Mailbrew Marketing Weekly - Marketing Weekly #114

Sunday February, 2023

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Blogs

Better Marketing - Medium

Decathlon — a Sports Brand’s Playbook for India

Sandeep NairFeb 11

Advanced Storyboarding with AI

Michał BucholcFeb 11

5 Simple Ways To Monetize Your Newsletter TODAY

Dylan R.Feb 10

10 Steps To Explode Your Content’s Visibility On Targeted Publications

Rui AlvesFeb 10

What to Do When Instagram Engagement Drops

Edgaras KatinasFeb 10

Copyblogger

What Is a Content Calendar? Get Serious About Publishing Your Ideas

Stefanie FlaxmanFeb 9

Do you keep a content calendar? While getting comfortable calling yourself a writer is definitely one hurdle new writers face,...

The post What Is a Content Calendar? Get Serious About Publishing Your Ideas appeared first on Copyblogger.

Buffer Resources

Why Support Isn't Just a Job for Me – It's a Career

Dave ChapmanFeb 10

In this post, Dave shares the story of why he chose customer support as a career and why he's chosen Buffer over the past nine years.

SEO Blog by Ahrefs

Marketing Funnels: Everything You Need to Know

Si Quan OngFeb 10

In this guide, I’ll show you everything you need to know about marketing funnels. Let’s get started. A marketing funnel is a visual representation of the stages a customer goes through, from first knowing about your brand to becoming a…

Newsletters

First 1000

🎨 Canva

Ali AbouelattaFeb 8

Jaryd shares learnings about go-to-market motions, product-led growth, icebergs, and content from studying the $26b consumer design platform.

Carnage Issues

Outside The Box

Shannon SankeyFeb 10

Hearts, eagle-tinis, and insights.

The post Outside The Box appeared first on Carney.

Podcasts

Duct Tape Marketing

How To Buy Back Your Time And Reclaim Your Freedom

ducttapemarketing.comFeb 9

In this episode of the Duct Tape Marketing Podcast, I interview Dan Martell. Dan is an entrepreneur, and angel investor and became a highly sought-after coach in the SaaS industry and founder of SaaS academy after exiting three technology companies within a ten-year period. He’s also an Ironman athlete, …

Ecommerce Marketing School with Ben Jabbawy

How to Grow Your List From ZERO #583

share.transistor.fmPrivyFeb 10

If you look, you won't find actionable advice on how to grow your list from absolute zero, so today, we break it down for you. Here is everything you can do to get started when you have ZERO subscribers or customers.

The Copyblogger Podcast

Lessons from Hormozi's Book - $100M Offers

anchor.fmCopyblogger Media LLCFeb 8

In this episode Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) discuss some key takeaways from Alex Hormozi's book, $100M Offers. Tim also goes into detail about his "no-brainer" offer.

Marketing Over Coffee Marketing Podcast

Making Movies with Riley Street!

John Wall and Christopher PennFeb 10

In this Marketing Over Coffee: Learn about Crowdfunding Scooter, Seed and Spark, Filming Shorts and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Scooter – Watch the Pitch Here Finish Line The 64 Hour Flim Festival Interning for Paul Feig USC School of …

Marketing - Latest - Google News

Opinion | Hong Kong’s tourism campaign can’t disguise retreat from democracy - The Washington Post

The Washington PostFebruary 11

Virtual assisting is a side hustle that can pay as much as $100 an hour—here’s how to get started - CNBC

CNBCFebruary 11

N.Y. botched its cannabis rollout – New York Daily News - New York Daily News

New York Daily NewsFebruary 11

Previewing a few of the Super Bowl commercials - WGN News

WGN NewsFebruary 10

Super Bowl 2023 has AI marketing—just not on TV - AdAge.com

AdAge.comFebruary 10

The 7 Greatest Super Bowl Ads of All Time, Chosen by Advertisers - Newsweek

NewsweekFebruary 10

You're Promoting Yourself All Wrong on Social Media - Lifehacker

LifehackerFebruary 10

Over one million people signed up to try the new AI-powered Bing - Search Engine Land

