Mailbrew Marketing Weekly - Marketing Weekly #111

Sunday January, 2023

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files

Blogs

Better Marketing - Medium

How Much the Typical Freelancer Works: A Review of My Time in 2022

Carter KilmannJan 20

My 5-Years Story of Crafting My Voice and Building a Personal Brand

Rakia Ben SassiJan 20

The AI Revolution is Here: How Bloggers and Copywriters Can Stay Ahead with Prompt Engineering

Gregory D. WelchJan 20

Build Your Content Strategy Around Solid Tactics

Elisha MontgomeryJan 20

My Newsletter Just Hit 4,000 Subs. Here’s What I’ve Learned.

Eve ArnoldJan 20

Copyblogger

How to Become Self-Employed: 5 Key Moves for New Freelancers

Claire EmersonJan 19

In the lead-up to quitting my nine-to-five back in August 2016, the question of how to become self-employed plagued my...

The post How to Become Self-Employed: 5 Key Moves for New Freelancers appeared first on Copyblogger.

Buffer Resources

How our Support Team Contributes to Product Launches

Dave ChapmanJan 20

In this post, we share a little about what we do in preparation for launches to create the best possible outcome for our customers and our team.

SEO Blog by Ahrefs

SEO Pricing: How Much Does SEO Cost in 2023? [Industry Research]

Joshua HardwickJan 20

Here are the top 10 takeaways: Let’s take a look at each pricing model in more detail. 34.8% of respondents price some or all of their work by the hour. We found that $75–$100 per hour is the most popular…

Newsletters

First 1000

🙊How to save money with startup deals

Ali AbouelattaJan 17

Unconventional ways to save money and extend your runway

Carnage Issues

Marketing Mythbusters

Shannon SankeyJan 20

Debunking marketing misbeliefs.

The post Marketing Mythbusters appeared first on Carney.

Podcasts

Duct Tape Marketing

Uncovering The Hidden Power Of Your Unfair Advantage

ducttapemarketing.comJan 19

In this episode of the Duct Tape Marketing Podcast, I interview Ash Ali and Hasan Kubba. They both are award-winning authors and entrepreneurs. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat). Hasan built a …

Ecommerce Marketing School with Ben Jabbawy

How to Keep Sales Coming in the New Year with Kurt Elster #574

share.transistor.fmPrivyJan 20

Shopify Expert Kurt Elster joins me today to tell us how to keep that holiday momentum going in January and February. Think it's time to take a break and let your business breathe? Kurt says that's the worst thing to do, and offers some alternatives.

Marketing Over Coffee Marketing Podcast

Now with More Twitter, Salmon, and Warrior Nun!

John Wall and Christopher PennJan 20

In this Marketing Over Coffee: Learn about fewer new podcasts, behind the scenes at Twitter, Foldable Phones, and more! Direct Link to File Brought to you by our sponsor: LinkedIn Getty suing Stability AI Inside Twitter 6:28 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you …

The Science of Social Media

6 Ways AI Can Support Content Creators

anchor.fmBufferJan 19

Hello there! As audiences demand more content across different platforms, the number of content creators is growing to meet the demand. But it’s hard to keep up the pace of consistent and quality publishing without the support of a team. Content creators need all the help they can get – …

r/marketing

Anyone at your company think Marketing is the "IT" Department? 👨🏽‍💻

A lot of people at my new company think I'm part of the IT department.

Anyone else have this issue? 🙂

Trying to move to a Head of Marketing/CMO position

Ive been working in Marketing for 18 years and I’ve hit a ceiling with my marketing career - never progressing from a certain level.

I started as a Copywriter in 2005 before moving onto Head of Communications and Head of Content Marketing roles in the last several years.

It’s a …

2023 Marketing Worksheet

Hey everyone,

This is a follow up from my last posts in 2021 about the marketing worksheets.

Here's the 2023 updated Google Sheet

Either create your own copy or click on File -> Download As for those Excel users.

