CXL - How to order your pricing plans

Your host today is Peep Laja, Founder at CXL

How to order pricing plans on your pricing page?

Default to putting your most expensive plan on the left.

(If you have the volume to test it, obviously test it).

Why? 4 reasons:

1. Price anchoring. Everything else will seem cheap compared to your most expensive plan.

2. People spend the most time looking at the first two pricing plans listed in a left-right order.

3. People read about the expensive plans more quickly and for a longer amount of time when they were placed on the left side of the table, listed first or second.

and most importantly:

4. People choose expensive packages most often when they were listed first. This is what you want.

Connect with Peep on LinkedIn.

Your weekly dose of marketing updates

1. Ecommerce marketing minidegree

90% of ecom brands fail within four months after their launch. 

With this fierce attrition rate, ecommerce really is a place to battle-test your marketing skills.

In this industry, acquisition, retention, strategy and measurement are critical. 

Failing at just one can make the difference between life and death for your ecom business.

The new Ecommerce Marketing Minidegree by CXL covers those areas in this in-depth training program.

You’ll learn everything you need to win in ecom from these marketers, who have grown ecom stores from zero, and who work with brands like Heineken, Crocs, Hotjar, or Appsumo.

Become great at ecommerce marketing.

2. Marketing playbooks

"Let's grow our database" said most marketers ever, however it's easier said than done.

Growing your database is key for growing your business. So imagine how much you could improve your funnel if you got quality leads. 

This playbook does exactly that. Teaches you how to look for people who could become your ideal customers, and explain why your product is a great solution for their problems. 

Get your playbook on how to reach more customers.

3. How to measure ecommerce customer acquisition cost (+ tips to reduce it)

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. 

Put simply, you need a healthy customer acquisition cost for your business to succeed.  

It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. 

In this article, you’ll learn what ecommerce CAC is, how to calculate it, and how to keep costs down to maintain profit health.

Read the full article.

4. CXL talent program

Go through a 12 week marketing training with CXL for a one-time $100 fee, get matched with US based companies looking for marketers of your profile, land a remote job and experience the true freedom of remote work while being paid more than you ever were.

• Upskill through a 12 week world class program
• Get matched with US-based companies
• Land a remote job that opens the door to the US market
• Earn more than you ever did, starting at $40,000/year
• Enjoy the true freedom of a remote role
• Experience the stability of being paid in USD

US companies are finally opening their doors to you. Learn more about the Talent program here.

If you are a US company interested in growing your team with CXL certified and vetted professionals, fill out this form or contact us.

5. Increase your eComm conversion rate with data-driven experimentation.

Increase your Ecommerce conversion rate by validating your data with A/B testing.

Join Lucia van den Brink (Senior Strategist at Speero) and Josh Rowe (Australia-based CRO expert and ex-Head of Product at Adore Beauty) will share big wins, tools, and processes they used to increase conversion rates for Adore Beauty.

Visit the backstage of increasing conversion rates at Adore Beauty Australia and explore how they validated any website change through experimentation before implementing it.

You’ll go away with tools and processes that you can implement straight away.

Learn:

1. How data-driven A/B testing can increase your eCommerce conversion rate.
2. Why testing velocity is vital to your business. Hint: it impacts your ROI and conversion rate a lot. 
3. How to start experimenting strategically. Get goal tree map, CX research, ideation and prioritizing A/B tests for impact and other tools and blueprints.

3rd November 2022. (4 pm AEST) No registration fee.

Sign up for workshop.

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Ognjen Bošković
Growth Lead at CXL

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