Carter KilmannJan 20
Mailbrew Marketing Weekly - Marketing Weekly #111
22
Sunday January, 2023
👋 Good day!
Here's your weekly marketing brew. ☕️
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Blogs
How Much the Typical Freelancer Works: A Review of My Time in 2022
My 5-Years Story of Crafting My Voice and Building a Personal Brand
Rakia Ben SassiJan 20
Build Your Content Strategy Around Solid Tactics
Elisha MontgomeryJan 20
My Newsletter Just Hit 4,000 Subs. Here’s What I’ve Learned.
Eve ArnoldJan 20
How to Become Self-Employed: 5 Key Moves for New Freelancers
Claire EmersonJan 19
In the lead-up to quitting my nine-to-five back in August 2016, the question of how to become self-employed plagued my...
The post How to Become Self-Employed: 5 Key Moves for New Freelancers appeared first on Copyblogger.
How our Support Team Contributes to Product Launches
Dave ChapmanJan 20
In this post, we share a little about what we do in preparation for launches to create the best possible outcome for our customers and our team.
SEO Pricing: How Much Does SEO Cost in 2023? [Industry Research] 
Here are the top 10 takeaways: Let’s take a look at each pricing model in more detail. 34.8% of respondents price some or all of their work by the hour. We found that $75–$100 per hour is the most popular…
Joshua HardwickJan 20
Here are the top 10 takeaways: Let’s take a look at each pricing model in more detail. 34.8% of respondents price some or all of their work by the hour. We found that $75–$100 per hour is the most popular…Read more ›
Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That
Rand FishkinJan 17
Look, I get it. For (at least) the first decade of my career, I, too, foolishly conflated strategy and tactics. I’d say things like: “we need to be strategic with our paid search spend,” or “let’s get tactical with the pricing tiers.” Did I sound smart? No. Did I *think* …
How to Create a Content Marketing Strategy: A 5-Step Guide
Cameron BrownJan 19
After 5+ years of running our agency and writing in-depth articles about the nuanced details of content marketing (content writing, SEO, content promotion, content attribution, measuring ROI, etc.), we’ve decided to take a step back and discuss content marketing strategy at a high level for people and companies who are …
Newsletters
🙊How to save money with startup deals
Ali AbouelattaJan 17
Unconventional ways to save money and extend your runway
Marketing Mythbusters
Shannon SankeyJan 20
Debunking marketing misbeliefs.
The post Marketing Mythbusters appeared first on Carney.
Podcasts
Uncovering The Hidden Power Of Your Unfair Advantage
ducttapemarketing.comJan 19
In this episode of the Duct Tape Marketing Podcast, I interview Ash Ali and Hasan Kubba. They both are award-winning authors and entrepreneurs. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat). Hasan built a …
How to Keep Sales Coming in the New Year with Kurt Elster #574
Shopify Expert Kurt Elster joins me today to tell us how to keep that holiday momentum going in January and February. Think it's time to take a break and let your business breathe? Kurt says that's the worst thing to do, and offers some alternatives.
Now with More Twitter, Salmon, and Warrior Nun!
John Wall and Christopher PennJan 20
In this Marketing Over Coffee: Learn about fewer new podcasts, behind the scenes at Twitter, Foldable Phones, and more! Direct Link to File Brought to you by our sponsor: LinkedIn Getty suing Stability AI Inside Twitter 6:28 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you …
6 Ways AI Can Support Content Creators
Hello there! As audiences demand more content across different platforms, the number of content creators is growing to meet the demand. But it’s hard to keep up the pace of consistent and quality publishing without the support of a team. Content creators need all the help they can get – …
Anyone at your company think Marketing is the "IT" Department? 👨🏽💻
A lot of people at my new company think I'm part of the IT department.
Anyone else have this issue? 🙂
Trying to move to a Head of Marketing/CMO position
Ive been working in Marketing for 18 years and I’ve hit a ceiling with my marketing career - never progressing from a certain level.
I started as a Copywriter in 2005 before moving onto Head of Communications and Head of Content Marketing roles in the last several years.
It’s a …
2023 Marketing Worksheet
Hey everyone,
This is a follow up from my last posts in 2021 about the marketing worksheets.
Here's the 2023 updated Google Sheet
Either create your own copy or click on File -> Download As for those Excel users.
Templates for:
- User Persona Creation Guide
- Marketing Goal and Results Tracker …
Marketing Jobs on the Swipe Files Job Board →
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/11524125/gbeard_180612_2662_seo_death_5mb.gif)
Inside CNET’s AI-powered SEO money machine
CNET employees are wondering: what’s AI and what’s not?
