Mailbrew Marketing Weekly - Marketing Weekly #112

Sunday January, 2023

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Blogs

Better Marketing - Medium

20,000 Subscribers & 40% Open Rate: Here’s How I Did It (+ How You Can Too)

Elna CainJan 27

How ChatGPT Might Disrupt Copywriting

William SidnamJan 27

Best AI Detectors to Boost Your SEO

Michael SheinmanJan 27

4 Ways to Maximize Sales on Your Product Landing Page

Matt MikeJan 26

How to Choose a Niche for Your Affiliate Marketing Side Hustle?

Angelica MendezJan 26

Copyblogger

Service Business 101: Impress and Score Your Next Client

Stefanie FlaxmanJan 26

I get excited when I hear someone wants to start a service business. I love when people: But I don’t...

The post Service Business 101: Impress and Score Your Next Client appeared first on Copyblogger.

Buffer Resources

Empathy and Customer Support: Finding the Right Balance

Mel PohJan 27

How can we use empathy effectively to enhance the customer support experience? I share my reflections after 3.5 years as a Customer Advocate.

SEO Blog by Ahrefs

59 Blogging Statistics for 2023

Si Quan OngJan 27

We’ve curated, vetted, and categorized a list of up-to-date statistics below. Click to jump to a category, or keep reading for our top blogging statistics: These are the most interesting blogging statistics you should know. What’s the state of blogging…

Newsletters

Carnage Issues

Scrollbar None

Shannon SankeyJan 27

The ups and downs of scrollbar design.

The post Scrollbar None appeared first on Carney.

Podcasts

Duct Tape Marketing

The Secret To Attracting Your Ideal, High-Ticket Clients

ducttape.libsyn.comJan 26

In this episode of the Duct Tape Marketing Podcast, I interview Russ Ruffino. Russ is the Founder of Clients on Demand, an Inc. 500 company that helps coaches, experts, and service providers attract the right clients at the right price, anytime they want.

More About Russ Ruffino:

Clients on …

Ecommerce Marketing School with Ben Jabbawy

Viral or Not, How to Grow a Business Using Social Media in 2023 with Allie Mitrovich #577

share.transistor.fmPrivyJan 27

Viral or not, social media can be a powerful driver of growth for your business. Allie Mitrovich of Allie Rose Co. joins us today to explain her process on utilizing social media to grow an audience that continues to drive sales for her business today.

The Copyblogger Podcast

When to Take on New Projects and How to do in-depth Research Before Podcast Interviews

anchor.fmCopyblogger Media LLCJan 24

This week Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) discuss a few interesting topics including: Tim's projects, Ethan's experience with Justin Welsh and Danny Miranda's podcast, and how Ethan does research for interviews.

Some cool stuff mentioned:

https://sparkloop.app/

https://archive.org/

https://medicallyassisted.com/

Marketing Over Coffee Marketing Podcast

Catching up with David Meerman Scott!

John Wall and Christopher PennJan 27

In this Marketing Over Coffee: Learn about The No Fun Guitar, Apollo Press Kits and the Mamoni Valley Preserve! Direct Link to File Brought to you by our sponsor: LinkedIn Bob Weir’s No Fun Guitar 8th Edition of The New Rules of Marketing and PR The good and the bad …

Marketing - Latest - Google News

Students at this Alabama high school test marketing skills by planning a concert - AL.com

AL.comJanuary 28

Prince Harry branded ‘critical complainer’: ‘Not a great brand identity’ - The News International

The News InternationalJanuary 28

Redmi Smart Band 2 pricing and marketing material leak ahead of European launch - Notebookcheck.net

Notebookcheck.netJanuary 28

See the 'big money marketing' of Jesus that's set to air during the Super Bowl - CNN

CNNJanuary 27

Lotus' Social Media Is Absolutely Bananas, and It's Genius - The Drive

The DriveJanuary 27

Stephanie Crockett named CEO of Syracuse’s Mower agency - syracuse.com

syracuse.comJanuary 27

M&Ms Replaces Spokescandies. It Could Just Be a Marketing Ploy. - Barron's

Barron'sJanuary 25

HubSpot CRM | Saloon Doors :30 Ad - HubSpot

HubSpotJanuary 24

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

CNET's AI Journalist Appears to Have Committed Extensive Plagiarism

futurism.com

CNET’s AI-generated articles appear to show deep structural similarities, amounting to plagiarism, with previously published work elsewhere.

