Mailbrew Marketing Weekly - Marketing Weekly #98

Hawkins Cheezies: What Marketers Can Learn From A Simple Snack Brand • November Social Media Holidays for Organizations to Gobble Up • Sensory Marketing: How Sound Enhances the Customer’s Eating Experience • 5 Ways You Need to Market Yourself as a Writer • 5 Publications That Pay $30 to $1000 To Write About Money • Email Autoresponders: Meet the Lazy Marketer’s Best Friend • 4 Alternative Ways to Approach Black Friday in 2022 • Should You Target Zero-Volume Keywords? It Depends • Trendjacking Without the Cringe • How to Track and Improve Ecommerce Customer Acquisition Effectiveness
23
Sunday October, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

Email Autoresponders: Meet the Lazy Marketer’s Best Friend
Sonia SimoneOct 20

Email autoresponders might not be your favorite aspect of content marketing. I get it. No one loves blogs more than...

The post Email Autoresponders: Meet the Lazy Marketer’s Best Friend appeared first on Copyblogger.

4 Alternative Ways to Approach Black Friday in 2022
Tamilore OladipoOct 20
Consumer sentiments and shopping habits are changing. In this article, we highlight alternative approaches to Black Friday for businesses.
Should You Target Zero-Volume Keywords? It Depends
Joshua HardwickOct 21
Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs. So what gives? Is there any logical reason to do this, or is it just another overhyped SEO trend?
Read more ›
Trendjacking Without the Cringe
Amanda NatividadOct 20
Here are some cringey ideas for your next viral social media post: photoshop your brand’s responses to Adam Levine’s dubious DMs; make a meme out of Will Smith slapping Chris Rock; or make your team do some variation of that corn song on TikTok. If you’re lucky, you’ll get a …
How to Track and Improve Ecommerce Customer Acquisition Effectiveness
Gareth HancockOct 17

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers.  The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business.  In this article, you’ll learn how to gauge the effectiveness of any …


Newsletters

⚠️ BeReal ⚠️
Ali AbouelattaOct 18
A detailed history of BeReal's rise from 0 to 15,000,000 customers
Spooky, Scary Strategies 💀
Victoria KellyOct 20

Get your social media ideas out of the graveyard and your strategies out of limbo.

The post Spooky, Scary Strategies 💀 appeared first on Carney.


Podcasts

How To Get What You Want By Helping Others Get What They Want

In this episode of the Duct Tape Marketing Podcast, I interview Joe Polish. Joe is the Founder of Genius Network, one of the highest-level groups in the world for entrepreneurs. Joe has helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He's the …

Danny Miranda: On Storytelling, Newsletters, and Growing A Podcast
Copyblogger Media LLCOct 21

On this week’s episode, Ethan Brooks (@damn_ethan) sat down with podcaster and newsletter writer, Danny Miranda to talk about storytelling, the business of content, the art of interviewing, and how to grow a podcast. Check Danny out on Twitter, with his Podcast (The Danny Miranda Show) or at …

Together Again!
John Wall and Christopher PennOct 21

In this Marketing Over Coffee: In this episode learn about Thought Leadership, Email Reputation, Better Videos, and more! Direct Link to File Brought to you by our sponsors:The Mailworks and LinkedIn! What did we learn at MarketingProfs B2B? Replies to improve your email deliverability 7:25 Get the high ROI only …


Here’s What Happened Last Week in Social Media (Marketer’s Edition)

Top 5 Updates of the Week:

  • Netflix with Ads is here with a Bad Pricing Plan.
  • Tiktok World Event 2022 occurred last week, launched new updates to Creator Marketplace and new Advertising plans.
  • Twitter launches “Link Spotlight” A link button with 7 Different CTAs.
  • Google’s Display Ads get better and …
A List of 80+ Marketing Tools I found this year!

I curate Marketing and Business Tools For a living and here’s a list of 70+ Tools You actually either don’t know or need to know + You can subscribe through link in my bio to receive 5 Tools every week

1.  Stock AI - Get Stock Images Generated by AI …
Have you ever heard of the marketing strategy called “Walking the Dogs”?

I was listening to the podcast ‘How I Built This’ by Guy Raz. On an episode featuring Jo Malone, founder of a multinational cosmetics company, perfume, and scented candle brand, she talks about her experience launching the brand in the United States with no real marketing budget.

Her and her …



Marketing Jobs on the Swipe Files Job Board →


Twitter

mkobach
Matthew Kobach @mkobach

Checking your phone is the new cigarette

160Oct 22 · 4:12 PM
lennysan
Lenny Rachitsky @lennysan

What’s the line between podcast and audiobook

12Oct 20 · 5:07 PM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Struggling with your headline?

Use the “3-benefit” formula.

1) List the 3 main benefits
2) Mention your product

Example:

”Lose weight, look great, and feel more energized with our easy-to-implement healthy diets”

Short. Simple. Effective.

70Oct 20 · 11:38 AM
amandanat
Amanda Natividad @amandanat

really worried about my boss right now.

