You need a new phone

Phone A claims “20-hour battery life”
Phone B claims “All-day battery life”

Which one do you choose?

You likely choose B and there’s a reason

Let’s talk about: The Framing Effect (with 6 examples)

Copywriting 101:

>> Get their attention (Headline)
>> Keep them hooked (Lead)
>> Introduce offer (Body copy)
>> Show proof (Testimonials)
>> Ask them to buy (CTA)
>> Add urgency/scarcity (P.S.)
>> Ask them to buy again (Final CTA)

Simple, not easy.

The solution isn’t electric cars. It’s not even autonomous vehicles. It’s walkable cities with mixed-use buildings. Everything else is just a better version of wrong.

Life Hack:

Unfollow anyone who makes a habit of complaining and arguing on social media every single day. It can mess up your psyche without you even realizing.

Starting a profitable online business is really hard but despite what many people believe it’s way safer than a regular job.

The optimal morning routine:

4:30am: Wake up before everyone’s ghostwriters

5am: Ice cold plunge for 7 minutes (holding your breath the whole time)

5:30am: Eat a bowl of Lucky Sharms by @airHQ

6am: run 20mph at Barry’s while posting on Twitter & IG

Seeing so many accounts locked, tweets that cannot be RT'd, parody profiles shut down, threats against advertisers exercising free speech...

We worried new ownership would make this the "free speech" platform, but right now Twitter's probably the least "free" of the networks.

How to build an email list without paid marketing:

- List customer pain points
- List frequently asked questions
- Create SEO-optimized blog posts answering these questions
- Create free courses around these subjects
- Link to the free courses in these blog posts

Example:

What people do > What people say

Happening in Philly (it's not all what you see in the news)

Our beliefs about aging shape our experience of it.

This is not to say ageism isn’t an issue, but our brains can be among the worst perpetrators.

Thoughts like I’m too old or it’s too late are common reasons we fail to act and live the lives we want.

further.net/self-limiting-…

Deepcrawl rebranding to @lumarhq and targeting the larger web team makes a ton of sense. I've always thought it's a bit off that SEOs are the ones pointing out "this whole part of the site doesn't work on mobile, these pages render very slowly, and btw GA isn't on these pages."