Search Engine LandFebruary 10

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

Elon Musk fires a top Twitter engineer over his declining view count

www.platformer.news

Inside Twitter 2.0, turmoil leaves employees stretched to the max

Twitter Places Limits on Tweet Frequency, Impacting Business and Individual Accounts

www.hollywoodreporter.com

The company said it will now limit users to a maximum of 2,400 tweets a day, but users reported being prevented from tweeting far below …

An important next step on our AI journey

blog.google

Introducing Bard, Google’s experimental conversational AI service powered by LaMDA — plus, new AI features in Search coming soon.

the killer twitter feature nobody wants | Geekout Newsletter

geekout.mattnavarra.com

The World’s Most Useful Newsletter for Social Media Managers

Twitter went down because an employee accidentally deleted data, and there was nobody left on the team responsible due to Elon Musk's cuts, report says

www.businessinsider.com

Twitter’s team responsible for tweet limits left in November, when Elon Musk sent a midnight ultimatum telling staff to work “extremely hardcore.”

WhatsApp spam is getting out of control in India

www.androidcentral.com

WhatsApp made it easy for businesses to contact users, and the feature is now being heavily exploited.

Marketers

Nik Sharma @mrsharma

Today, @Shopify shared a ton of updates for merchants and developers.

If you run or work on an eCommerce brand, here's what you need to know:

822

105Feb 09 · 2:56 PM

Lenny Rachitsky @lennysan

I don't say this often, but today's podcast episode with Keith Yandell is a must listen. Seriously, go listen to it.

Of the many lessons on leadership Keith shares from this time at @DoorDash and @Uber, one of my favorites is the power a simple doc like this can have on your org

768

68Feb 09 · 9:06 AM

Andrea Bosoni @theandreboso

My unpopular opinion of the day is that if you’re launching a product in a category where demand has already been validated you don’t need an MVP but a polished product to make a great first impression.

706

77Feb 10 · 6:04 AM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Our family added a new email marketer and copywriter to the roster.

Meet Emmy!

468

6Feb 10 · 12:11 PM

Harry's Marketing Examples @GoodMarketingHQ

Four (not boring) ways to name a new product line

321

34Feb 09 · 6:37 AM

Aazar Shad @Aazarshad

Advertising is applied psychology.

Using it right helped me 6x my company's growth.

Here are 10 proven psychological concepts you need to try:

238

63Feb 10 · 7:17 AM

Alex Garcia 🔍 @alexgarcia_atx

3 reasons why people buy:

• You help them save time

• You help them save money

• You help them uplift their social status

132

31Feb 09 · 4:29 PM

Taylor Lagace @TaylorLagace

Influencer ID is one of the most important aspects of Influencer Marketing.

Here’s a step-by-step guide on how to get immediate wins with Instagram’s Creator Marketplace

A FREE tool to identify the best influencers for your brand

27Feb 10 · 3:08 PM

Katelyn Bourgoin @KateBour

I’ve been working 10+ hour days for the last 2 months to launch our Un-ignorable new program

Back in my startup days I did this regularly for years on end

Now that I’m a mom, the burnout comes faster and hits harder

Cheers to all the parent entrepreneurs

You’re amazing 🥂

116

1Feb 09 · 3:31 PM

Aleyda Solis 🇺🇦 @aleyda

This week in SEO #seomeme 🤖😅

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15Feb 09 · 2:37 AM

Matt Navarra @MattNavarra

Teens watch a lot of YouTube

15Feb 10 · 10:55 AM

Rand Fishkin @randfish

The end of marketing attribution is here.

That's the subject of our next @sparktoro Office Hours: sparktoro.wistia.com/live/events/21… where I'll walk through:

- What's happened
- Why and how
- What it means for marketers used to attributing conversion
- How we can respond

13Feb 10 · 11:22 AM

Amanda Natividad @amandanat

I’m not reading as many articles or blog posts as I used to.

