Mailbrew Marketing Weekly - Marketing Weekly #99
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Blogs
You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. If you’re serious about your...
The post The Betty Crocker Secret to an Email Marketing Strategy People Enjoy appeared first on Copyblogger.
TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. Brands big (like Ray-Ban) and small (like Scrub Daddy) have grown to millions of followers and seen exponential ROI. For ecommerce business owners and marketers, jumping on this bandwagon is different to …
Newsletters
Sit back and take a sip of these strategies and new developments.
The post A Negroni, Sbagliato, with Prosecco 🥃 appeared first on Carney.
Podcasts
In this episode of the Duct Tape Marketing Podcast, I interview Carmine Gallo. Carmine is the bestselling author of Talk Like TED and The Presentation Secrets of Steve Jobs. He is a Harvard instructor, CEO communication coach, and keynote speaker known for transforming leaders. He's the author of a …
- Try Privy for FREE today
- Follow Ben on Twitter
- Get The Ultimate Black Friday Bundle Offer
- Get your copy of The Ultimate Black Friday Calendar
- Get your free SMS marketing templates
- Create your FREE Masterclass+ account
- Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
- Check out Privy Masterclass …
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) explore writing, humour, and how to avoid getting burned by the explosion of AI-generated content.
Cool Stuff Mentioned In The Show
- Gary Gulman’s tips on professional comedy writing
- Learning to write Copy Work (Sam …
In this Marketing Over Coffee: Guest Stephan Spencer brings us up to date on SEO and the new edition of his book The Art of SEO Direct Link to File Brought to you by our sponsors: The Mailworks and Marketing Architects Yes, it’s a large book – you can get …
In 2018, former Netflix director Mike Cessario started the canned-water brand with a tagline - "murder your thirst.”
It’s now valued at $700M.
But before the water was even available, Mike produced their first commercial for $1500 & spent $3000 on Facebook ads to see if there was any demand. …
just making light conversation
Hi! I have a powerful LinkedIn tip for you today:
Did you know that LinkedIn only understands 25%-30% of job titles?
That’s because on LinkedIn, job title is a free-form field, so anyone can write whatever they want.
Many marketers use job titles in their targeting. For example, you can …
Marketing Jobs on the Swipe Files Job Board →
You don’t need a $5000 course to learn Facebook Ads.
I have 5x the growth of several companies with it.
Here’s everything you need to know to crush FB Ads:
All the startup founders I know have one thing in common, they couldn’t stand working for someone else.
Going to block out a week for some deep re-learning in marketing.
Here are the 3 resources I have on deck:
Bad copy: “Try our natural face moisturizer”.
Good copy: “Try our natural face moisturizer with aloe vera”.
Great copy: “Try our natural face moisturizer with aloe vera guaranteed to make your skin cleaner and softer”.
The more you focus on them, the better your copy gets.
10 marketing resources/websites you won't believe are free (bookmark these now):
We used this unique FB Ads trick that you’ve probably never heard of to increase this 9 figure brand’s revenue by 278%
Read this to learn how to do the exact same thing:
Studying your competitors is overrated
Studying your customers is underrated
News is marketing.
Our awareness of problems, degree of care for them, & voting patterns are the conversion goals.
When we buy into anecdotes over data-at-scale, we're getting fleeced. And someone's always profiting off those misdirects.
The curation of anecdotes by the news every day changes which issues we see as urgent and which issues fall away into the ether. That ignorance allows a very small number of people to profit at enormous cost to human well-being and life: equalityalec.substack.com/p/what-is-news
If you’re a marketer, how does this message from @elonmusk not excite you? Twitter ads have been horrible for over a decade.
Just heard from another company that found their head of product in my talent collective.
I'll keep saying this: if you're hiring product people, you won't find a higher ROI channel.
Just this week, PMs from Chime, goPuff, Twitter, Google Yelp, Cruise, Linkedin, Meta joined up.
Looking for podcast guests for The Marketing Millennials podcast for the following topics:
- Marketing Psychology
- content marketing
- partnership marketing
- creating short form content
- how to get promoted
Tag the best people you know at any of these topics 👇
I love how Elon describes advertising.
Because he's right. It doesn't all suck.
Great advertising, when done right introduces you to great brands, people, products, and services.
And you do this two ways: value x proper targeting
Content marketing isn’t just blogging.
It’s also:
- Videos
- Quizzes
- Webinars
- Infographics
- Social Media
- White Papers
- Communities
- Landing Pages
But a lot of agencies are selling 'lists of blog post ideas' and calling it a strategy.
Don't make this mistake.
Yes, run ads.
Yes, do affiliate reviews.
Yes, build a list.
Yes, create courses.
Yes, create a membership.
