Mailbrew Marketing Weekly - Marketing Weekly #99

Sunday October, 2022

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Here's your weekly marketing brew. ☕️

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Blogs

Better Marketing - Medium

How to Create a Killer Social Media Strategy

Jeremy ShapiroOct 28

3 Step Strategy to Make Creativity a Profitable Business

Gladys CarminaOct 28

This Is How I Make My Gumroad Product Stand Out

Bernard BadoOct 28

Burger King Dressed Up As McDonald’s For Halloween — Genius or Not?

Mofrad MuntasirOct 28

Does your business need innovation or ideation?

Ilya LobanovOct 28

Copyblogger

The Betty Crocker Secret to an Email Marketing Strategy People Enjoy

Sonia SimoneOct 27

You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. If you’re serious about your...

The post The Betty Crocker Secret to an Email Marketing Strategy People Enjoy appeared first on Copyblogger.

Buffer Resources

How These Businesses are Posting for Small Business Saturday in 2022

Tamilore OladipoOct 27

For small businesses, a little visibility can go a long way. And there’s no better time for visibility than Small Business Saturday. In this article, we share some of what our favourite small businesses are posting on Small Business Saturday.

SEO Blog by Ahrefs

The Only 2 Free SEO Audit Tools You Need

Mateusz MakosiewiczOct 28

To find all of these opportunities, you need to look in different places: content, links, technical issues, and more. This is something Google Search Console and Ahrefs Webmaster Tools are designed for. And if you use both of them for…

Newsletters

Carnage Issues

A Negroni, Sbagliato, with Prosecco 🥃

Victoria KellyOct 27

Sit back and take a sip of these strategies and new developments.

The post A Negroni, Sbagliato, with Prosecco 🥃 appeared first on Carney.

Podcasts

Duct Tape Marketing

The Communication Secrets Of The World’s Greatest Salesman

ducttapemarketing.comOct 26

In this episode of the Duct Tape Marketing Podcast, I interview Carmine Gallo. Carmine is the bestselling author of Talk Like TED and The Presentation Secrets of Steve Jobs. He is a Harvard instructor, CEO communication coach, and keynote speaker known for transforming leaders. He's the author of a …

Ecommerce Marketing School with Ben Jabbawy

Steal This Expert Black Friday Advice ASAP #550

share.transistor.fmPrivyOct 28

Try Privy for FREE today
Follow Ben on Twitter
Get The Ultimate Black Friday Bundle Offer
Get your copy of The Ultimate Black Friday Calendar
Get your free SMS marketing templates
Create your FREE Masterclass+ account
Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
Check out Privy Masterclass …

The Copyblogger Podcast

How To Avoid Getting Burned By AI-Gen Content Creation

Copyblogger Media LLCOct 27

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) explore writing, humour, and how to avoid getting burned by the explosion of AI-generated content.

Cool Stuff Mentioned In The Show

Gary Gulman’s tips on professional comedy writing
Learning to write Copy Work (Sam …

Marketing Over Coffee Marketing Podcast

Talking the Art of SEO with Stephan Spencer

John Wall and Christopher PennOct 28

In this Marketing Over Coffee: Guest Stephan Spencer brings us up to date on SEO and the new edition of his book The Art of SEO Direct Link to File Brought to you by our sponsors: The Mailworks and Marketing Architects Yes, it’s a large book – you can get …

r/marketing

The marketing genius of Liquid Death

234

In 2018, former Netflix director Mike Cessario started the canned-water brand with a tagline - "murder your thirst.”

It’s now valued at $700M.

But before the water was even available, Mike produced their first commercial for $1500 & spent $3000 on Facebook ads to see if there was any demand. …

What is something no one in marketing will admit, but is definately true?

154

293

just making light conversation

A really cool LinkedIn Ads tip

146

Hi! I have a powerful LinkedIn tip for you today:

Did you know that LinkedIn only understands 25%-30% of job titles?

That’s because on LinkedIn, job title is a free-form field, so anyone can write whatever they want.

