Mailbrew Marketing Weekly - Marketing Weekly #112
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Blogs
I get excited when I hear someone wants to start a service business. I love when people: But I don’t...
The post Service Business 101: Impress and Score Your Next Client appeared first on Copyblogger.
AI is a force multiplier for great writers. It took us a long time to say that. Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. But our decision is: it’s an advantage. And because we think it’s an advantage, we’re …
Newsletters
The ups and downs of scrollbar design.
The post Scrollbar None appeared first on Carney.
Podcasts
In this episode of the Duct Tape Marketing Podcast, I interview Russ Ruffino. Russ is the Founder of Clients on Demand, an Inc. 500 company that helps coaches, experts, and service providers attract the right clients at the right price, anytime they want.
More About Russ Ruffino:
Viral or not, social media can be a powerful driver of growth for your business. Allie Mitrovich of Allie Rose Co. joins us today to explain her process on utilizing social media to grow an audience that continues to drive sales for her business today.
This week Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) discuss a few interesting topics including: Tim's projects, Ethan's experience with Justin Welsh and Danny Miranda's podcast, and how Ethan does research for interviews.
Some cool stuff mentioned:
In this Marketing Over Coffee: Learn about The No Fun Guitar, Apollo Press Kits and the Mamoni Valley Preserve! Direct Link to File Brought to you by our sponsor: LinkedIn Bob Weir’s No Fun Guitar 8th Edition of The New Rules of Marketing and PR The good and the bad …
Marketing Jobs on the Swipe Files Job Board →
ChatGPT is the tip of the iceberg.
7 AI websites that will change paid marketing forever:
I have a feeling most people are tired of subscriptions and would rather make a one-time payment.
We’ve gone too far, Buddhist monks are now trying to become influencers
Copywriting Hack:
Replace adjectives for verbs in your copy.
Instead of saying: “Our new cleanser is effective, healthy, and perfect for your skin”.
Say: “Our cleanser treats your pores, moisturizes your skin, and adjusts to your skin type”.
Action >>> Description.
Our strategy decreased Our client’s CPA by 47% while increasing their ad spend by 246%, which ended up being over $1.2 Million.
This resulted in a revenue increase of 1,466%.
Here’s how we did it.
Marketing requires you to be creative, analytical, and strategic all at the same time.
It's a constant balancing act that can be both exhilarating and exhausting.
1. What was the last book about marketing that you've read?
2. What was the last book about marketing that you've enjoyed (got value from)?
Inhouse SEOs and agencies often struggle to help leaders see the value of SEO because they make 🚨 one big mistake: confusing CPC with SEO value.
It’s quick to add up the CPC of your target keywords to determine the potential value of SEO. But that actually undervalues SEO❗
I’m fairly confident that you can run a million dollar business offering educational content about sleep training toddlers.
Me in 2021: Cold outreach is stupid and I'll never do it
Me in 2023: Cold outreach just landed us a meeting with a ~$3B company, it is my favorite and I am going to marry it
Han seleccionado la sesión de SEO para migraciones Web propuesta en conjunto con la gran @mjcachon para que la moderemos en la Search Central Virtual Unconference en Español 🤩🙌 muchas gracias @g33konaut y @googlesearchc por la oportunidad, nos vemos ahí! 💪
Your output is directly correlated to your input.
Eat shit > Feel Like Shit
Consume Shit Content > Create Shit Content
You are what you consume.
Went out last night and ended up at a bar with a band playing yacht rock and I've had Brandy stuck in my head all day. How's your Friday going?
The 50 Most Visited Websites in the World💻🌎
1. Google 85.1B billion monthly visits
2. YouTube 33.0B
3. Facebook 17.8B
4. Twitter 6.8B
5. Instagram 6.1B
6. Baidu 5.0B
7. Wikipedia 4.8B
8. Yandex 3.4B
9. Yahoo 3.3B
10. WhatsApp 2.9B
visualcapitalist.com/top-50-most-vi…
Going viral is overrated.
You can have a tweet get crazy engagement.
But once it’s gone, it all goes back to normal.
Better to optimize for consistency > virality
People forget, but you can have incredibly fulfilling conversations with those who remember.
One key difference between good and great entrepreneurs:
Ability to adapt.
Offer. Market. Positioning. Product.
Adapted my firm’s offer in 2022 and 2.5x’d revenue.
Stop shying away from marketing your SaaS.
When you save your customers time and money, you add value to their lives.
It's not self-promotion, it's an act of service.
So get out there and talk about the amazing thing you've created!
One way to be happier / more content...
Stop consuming threads that sound like this:
👎🏾I exited a company at 300M, then took a company public for 1.5B, read this thread on what I learned 👎🏾
Just give the damn advice, techbro.
grammarlix.blogspot.com/2023/01/top-5-…
Top 5 trending technologies of 2023
#Website #Logo #designer #Trending #Canada #UAE #GraphicDesign #DesignThinking #MarketingTwitter #digitalart #company #profile #Online #Creative #contentmarketing #usarmy #USAToday #germany #SaudiArabia
grammarlix.blogspot.com/2023/01/choose…
Choose the right adverb.
#Website #Logo #designer #Trending #Canada #UAE #GraphicDesign #DesignThinking #MarketingTwitter #digitalart #company #profile #Online #Creative #contentmarketing #usarmy #USAToday #germany #SaudiArabia
How often do you check your analytics? Ideally once a week!
Twitter analytics can give you valuable insights into your audience and the performance of your tweets. Use them to improve your strategy.
#twitteranalytics #TweetOfTheDay #marketingtwitter #MarketingDigital
How does music 🎵 impact advertising?
#marketingtwitter #advertising
#business #music
Music has played an imp role in the enjoyability of Indian advertising. Indian ads have used a multiplicity of musical formats and genres over the last fifty years. I have captured some of that journey in my book 'Nawabs Nudes Noodles - India Through 50 Years of advertising'. 1/n
#MarketingStrategy #PPC2023 #ppcdsalvc #digitalart #DigitalMarketing #DigitalMarketing #digitalmarketingagency #marketingautomation #marketingtwitter #branding #design #Advertising #uiux #Google #socialmediamarketing #socialmedia #googleads #Shopify #adobe #EmailMarketing
Words are powerful tools in the hands of a skilled #copywriter.
Whether it's crafting a compelling ad campaign or crafting a captivating piece of content, the ability to connect with audiences through language is invaluable.
#copywritingtips #marketingtwitter
Restaurants tap into digital realm to facilitate takeout 🥡 orders.
#marketingtwitter #business #mcdonalds #AI #metaverse
@McDonalds
Secret Email System
warriorplus.com/o2/a/fhpt2n/0
#websitetraffic #websitetrafficgenerator #websitetrafficexchange #freewebsitetraffic #emailgeeks #emailmarketing #jobs #emailjobs #marketingtwitter #marketingjobs #remote #EmailMarketing #DigitalMarketing #EmailMarketingtips
Why should you listen to consumers online?
#marketing #marketingtwitter #sociallistening #data
How does communication help marketers?
#marketing #marketingtwitter #communication #business #loyalty #success #customer #value
Better than sales tactics: genuine conversations.
Better than persuasive techniques: earn the trust of prospects.
Better than charming words: build meaningful relationships over time.
#marketingtwitter
Thanks for reading!
Have a great week. 🤓
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