In 2013, everyone who knew Facebook Ads made millions.

In 2023, everyone who knows how TikTok works will make even more.

I’ll teach you everything you need to know to dominate TikTok in less than 3 minutes:

Copywriting Hack:

Replace adjectives for verbs in your copy.

Instead of saying: “Our new mascara is effective, healthy, and perfect for your skin”.

Say: “Our mascara cleans your pores, moisturizes your skin, and adjusts to your skin type”.

Action >>> Description.

My mom is staying with me this weekend, and I noticed she hadn’t had any water. I asked her when the last time she drank water was and she said it’s been weeks. WEEKS. And that she’s never been a water drinker.

Are boomers just dehydrated?

My creator toolkit:

📰 Substack: My newsletter
🌤️ CloudConvert: Convert MP4s to GIFs
💻 Lex: Google Doc replacement w/ AI capabilities
🔎 SparkToro: Find content/people my audience follows
🎙️ Descript: Speech-to-text (when my carpal tunnel flares up)

What are your essentials?

This year, I bought a brand, and based on the current economy, we've had to rethink:

･ Financing
･ Product development
･ Fulfilling orders
･ Content creation

Here are 5 learnings from buying a personal care brand, that can apply to any category 👇

Wife hung up this snow suit and it nearly gave me a heart attack at 1:00am in the dark

Last year Adidas launched the world's first swimmable billboard for its new inclusive swimwear line.

Why?

• 32% of women globally don't feel comfortable swimming in public
• In the Middle East, it's nearly 3x higher

And the goal of this campaign was to break that barrier.

Bullish on due diligence

Nobody will remember:

• Your net worth
• Your fancy job title
• The hours you worked

Everyone will remember:

• How often you meditated, took cold showers, and woke up at 4am to manifest success

Plan accordingly 😤 twitter.com/i/web/status/1…

Tired: Doomscrolling on Twitter

Wired: Scrolling to see how Twitter is doomed

I knew that this day would come when @TheRock wants to guest post on CXL.

Reminder of the kind of dude @randfish is. People don't get to see him at this level. #sparktogether thanks for showing up and supporting this guy today, lets make this conference a huge success!

Wil Reynolds @wilreynolds

When 1 picture sums up your whole relationship with a person.

Rand: Wil, you still working on that slide deck?
Wil: Yeah
Rand: Well let me calm your 7 month old down by walking him around the plane so you can finish.

That @randfish is a quality dude!