Many marketers use job titles in their targeting. For example, you can …

Marketing - Latest - Google News

Tech Q&A: From email marketing to speeding up downloads and uploads - The Seattle Times

The Seattle TimesOctober 29

‘I’d quit my job any day for that’: Owner of marketing firm says influencer canceled $30,000 shoot because of hangover - The Daily Dot

The Daily DotOctober 28

‘Tell me why my experience isn’t enough for you’: Woman says she submitted 250 job applications — and did not receive a single interview - The Daily Dot

The Daily DotOctober 28

Ranked: The Top 100 Most Valuable Brands in 2022 - Visual Capitalist

Visual CapitalistOctober 27

McDonald's CEO: Marketing is 'starting to show up' as a driver of growth - Marketing Week

Marketing WeekOctober 27

NBA Taps Paramount+’s Tammy Henault as Chief Marketing Officer - Variety

VarietyOctober 27

20 brands getting Gen Z attention right now - AdAge.com

AdAge.comOctober 27

To build a great games business, unify your marketing and monetization strategy - GamesIndustry.biz

GamesIndustry.bizOctober 25

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

Welcome to hell, Elon

www.theverge.com

Owning Twitter means owning a host of impossible political problems. Is Elon ready?

SparkTogether 2022 - November 10 - Watch Anywhere

sparktoro.com

The first ever story-focused marketing event. Tell-all sagas. Real numbers. No recordings.

Supercharger Voting | Tesla

www.tesla.com

Learn more about voting for new Supercharger locations.

The Typing of the RegEX

thetypingoftheregex.com

Do you dare to discover the horrors that await!

TikTok is increasingly becoming a news source

www.theverge.com

More than a quarter of adults under 30 get news from TikTok

Andrej Karpathy: Tesla AI, Self-Driving, Optimus, Aliens, and AGI | Lex Fridman Podcast #333

www.youtube.com

Andrej Karpathy is a legendary AI researcher, engineer, and educator. He’s the former director of AI at Tesla, a founding member of OpenAI, and an …

Marketers

Aazar Shad @Aazarshad

You don’t need a $5000 course to learn Facebook Ads.

I have 5x the growth of several companies with it.

Here’s everything you need to know to crush FB Ads:

1.2k

279Oct 27 · 6:20 AM

Andrea Bosoni @theandreboso

All the startup founders I know have one thing in common, they couldn’t stand working for someone else.

1.2k

142Oct 29 · 3:27 AM

Amanda Natividad @amandanat

Going to block out a week for some deep re-learning in marketing.

Here are the 3 resources I have on deck:

752

68Oct 27 · 12:24 PM

Matt Navarra @MattNavarra

Halloween outfit sorted 🎃😱

677

66Oct 28 · 2:45 PM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Bad copy: “Try our natural face moisturizer”.

Good copy: “Try our natural face moisturizer with aloe vera”.

Great copy: “Try our natural face moisturizer with aloe vera guaranteed to make your skin cleaner and softer”.

The more you focus on them, the better your copy gets.

628

103Oct 27 · 7:47 AM

Jeremy Moser @jmoserr

10 marketing resources/websites you won't believe are free (bookmark these now):

505

119Oct 29 · 9:00 AM

Taylor Lagace @TaylorLagace

We used this unique FB Ads trick that you’ve probably never heard of to increase this 9 figure brand’s revenue by 278%

Read this to learn how to do the exact same thing:

255

36Oct 28 · 1:24 PM

Katelyn Bourgoin ⚡️ @KateBour

Studying your competitors is overrated

Studying your customers is underrated

216

40Oct 27 · 9:18 AM

Aleyda Solis 🇺🇦 @aleyda

My SEO Halloween costume is sorted 💀🙈

179

33Oct 28 · 3:48 AM

Rand Fishkin @randfish

News is marketing.

Our awareness of problems, degree of care for them, & voting patterns are the conversion goals.

When we buy into anecdotes over data-at-scale, we're getting fleeced. And someone's always profiting off those misdirects.

Alec Karakatsanis @equalityAlec

The curation of anecdotes by the news every day changes which issues we see as urgent and which issues fall away into the ether. That ignorance allows a very small number of people to profit at enormous cost to human well-being and life: equalityalec.substack.com/p/what-is-news

144

45Oct 29 · 11:49 AM

Matthew Kobach @mkobach

If you’re a marketer, how does this message from @elonmusk not excite you? Twitter ads have been horrible for over a decade.

175

5Oct 28 · 7:53 AM

Lenny Rachitsky @lennysan

Just heard from another company that found their head of product in my talent collective.

I'll keep saying this: if you're hiring product people, you won't find a higher ROI channel.

Just this week, PMs from Chime, goPuff, Twitter, Google Yelp, Cruise, Linkedin, Meta joined up.