If You Needed Any More Confirmation, Internal Slack Messages at Twitter Show That Cutting Off Third-Party Clients Was ‘Intentional’
Link to: https://www.theinformation.com/articles/musks-twitter-intentionally-suspended-tweet-bot-third-party-apps-messages-show?rc=jfy0lk
=GPT3() Demo Template
Sheet1 Instructions 0. Click File > Make a copy to clone this template 1. Create an account at https://openai.com/api/ 2. Browse to https://beta.openai.com/account/api-keys, create a …
I lost my job...
Due to some recent cutbacks, I lost my job at my old employer. I’m looking for work in WordPress or podcasting space. Please reach out …
instagram is old, bloated, and clueless about Gen-Z | Geekout Newsletter
The World’s Most Useful Newsletter for Social Media Managers
Alex Garcia 🔍 @alexgarcia_atx
How to write a good headline:
- Start with your offer (What they get)
- End with your hook (How you’re diff)
417
73Jan 21 · 8:23 AM
Katelyn Bourgoin @KateBour
Have you ever started reading a book, lost interest, and then felt guilty for not finishing it?
The guilt is due to a psychological phenomenon called the Zeigarnik Effect—we feel tension when tasks are left unfinished
You can ditch the guilt
Life is too short to read bad books
42166Jan 20 · 5:10 AM
Marketing Examples @GoodMarketingHQ
Write with conviction.
• Don't say “a” say “the”
• Don't say “help” say “how”
• Don't say “alternative” say “replaces”
28526Jan 20 · 6:46 AM
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
Just got to the hospital!
Looks like our baby is coming tonight or tomorrow 🙏
3072Jan 20 · 7:56 PM
Andrea Bosoni @theandreboso
I hate how social media algorithms reward popularity so that expert insights don't get impressions and platitudes go viral.
17610Jan 21 · 8:12 AM
Rand Fishkin @randfish
New SEO spam technique:
- Have GPT create "questions" on Q+A and forum sites
- Have GPT answer those same questions
- Google ranks the Q+As b/c of those domains' historic authority
It's just like the old (but, obviously worse) auto-gen'd content from the 2005-2011 spam era.
14540Jan 19 · 10:04 AM
Nik Sharma @mrsharma
There really is no better feeling of excitement than launching a new @Shopify brand & getting your first (real) sale 😍
1753Jan 20 · 2:41 PM
Amanda Natividad @amandanat
What's something you learned to love about yourself?
1509Jan 20 · 8:54 AM
Matt Navarra @MattNavarra
Amazon Is Paying Influencers to Use Inspire, Its TikTok Competitor
One influencer says they were offered $250 for every vertical video uploaded that was less than 30 seconds (up to 10 videos).
businessinsider.com/amazon-pays-in…
12124Jan 19 · 10:22 AM
Daniel Murray @Dmurr68
7 deadly sins of content creation:
1. Ignoring your audience
2. Being inconsistent
3. Failing to adapt
4. Plagiarism
5. Not staying true to your brand
6. Being overly self-promotional
7. Not distributing your content
What would you add?
7523Jan 19 · 12:36 PM
Matthew Kobach @mkobach
The best response you can give to your boss if they ask you something you don't know:
"I don't know, but I'll figure it out"
857Jan 19 · 7:22 PM
Pe:p Laja 🇺🇦 @peeplaja
I've been around long enough that a new crop of marketers don't know where I came from. Today someone on LinkedIn dissed me 'what do I know about testing'.
Ha. I'm old.
801Jan 20 · 7:22 AM
Corey Haines @coreyhainesco
Common SaaS marketing mistakes:
• Not niching down
• Copying competitors
• Making random content
• Copying big companies with 100x budget
• Spreading yourself thin across too many channels
What am I missing?
735Jan 20 · 11:30 AM
Ross Simmonds @TheCoolestCool
95% of the hot takes on Twitter are coming from delusional keyboard consultants who have never done the things they’re advising you to do.
Be careful who you take advice from on the internet.
6611Jan 19 · 10:03 AM
Jay Acunzo @jayacunzo
The one and only @ungatedcreative nails it with a hammer the size of Rushmore.
Read this.
Read it again.
Read it a third time.
Never forget it.
