Mailbrew Marketing Weekly - Marketing Weekly #99

How to Create a Killer Social Media Strategy • 3 Step Strategy to Make Creativity a Profitable Business • This Is How I Make My Gumroad Product Stand Out • Burger King Dressed Up As McDonald’s For Halloween — Genius or Not? • Does your business need innovation or ideation? • The Betty Crocker Secret to an Email Marketing Strategy People Enjoy • How These Businesses are Posting for Small Business Saturday in 2022 • The Only 2 Free SEO Audit Tools You Need • How to Attract New Customers and Drive More Sales with TikTok Marketing • A Negroni, Sbagliato, with Prosecco 🥃
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Sunday October, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

The Betty Crocker Secret to an Email Marketing Strategy People Enjoy
Sonia SimoneOct 27

You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. If you’re serious about your...

The post The Betty Crocker Secret to an Email Marketing Strategy People Enjoy appeared first on Copyblogger.

How These Businesses are Posting for Small Business Saturday in 2022
Tamilore OladipoOct 27
For small businesses, a little visibility can go a long way. And there’s no better time for visibility than Small Business Saturday. In this article, we share some of what our favourite small businesses are posting on Small Business Saturday.
The Only 2 Free SEO Audit Tools You Need
Mateusz MakosiewiczOct 28
To find all of these opportunities, you need to look in different places: content, links, technical issues, and more. This is something Google Search Console and Ahrefs Webmaster Tools are designed for. And if you use both of them for
Read more ›
How to Attract New Customers and Drive More Sales with TikTok Marketing
Gareth HancockOct 26

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. Brands big (like Ray-Ban) and small (like Scrub Daddy) have grown to millions of followers and seen exponential ROI.  For ecommerce business owners and marketers, jumping on this bandwagon is different to …


Newsletters

A Negroni, Sbagliato, with Prosecco 🥃
Victoria KellyOct 27

Sit back and take a sip of these strategies and new developments.

The post A Negroni, Sbagliato, with Prosecco 🥃 appeared first on Carney.


Podcasts

The Communication Secrets Of The World’s Greatest Salesman

In this episode of the Duct Tape Marketing Podcast, I interview Carmine Gallo. Carmine is the bestselling author of Talk Like TED and The Presentation Secrets of Steve Jobs. He is a Harvard instructor, CEO communication coach, and keynote speaker known for transforming leaders. He's the author of a …

How To Avoid Getting Burned By AI-Gen Content Creation
Copyblogger Media LLCOct 27

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) explore writing, humour, and how to avoid getting burned by the explosion of AI-generated content.

Cool Stuff Mentioned In The Show

Talking the Art of SEO with Stephan Spencer
John Wall and Christopher PennOct 28

In this Marketing Over Coffee: Guest Stephan Spencer brings us up to date on SEO and the new edition of his book The Art of SEO Direct Link to File Brought to you by our sponsors: The Mailworks and Marketing Architects Yes, it’s a large book – you can get …


The marketing genius of Liquid Death

In 2018, former Netflix director Mike Cessario started the canned-water brand with a tagline - "murder your thirst.”

It’s now valued at $700M.

But before the water was even available, Mike produced their first commercial for $1500 & spent $3000 on Facebook ads to see if there was any demand. …

A really cool LinkedIn Ads tip

Hi! I have a powerful LinkedIn tip for you today:

Did you know that LinkedIn only understands 25%-30% of job titles?

That’s because on LinkedIn, job title is a free-form field, so anyone can write whatever they want.

Many marketers use job titles in their targeting. For example, you can …



Marketing Jobs on the Swipe Files Job Board →


Twitter

Aazarshad
Aazar Shad @Aazarshad

You don’t need a $5000 course to learn Facebook Ads.

I have 5x the growth of several companies with it.

Here’s everything you need to know to crush FB Ads:

279Oct 27 · 6:20 AM
theandreboso
Andrea Bosoni @theandreboso

All the startup founders I know have one thing in common, they couldn’t stand working for someone else.

142Oct 29 · 3:27 AM
amandanat
Amanda Natividad @amandanat

Going to block out a week for some deep re-learning in marketing.

Here are the 3 resources I have on deck:

68Oct 27 · 12:24 PM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Bad copy: “Try our natural face moisturizer”.

Good copy: “Try our natural face moisturizer with aloe vera”.

Great copy: “Try our natural face moisturizer with aloe vera guaranteed to make your skin cleaner and softer”.

The more you focus on them, the better your copy gets.

103Oct 27 · 7:47 AM
jmoserr
Jeremy Moser @jmoserr

10 marketing resources/websites you won't believe are free (bookmark these now):

119Oct 29 · 9:00 AM
TaylorLagace
Taylor Lagace @TaylorLagace

We used this unique FB Ads trick that you’ve probably never heard of to increase this 9 figure brand’s revenue by 278%

Read this to learn how to do the exact same thing:

36Oct 28 · 1:24 PM
KateBour
Katelyn Bourgoin ⚡️ @KateBour

Studying your competitors is overrated

Studying your customers is underrated

40Oct 27 · 9:18 AM
aleyda
Aleyda Solis 🇺🇦 @aleyda

My SEO Halloween costume is sorted 💀🙈

33Oct 28 · 3:48 AM
randfish
Rand Fishkin @randfish

News is marketing.

