Mailbrew Marketing Weekly - Marketing Weekly #113

Write a Blog? The 2 Best Tricks to Climb SEO Rankings • 3 Copywriting Ideas I Use to Transform a Boring Deal Pitch into One that Sells • Is This the Right Client for Me? • Is It Time to Fire Your Ad Agency? • How To Stop Dreaming About Being a Content Creator and Become One • Choosing a Niche for Your Online Business: 3 Creative Models • Take the guesswork out of book cover design with user testing (a Copyhackers case study) • An update on Twitter's API changes and Buffer • How to Use WordPress in 9 Simple Steps (Beginner’s Guide) • SparkToro’s Prices Are Going Up (but not for everyone)
5
Sunday February, 2023

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

Choosing a Niche for Your Online Business: 3 Creative Models
Sonia SimoneFeb 2

If you want your marketing to work, you have to first get specific when choosing a niche for your online...

The post Choosing a Niche for Your Online Business: 3 Creative Models appeared first on Copyblogger.

Take the guesswork out of book cover design with user testing (a Copyhackers case study)
nicolethorsleyJan 30

Preference testing isn't just for testing copy. You can also use it to test book cover designs. Here's how we used UsabilityHub to test cover designs. AND launch The Copyhackers Classics Series (cover reveals included).

The post Take the guesswork out of book cover design with user testing (a Copyhackers …

An update on Twitter's API changes and Buffer
Hailley GriffisFeb 3

We've had a lot of Buffer users reach out about Twitter discontinuing their free API access on February 9th, 2023. We want to reassure you that there will be no impact to Buffer on February 9th.

This type of change is something we knew could be on the

How to Use WordPress in 9 Simple Steps (Beginner’s Guide)
Bill WidmerFeb 3
It’s free to use and includes all the features any website owner could need. And if it doesn’t have a feature you want or need, you can have a developer create it for you because it’s built on open-source software.
Read more ›
SparkToro’s Prices Are Going Up (but not for everyone)
Rand FishkinFeb 2
Here’s the short version, friends: Starting February 9, 2023 (one week from now) we’re rolling out new, higher prices for each of SparkToro’s pricing tiers We’re also adding more features and benefits to those tiers, including unlimited searches per month* for all subscription levels If you’re a subscriber to SparkToro …

Newsletters

🤑 Cash App
Ali AbouelattaJan 31
How to innovate within a large company
The Deinfluencers
Shannon SankeyFeb 2

The tide turns for TikTok's most viral brands.

The post The Deinfluencers appeared first on Carney.


Podcasts

Why Community Is The Last Great Marketing Strategy

In this episode of the Duct Tape Marketing Podcast, I interview Mark Schaefer. Mark is a globally-recognized keynote speaker, college educator, marketing consultant, and author of books such as Marketing Rebellion – Cumulative Advantage, and Belonging To The Brand: Why Community Is The Last Great Marketing Strategy.

More …

How to Choose the Right Shopify App with Deb Mecca #580

When searching HOW to find the right Shopify app, all you get is lists of sponsored apps and no real opinions. In this episode, Deb Mecca breaks down the types of apps you should be looking for, and some unsponsored examples for each.

Follow Us on Instagram
Follow Tony on …

Building an Affiliate Site and Knowing When to Hire for New Roles
anchor.fmCopyblogger Media LLCJan 31

In this episode Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about Tim's ideas on how to expand the Copy Blogger Academy. They also discuss Ethan's question on when to hire for new roles.  

Shoutout for the week:
Ashley Pride on Twitter - https://twitter.com/apridedesigns?s=21&t=xrDhcGz2Sc5Zp-pHc0qGxA

Pay No Attention To The Code Behind the Curtain
John Wall and Christopher PennFeb 3

In this Marketing Over Coffee: Learn about Yandex SEO, LinkedIn Profile Optimization, ChatGPT, and more! Direct Link to File Brought to you by our sponsor: LinkedIn Yandex leak and what it means for SEO Wikipedia 6:26 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can …

A Beginner's Guide to Mastodon
anchor.fmBufferJan 31

Are you tired of feeling like just another number on centralized social media platforms? Look no further than Mastodon, the decentralized, open-source alternative to mainstream networks. In this episode, we dive into what Mastodon is, how it differs from traditional social media, and how to get started on the platform. …




Marketing Jobs on the Swipe Files Job Board →


Twitter

MattNavarra
Matt Navarra @MattNavarra

Twitter is reportedly emailing businesses offering gold check mark verification for $1000 PER MONTH!

And affiliate account verification for $50 each per month

323Feb 03 · 9:17 AM
GoodMarketingHQ
Harry's Marketing Examples @GoodMarketingHQ

Tabs makes “sex chocolate”. Last month they sold half a million worth.

Oliver is the founder. A 21-year-old college kid from New York. I spoke to him on Friday.

