I don't say this often, but today's podcast episode with Keith Yandell is a must listen. Seriously, go listen to it.

Of the many lessons on leadership Keith shares from this time at @DoorDash and @Uber, one of my favorites is the power a simple doc like this can have on your org

Our family added a new email marketer and copywriter to the roster.

Meet Emmy!

Advertising is applied psychology.

Using it right helped me 6x my company's growth.

Here are 10 proven psychological concepts you need to try:

Influencer ID is one of the most important aspects of Influencer Marketing.

Here’s a step-by-step guide on how to get immediate wins with Instagram’s Creator Marketplace

A FREE tool to identify the best influencers for your brand

This week in SEO #seomeme 🤖😅

The end of marketing attribution is here.

That's the subject of our next @sparktoro Office Hours: sparktoro.wistia.com/live/events/21… where I'll walk through:

- What's happened
- Why and how
- What it means for marketers used to attributing conversion
- How we can respond

I would pay a yearly subscription fee to a site whose job it was to constantly find, store, and update vector files for company logos so you didn’t have to go on an insanely unnecessary journey to get them.

The biggest mistake brands make with marketing early on is creating content based on assumptions of what they think their audience wants vs doing the research and creating content they KNOW they want.

Peer mentorship in marketing is invaluable.

Sharing ideas and learning from peers with similar goals is priceless.

Grow your list.

"Micromanagement sucks" is oversimplified.

Getting detailed instruction from an absolute pro is a gift. I'd want MORE micromanagement from someone who's a true master.

More micromanagement is just what most juniors would benefit from to accelerate their learning and standards.

I’m not interested in what tech can do.

I’m interested in what Minnow, Heike, Meg, Amanda, Brendan, Ronnie, & Michael can do.

Thank you to the 20+ amazing humans helping me pilot the Creator Kitchen, a beautiful corner of the internet for craft-driven creators.

Launching Q2!