Mailbrew Marketing Weekly - Marketing Weekly #102

Three Quick Tips To Market Your Writing as an Introvert • Discovery Phase in Software Development: Guide | Ronas IT • How To Use Substack’s New Cross-Posting and Mention Feature • 10 Ways To Deal With Negative Comments on Social Media • These Are the Tools You Need to Become a Top Writer • Everything a Beginner Blogger Needs to Know for 2023 • I’ve Never Offered a Black Friday Sale — Here’s What My Boutique Does Instead to Have a Six-Figure Weekend • Should You Buy Backlinks in 2022? It Depends • Digital Analytics Simplified: The Beginner’s Guide • Chicken Soup for the SEO 🥣
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Sunday November, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files


Blogs

Everything a Beginner Blogger Needs to Know for 2023
Rebecca MatterNov 17

Whether you’re a beginner blogger looking to write for clients or yourself, blogging is one of the most fun, versatile...

The post Everything a Beginner Blogger Needs to Know for 2023 appeared first on Copyblogger.

I’ve Never Offered a Black Friday Sale — Here’s What My Boutique Does Instead to Have a Six-Figure Weekend
Emily GreyNov 17
Emily Grey knew her small boutique couldn’t compete with other sales on Black Friday, so she decided to try something completely different for her holiday promotion. Learn why it’s helped her business succeed year after year, and how you can approach the holiday season differently.
Should You Buy Backlinks in 2022? It Depends
Joshua HardwickNov 18
This is why many people turn to buying backlinks.  But if you’ve been offered links in exchange for money, should you do it? Is it worth the price? Or will it be a waste of money? Let’s take a look
Read more ›
Digital Analytics Simplified: The Beginner’s Guide
Gareth HancockNov 17

Intuition is no substitute for data. As Dr. Eric Bonabeau says, “The more data you have to weigh, and the more unprecedented the challenges you face, the less you should rely on instinct and the more on reason and analysis.” With digital analytics, you have access to all the data …


Newsletters

Chicken Soup for the SEO 🥣
Victoria KellyNov 18

Strategies to try, but you gotta try this soup first.

The post Chicken Soup for the SEO 🥣 appeared first on Carney.


Podcasts

Effective Ways To Differentiate And Scale Your Business

In this episode of the Duct Tape Marketing Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Living SMART, a full-service marketing agency focused exclusively on the senior housing and care industry. Debbie is also a proud member of the DTM network for the last …

The Email Expert Who Sends A $149/mo. Paper Newsletter
anchor.fmCopyblogger Media LLCNov 18

On this week’s episode, Ethan Brooks (@damn_ethan) talks to email marketing expert, Chris Orzechowski (@chrisorzy), founder of Orzy Media and The Email Copywriter. They talk about copywriting, voice, famous ad writers, and paid newsletters (including a guy who used direct mail to drive $47k+ in business …

Angela Voss on All-Inclusive TV
John Wall and Christopher PennNov 18

In this Marketing Over Coffee: Learn about the Latest In TV Advertising from Marketing Architects’ Angela Voss Direct Link to File Brought to you by our sponsors: LinkedIn and The Mailworks Angela starting in digital and then moving to MA when they were the leaders in Radio (the largest holder …


Boss wants me to use organic social media weekly, but we're a B2B business with not a lot of obvious content. Any tips on what type of content to generate?

I'm in a new-ish role as a marketing manager at a B2B business, previously I was freelancing in the mostly B2C space. My boss wants me to post weekly content and it's just difficult for me to come up with highly engaging posts on that sort a basis, but I …

Where do you get pictures for your blogs?

Where do you get pictures for your blogs?

Do you have some cheap resources?

Why don't sales and marketing like each another?

A few days ago, I had a very hot discussion in one sales group about marketers. Here are the main pain points they expressed.

  1. Marketing doesn't help to sell

  2. Marketing has a lack of understanding of customers.

Today I want to ask two questions.

Why don't sales and marketing like …



Marketing Jobs on the Swipe Files Job Board →


Twitter

mkobach
Matthew Kobach @mkobach

You can agree with people you disagree with. I dare you to disagree with anything said in this video.

7.4kNov 17 · 5:51 AM
alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

The average website visitor will spend <15 seconds on your landing page before leaving.

And after creating 300+ landing pages I put together a playbook.

Here are 13 learnings every marketer should know to improve their conversion rate in 5 min:

416Nov 19 · 6:01 AM
MattNavarra
Matt Navarra @MattNavarra

Elon Musk’s ‘extremely hardcore’ ultimatum to twitter staff seems to have backfired

A LOT of twitter staff just quit —View the tweets here on this hashtag 😮 #LoveWhereYouWorked

205Nov 17 · 3:55 PM
KateBour
Katelyn Bourgoin ⚡️ @KateBour

Marketing is about understanding people.

It’s that simple.

And that hard.

64Nov 17 · 7:02 AM
theandreboso
Andrea Bosoni @theandreboso

People predicting the death of Twitter… on Twitter.

Platforms die because they lack demand, not engineers.

56Nov 18 · 3:37 AM
amandanat
Amanda Natividad @amandanat

Something I've learned as I've gotten older: Being careful about self-deprecation.

