Mailbrew Marketing Weekly - Marketing Weekly #112

20,000 Subscribers & 40% Open Rate: Here’s How I Did It (+ How You Can Too) • How ChatGPT Might Disrupt Copywriting • Best AI Detectors to Boost Your SEO • 4 Ways to Maximize Sales on Your Product Landing Page • How to Choose a Niche for Your Affiliate Marketing Side Hustle? • Service Business 101: Impress and Score Your Next Client • Empathy and Customer Support: Finding the Right Balance • 59 Blogging Statistics for 2023 • You can’t hire ambitious people and then ask them to stop being ambitious. • The Content Cyborg: How to Use AI Writing Tools in Content Marketing
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Sunday January, 2023

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

Service Business 101: Impress and Score Your Next Client
Stefanie FlaxmanJan 26

I get excited when I hear someone wants to start a service business. I love when people: But I don’t...

The post Service Business 101: Impress and Score Your Next Client appeared first on Copyblogger.

Empathy and Customer Support: Finding the Right Balance
Mel PohJan 27
How can we use empathy effectively to enhance the customer support experience? I share my reflections after 3.5 years as a Customer Advocate.
59 Blogging Statistics for 2023
Si Quan OngJan 27
We’ve curated, vetted, and categorized a list of up-to-date statistics below. Click to jump to a category, or keep reading for our top blogging statistics: These are the most interesting blogging statistics you should know. What’s the state of blogging
Read more ›
You can’t hire ambitious people and then ask them to stop being ambitious.
Rand FishkinJan 23
Hiring managers, executives, CEOs—especially those in tech—are proud to say that we only consider applicants with an unrelenting drive for success and a track record of impressive accomplishments. These qualities often correlate with what we perceive (accurately or not) to be our own reasons for success, and we want to …
The Content Cyborg: How to Use AI Writing Tools in Content Marketing
Angela Rollins and Ryan LawJan 23

AI is a force multiplier for great writers.  It took us a long time to say that. Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. But our decision is: it’s an advantage. And because we think it’s an advantage, we’re …


Newsletters

Scrollbar None
Shannon SankeyJan 27

The ups and downs of scrollbar design.

The post Scrollbar None appeared first on Carney.


Podcasts

The Secret To Attracting Your Ideal, High-Ticket Clients

In this episode of the Duct Tape Marketing Podcast, I interview Russ Ruffino. Russ is the Founder of Clients on Demand, an Inc. 500 company that helps coaches, experts, and service providers attract the right clients at the right price, anytime they want.

More About Russ Ruffino:

Viral or Not, How to Grow a Business Using Social Media in 2023 with Allie Mitrovich #577

Viral or not, social media can be a powerful driver of growth for your business. Allie Mitrovich of Allie Rose Co. joins us today to explain her process on utilizing social media to grow an audience that continues to drive sales for her business today.

Follow Us on Instagram
Follow …

When to Take on New Projects and How to do in-depth Research Before Podcast Interviews
anchor.fmCopyblogger Media LLCJan 24

This week Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) discuss a few interesting topics including: Tim's projects, Ethan's experience with Justin Welsh and Danny Miranda's podcast, and how Ethan does research for interviews.

Some cool stuff mentioned: 

https://sparkloop.app/ 

https://archive.org/ 

https://medicallyassisted.com/

Catching up with David Meerman Scott!
John Wall and Christopher PennJan 27

In this Marketing Over Coffee: Learn about The No Fun Guitar, Apollo Press Kits and the Mamoni Valley Preserve! Direct Link to File Brought to you by our sponsor: LinkedIn Bob Weir’s No Fun Guitar 8th Edition of The New Rules of Marketing and PR The good and the bad …




Marketing Jobs on the Swipe Files Job Board →


Twitter

Aazarshad
Aazar Shad @Aazarshad

ChatGPT is the tip of the iceberg.

7 AI websites that will change paid marketing forever:

1.5kJan 26 · 6:01 AM
theandreboso
Andrea Bosoni @theandreboso

I have a feeling most people are tired of subscriptions and would rather make a one-time payment.

95Jan 27 · 4:38 AM
lennysan
Lenny Rachitsky @lennysan

We’ve gone too far, Buddhist monks are now trying to become influencers

69Jan 27 · 5:50 PM
KateBour
Katelyn Bourgoin @KateBour

Saying “no” is the ultimate productivity hack

52Jan 28 · 5:26 AM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Copywriting Hack:

Replace adjectives for verbs in your copy.

Instead of saying: “Our new cleanser is effective, healthy, and perfect for your skin”.

Say: “Our cleanser treats your pores, moisturizes your skin, and adjusts to your skin type”.

Action >>> Description.