Templates for:

User Persona Creation Guide
Marketing Goal and Results Tracker …

Marketing - Latest - Google News

Elon Musk reveals next Twitter update, says higher priced Twitter subscription won't carry Ads - WION

WIONJanuary 22

Almost 30% of Professionals Have Used ChatGPT for Work Purposes - PCMag

PCMagJanuary 20

BLIND DATE: Marketing co-ordinator Kirsty and aged-care support worker Vitor are our highest rated date ever! - PerthNow

PerthNowJanuary 20

13 key SEO metrics to track in 2023 - Search Engine Land

Search Engine LandJanuary 20

The future of influencer marketing is offline and hyper-niche - Vogue Business

Vogue BusinessJanuary 20

How I make $20,000 a month from YouTube and email marketing - Business Insider

Business InsiderJanuary 19

Flavored cannabis marketing is criticized for targeting kids - The Associated Press

The Associated PressJanuary 19

What is the Temu App, and Why is it so Popular? | a16z - Andreessen Horowitz

Andreessen HorowitzJanuary 18

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

Inside CNET’s AI-powered SEO money machine

www.theverge.com

CNET employees are wondering: what’s AI and what’s not?

If You Needed Any More Confirmation, Internal Slack Messages at Twitter Show That Cutting Off Third-Party Clients Was ‘Intentional’

daringfireball.net

Link to: https://www.theinformation.com/articles/musks-twitter-intentionally-suspended-tweet-bot-third-party-apps-messages-show?rc=jfy0lk

=GPT3() Demo Template

docs.google.com

Sheet1 Instructions 0. Click File > Make a copy to clone this template 1. Create an account at https://openai.com/api/ 2. Browse to https://beta.openai.com/account/api-keys, create a …

I lost my job...

www.youtube.com

Due to some recent cutbacks, I lost my job at my old employer. I’m looking for work in WordPress or podcasting space. Please reach out …

instagram is old, bloated, and clueless about Gen-Z | Geekout Newsletter

geekout.mattnavarra.com

The World’s Most Useful Newsletter for Social Media Managers

Cursor: AI Source Editor

cursor.so

Refactor, understand, and write code effortlessly with Cursor.

Marketers

Alex Garcia 🔍 @alexgarcia_atx

How to write a good headline:

- Start with your offer (What they get)
- End with your hook (How you’re diff)

417

73Jan 21 · 8:23 AM

Katelyn Bourgoin @KateBour

Have you ever started reading a book, lost interest, and then felt guilty for not finishing it?

The guilt is due to a psychological phenomenon called the Zeigarnik Effect—we feel tension when tasks are left unfinished

You can ditch the guilt

Life is too short to read bad books

421

66Jan 20 · 5:10 AM

Marketing Examples @GoodMarketingHQ

Write with conviction.

• Don't say “a” say “the”
• Don't say “help” say “how”
• Don't say “alternative” say “replaces”

285

26Jan 20 · 6:46 AM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Just got to the hospital!

Looks like our baby is coming tonight or tomorrow 🙏

307

2Jan 20 · 7:56 PM

Andrea Bosoni @theandreboso

I hate how social media algorithms reward popularity so that expert insights don't get impressions and platitudes go viral.

176

10Jan 21 · 8:12 AM

Rand Fishkin @randfish

New SEO spam technique:
- Have GPT create "questions" on Q+A and forum sites
- Have GPT answer those same questions
- Google ranks the Q+As b/c of those domains' historic authority

It's just like the old (but, obviously worse) auto-gen'd content from the 2005-2011 spam era.

145

40Jan 19 · 10:04 AM

Nik Sharma @mrsharma

There really is no better feeling of excitement than launching a new @Shopify brand & getting your first (real) sale 😍

175

3Jan 20 · 2:41 PM

Amanda Natividad @amandanat

What's something you learned to love about yourself?

