Mailbrew Marketing Weekly - Marketing Weekly #113

Sunday February, 2023

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Blogs

Better Marketing - Medium

Write a Blog? The 2 Best Tricks to Climb SEO Rankings

Simon HuckkFeb 3

3 Copywriting Ideas I Use to Transform a Boring Deal Pitch into One that Sells

Aldric ChenFeb 3

Is This the Right Client for Me?

Anthony ManupelliFeb 3

Is It Time to Fire Your Ad Agency?

Geraint ClarkeFeb 3

How To Stop Dreaming About Being a Content Creator and Become One

Cosmin AnghelutaFeb 3

Copyblogger

Choosing a Niche for Your Online Business: 3 Creative Models

Sonia SimoneFeb 2

If you want your marketing to work, you have to first get specific when choosing a niche for your online...

The post Choosing a Niche for Your Online Business: 3 Creative Models appeared first on Copyblogger.

Copyhackers

Take the guesswork out of book cover design with user testing (a Copyhackers case study)

nicolethorsleyJan 30

Preference testing isn't just for testing copy. You can also use it to test book cover designs. Here's how we used UsabilityHub to test cover designs. AND launch The Copyhackers Classics Series (cover reveals included).

The post Take the guesswork out of book cover design with user testing (a Copyhackers …

Buffer Resources

An update on Twitter's API changes and Buffer

Hailley GriffisFeb 3

We've had a lot of Buffer users reach out about Twitter discontinuing their free API access on February 9th, 2023. We want to reassure you that there will be no impact to Buffer on February 9th.

This type of change is something we knew could be on the

SEO Blog by Ahrefs

How to Use WordPress in 9 Simple Steps (Beginner’s Guide)

Bill WidmerFeb 3

It’s free to use and includes all the features any website owner could need. And if it doesn’t have a feature you want or need, you can have a developer create it for you because it’s built on open-source software.…

Newsletters

First 1000

🤑 Cash App

Ali AbouelattaJan 31

How to innovate within a large company

Carnage Issues

The Deinfluencers

Shannon SankeyFeb 2

The tide turns for TikTok's most viral brands.

The post The Deinfluencers appeared first on Carney.

Podcasts

Duct Tape Marketing

Why Community Is The Last Great Marketing Strategy

ducttape.libsyn.comFeb 2

In this episode of the Duct Tape Marketing Podcast, I interview Mark Schaefer. Mark is a globally-recognized keynote speaker, college educator, marketing consultant, and author of books such as Marketing Rebellion – Cumulative Advantage, and Belonging To The Brand: Why Community Is The Last Great Marketing Strategy.

More …

Ecommerce Marketing School with Ben Jabbawy

How to Choose the Right Shopify App with Deb Mecca #580

share.transistor.fmPrivyFeb 3

When searching HOW to find the right Shopify app, all you get is lists of sponsored apps and no real opinions. In this episode, Deb Mecca breaks down the types of apps you should be looking for, and some unsponsored examples for each.

The Copyblogger Podcast

Building an Affiliate Site and Knowing When to Hire for New Roles

anchor.fmCopyblogger Media LLCJan 31

In this episode Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about Tim's ideas on how to expand the Copy Blogger Academy. They also discuss Ethan's question on when to hire for new roles.

Shoutout for the week:
Ashley Pride on Twitter - https://twitter.com/apridedesigns?s=21&t=xrDhcGz2Sc5Zp-pHc0qGxA

Marketing Over Coffee Marketing Podcast

Pay No Attention To The Code Behind the Curtain

John Wall and Christopher PennFeb 3

In this Marketing Over Coffee: Learn about Yandex SEO, LinkedIn Profile Optimization, ChatGPT, and more! Direct Link to File Brought to you by our sponsor: LinkedIn Yandex leak and what it means for SEO Wikipedia 6:26 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can …

The Science of Social Media

A Beginner's Guide to Mastodon

anchor.fmBufferJan 31

Are you tired of feeling like just another number on centralized social media platforms? Look no further than Mastodon, the decentralized, open-source alternative to mainstream networks. In this episode, we dive into what Mastodon is, how it differs from traditional social media, and how to get started on the platform. …

Marketing - Latest - Google News

Want to Go Viral? How the Hit Movie 'M3GAN' Conquered Social-Media Marketing - Inc.

