate 'solutions' to be proposed as long as they are both grounded in the same hypothesis (and problem-statement).

The best use case for this blueprint is that you use it as a guiding principle that ensures you’re running a program based on identifying insights found in research.

You can also use this framework to keep yourself grounded when shifting to alternative designs (as long as they are grounded in the same hypothesis).

Get your blueprint.

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Ognjen Bošković
Growth Lead at CXL

Let's connect on LinkedIn.

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