Victoria A. FraserOct 21
Mailbrew Marketing Weekly - Marketing Weekly #98
23
Sunday October, 2022
👋 Good day!
Here's your weekly marketing brew. ☕️
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Blogs
Hawkins Cheezies: What Marketers Can Learn From A Simple Snack Brand
November Social Media Holidays for Organizations to Gobble Up
Nicholas E. BarronOct 21
Sensory Marketing: How Sound Enhances the Customer’s Eating Experience
Pavle MarinkovicOct 21
5 Ways You Need to Market Yourself as a Writer
Tom HandyOct 21
5 Publications That Pay $30 to $1000 To Write About Money
Sadia KabirOct 21
Email Autoresponders: Meet the Lazy Marketer’s Best Friend
Sonia SimoneOct 20
Email autoresponders might not be your favorite aspect of content marketing. I get it. No one loves blogs more than...
The post Email Autoresponders: Meet the Lazy Marketer’s Best Friend appeared first on Copyblogger.
4 Alternative Ways to Approach Black Friday in 2022
Tamilore OladipoOct 20
Consumer sentiments and shopping habits are changing. In this article, we highlight alternative approaches to Black Friday for businesses.
Should You Target Zero-Volume Keywords? It Depends 
Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs. So what gives? Is there any logical reason to do this, or is it just another overhyped SEO trend?…
Joshua HardwickOct 21
Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs. So what gives? Is there any logical reason to do this, or is it just another overhyped SEO trend?…Read more ›
Trendjacking Without the Cringe
Amanda NatividadOct 20
Here are some cringey ideas for your next viral social media post: photoshop your brand’s responses to Adam Levine’s dubious DMs; make a meme out of Will Smith slapping Chris Rock; or make your team do some variation of that corn song on TikTok. If you’re lucky, you’ll get a …
How to Track and Improve Ecommerce Customer Acquisition Effectiveness
Gareth HancockOct 17
There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any …
Newsletters
⚠️ BeReal ⚠️
Ali AbouelattaOct 18
A detailed history of BeReal's rise from 0 to 15,000,000 customers
Spooky, Scary Strategies 💀
Victoria KellyOct 20
Get your social media ideas out of the graveyard and your strategies out of limbo.
The post Spooky, Scary Strategies 💀 appeared first on Carney.
Podcasts
How To Get What You Want By Helping Others Get What They Want
ducttapemarketing.comOct 20
In this episode of the Duct Tape Marketing Podcast, I interview Joe Polish. Joe is the Founder of Genius Network, one of the highest-level groups in the world for entrepreneurs. Joe has helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He's the …
A Purchase Follow Up Experience To Remember: How This Brand Wows New Customers #546
- Try Privy for FREE today
- Follow Ben on Twitter
- Get The Ultimate Black Friday Bundle Offer
- Get your copy of The Ultimate Black Friday Calendar
- Get your free SMS marketing templates
- Create your FREE Masterclass+ account
- Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
- Check out Privy Masterclass …
Danny Miranda: On Storytelling, Newsletters, and Growing A Podcast
Copyblogger Media LLCOct 21
On this week’s episode, Ethan Brooks (@damn_ethan) sat down with podcaster and newsletter writer, Danny Miranda to talk about storytelling, the business of content, the art of interviewing, and how to grow a podcast. Check Danny out on Twitter, with his Podcast (The Danny Miranda Show) or at …
Together Again!
John Wall and Christopher PennOct 21
In this Marketing Over Coffee: In this episode learn about Thought Leadership, Email Reputation, Better Videos, and more! Direct Link to File Brought to you by our sponsors:The Mailworks and LinkedIn! What did we learn at MarketingProfs B2B? Replies to improve your email deliverability 7:25 Get the high ROI only …
Here’s What Happened Last Week in Social Media (Marketer’s Edition)
Top 5 Updates of the Week:
- Netflix with Ads is here with a Bad Pricing Plan.
