CXL - How to order your pricing plans

Your host today is Peep Laja, Founder at CXL

How to order pricing plans on your pricing page?

Default to putting your most expensive plan on the left.

(If you have the volume to test it, obviously test it).

Why? 4 reasons:

1. Price anchoring. Everything else will seem cheap compared to your most expensive plan.

2. People spend the most time looking at the first two pricing plans listed in a left-right order.

3. People read about the expensive plans more quickly and for a longer amount of time when they were placed on the left side of the table, listed first or second.

and most importantly:

4. People choose expensive packages most often when they were listed first. This is what you want.

Connect with Peep on LinkedIn.

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1. Ecommerce marketing minidegree

90% of ecom brands fail within four months after their launch.

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3. How to measure ecommerce customer acquisition cost (+ tips to reduce it)

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company.

Put simply, you need a healthy customer acquisition cost for your business to succeed.

It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

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Read the full article.

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5. Increase your eComm conversion rate with data-driven experimentation.

Increase your Ecommerce conversion rate by validating your data with A/B testing.

Join Lucia van den Brink (Senior Strategist at Speero) and Josh Rowe (Australia-based CRO expert and ex-Head of Product at Adore Beauty) will share big wins, tools, and processes they used to increase conversion rates for Adore Beauty.

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Learn:

How data-driven A/B testing can increase your eCommerce conversion rate.
Why testing velocity is vital to your business. Hint: it impacts your ROI and conversion rate a lot.
How to start experimenting strategically. Get goal tree map, CX research, ideation and prioritizing A/B tests for impact and other tools and blueprints.

3rd November 2022. (4 pm AEST) No registration fee.

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