Our awareness of problems, degree of care for them, & voting patterns are the conversion goals.

When we buy into anecdotes over data-at-scale, we're getting fleeced. And someone's always profiting off those misdirects.

equalityAlec
Alec Karakatsanis @equalityAlec

The curation of anecdotes by the news every day changes which issues we see as urgent and which issues fall away into the ether. That ignorance allows a very small number of people to profit at enormous cost to human well-being and life: equalityalec.substack.com/p/what-is-news

45Oct 29 · 11:49 AM
mkobach
Matthew Kobach @mkobach

If you’re a marketer, how does this message from @elonmusk not excite you? Twitter ads have been horrible for over a decade.

5Oct 28 · 7:53 AM
lennysan
Lenny Rachitsky @lennysan

Just heard from another company that found their head of product in my talent collective.

I'll keep saying this: if you're hiring product people, you won't find a higher ROI channel.

Just this week, PMs from Chime, goPuff, Twitter, Google Yelp, Cruise, Linkedin, Meta joined up.

11Oct 27 · 4:04 PM
Dmurr68
Daniel Murray @Dmurr68

Looking for podcast guests for The Marketing Millennials podcast for the following topics:

- Marketing Psychology
- content marketing
- partnership marketing
- creating short form content
- how to get promoted

Tag the best people you know at any of these topics 👇

8Oct 28 · 10:53 AM
alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

I love how Elon describes advertising.

Because he's right. It doesn't all suck.

Great advertising, when done right introduces you to great brands, people, products, and services.

And you do this two ways: value x proper targeting

9Oct 27 · 11:57 AM
TheCoolestCool
Ross Simmonds @TheCoolestCool

Content marketing isn’t just blogging.

It’s also:

- Videos
- Quizzes
- Webinars
- Infographics
- Social Media
- White Papers
- Communities
- Landing Pages

But a lot of agencies are selling 'lists of blog post ideas' and calling it a strategy.

Don't make this mistake.

18Oct 28 · 10:57 AM
milesbeckler
Miles Beckler @milesbeckler

Yes, run ads.

Yes, do affiliate reviews.

Yes, build a list.

Yes, create courses.

Yes, create a membership.

Yes, grow a team for help.

Yes, it takes years, not months.

5Oct 29 · 6:03 AM
timsoulo
Tim Soulo 🇺🇦 @timsoulo

SKIP AD is the highest performing CTA.

(c) r/marketing

5Oct 27 · 7:11 PM
jimmy_daly
Jimmy Daly @jimmy_daly

we're a ballpark concession stand 😆

0Oct 27 · 9:00 AM
Kevin_Indig
Kevin_Indig @Kevin_Indig

I'm giving away one ticket to Sparktoro's first Virtual Summit here on Twitter (value: $300)!

Leave a comment with your most unconventional marketing win on this post.

We'll pick a winner by Monday EOD.

Good luck 💪

5Oct 27 · 2:53 PM
jayacunzo
Jay Acunzo @jayacunzo

Shouts to my parent friends entering that time of year when half your job is just cancelling everything because your kids are sick again.

Stay sane.

Or like… semi-alive.

3Oct 27 · 4:08 PM
JHTScherck
JH Scherck @JHTScherck

Going over competitive analysis from a new account's previous SEO agency, and it really is remarkable how dumb it assumes the customer is.

Like yes, we get that we have fewer links than Salesforce, thank you, now how should we act on that brilliant insight? What's the takeaway?

1Oct 26 · 6:14 PM
hnshah
hiten.eth @hnshah

“Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” Jack Welch

2Oct 29 · 3:12 PM
peeplaja
Pe:p Laja 🇺🇦 @peeplaja

We used to CXL Live in April. I think we're gonna go back to springtime.

So... considering April 2023. Would that work for you? #cxllive

0Oct 28 · 6:01 AM

Thanks for reading!

Have a great week. 🤓


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Marketing Weekly #98

Sunday, October 23, 2022

Hawkins Cheezies: What Marketers Can Learn From A Simple Snack Brand • November Social Media Holidays for Organizations to Gobble Up • Sensory Marketing: How Sound Enhances the Customer's Eating

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How to Use Fear in Marketing • How Much Youtube Paid Me For 127.000 Views In 2022 • Lessons from Ten-plus Years as a Virtual Marketing Manager • 5 Tips on How to Successfully Promote Affiliate Products

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It's not enough for your brand to solve a problem for your prospect. • The Content Creation Guide for Software Developers • Want to Become a Writer? Start by Reading like One • 5 Huge Mistakes To

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Fast & Easy Way To Understand The Power of Branding — Through pictures • Digital Thinking • 6 Best Chrome Extensions for Content Creators and Writers • Seriously, Take a Break: 12 Self-Care Tips

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Nudging: How ASOS Creates an Environment that Makes Us Buy More • Virtual Influencers — The Future of Brand Marketing? • The Best Pricing Model for Email Marketers — Revenue Sharing • Why and How To

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