- Tiktok World Event 2022 occurred last week, launched new updates to Creator Marketplace and new Advertising plans.
- Twitter launches “Link Spotlight” A link button with 7 Different CTAs.
- Google’s Display Ads get better and …
A List of 80+ Marketing Tools I found this year!
I curate Marketing and Business Tools For a living and here’s a list of 70+ Tools You actually either don’t know or need to know + You can subscribe through link in my bio to receive 5 Tools every week
1. Stock AI - Get Stock Images Generated by AI … Have you ever heard of the marketing strategy called “Walking the Dogs”?
I was listening to the podcast ‘How I Built This’ by Guy Raz. On an episode featuring Jo Malone, founder of a multinational cosmetics company, perfume, and scented candle brand, she talks about her experience launching the brand in the United States with no real marketing budget.
Her and her …
Marketing Jobs on the Swipe Files Job Board →
Everyone Wants to Be a Hot, Anxious Girl on Twitter
We’re more predictable than we thought.
Google Search Spam Updates | Google Search Central | What's new | Google Developers
While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer …
TikTok Parent ByteDance Planned To Use TikTok To Monitor The Physical Location Of Specific American Citizens
The project, assigned to a Beijing-led team, would have involved accessing location data from some U.S. users’ devices without their knowledge or consent.
The State of U.S. Early-Stage Venture & Startups: 3Q22
3Q22 saw the lowest levels of venture performance ever in our dataset.
Automatiza tus informes SEO y gana tiempo para tus Análisis
Charla donde se explica como automatizar informes SEO para ganar más tiempo para los análisis. (RMC22)
Ahrefs Blog | Get Better at SEO & Marketing
We help you get better at SEO and marketing: detailed tutorials, case studies and opinion pieces from marketing practitioners and industry experts alike
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
Struggling with your headline?
Use the “3-benefit” formula.
1) List the 3 main benefits
2) Mention your product
Example:
”Lose weight, look great, and feel more energized with our easy-to-implement healthy diets”
Short. Simple. Effective.
361
70Oct 20 · 11:38 AM
Matt Navarra @MattNavarra
TikTok’s is rolling out TikTok Pulse - its ad revenue share deal for creators
The TikTok vs YouTube Shorts fight for creators is back on 🥊
23553Oct 19 · 1:49 PM
Andrea Bosoni @theandreboso
If I were a VC my first question to every startup looking for money would be what’s your customer acquisition strategy.
25120Oct 22 · 1:54 AM
Aleyda Solis 🇺🇦 @aleyda
The other day I mentioned how often now product guides/reviews are outranking e-commerce PLPs for queries that were thought to be highly transactional & it's time for e-commerce to start diversifying and investing in that content too.
Here's how to easily spot opportunities...
21049Oct 19 · 2:55 PM
Kristen LaFrance @kdlafrance
Today I'm leaving for a long trip to Thailand— so I wanted to share this news now.
I have officially resigned from Repeat. It was a great opportunity full of learning, growth, and reflection.
Unsure what's next for KLF, but my DMs are open.
See you in November, fam ❤️
1740Oct 20 · 7:40 AM
Katelyn Bourgoin ⚡️ @KateBour
Many marketers confuse listening to their customers with asking them what they want
It’s not the same
Don’t ask your customers what *think* they’d do
Observe and learn from what they *actually* do
15116Oct 20 · 6:26 AM
Kevin_Indig @Kevin_Indig
1.5 years after publishing an article about Content Tuning (a.k.a. content refreshes), the concept works better than before.
This is a tool that I - and many other successful SEOs - use every day.
It works because there is more content than ever. The bar keeps rising.
14718Oct 20 · 6:41 AM
Taylor Lagace @TaylorLagace
Grin is one of the most widely-used influencer marketing platforms for DTC brands.
With a little bit of insider information, I predict they’ll be completely knocked off their throne within one month.
Thousands of brands are bailing.
Grin is in big trouble.