There's one thing Tabs do ridiculously well:

37Feb 03 · 6:30 AM
lennysan
Lenny Rachitsky @lennysan

“ChatGPT, the popular chatbot from OpenAI, is estimated to have reached 100 million monthly active users in January, just two months after launch, making it the fastest-growing consumer application in history.” via @tylercowen

56Feb 01 · 2:50 PM
coreyhainesco
Corey Haines @coreyhainesco

The truth about SaaS buyer psychology:

$9/mo software that saves hours a week?
Sorry, too expensive.

$15 burrito that you’ll only eat half of anyway?
No-brainer.

$99/mo software that does the work of an entire agency?
Also too expensive.

$2k stationary bike?
Take my money.

4Feb 03 · 12:15 PM
KateBour
Katelyn Bourgoin @KateBour

If you’re too proud to admit you have more to learn…

Don’t be surprised when you fail to earn

14Feb 02 · 4:37 PM
aleyda
Aleyda Solis 🇺🇦 @aleyda

Day 1 of Day 30 of
SEO process SEO process

37Feb 01 · 11:28 PM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

The best copy I’ve ever seen is:

- Clear
- Concise
- Creative
- Organized
- Relevant
- Persuasive
- Research-based
- Reader-oriented

Make sure yours ticks as may of these boxes as possible and you’ll make money.

32Feb 01 · 12:35 PM
alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

If you’ve been trying to crack TikTok SEO then here’s your guide:

19Feb 01 · 8:45 PM
TheCoolestCool
Ross Simmonds @TheCoolestCool

I'm convinced most marketers would be surprised by how much they could achieve if they didn't change their marketing strategy every 6 months.

16Feb 03 · 6:41 PM
amandanat
Amanda Natividad @amandanat

One key skill in social media growth: Discernment.

It's the difference between publishing regularly and not publishing every random thought that pops into your head.

8Feb 03 · 1:53 PM
TaylorLagace
Taylor Lagace @TaylorLagace

DTC BRAND OWNERS!

You can 4x the amount of content you get from your creators by getting them to shoot ONE extra video.

It’s easier than you think.

Wanna learn how? 👇

24Feb 03 · 3:43 PM
randfish
Rand Fishkin @randfish

If you ask us for a demo of SparkToro... It's a no.

Not because we don't want to help; we do! It's just that our tiny team of 3 couldn't handle the bandwidth.

So, instead, I just published sparktoro.wistia.com/medias/3fyt7qe… like a demo, but no need to schedule. 😉🥰

9Feb 02 · 9:31 AM
theandreboso
Andrea Bosoni @theandreboso

I used to get more engagement when I had 5k followers than now that I'm approaching 50k so either I've become really boring or there's something wrong with the algorithm.

2Feb 02 · 9:40 AM
JHTScherck
JH Scherck @JHTScherck

One team member is buying a home with their partner this month, and one that's been here for two years is going on a week long vacay. May not sound like much, but it's v rewarding to create roles that allow for homeownership + foster an environment that encourages real time away.

0Feb 02 · 11:54 AM
jmoserr
Jeremy Moser @jmoserr

Copywriters, choose your words carefully.

Words that imply friction:

• Sign up
• Submit
• Invest

Words that imply benefit:

• Get inspired
• Start for free
• View course preview

It’s these subtle changes that lead to massive profits.

2Feb 03 · 8:00 AM
heyblake
Blake Emal @heyblake

The more your marketing sounds like marketing…

The worse it sells.

8Feb 02 · 1:17 PM
milesbeckler
Miles Beckler @milesbeckler

1 audience... 1 niche... 1 brand...

For 10 years.

That's when the real magic happens.

4Feb 04 · 8:00 AM
jayacunzo
Jay Acunzo @jayacunzo

Why has advice become so aggressive?

It’s like we can’t just try to be helpful. We have to be in your face about it.

It’s not “here’s a…”

It’s “steal this” (because taking and secrets)

It’s not “too many” it’s “99% of people.”

This vibe sucks. We can choose better.

3Feb 02 · 4:54 PM
Kevin_Indig
Kevin_Indig @Kevin_Indig

I shared an outside-in perspective about Adobe's SEO strategy with Ramli on his new podcast Marketing Powerups.

Highly recommended if you're an SEO integrator!

1Feb 02 · 8:18 AM
JoelKlettke
Joel Klettke @JoelKlettke

Look at my majestic meal compared to my friend’s pathetic sad sandwich

I have won breakfast

1Feb 04 · 7:16 AM
hnshah
hiten.eth @hnshah

Sounds like twitter is going to compete with substack very directly. 🍿

3Feb 01 · 11:21 PM
Aazarshad
Aazar Shad @Aazarshad

Advertising is applied psychology.

You don't need to be a genius to do well in paid ads.

Some of them are:

1. The psychology of fresh-Starts
2. The foot-in-the-door technique
3. The psychology of mimicry

And more.

Join 4512+ marketers who'll receive in their inbox 👇

5Feb 03 · 6:06 AM

Thanks for reading!

Have a great week. 🤓


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Marketing Weekly #112

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