169

11Oct 27 · 4:04 PM

Daniel Murray @Dmurr68

Looking for podcast guests for The Marketing Millennials podcast for the following topics:

- Marketing Psychology
- content marketing
- partnership marketing
- creating short form content
- how to get promoted

Tag the best people you know at any of these topics 👇

8Oct 28 · 10:53 AM

Alex Garcia 🔍 @alexgarcia_atx

I love how Elon describes advertising.

Because he's right. It doesn't all suck.

Great advertising, when done right introduces you to great brands, people, products, and services.

And you do this two ways: value x proper targeting

9Oct 27 · 11:57 AM

Ross Simmonds @TheCoolestCool

Content marketing isn’t just blogging.

It’s also:

- Videos
- Quizzes
- Webinars
- Infographics
- Social Media
- White Papers
- Communities
- Landing Pages

But a lot of agencies are selling 'lists of blog post ideas' and calling it a strategy.

Don't make this mistake.

18Oct 28 · 10:57 AM

Miles Beckler @milesbeckler

Yes, run ads.

Yes, do affiliate reviews.

Yes, build a list.

Yes, create courses.

Yes, create a membership.

Yes, grow a team for help.

Yes, it takes years, not months.

5Oct 29 · 6:03 AM

Tim Soulo 🇺🇦 @timsoulo

SKIP AD is the highest performing CTA.

(c) r/marketing

5Oct 27 · 7:11 PM

Jimmy Daly @jimmy_daly

we're a ballpark concession stand 😆

0Oct 27 · 9:00 AM

Kevin_Indig @Kevin_Indig

I'm giving away one ticket to Sparktoro's first Virtual Summit here on Twitter (value: $300)!

Leave a comment with your most unconventional marketing win on this post.

We'll pick a winner by Monday EOD.

Good luck 💪

5Oct 27 · 2:53 PM

Corey Haines @coreyhainesco

✌️

0Oct 27 · 3:09 PM

Jay Acunzo @jayacunzo

Shouts to my parent friends entering that time of year when half your job is just cancelling everything because your kids are sick again.

Stay sane.

Or like… semi-alive.

3Oct 27 · 4:08 PM

JH Scherck @JHTScherck

Going over competitive analysis from a new account's previous SEO agency, and it really is remarkable how dumb it assumes the customer is.

Like yes, we get that we have fewer links than Salesforce, thank you, now how should we act on that brilliant insight? What's the takeaway?

1Oct 26 · 6:14 PM

hiten.eth @hnshah

“Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” Jack Welch

2Oct 29 · 3:12 PM

Pe:p Laja 🇺🇦 @peeplaja

We used to CXL Live in April. I think we're gonna go back to springtime.

So... considering April 2023. Would that work for you? #cxllive

0Oct 28 · 6:01 AM

#MarketingTwitter

MultiMediaMarkers @MMMarkers

Grab the attention with #augmentedreality Innovative & entertaining & functional technology. Now within reach for every marketeer with VEEWAR! Try our demo! veewar.com/demo-augmented… (153) #marketingtwitter

0Oct 30 · 5:10 AM

MultiMediaMarkers @MMMarkers

0Oct 30 · 2:01 AM

Natalia Zhukova @nataliwithme

"Come, we fly to all Hallow's Eve"

#halloween #marketingtwitter #DigitalMarketing

0Oct 30 · 12:01 AM

Pony Express HQ @PonyExpresshq

Optimize your text marketing campaigns for the #holidayseason with these 5 tips. If you haven't started using text marketing yet, here is our affordable pricing ⬇️ bit.ly/3OEZyow

#marketingtwitter #infographic #blackfridaysale #halloween #christmas #cyberweek #retailer

0Oct 29 · 6:55 PM

mary mcguire (she/her) @marymcguireFL

Tonight's class reading...
Seriously. I will send a $50 @UberEats gift card to the first person who can re-write this better for comprehension.

NOTE: I could, but I've already zoned out and wandered over here to Twitter.
#MarketingPlans
#marketingonline
#marketingtwitter

0Oct 29 · 4:26 PM

Bill Thym @BillThym

Τα 8 χρόνια απουσίας μου στο TikTok έλαβαν -μόλις- τέλος. Περίεργος; Μπορεί! Θα αλλάξει κάτι στον Twitterοκόσμο; #ElonMuskTakesTwitter #marketingtwitter

0Oct 29 · 4:11 PM

Keerti @keerti_007

Thou shalt not use in an argument thine experience of having advised CXOs of billion dollar companies
Thou shalt not quote in a debate thy job title of having worked for Wall Street or FTSE
Thou shalt not talk about thy attendance at Cannes as a godsend to #MarketingTwitter