Inc.February 3

Here's Why Companies Release Their Super Bowl Ads Early - Mentalfloss

MentalflossFebruary 3

Management of Kalamazoo’s downtown gets reboot - MLive.com

MLive.comFebruary 3

Email Marketing: An In-Depth Guide - Search Engine Journal

Search Engine JournalFebruary 3

Super Bowl’s hottest trend is brand partnerships - AdAge.com

AdAge.comFebruary 2

4 side hustles for Gen Z that can bring in hundreds or even thousands of dollars a month - CNBC

CNBCFebruary 2

SBJ Marketing: Reds, Astros latest with patch deals - Sports Business Journal

Sports Business JournalFebruary 1

ChatGPT for PPC marketers: 15 strategic prompts to use today - Search Engine Land

Search Engine LandFebruary 1

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

Yandex scrapes Google and other SEO learnings from the source code leak

searchengineland.com

Yandex isn’t Google, but there is a lot SEOs can learn about how a modern search engine is built from reviewing this codebase.

Introducing ChatGPT Plus

openai.com

We’re launching a pilot subscription plan for ChatGPT, a conversational AI that can chat with you, answer follow-up questions, and challenge incorrect assumptions. The new …

The Future of B2B SEO is Audience Development

www.audienceplus.com

In order to win in today’s search landscape, companies need to evolve beyond executing SEO tactics in a silo and pretending as if the path …

✓ Hoodie

visualizevalue.com

Embroidered heavyweight hoodie. Size up for loose fit. Size guide S M L XL 2XL Chest 20″ 21″ 23″ 25″ 26.5″ Length 26″ 27″ 28″ …

Yandex-Ranking-Factors-ChatGPT-Explanation

docs.google.com

Yandex-Ranking-Factors Initial Prompt ,Yandex - Ranking Factor ,Final Prompt ,ChatGPT Explanation The code given below is Yandex Search Engine ranking factors. Some of the text …

Hello Fediverse! Introducing Buffer for Mastodon

buffer.com

Today we are rolling out support for Mastodon scheduling within Buffer. The Mastodon community is growing fast. We’re excited to explore it with you and …

Marketers

Matt Navarra @MattNavarra

Twitter is reportedly emailing businesses offering gold check mark verification for $1000 PER MONTH!

And affiliate account verification for $50 each per month

770

323Feb 03 · 9:17 AM

Harry's Marketing Examples @GoodMarketingHQ

Tabs makes “sex chocolate”. Last month they sold half a million worth.

Oliver is the founder. A 21-year-old college kid from New York. I spoke to him on Friday.

There's one thing Tabs do ridiculously well:

477

37Feb 03 · 6:30 AM

Lenny Rachitsky @lennysan

“ChatGPT, the popular chatbot from OpenAI, is estimated to have reached 100 million monthly active users in January, just two months after launch, making it the fastest-growing consumer application in history.” via @tylercowen

345

56Feb 01 · 2:50 PM

Matthew Kobach @mkobach

Love is dead

Netflix @netflix

Love is sharing a password.

216

20Feb 02 · 10:26 AM

Corey Haines @coreyhainesco

The truth about SaaS buyer psychology:

$9/mo software that saves hours a week?
Sorry, too expensive.

$15 burrito that you’ll only eat half of anyway?
No-brainer.

$99/mo software that does the work of an entire agency?
Also too expensive.

$2k stationary bike?
Take my money.

230

4Feb 03 · 12:15 PM

Katelyn Bourgoin @KateBour

If you’re too proud to admit you have more to learn…

Don’t be surprised when you fail to earn

202

14Feb 02 · 4:37 PM

Aleyda Solis 🇺🇦 @aleyda

Day 1 of Day 30 of
SEO process SEO process

168

37Feb 01 · 11:28 PM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

The best copy I’ve ever seen is:

- Clear
- Concise
- Creative
- Organized
- Relevant
- Persuasive
- Research-based
- Reader-oriented

Make sure yours ticks as may of these boxes as possible and you’ll make money.

169

32Feb 01 · 12:35 PM

April Dunford @aprildunford

Back on my bullshit.

178

1Feb 04 · 8:34 AM

Alex Garcia 🔍 @alexgarcia_atx

If you’ve been trying to crack TikTok SEO then here’s your guide:

156

19Feb 01 · 8:45 PM

Ross Simmonds @TheCoolestCool

I'm convinced most marketers would be surprised by how much they could achieve if they didn't change their marketing strategy every 6 months.

131

16Feb 03 · 6:41 PM

Amanda Natividad @amandanat

One key skill in social media growth: Discernment.

It's the difference between publishing regularly and not publishing every random thought that pops into your head.

122

8Feb 03 · 1:53 PM

Taylor Lagace @TaylorLagace

DTC BRAND OWNERS!

You can 4x the amount of content you get from your creators by getting them to shoot ONE extra video.

It’s easier than you think.

Wanna learn how? 👇

24Feb 03 · 3:43 PM

Rand Fishkin @randfish

If you ask us for a demo of SparkToro... It's a no.

