Mailbrew Marketing Weekly - Marketing Weekly #109

What White Lotus, Glass Onion, and Triangle of Sadness imply about culture • 12 lessons I learned from spending $15K on Amazon FBA • 5 Simple Ways To Boost Your Online Traffic • The Future Of Event Marketing • Six Ways Creating Content On LinkedIn Will Transform Your Career In 2023. • Play to Your Strengths and Supercharge Your Business • How I Got 10,000 Followers on LinkedIn by Being Myself • Grammarly’s SEO Strategy: 11 Interesting Insights • Why Marketers Should Follow Their Audiences, Not Predict the Future • Just Followin’ Up
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Sunday January, 2023

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Blogs

Play to Your Strengths and Supercharge Your Business
Sonia SimoneJan 5

It’s often much easier to focus on what’s not working, rather than play to your strengths. Have you ever stayed...

The post Play to Your Strengths and Supercharge Your Business appeared first on Copyblogger.

How I Got 10,000 Followers on LinkedIn by Being Myself
Nate ShalevJan 5
LinkedIn is a common marketing platform for small businesses, but Nate Shalev was surprised to find that they found even more success when they were vulnerable in their posts. Here is their strategy for success today.
Grammarly’s SEO Strategy: 11 Interesting Insights
Joshua HardwickJan 6
If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per month. In this post, I’ll share 11 takeaways from my deep dive into the company’s SEO strategy.  Grammarly gets an estimated 7.8M monthly search
Read more ›
Why Marketers Should Follow Their Audiences, Not Predict the Future
Rand FishkinJan 3
It’s 2017, and you convince your executives to be early adopters of the #Web3 trend. Blockchain-based product investments, marketing with NFTs, perhaps your own crypto coin. It’s fun, interesting, and it feels like you’re ahead of your competition on a rising tide that will lift all ships. Only trouble is, …

Newsletters

Just Followin’ Up
Shannon SankeyJan 5

Big week for people who circle back.

The post Just Followin’ Up appeared first on Carney.


Podcasts

The Winning Agency Formula For Steady Growth And Continuous Profit

In this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Marcel isalso the fractional COO at Gold Front and …

Ben's Big Announcement with Big Plans for 2023 #568

Today, Ben tells us his big plans for 2023, as well as introduces a new host for the Ecommerce Marketing School podcast. This year, it's all about cutting the fluff and telling store owners EXACTLY what they need to know to grow their business in 2023. Also, we welcome Tony …

It's Time for a Creator Spotlight: Chenell Basilio
anchor.fmCopyblogger Media LLCJan 7

Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) sit down to discuss what their plans are for their SaaS product as well as a couple really cool creators in the newsletter space.   

Creator mentioned in the show:
Twitter @chenellco https://twitter.com/chenellco?s=21&t=exDIXfp3BkCZLPaADvjsLQ

Happy New Year 2023!
John Wall and Christopher PennJan 5

In this Marketing Over Coffee: Learn about ChatGPT, EEAT, Hot Wings and more! Direct Link to File Brought to you by our sponsor: LinkedIn Is Google afraid of ChatGPT? AI Hallucinations Why you can’t let your business ride on organic traffic alone 10:41 LinkedIn – We’ve got a special offer …

7 Important Skills You Need to Be a Successful Social Media Marketer (Repeat)
anchor.fmBufferJan 4

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.

But what does it take to be a great social media manager? What are the skills to master in order to …


The "2023 How-To-Get-Clients Playbook" From an 8-Figure Marketer

I think this is one of the best subreddits in our industry, I don't think I've contributed enough. I'm close to $20M in digital advertising spend, I manage campaigns for 200+ businesses and have generated $50M in revenue for companies globally.

So I believe there's a lot of information & …

I’ve worked with Brands like Apple & Adobe For Instagram Strategies. Here’s My Insights on Instagram Growth In 2023

Building A Feed Identity

You recognise your friend from a mile away because you constantly see him in the same outfits and looks. Instagram uses photo-recognition to analyse the visual identity of your content.

That’s why keeping a constantly similar content design and format will help you a lot to …

You have 1 month to become a world class marketer. What courses, books or articles do you consume?

I’m taking a huge step up in the corporate world and I want to make sure I can deliver the goods. I have 1 month to focus and sharpen my sword, what would you recommend?



Marketing Jobs on the Swipe Files Job Board →


Twitter

alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

I've worked on over 300+ landing pages and generated over 8-figures.

So, I put together a blueprint for you to optimize your landing pages.

Here are 11 tips to increase your conversion rate:

277Jan 07 · 7:29 AM
Dmurr68
Daniel Murray @Dmurr68

Kit Kat has incredible out-of-home ads. Here are 7 of the best:

1/

95Jan 05 · 9:29 AM
KateBour
Katelyn Bourgoin @KateBour

The best advice I ever got about choosing a target market:

“You can’t boil the ocean. Get more specific.”

80Jan 06 · 5:53 AM
timsoulo
Tim Soulo 🇺🇦 @timsoulo

[NEW] Organic competitors 🔥

..in @ahrefs Site Explorer.

1. The chart shows top 5 sites that rank for the same keywords as your target.

2. Add any other website to the chart.

3. Select any two dates and see how the competitive landscape changed in that timeframe.

Try it out!

