My Take

Life is about exploring and sometimes that means taking risks. Being and entrepreneur is risky, but the rewards, both monetary and in freedom, are worth it in my opinion. As I round out recording the first 100 episodes of Entrepreneur's Enigma (not all published), which I have to add is to me, I realize there is a red thread (h/t Tamsen Webster) of a narrative going through almost all of my guests' stories. They went into entrepreneurship and took the risk for the freedom and in turn have fun with what they were doing.

Risk taking can be scary. If it's not, it's not really a risk, is it? But most times taking the jump to work for yourself where you're in control of your destiny is well worth the risks to get to the rewards.

What do you think? Are you an entrepreneur, either full hustle or side hustle? Let me know how things are going!

Web Finds

• Musk Plans Massive Staff Cuts at Twitter, Jokes About Merging with ‘Free Speech’ Social Networks
  What could go wrong? Seriously, this guy is no Tony Stark, he's scary... really scary.
• Instagram’s Testing a New Option Which Would Enable You to Add a Song to Your Profile
  Is anyone else thinking MySpace, or am I just too old? 🤣 If it plays on auto when you visit someone's page, that could be work-adverse.
• DAOs: A Business-Building Opportunity
  I'm nowhere near even a novice when it comes to Web3. Call me an old man, but Web 2.0 is fine with me. But I have to admit the idea of a decentralized Internet is intriguing to me.
• Google releases October 2022 spam update
  Another day another update. Watch your analytics and stop doing spammy crap people!
• Why you should fire clients more often (and how to do it the right way)
  Firing a client can be as hard as firing an employee, but sometimes it's for the best. This is a good piece on how to do it right and attempt to not burn bridges.
• Aggregator strategies for Integrators
  A bit technical and very much SEO-focused but worth a read.
• Here’s How Much Time We Take Off At Buffer - Our New Transparency Dashboard
  It's always good when a company prioritizes mental health. It's even better when they share how they're doing it and how it's going with the world in a transparent fashion.
• How to make web accessibility a part of digital marketing efforts
  Accessibility is an important part of helping those with both temporary and permanent disabilities navigate your sites. It most definitely needs to be part of the overall digital marketing effort, not just at the Web design end.
• It’s time to reconsider how you measure and interpret your email campaign performance
  With open rates not being what they used to be to measure engagement, I agree it's time to rethink how we measure success of email campaigns.

A Bit Of A Brag!

For the third year in a row, Goldstein Media has been recognized as one of the best web developers in Philadelphia.

I know this is a vanity award and probably helps Expertise more than us, but I'm still proud of the team.

Podcast Of Note

Latest From Entrepreneur's Enigma and Digital Marketing Dive

Until next week, stay curious!