(See his feed for a link to the full piece)
686Jan 19 · 6:46 AM
Lenny Rachitsky @lennysan
A 9 minute masterclass on crafting your PLG strategy from @ElenaVerna
youtube.com/watch?v=PzTTum…
627Jan 21 · 2:26 PM
Aleyda Solis 🇺🇦 @aleyda
Reached the 135K twitter followers but been so busy that only realized now that have 135.1K 😅 Thanks for your follow! Will I reach the 150K before Twitter implodes? Let’s find out 🙌
681Jan 20 · 1:28 PM
Kevin_Indig @Kevin_Indig
It's funny how some people are outraged that AI writes content on the internet.
They might know how much content on the internet was written by marketers and non-subject matter experts 😂.
582Jan 20 · 2:11 PM
hiten.eth @hnshah
It’s really fun to build a unique product in an emerging category. Especially if challenging your assumptions daily is what you’re into.
450Jan 20 · 6:42 PM
Wil Reynolds @wilreynolds
Do you hate "networking" but know having a network is critical? Here's how I've built my network, as someone who loathes networking.
334Jan 20 · 7:48 AM
JH Scherck @JHTScherck
No shade to Ross, but I would argue most are in Org C:
No idea what will move the needle, unsure where to allocate resources, doesn't know how to tease apart brand traffic from non-branded, not tracking revenue, focused on getting 10 links month, no cohesive strategy.
Ross Hudgens @RossHudgens
Two SEO organization types:
Org A: Tracks rankings and updates pages reactively based on ranking movement.
Org B: Updates content on a schedule based on SERP freshness, ignoring almost all ranking changes until the post update.
I'd bet on organization B winning every time.
341Jan 19 · 2:56 PM
April Dunford @aprildunford
Need a new webcam to replace my Logitech brio which seems to have finally bit the dust. I do a lot of podcasts with video. Recommendations? Not using a Mac these days so Opal is not an option, unfortunately.
281Jan 21 · 9:23 AM
Taylor Lagace @TaylorLagace
Big influencers can get a lot of clicks.
But they don't see nearly as many conversions as a smaller influencer who actually likes the product.
211Jan 19 · 2:00 PM
George 🇿🇦 @imgeorgebest
Fully convinced that volume of content and building community or your tribe is the unlock on social media 🤞
#socialmediamarketing #community #MarketingTwitter
00Jan 22 · 2:03 AM
fellows.co.in @fellows_co_in
What is meant by a email address?
#copywriter #freelancer #copytrading #Emailmarketing #Content #ContentCreator #contentcreation #MarketingStrategy #marketingtwitter #SEO #business #BusinessMan #entrepreneurs #Entrepreneurship #salestips #businessowner #digitalmarketingagency
10Jan 22 · 1:39 AM
Marmsregine Universal Shop of Products & Services. @RegineMarms555
We earn commission if u #buy #Today #BusinessMan #business #MoneyTalks #marketingtwitter #Automated #buyer #Marketing #PeaceAndLove
klaiyihair
klaiyihair.pxf.io/qnLWBg
Kin Euphorics
kin-euphorics.pxf.io/9WQE0e
Kind Snacks
kindsnacks.p3oc.net/zaQ3DO
00Jan 21 · 11:53 PM
Marmsregine Universal Shop of Products & Services. @RegineMarms555
We earn commission if u #buy #Today #BusinessMan #business #MoneyTalks #marketingtwitter #Automated #buyer
Idaho Dermatology Physician Assistant Discusses Success with Kiierr Laser Cap
youtu.be/tigaA65YrG8 via @YouTube
Kiierr Laser Caps
kiierrlasercaps.sjv.io/doADmy
20Jan 21 · 11:41 PM
Thanks for reading!
Have a great week. 🤓
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Duct Tape Marketing Podcast
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best possible outcome
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Marketing Weekly #110
Friday, January 20, 2023
Top 10 E-commerce Trends to Look out for in 2023 • How My Newsletter Went from “Aimless Hobby” to a Media Business. • Celebrating Inclusion at Community Colleges • How to Stop Producing Commodity
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Sunday, January 8, 2023
What White Lotus, Glass Onion, and Triangle of Sadness imply about culture • 12 lessons I learned from spending $15K on Amazon FBA • 5 Simple Ways To Boost Your Online Traffic • The Future Of Event
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Sunday, January 1, 2023
5 Quiet Ways to Grow on Twitter if You Have Less Than 400 Followers • Top Google Searches • How'd ya do, 2022? 🥂 • How To Improve Your Local Marketing Strategy • Last Episode of the Year and Our
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Sunday, December 25, 2022
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Sunday, December 18, 2022
Tuning Your Drink — How Sound Enhances the Taste of Beverages • 6 Reasons Why Long-Tail Keywords Can Turn Your Dying Website Into a Steady Income Stream • 4 Ways Product Data Can Delight Consumers • 11
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