48Jan 25 · 5:08 PM
TaylorLagace
Taylor Lagace @TaylorLagace

Our strategy decreased Our client’s CPA by 47% while increasing their ad spend by 246%, which ended up being over $1.2 Million.

This resulted in a revenue increase of 1,466%.

Here’s how we did it.

44Jan 27 · 1:11 PM
Dmurr68
Daniel Murray @Dmurr68

Marketing requires you to be creative, analytical, and strategic all at the same time.

It's a constant balancing act that can be both exhilarating and exhausting.

38Jan 26 · 2:59 PM
mkobach
Matthew Kobach @mkobach

Inaction kills more ideas than doing it wrong

27Jan 28 · 7:35 AM
timsoulo
Tim Soulo 🇺🇦 @timsoulo

1. What was the last book about marketing that you've read?

2. What was the last book about marketing that you've enjoyed (got value from)?

11Jan 27 · 1:32 AM
Kevin_Indig
Kevin_Indig @Kevin_Indig

Inhouse SEOs and agencies often struggle to help leaders see the value of SEO because they make 🚨 one big mistake: confusing CPC with SEO value.

It’s quick to add up the CPC of your target keywords to determine the potential value of SEO. But that actually undervalues SEO❗

9Jan 26 · 9:30 AM
TheCoolestCool
Ross Simmonds @TheCoolestCool

I’m fairly confident that you can run a million dollar business offering educational content about sleep training toddlers.

1Jan 26 · 4:08 AM
JoelKlettke
Joel Klettke @JoelKlettke

Me in 2021: Cold outreach is stupid and I'll never do it

Me in 2023: Cold outreach just landed us a meeting with a ~$3B company, it is my favorite and I am going to marry it

1Jan 25 · 12:15 PM
aleyda
Aleyda Solis 🇺🇦 @aleyda

Han seleccionado la sesión de SEO para migraciones Web propuesta en conjunto con la gran @mjcachon para que la moderemos en la Search Central Virtual Unconference en Español 🤩🙌 muchas gracias @g33konaut y @googlesearchc por la oportunidad, nos vemos ahí! 💪

16Jan 26 · 8:31 AM
alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

Your output is directly correlated to your input.

Eat shit > Feel Like Shit

Consume Shit Content > Create Shit Content

You are what you consume.

10Jan 28 · 9:22 PM
peeplaja
Pe:p Laja 🇺🇦 @peeplaja

Can you trust a person who writes "B-2-B"?

0Jan 26 · 2:11 PM
aprildunford
April Dunford @aprildunford

Went out last night and ended up at a bar with a band playing yacht rock and I've had Brandy stuck in my head all day. How's your Friday going?

0Jan 27 · 11:41 AM
MattNavarra
Matt Navarra @MattNavarra

The 50 Most Visited Websites in the World💻🌎

1. Google 85.1B billion monthly visits
2. YouTube 33.0B
3. Facebook 17.8B
4. Twitter 6.8B
5. Instagram 6.1B
6. Baidu 5.0B
7. Wikipedia 4.8B
8. Yandex 3.4B
9. Yahoo 3.3B
10. WhatsApp 2.9B
visualcapitalist.com/top-50-most-vi…

16Jan 25 · 10:05 AM
heyblake
Blake Emal @heyblake

Going viral is overrated.

You can have a tweet get crazy engagement.

But once it’s gone, it all goes back to normal.

Better to optimize for consistency > virality

2Jan 26 · 5:43 PM
hnshah
hiten.eth @hnshah

People forget, but you can have incredibly fulfilling conversations with those who remember.

6Jan 26 · 10:47 PM
jmoserr
Jeremy Moser @jmoserr

One key difference between good and great entrepreneurs:

Ability to adapt.

Offer. Market. Positioning. Product.

Adapted my firm’s offer in 2022 and 2.5x’d revenue.

2Jan 28 · 8:00 AM
coreyhainesco
Corey Haines @coreyhainesco

Stop shying away from marketing your SaaS.

When you save your customers time and money, you add value to their lives.

It's not self-promotion, it's an act of service.

So get out there and talk about the amazing thing you've created!

2Jan 27 · 9:15 AM
wilreynolds
Wil Reynolds @wilreynolds

One way to be happier / more content...
Stop consuming threads that sound like this:

👎🏾I exited a company at 300M, then took a company public for 1.5B, read this thread on what I learned 👎🏾

Just give the damn advice, techbro.

0Jan 26 · 12:34 PM

Thanks for reading!

Have a great week. 🤓


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Marketing Weekly #111

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Who is FidanTok and why is she an Unexpected Masterclass in Personal Branding? • This Simple But GENIUS Writing Tip Could Make You Un-Ignore-Able • Create “Add Value” Content — What Does That Mean? •

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