150

9Jan 20 · 8:54 AM

Matt Navarra @MattNavarra

Amazon Is Paying Influencers to Use Inspire, Its TikTok Competitor

One influencer says they were offered $250 for every vertical video uploaded that was less than 30 seconds (up to 10 videos).

businessinsider.com/amazon-pays-in…

121

24Jan 19 · 10:22 AM

Jeremy Moser @jmoserr

lucky to live here 🤙

2Jan 21 · 3:51 PM

Daniel Murray @Dmurr68

7 deadly sins of content creation:

1. Ignoring your audience
2. Being inconsistent
3. Failing to adapt
4. Plagiarism
5. Not staying true to your brand
6. Being overly self-promotional
7. Not distributing your content

What would you add?

23Jan 19 · 12:36 PM

Matthew Kobach @mkobach

The best response you can give to your boss if they ask you something you don't know:

"I don't know, but I'll figure it out"

7Jan 19 · 7:22 PM

Pe:p Laja 🇺🇦 @peeplaja

I've been around long enough that a new crop of marketers don't know where I came from. Today someone on LinkedIn dissed me 'what do I know about testing'.

Ha. I'm old.

1Jan 20 · 7:22 AM

Corey Haines @coreyhainesco

Common SaaS marketing mistakes:

• Not niching down
• Copying competitors
• Making random content
• Copying big companies with 100x budget
• Spreading yourself thin across too many channels

What am I missing?

5Jan 20 · 11:30 AM

Ross Simmonds @TheCoolestCool

95% of the hot takes on Twitter are coming from delusional keyboard consultants who have never done the things they’re advising you to do.

Be careful who you take advice from on the internet.

11Jan 19 · 10:03 AM

Jay Acunzo @jayacunzo

The one and only @ungatedcreative nails it with a hammer the size of Rushmore.

Read this.

Read it again.

Read it a third time.

Never forget it.

(See his feed for a link to the full piece)

6Jan 19 · 6:46 AM

Lenny Rachitsky @lennysan

A 9 minute masterclass on crafting your PLG strategy from @ElenaVerna
youtube.com/watch?v=PzTTum…

7Jan 21 · 2:26 PM

Aleyda Solis 🇺🇦 @aleyda

Reached the 135K twitter followers but been so busy that only realized now that have 135.1K 😅 Thanks for your follow! Will I reach the 150K before Twitter implodes? Let’s find out 🙌

1Jan 20 · 1:28 PM

Kevin_Indig @Kevin_Indig

It's funny how some people are outraged that AI writes content on the internet.

They might know how much content on the internet was written by marketers and non-subject matter experts 😂.

2Jan 20 · 2:11 PM

hiten.eth @hnshah

It’s really fun to build a unique product in an emerging category. Especially if challenging your assumptions daily is what you’re into.

0Jan 20 · 6:42 PM

Wil Reynolds @wilreynolds

Do you hate "networking" but know having a network is critical? Here's how I've built my network, as someone who loathes networking.

4Jan 20 · 7:48 AM

JH Scherck @JHTScherck

No shade to Ross, but I would argue most are in Org C:

No idea what will move the needle, unsure where to allocate resources, doesn't know how to tease apart brand traffic from non-branded, not tracking revenue, focused on getting 10 links month, no cohesive strategy.

Ross Hudgens @RossHudgens

Two SEO organization types:

Org A: Tracks rankings and updates pages reactively based on ranking movement.

Org B: Updates content on a schedule based on SERP freshness, ignoring almost all ranking changes until the post update.

I'd bet on organization B winning every time.

1Jan 19 · 2:56 PM

April Dunford @aprildunford

Need a new webcam to replace my Logitech brio which seems to have finally bit the dust. I do a lot of podcasts with video. Recommendations? Not using a Mac these days so Opal is not an option, unfortunately.

1Jan 21 · 9:23 AM

Taylor Lagace @TaylorLagace

Big influencers can get a lot of clicks.

But they don't see nearly as many conversions as a smaller influencer who actually likes the product.

1Jan 19 · 2:00 PM

#MarketingTwitter

George 🇿🇦 @imgeorgebest

Fully convinced that volume of content and building community or your tribe is the unlock on social media 🤞

#socialmediamarketing #community #MarketingTwitter

0Jan 22 · 2:03 AM