Here’s why 🧵
10925Oct 21 · 2:30 PM
Ross Simmonds @TheCoolestCool
I was invited to have lunch and read books at my daughters school today and it was so fun.
I had all the kids laughing, smiling and having an absolute blast 🤣 Dad life is amazing.
1300Oct 21 · 10:25 AM
Aazar Shad @Aazarshad
8 Facebook Ads ideas proven to work:
- Us vs Them
- Before and after
- Press release screenshot
- Problem - Agitation - Solution UGC
- Founder stories
- 3 reasons why
- Tiktok made me buy it (Yes for fb it works too)
- Single image ad that make problem "pop"
What else?
10425Oct 22 · 7:49 AM
Daniel Murray @Dmurr68
Personal branding becomes so much easier when you realize it's just being yourself and talking about things you are passionate about.
10518Oct 21 · 7:49 AM
JH Scherck @JHTScherck
Just booked an absolutely ridiculous AirBnB in the Hollywood Hills for the annual offsite in late Q1 😎
840Oct 20 · 4:09 PM
Rand Fishkin @randfish
Credit to Matt Stoller. I hadn't realized what a grotesque, broken, shady deal this Albertsons/Kroger "merger" was.
mattstoller.substack.com/p/the-smash-an…
6218Oct 19 · 7:47 PM
Tim Soulo 🇺🇦 @timsoulo
After two years of social distancing I had an absolute blast speaking at @SaaStock & @brightonseo .
Huge thanks to everyone who attended my talks!!
...& please don't forget that Ukraine is still in need of your support. 🙏
698Oct 20 · 12:53 AM
Jay Acunzo @jayacunzo
All I want to do is execute every single idea on my mind across every conceivable creative medium while never straying from my personal values or favorite topics in ways that monetize well, granting me total control but perfect work/life balance.
Is that so hard?
672Oct 19 · 5:45 PM
Joel Klettke @JoelKlettke
Remember that whole 'cold outreach' thing?
It's been 24 hours. I think this might be good.
620Oct 21 · 7:57 AM
Miles Beckler @milesbeckler
Unfollowing tweeple who overuse threads, engagement bait & always add "if you like this post opt in" tweet to everything has been GREAT for my feed.
Twitter can be a tool for learning and discovery...
Or another spammed out platform w/ niche gurus distracting you from ur plan.
521Oct 22 · 7:01 AM
Wil Reynolds @wilreynolds
Just because you audience is on a platform, doesn't mean your marketing dollars are best spent there.
If your audience is on Netflix are you going to make a show?
@randfish
323Oct 21 · 9:00 AM
Pe:p Laja 🇺🇦 @peeplaja
B2B marketers want to run AB tests, but it's low volume - so they run tests with low statistical power.
This results in inflated estimates ("wow a 70% uplift!" while its actually 5%) and a lack of control of the false positive rate ("we have a winner!" while it's actually flat)
242Oct 19 · 12:09 PM
celsoplanosdesaude @celsoteixeiraaa
Planos de Saúde para VOCÊ, sua FAMÍLIA e sua EMPRESA (a partir de 2 vidas). Peça uma COTAÇÃO!
cutt.ly/cps-consultori… #following #vendas #marketingdigital #negociosonline #socialmedia #marketingonline #follow #publicidadeonline #negociodigital #vendasonline #marketingtwitter
00Oct 23 · 4:36 AM celsoplanosdesaude @celsoteixeiraaa
Planos de Saúde para VOCÊ, sua FAMÍLIA e sua EMPRESA (a partir de 2 vidas). Peça uma COTAÇÃO!
cutt.ly/cps-consultori… #following #vendas #marketingdigital #negociosonline #socialmedia #marketingonline #follow #publicidadeonline #negociodigital #vendasonline #marketingtwitter
00Oct 23 · 4:36 AM celsoplanosdesaude @celsoteixeiraaa
Planos de Saúde para VOCÊ, sua FAMÍLIA e sua EMPRESA (a partir de 2 vidas). Peça uma COTAÇÃO!