It's one thing to not take yourself too seriously. It's another to give people implicit permission to make fun of you.

27Nov 19 · 9:19 AM
aprildunford
April Dunford @aprildunford

Happy Friday Twitter! You asked for it - here are my top 10 threads on Positioning 1/

32Nov 18 · 8:00 AM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Copywriting Tip:

Evoke a strong emotion in your CTA such as:

- Urgency: “This is your last chance!”
- Greed: “Buy now and get X for FREE.”
- Curiosity: “Try it free for 30 days.”
- Pride: “Get in before everyone else does.”

The stronger the emotion, the more clicks you’ll get.

44Nov 17 · 8:04 AM
randfish
Rand Fishkin @randfish

"Hey Rand, what's your number one tip for marketing success?"

👇👇👇

26Nov 18 · 11:25 AM
Dmurr68
Daniel Murray @Dmurr68

The best part about writing a newsletter is the feedback you get.

4Nov 17 · 7:37 AM
TaylorLagace
Taylor Lagace @TaylorLagace

We’ve helped 1000+ brands scale using influencer marketing.

But there’s one type of brand that performs better than EVERYONE else, consistently.

Read this to see if this sounds like you:

34Nov 18 · 11:32 AM
jmoserr
Jeremy Moser @jmoserr

99% of people criticizing you for building a personal brand aren’t even in the game. Keep going.

19Nov 17 · 8:35 AM
lennysan
Lenny Rachitsky @lennysan

In just over a year, @GergelyOrosz has amassed 200,000 newsletter subscribers, rose to be the #1 technology newsletter on Substack (over established journalists), and makes significantly more income writing a newsletter than he made as a Sr. EM at Uber.

Here's his story 👇

GergelyOrosz
Gergely Orosz @GergelyOrosz

The first time I talk about why I left Big Tech, and how I ended up writing @Pragmatic_Eng , the #1 technology newsletter on Substack.

I planned to share fewer ins-and-outs of the business, but @lennysan is so good at making people talk! Watch here:

lennyspodcast.com/leaving-big-te…

7Nov 17 · 8:01 AM
TheCoolestCool
Ross Simmonds @TheCoolestCool

No matter what anyone says Marketing Twitter has changed the industry significantly.

More people have built careers from anywhere in the world. More connections have been made here than almost anywhere else. And millions of dollars worth of deals were started in the DMs.

5Nov 19 · 4:52 AM
hnshah
hiten.eth @hnshah

Early stage VC backed SaaS companies have to get to larger and larger customers faster then ever before in order to grow into their recent valuations. This opens up opportunities for pre-seed and seed stage companies to double down on freemium while maintaining a low burn rate.

4Nov 19 · 3:29 PM
aleyda
Aleyda Solis 🇺🇦 @aleyda

SEO Reporting for Success - An updated version with more SEO resources & templates from my today's session at @SEOkomm 📈 🙌
speakerdeck.com/aleyda/how-to-…

18Nov 18 · 8:13 AM
Kevin_Indig
Kevin_Indig @Kevin_Indig

My take on planning for 2023: "flat is the new growth!"

That's one of the views Eli and I share in our new podcast, Contrarian Marketing.

In the first episode, we discuss planning for next year and why it might be redundant.

4Nov 18 · 11:58 AM
BrianClark
Brian Clark @BrianClark

Robert Downey Jr. inducting Duran Duran at #RockHall2022 is the most Gen X thing ever.

2Nov 19 · 7:12 PM
milesbeckler
Miles Beckler @milesbeckler

In the next week & month, you're gonna get more pitches in your inbox than any other time of year.

Go heavy on that unsubscribe link for lists that aren't regularly sending you value bombs!

Eliminate the distractions so you can FOCUS!

3Nov 17 · 4:09 PM
peeplaja
Pe:p Laja 🇺🇦 @peeplaja

In 2016 I found myself overweight and out of shape. I joined a gym that I still go, lots of folks around from 2016. Amazing to see the transformations that consistency brings.

The chubby guy is now the fit guy. The noob whose ass I kicked in kickboxing now teaches the class.

0Nov 19 · 7:27 AM
coreyhainesco
Corey Haines @coreyhainesco

You’ll never catch me on Mastadon

0Nov 18 · 11:08 AM
wilreynolds
Wil Reynolds @wilreynolds

Alright y'all see you all in the morning. Sleeping here tonight, raising money for homeless kids in our city. You can still donate here, thanks to all of you who donated, appreciate you. sleepout.org/index.cfm?fuse…

4Nov 17 · 8:51 PM
jayacunzo
Jay Acunzo @jayacunzo

It’s amazing how many dudes see their business heroes as making brilliant chess moves we don’t yet understand — when really, they’re just being assholes.

0Nov 19 · 4:39 PM
JHTScherck
JH Scherck @JHTScherck

Question: if pretty soon people can just get any answer to any question they have in the doc they are working in (via GPT-3 et al), why are they going to go to Google to get the same info?

1Nov 18 · 2:24 PM

Thanks for reading!

Have a great week. 🤓


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