59Jan 05 · 11:33 PM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

ChatGPT is the most powerful tool in the world.

But most people are using it wrong.

Here are 5 prompts you can steal to 10x your email copywriting results👇

56Jan 07 · 3:47 PM
theandreboso
Andrea Bosoni @theandreboso

I appreciate people who don’t post only to get engagement.

Too much templated stuff on my feed lately.

Don’t let likes dictate all of your content strategy.

13Jan 06 · 5:09 AM
lennysan
Lenny Rachitsky @lennysan

Planning to do a bunch of "How X builds product" deep dives in the coming months.

Have a bunch in the works, but can anyone recommend who specifically I ideally interview at (1) Google, (2) Stripe, (3) Snowflake, (4) Shopify, and (5) Microsoft on how they build product?

9Jan 06 · 3:03 PM
jmoserr
Jeremy Moser @jmoserr

7 quick SEO headline frameworks that will 3-5x your CTR:

34Jan 07 · 8:16 AM
randfish
Rand Fishkin @randfish

Why are all the big, super-profitable tech companies doing layoffs right now? And what have, historically, been the results?

news.stanford.edu/2022/12/05/exp… This interview with a Stanford professor who specializes in layoff analyses is fascinating.

62Jan 06 · 10:33 AM
MattNavarra
Matt Navarra @MattNavarra

Social media managers

Be the first to know about
- New platform features
- Platform outages eg #instagramdown
- Latest social media trends & tactics

Join the Geekout News Alerts Channel on WhatsApp

It's free!

1,900+ people joined already

🔐Request Access 🔐
[see next tweet]

82Jan 05 · 10:12 AM
amandanat
Amanda Natividad @amandanat

Classic content marketing: Creating content based on high-volume keywords.

Modern content marketing: Creating content based on rising trends.

13Jan 05 · 9:03 AM
aleyda
Aleyda Solis 🇺🇦 @aleyda

My ChatGPT for SEO post has quickly become my most popular post + shared tweet 🤯 SEOs are hungry to leverage it 💪 👇

aleyda
Aleyda Solis 🇺🇦 @aleyda

ChatGPT for SEO: 20 Ways to Leverage ChatGPT in your SEO Activities 🤖

* Cluster keywords based on relevance
* Classify keywords based on intent
* Generate metadata
* Generate structured data
* Generate redirects rewrite rules

My latest post 🤩👇 aleydasolis.com/en/search-engi…

17Jan 05 · 1:05 PM
Kevin_Indig
Kevin_Indig @Kevin_Indig

Neeva just launched a very interesting take on integrating generative AI into search.

Notice how you get one answer based on several websites.

Instead of several results from many websites, you get one result from many websites.

17Jan 05 · 2:24 PM
TaylorLagace
Taylor Lagace @TaylorLagace

Over 8 years ago, there were easy million-dollar opportunities with Facebook ads.

This year, the next gold rush in influencer marketing is here.

Make 7 figures with it this year. 👇

32Jan 06 · 1:00 PM
hnshah
hiten.eth @hnshah

"Don't Take Anything Personally. Nothing others do is because of you. What others say and do is a projection of their own reality, their own dream. When you are immune to the opinions and actions of others, you won't be the victim of needless suffering." Don Miguel Ruiz

9Jan 07 · 10:04 PM
TheCoolestCool
Ross Simmonds @TheCoolestCool

Shout out to everyone stepping out of their comfort zone to chase big dreams and secure the bag in 2023.

7Jan 05 · 7:17 AM
JoelKlettke
Joel Klettke @JoelKlettke

I've spent too much of my career collecting bricks instead of building houses

6Jan 05 · 7:10 AM
mkobach
Matthew Kobach @mkobach

What’s the best major city in the world?

4Jan 07 · 8:20 PM
JHTScherck
JH Scherck @JHTScherck

Generative AI is clearly changing the writing and editing process, and sure, low quality sites will auto generate posts 24/7, but if a feed of raw information was actually what people wanted, the AP would have the biggest audience on the planet and Fox News wouldn't have pull.

10Jan 05 · 3:38 PM
BrianClark
Brian Clark @BrianClark

Damar Hamlin is awake and communicating. One of his first questions:

"Did we win?"

I don't know if that question makes me happy or sad, but I'm glad he's alive and hopefully on his way to recovery.

1Jan 05 · 11:59 AM
jayacunzo
Jay Acunzo @jayacunzo

Creating meaningful content takes TIME.

Doesn’t matter the tool, talent, or budget. It takes time.

Don’t ask others for shortcuts. Don’t ask AI to be anything more than your intern. Don’t ask for more output from freelancers.

Ask yourself: are you willing to invest the time?

2Jan 05 · 4:30 AM
Aazarshad
Aazar Shad @Aazarshad

The feeling when you found 3 creatives that work and you don’t need to work on that account for a month💪🏼

2Jan 05 · 5:59 AM
benjihyam
Benji Hyam @benjihyam

First client closed for the year 🤝 I have a feeling 2023 is going to be a great year

0Jan 05 · 9:47 AM

Thanks for reading!

Have a great week. 🤓


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