Ad spending on Twitter falls by over 70% in Dec - data

www.reuters.com

Advertising spend on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the …

Elon Musk’s Epic Quest for LOLs Is Only Hurting Tesla

www.bloomberg.com

Amid falling demand and sudden price cuts, the CEO seems determined to take a blowtorch to his company’s brand.

2023 Content Marketing Trends Report

content-marketing-trends-report-2023.paperform.co

Help us discover the most impactful content marketing trends for 2023.

Announcement: Leadership Changes & Community Council

medium.com

Introduction

First 100 Users V2 - Step-by-step marketing ideas for your first 100 users | Product Hunt

www.producthunt.com

Version 2 includes: - More ideas to help you get your first 100 users - Step-by-step instructions for each idea. - Browse ideas by marketing …

Marketers

Aazar Shad @Aazarshad

ChatGPT is the tip of the iceberg.

7 AI websites that will change paid marketing forever:

5.9k

1.5kJan 26 · 6:01 AM

Andrea Bosoni @theandreboso

I have a feeling most people are tired of subscriptions and would rather make a one-time payment.

2.4k

95Jan 27 · 4:38 AM

Lenny Rachitsky @lennysan

We’ve gone too far, Buddhist monks are now trying to become influencers

673

69Jan 27 · 5:50 PM

Rand Fishkin @randfish

Oh. Right.

326

79Jan 25 · 9:40 AM

Katelyn Bourgoin @KateBour

Saying “no” is the ultimate productivity hack

351

52Jan 28 · 5:26 AM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Copywriting Hack:

Replace adjectives for verbs in your copy.

Instead of saying: “Our new cleanser is effective, healthy, and perfect for your skin”.

Say: “Our cleanser treats your pores, moisturizes your skin, and adjusts to your skin type”.

Action >>> Description.

193

48Jan 25 · 5:08 PM

Taylor Lagace @TaylorLagace

Our strategy decreased Our client’s CPA by 47% while increasing their ad spend by 246%, which ended up being over $1.2 Million.

This resulted in a revenue increase of 1,466%.

Here’s how we did it.

163

44Jan 27 · 1:11 PM

Daniel Murray @Dmurr68

Marketing requires you to be creative, analytical, and strategic all at the same time.

It's a constant balancing act that can be both exhilarating and exhausting.

153

38Jan 26 · 2:59 PM

Matthew Kobach @mkobach

Inaction kills more ideas than doing it wrong

138

27Jan 28 · 7:35 AM

Tim Soulo 🇺🇦 @timsoulo

1. What was the last book about marketing that you've read?

2. What was the last book about marketing that you've enjoyed (got value from)?

11Jan 27 · 1:32 AM

Kevin_Indig @Kevin_Indig

Inhouse SEOs and agencies often struggle to help leaders see the value of SEO because they make 🚨 one big mistake: confusing CPC with SEO value.

It’s quick to add up the CPC of your target keywords to determine the potential value of SEO. But that actually undervalues SEO❗

9Jan 26 · 9:30 AM

Ross Simmonds @TheCoolestCool

I’m fairly confident that you can run a million dollar business offering educational content about sleep training toddlers.

100

1Jan 26 · 4:08 AM

Joel Klettke @JoelKlettke

Me in 2021: Cold outreach is stupid and I'll never do it

Me in 2023: Cold outreach just landed us a meeting with a ~$3B company, it is my favorite and I am going to marry it

1Jan 25 · 12:15 PM

Aleyda Solis 🇺🇦 @aleyda

Han seleccionado la sesión de SEO para migraciones Web propuesta en conjunto con la gran @mjcachon para que la moderemos en la Search Central Virtual Unconference en Español 🤩🙌 muchas gracias @g33konaut y @googlesearchc por la oportunidad, nos vemos ahí! 💪

16Jan 26 · 8:31 AM

Alex Garcia 🔍 @alexgarcia_atx

Your output is directly correlated to your input.

Eat shit > Feel Like Shit

Consume Shit Content > Create Shit Content

You are what you consume.

10Jan 28 · 9:22 PM

Pe:p Laja 🇺🇦 @peeplaja

Can you trust a person who writes "B-2-B"?

0Jan 26 · 2:11 PM

April Dunford @aprildunford

Went out last night and ended up at a bar with a band playing yacht rock and I've had Brandy stuck in my head all day. How's your Friday going?