4Oct 21 · 6:15 PM
MattNavarra
Matt Navarra @MattNavarra

TikTok’s is rolling out TikTok Pulse - its ad revenue share deal for creators

The TikTok vs YouTube Shorts fight for creators is back on 🥊

53Oct 19 · 1:49 PM
theandreboso
Andrea Bosoni @theandreboso

If I were a VC my first question to every startup looking for money would be what’s your customer acquisition strategy.

20Oct 22 · 1:54 AM
aleyda
Aleyda Solis 🇺🇦 @aleyda

The other day I mentioned how often now product guides/reviews are outranking e-commerce PLPs for queries that were thought to be highly transactional & it's time for e-commerce to start diversifying and investing in that content too.

Here's how to easily spot opportunities...

49Oct 19 · 2:55 PM
kdlafrance
Kristen LaFrance @kdlafrance

Today I'm leaving for a long trip to Thailand— so I wanted to share this news now.

I have officially resigned from Repeat. It was a great opportunity full of learning, growth, and reflection.

Unsure what's next for KLF, but my DMs are open.

See you in November, fam ❤️

0Oct 20 · 7:40 AM
KateBour
Katelyn Bourgoin ⚡️ @KateBour

Many marketers confuse listening to their customers with asking them what they want

It’s not the same

Don’t ask your customers what *think* they’d do

Observe and learn from what they *actually* do

16Oct 20 · 6:26 AM
Kevin_Indig
Kevin_Indig @Kevin_Indig

1.5 years after publishing an article about Content Tuning (a.k.a. content refreshes), the concept works better than before.

This is a tool that I - and many other successful SEOs - use every day.

It works because there is more content than ever. The bar keeps rising.

18Oct 20 · 6:41 AM
TaylorLagace
Taylor Lagace @TaylorLagace

Grin is one of the most widely-used influencer marketing platforms for DTC brands.

With a little bit of insider information, I predict they’ll be completely knocked off their throne within one month.

Thousands of brands are bailing.

Grin is in big trouble.

Here’s why 🧵

25Oct 21 · 2:30 PM
TheCoolestCool
Ross Simmonds @TheCoolestCool

I was invited to have lunch and read books at my daughters school today and it was so fun.

I had all the kids laughing, smiling and having an absolute blast 🤣 Dad life is amazing.

0Oct 21 · 10:25 AM
Aazarshad
Aazar Shad @Aazarshad

8 Facebook Ads ideas proven to work:

- Us vs Them
- Before and after
- Press release screenshot
- Problem - Agitation - Solution UGC
- Founder stories
- 3 reasons why
- Tiktok made me buy it (Yes for fb it works too)
- Single image ad that make problem "pop"

What else?

25Oct 22 · 7:49 AM
Dmurr68
Daniel Murray @Dmurr68

Personal branding becomes so much easier when you realize it's just being yourself and talking about things you are passionate about.

18Oct 21 · 7:49 AM
JHTScherck
JH Scherck @JHTScherck

Just booked an absolutely ridiculous AirBnB in the Hollywood Hills for the annual offsite in late Q1 😎

0Oct 20 · 4:09 PM
randfish
Rand Fishkin @randfish

Credit to Matt Stoller. I hadn't realized what a grotesque, broken, shady deal this Albertsons/Kroger "merger" was.

mattstoller.substack.com/p/the-smash-an…

18Oct 19 · 7:47 PM
timsoulo
Tim Soulo 🇺🇦 @timsoulo

After two years of social distancing I had an absolute blast speaking at @SaaStock & @brightonseo .

Huge thanks to everyone who attended my talks!!

...& please don't forget that Ukraine is still in need of your support. 🙏

8Oct 20 · 12:53 AM
jayacunzo
Jay Acunzo @jayacunzo

All I want to do is execute every single idea on my mind across every conceivable creative medium while never straying from my personal values or favorite topics in ways that monetize well, granting me total control but perfect work/life balance.

Is that so hard?

2Oct 19 · 5:45 PM
JoelKlettke
Joel Klettke @JoelKlettke

Remember that whole 'cold outreach' thing?

It's been 24 hours. I think this might be good.

0Oct 21 · 7:57 AM
milesbeckler
Miles Beckler @milesbeckler

Unfollowing tweeple who overuse threads, engagement bait & always add "if you like this post opt in" tweet to everything has been GREAT for my feed.

Twitter can be a tool for learning and discovery...

Or another spammed out platform w/ niche gurus distracting you from ur plan.

1Oct 22 · 7:01 AM
jmoserr
Jeremy Moser @jmoserr

Happy Saturday. Go get some sun ☀️🌊

1Oct 22 · 9:00 AM
wilreynolds
Wil Reynolds @wilreynolds

Just because you audience is on a platform, doesn't mean your marketing dollars are best spent there.

If your audience is on Netflix are you going to make a show?

@randfish

3Oct 21 · 9:00 AM
peeplaja
Pe:p Laja 🇺🇦 @peeplaja

B2B marketers want to run AB tests, but it's low volume - so they run tests with low statistical power.

This results in inflated estimates ("wow a 70% uplift!" while its actually 5%) and a lack of control of the false positive rate ("we have a winner!" while it's actually flat)

2Oct 19 · 12:09 PM

Thanks for reading!

Have a great week. 🤓


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