cutt.ly/cps-consultori… #following #vendas #marketingdigital #negociosonline #socialmedia #marketingonline #follow #publicidadeonline #negociodigital #vendasonline #marketingtwitter
00Oct 23 · 4:36 AM
Jason Mascarenhas @JasonMDigital
jasonmascarenhas.com/on-page-seo-an…
The Difference between On-Page SEO and Off-Page SEO
#100DaysOfCode #socialmediamarketing #digitalmarketing #socialmedia #marketingtwitter #marketing #branding #business #seo #contentmarketing #onlinemarketing #marketingdigital #instagram #entrepreneur …
22Oct 22 · 9:13 PM
Brooke B. Sellas @BrookeSellas
CHECK OUT THIS LINE UP! 👀 👀 👀
Excited to join this stellar group for a masterclass with @digimindci on Social Data. Happening October 27th at 11am EDT. 📆
Secure your spot here 👉 digimind.co/3fZoXMy
#SocialListening #SocialData #InsightsStrategy #MarketingTwitter
10Oct 22 · 7:55 PM
Pony Express HQ @PonyExpresshq
Pony Express HQ is your text message marketing partner. Sign up free today, and start with 100 bonus text credits. 📲 💬
bit.ly/3ATtbMn
#marketingtwitter #hairdressers #beautyspa #womenfashion #dressshop #handmade #etsy #supportlocal #nailsaloon #jewelrydesigner #SMBs
13Oct 22 · 6:55 PM
Alex Suazo 👩🏽💻🤳🏽 @thealexsuazo
where are the #womenincrypto or #womeninnfts? anyone interested in educating me and my podcast co-host on all things NFT? Would love to have you on Season 2 recording early 2023 - DM/HMU if you know someone that might be interested. #marketingtwitter
00Oct 22 · 6:08 PM Pony Express HQ @PonyExpresshq
Does your small business need a cost-effective marketing strategy for #CyberMonday? We shared the top-notch strategy in our latest blog post ⬇
getponyexpress.com/post/cyber-mon…
#CyberMondaysale #holidayretail #CyberWeek #ecommerce #marketingtwitter #BlackFriday #etsy #MarketingStrategy
00Oct 22 · 3:54 PM
Ronald Coyle, Ph.D. 🇺🇦 @ronaldcoyle
Good advice for all - including yours truly -
#marketingtwitter #philosophy #goodadvice #Wisdom
@ThatChristinaG @BrianHurst01
👇👇👇👇👇👇👇 twitter.com/fahima05130647…
Fahima @Fahima05130647
“Every time you post something online, you have a choice. You can either make it something that adds to the happiness levels in the world—or you can make it something that takes away.” -Zoe Sugg
#marketingtips #marketplace #marketingtwitter
10Oct 22 · 3:18 PM Pony Express HQ @PonyExpresshq
Optimize your text marketing campaigns for the #holidayseason with these 5 tips. If you haven't started using text marketing yet, here is our affordable pricing ⬇️ bit.ly/3OEZyow
#marketingtwitter #infographic #blackfridaysale #halloween #christmas #cyberweek #retailer
00Oct 22 · 2:56 PM
IDS @IDSlists
Last topic this week? Geo-targeting!
A KEY for direct mail marketing. We aim to make it easier by finding:
- The most cost-effective methods
- Household penetration potential
Get in touch for more info!
tinyurl.com/IDSPrep
#marketingtwitter #marketingsuccess #socialdata
20Oct 22 · 2:36 PM
Greg Shaw @gregscloud1
The Ultimate Twitter Growth Tool!
🌎 Build a profitable audience
👨👦👦Engage to grow your tribe
💵 Automate + Scale your monetization
#TwitterTools #Apps #Automation
#Growth #MarketingTools
#MarketingTwitter
zlappo.com/?via=gregsclou…
01Oct 22 · 12:57 PMThanks for reading!
Have a great week. 🤓
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
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