0Jan 27 · 11:41 AM

Matt Navarra @MattNavarra

The 50 Most Visited Websites in the World💻🌎

1. Google 85.1B billion monthly visits
2. YouTube 33.0B
3. Facebook 17.8B
4. Twitter 6.8B
5. Instagram 6.1B
6. Baidu 5.0B
7. Wikipedia 4.8B
8. Yandex 3.4B
9. Yahoo 3.3B
10. WhatsApp 2.9B
visualcapitalist.com/top-50-most-vi…

16Jan 25 · 10:05 AM

Blake Emal @heyblake

Going viral is overrated.

You can have a tweet get crazy engagement.

But once it’s gone, it all goes back to normal.

Better to optimize for consistency > virality

2Jan 26 · 5:43 PM

hiten.eth @hnshah

People forget, but you can have incredibly fulfilling conversations with those who remember.

6Jan 26 · 10:47 PM

Miles Beckler @milesbeckler

Nature is healing...

0Jan 26 · 8:02 AM

Jeremy Moser @jmoserr

One key difference between good and great entrepreneurs:

Ability to adapt.

Offer. Market. Positioning. Product.

Adapted my firm’s offer in 2022 and 2.5x’d revenue.

2Jan 28 · 8:00 AM

Corey Haines @coreyhainesco

Stop shying away from marketing your SaaS.

When you save your customers time and money, you add value to their lives.

It's not self-promotion, it's an act of service.

So get out there and talk about the amazing thing you've created!

2Jan 27 · 9:15 AM

Wil Reynolds @wilreynolds

One way to be happier / more content...
Stop consuming threads that sound like this:

👎🏾I exited a company at 300M, then took a company public for 1.5B, read this thread on what I learned 👎🏾

Just give the damn advice, techbro.

0Jan 26 · 12:34 PM

#MarketingTwitter

Meherin Isti @IstiMeherin

I agree..

#Marketing #DigitalMarketing #marketingtips #marketingtwitter #socialmediamarketing #TrendingNow

0Jan 29 · 2:09 AM

Impulse Integrated Marketing Solutions @Impulsedmm

How often do you check your analytics? Ideally once a week!
Twitter analytics can give you valuable insights into your audience and the performance of your tweets. Use them to improve your strategy.
#twitteranalytics #TweetOfTheDay #marketingtwitter #MarketingDigital

0Jan 29 · 1:00 AM

Ronald Coyle, Ph.D. 🇺🇦 @ronaldcoyle

How does music 🎵 impact advertising?

#marketingtwitter #advertising
#business #music

Ambi Parameswaran @ambimgp

Music has played an imp role in the enjoyability of Indian advertising. Indian ads have used a multiplicity of musical formats and genres over the last fifty years. I have captured some of that journey in my book 'Nawabs Nudes Noodles - India Through 50 Years of advertising'. 1/n

0Jan 28 · 11:20 PM

Hemanth Gomez @ecomcopywriting

Words are powerful tools in the hands of a skilled #copywriter.

Whether it's crafting a compelling ad campaign or crafting a captivating piece of content, the ability to connect with audiences through language is invaluable.

#copywritingtips #marketingtwitter

0Jan 28 · 8:59 PM

Ronald Coyle, Ph.D. 🇺🇦 @ronaldcoyle

Restaurants tap into digital realm to facilitate takeout 🥡 orders.

#marketingtwitter #business #mcdonalds #AI #metaverse

@McDonalds

0Jan 28 · 8:04 PM

AJ Market @market_aj

Secret Email System

warriorplus.com/o2/a/fhpt2n/0

#websitetraffic #websitetrafficgenerator #websitetrafficexchange #freewebsitetraffic #emailgeeks #emailmarketing #jobs #emailjobs #marketingtwitter #marketingjobs #remote #EmailMarketing #DigitalMarketing #EmailMarketingtips

0Jan 28 · 4:00 PM

Ronald Coyle, Ph.D. 🇺🇦 @ronaldcoyle

Why should you listen to consumers online?

#marketing #marketingtwitter #sociallistening #data

0Jan 28 · 3:46 PM

Ronald Coyle, Ph.D. 🇺🇦 @ronaldcoyle

How does communication help marketers?

#marketing #marketingtwitter #communication #business #loyalty #success #customer #value

0Jan 28 · 12:58 PM

𝗝𝗼𝘀𝗵𝘂𝗮 𝗢𝗹𝘂𝘀𝗮𝗻𝘆𝗮 ✍️ @_joshuaolusanya

Better than sales tactics: genuine conversations.

Better than persuasive techniques: earn the trust of prospects.

Better than charming words: build meaningful relationships over time.

#marketingtwitter

0Jan 28 · 12:30 PM

Thanks for reading!

Have a great week. 🤓

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files

Mailbrew Marketing Weekly - Marketing Weekly #112

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