Not because we don't want to help; we do! It's just that our tiny team of 3 couldn't handle the bandwidth.

So, instead, I just published sparktoro.wistia.com/medias/3fyt7qe… like a demo, but no need to schedule. 😉🥰

9Feb 02 · 9:31 AM

Andrea Bosoni @theandreboso

I used to get more engagement when I had 5k followers than now that I'm approaching 50k so either I've become really boring or there's something wrong with the algorithm.

2Feb 02 · 9:40 AM

JH Scherck @JHTScherck

One team member is buying a home with their partner this month, and one that's been here for two years is going on a week long vacay. May not sound like much, but it's v rewarding to create roles that allow for homeownership + foster an environment that encourages real time away.

0Feb 02 · 11:54 AM

Jeremy Moser @jmoserr

Copywriters, choose your words carefully.

Words that imply friction:

• Sign up
• Submit
• Invest

Words that imply benefit:

• Get inspired
• Start for free
• View course preview

It’s these subtle changes that lead to massive profits.

2Feb 03 · 8:00 AM

Blake Emal @heyblake

The more your marketing sounds like marketing…

The worse it sells.

8Feb 02 · 1:17 PM

Miles Beckler @milesbeckler

1 audience... 1 niche... 1 brand...

For 10 years.

That's when the real magic happens.

4Feb 04 · 8:00 AM

Jay Acunzo @jayacunzo

Why has advice become so aggressive?

It’s like we can’t just try to be helpful. We have to be in your face about it.

It’s not “here’s a…”

It’s “steal this” (because taking and secrets)

It’s not “too many” it’s “99% of people.”

This vibe sucks. We can choose better.

3Feb 02 · 4:54 PM

Kevin_Indig @Kevin_Indig

I shared an outside-in perspective about Adobe's SEO strategy with Ramli on his new podcast Marketing Powerups.

Highly recommended if you're an SEO integrator!

1Feb 02 · 8:18 AM

Joel Klettke @JoelKlettke

Look at my majestic meal compared to my friend’s pathetic sad sandwich

I have won breakfast

1Feb 04 · 7:16 AM

hiten.eth @hnshah

Sounds like twitter is going to compete with substack very directly. 🍿

3Feb 01 · 11:21 PM

Aazar Shad @Aazarshad

Advertising is applied psychology.

You don't need to be a genius to do well in paid ads.

Some of them are:

1. The psychology of fresh-Starts
2. The foot-in-the-door technique
3. The psychology of mimicry

And more.

Join 4512+ marketers who'll receive in their inbox 👇

5Feb 03 · 6:06 AM

#MarketingTwitter

Moor Power Marketing @moor_power

Did you know?

Black #consumers are highly engaged researchers and recommenders.

Therefore, #smallbusinessowners should focus on providing quality products/services that #blackconsumers can refer to others.
#marketingtwitter #BlackHistoryMonth

2Feb 05 · 5:27 AM

Grow7X @Grow7X

✉️ Tips to improve cold emails technique ✉️
💢Respect privacy: Always include an opt-out option and comply with privacy laws such as GDPR.
#SEO #marketing #marketingtips #marketingtwitter #DigitalMarketing #digitalmarketingtips #digitalmarketingagency

0Feb 05 · 5:19 AM

marcotosti @MarcoTosti

Content creation is like a game of Tetris. You keep trying to fit the pieces together, but sometimes they just don't fit. 🧩

And the column never comes.

#ContentCreation #ContentMarketing

#marketingtwitter

0Feb 05 · 4:41 AM

Grow7X @Grow7X

✉️ Tips to improve cold emails technique ✉️
💢Test and optimize: Try different approaches and track results to continually improve.
#SEO #marketing #marketingtips #marketingtwitter #DigitalMarketing #digitalmarketingtips #digitalmarketingagency

0Feb 05 · 4:19 AM

Nabila Yeasmin @NabilaaYeasmin

✅Start with a Plan
✅Make clear goals & objectives
✅Know & expand your audience
✅Create relevant & interesting content
✅Track & refine your performance
#marketingtips #freelance #tipsandtricks #MarketingSuccess
#marketingtwitter #FolloForFolloBack

0Feb 05 · 4:03 AM

marcotosti @MarcoTosti

I can write a 1500 word article on the spot. 🎯

But that doesn't mean anyone will actually read it. 🤷‍♀️

#ContentCreation #contentmarketing
#marketingtwitter

0Feb 05 · 3:39 AM

Grow7X @Grow7X

✉️ Tips to improve cold emails technique ✉️
💢Follow up: Consider following up with a reminder or additional information.
#SEO #marketing #marketingtips #marketingtwitter #DigitalMarketing #digitalmarketingtips #digitalmarketingagency