Yes, grow a team for help.
Yes, it takes years, not months.
I'm giving away one ticket to Sparktoro's first Virtual Summit here on Twitter (value: $300)!
Leave a comment with your most unconventional marketing win on this post.
We'll pick a winner by Monday EOD.
Good luck 💪
Shouts to my parent friends entering that time of year when half your job is just cancelling everything because your kids are sick again.
Stay sane.
Or like… semi-alive.
Going over competitive analysis from a new account's previous SEO agency, and it really is remarkable how dumb it assumes the customer is.
Like yes, we get that we have fewer links than Salesforce, thank you, now how should we act on that brilliant insight? What's the takeaway?
“Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” Jack Welch
We used to CXL Live in April. I think we're gonna go back to springtime.
So... considering April 2023. Would that work for you? #cxllive
Grab the attention with #augmentedreality Innovative & entertaining & functional technology. Now within reach for every marketeer with VEEWAR! Try our demo! veewar.com/demo-augmented… (153) #marketingtwitter
Grab the attention with #augmentedreality Innovative & entertaining & functional technology. Now within reach for every marketeer with VEEWAR! Try our demo! veewar.com/demo-augmented… (153) #marketingtwitter
"Come, we fly to all Hallow's Eve"
#halloween #marketingtwitter #DigitalMarketing
Optimize your text marketing campaigns for the #holidayseason with these 5 tips. If you haven't started using text marketing yet, here is our affordable pricing ⬇️ bit.ly/3OEZyow
#marketingtwitter #infographic #blackfridaysale #halloween #christmas #cyberweek #retailer
Tonight's class reading...
Seriously. I will send a $50 @UberEats gift card to the first person who can re-write this better for comprehension.
NOTE: I could, but I've already zoned out and wandered over here to Twitter.
#MarketingPlans
#marketingonline
#marketingtwitter
Τα 8 χρόνια απουσίας μου στο TikTok έλαβαν -μόλις- τέλος. Περίεργος; Μπορεί! Θα αλλάξει κάτι στον Twitterοκόσμο; #ElonMuskTakesTwitter #marketingtwitter
Thou shalt not use in an argument thine experience of having advised CXOs of billion dollar companies
Thou shalt not quote in a debate thy job title of having worked for Wall Street or FTSE
Thou shalt not talk about thy attendance at Cannes as a godsend to #MarketingTwitter
Want to increase your sales during this #holidayseason?💸 Visit our blog to craft effective marketing strategies for the winter holidays: getponyexpress.com/blogpost
#marketingtwitter #marketing #smallbiz #holidayretail #blackfridaysale #halloween #christmas #cyberweek #thanksgiving
#Product, #Content & Customer #Marketing Strategies to Market New #Product Features on #SocialMedia
dangalante.me/2022/03/18/pro…
How do you new Market features?
#ProductMarketing #ProductStrategy #ProductMgmt #SMM #Startup #Startups #MarketingTwitter #SalesTwitter #ProductTwitter
How & Why #Buyers #Buy & The Differences Between #B2B, #B2C, #B2G & #D2C
dangalante.me/2022/02/22/way…
#Marketing #Sales #ecommerce #Custexp #CX #ABM #Startup #Startups #ProductMarketing #MarketingTwitter #SalesTwitter #ProductTwitter
#MarketResearch, #CompetitiveIntelligence, #ProductMarketing &
#CustomerMarketing #Strategies to Increase #Product #Sales
dangalante.me/2022/03/03/mar…
#Marketing #SalesEnablement #Custexp #CX #B2B #B2C #B2G #ABM #Startup #Startups #MarketingTwitter #SalesTwitter #ProductTwitter
#vibe #FYP #fypシ #vibesxmood #new #jacket #jackets #outerwear #TrendingNow #Trending #kids #kidsfashion #content #ContentCreator #contentcreators #contentmarketing #marketingtwitter #marketing #kids #kidsmodel #children #trendy #like #Share #follow #investing #smallbusiness
Thanks for reading!
Have a great week. 🤓
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Marketing Weekly #98
Sunday, October 23, 2022
Hawkins Cheezies: What Marketers Can Learn From A Simple Snack Brand • November Social Media Holidays for Organizations to Gobble Up • Sensory Marketing: How Sound Enhances the Customer's Eating
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How to Use Fear in Marketing • How Much Youtube Paid Me For 127.000 Views In 2022 • Lessons from Ten-plus Years as a Virtual Marketing Manager • 5 Tips on How to Successfully Promote Affiliate Products
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Nudging: How ASOS Creates an Environment that Makes Us Buy More • Virtual Influencers — The Future of Brand Marketing? • The Best Pricing Model for Email Marketers — Revenue Sharing • Why and How To
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