Have you read anything good lately?

3Feb 10 · 9:25 AM

Joel Klettke @JoelKlettke

I would pay a yearly subscription fee to a site whose job it was to constantly find, store, and update vector files for company logos so you didn’t have to go on an insanely unnecessary journey to get them.

3Feb 09 · 11:14 AM

Jeremy Moser @jmoserr

Ahrefs' credit-based pricing is out of control 😆

2Feb 09 · 6:19 AM

Ross Simmonds @TheCoolestCool

The biggest mistake brands make with marketing early on is creating content based on assumptions of what they think their audience wants vs doing the research and creating content they KNOW they want.

13Feb 09 · 11:57 AM

Corey Haines @coreyhainesco

You don't need a 42-page marketing plan to market your SaaS.

Here are 7 bite-sized SaaS marketing tactics that you can apply today:

5Feb 09 · 9:15 AM

Daniel Murray @Dmurr68

Peer mentorship in marketing is invaluable.

Sharing ideas and learning from peers with similar goals is priceless.

5Feb 10 · 8:43 AM

Kevin_Indig @Kevin_Indig

What site or piece of content do you hold up in front of your team/company/clients as best-in-class and why?

6Feb 09 · 6:30 AM

Miles Beckler @milesbeckler

Grow your list.

3Feb 10 · 10:53 AM

hiten.eth @hnshah

Founders should take advice in tweet form with a grain of salt

3Feb 10 · 5:42 PM

Pe:p Laja 🇺🇦 @peeplaja

"Micromanagement sucks" is oversimplified.

Getting detailed instruction from an absolute pro is a gift. I'd want MORE micromanagement from someone who's a true master.

More micromanagement is just what most juniors would benefit from to accelerate their learning and standards.

2Feb 09 · 7:09 AM

JH Scherck @JHTScherck

Do not understand why performance marketing agencies put "raised funds" as a win for a customer in a case study or on the home page.

We were all operating in a ZIRP. Wag raised 360M.

Your banger of an adwords campaign wasn't the catalyst for funding there bb. Nice try tho.

0Feb 10 · 3:22 PM

Jay Acunzo @jayacunzo

I’m not interested in what tech can do.

I’m interested in what Minnow, Heike, Meg, Amanda, Brendan, Ronnie, & Michael can do.

Thank you to the 20+ amazing humans helping me pilot the Creator Kitchen, a beautiful corner of the internet for craft-driven creators.

Launching Q2!

0Feb 09 · 4:17 AM

#MarketingTwitter

marcotosti @MarcoTosti

Why settle for mediocre content when you can aim for slightly above average content?

#ContentCreation #ContentMarketing
#MarketingTwitter

0Feb 12 · 1:46 AM

MarmsRegine Universal Shop of Products & Services. @RegineMarms555

We earn commission if u #buy #Today #BusinessMan #business #MoneyTalks #marketingtwitter #Automated #buyer #Marketing #PeaceAndLove

Honeylove
honeylove.sjv.io/ORorVz

0Feb 11 · 11:11 PM

Grok @heygrok

Retweeting this because @thejustinwelsh may have just curated the best tweets for marketing ever! 🔥🔥

#marketing #marketingtwitter
twitter.com/thejustinwelsh…

Justin Welsh @thejustinwelsh

Marketing yourself is a superpower.

Learn it and you're an unstoppable force.

Use these 9 powerful threads to master marketing in 15 minutes.

🧵

0Feb 11 · 9:30 PM

Felicia 💕🌺🌱 @talk2felly

Hello #Twitterfamily Is public speaking important for marketers?

#marketingtips #marketingtwitter #marketinginsights #marketingjobs

0Feb 11 · 8:28 PM

Jason Mascarenhas @JasonMDigital

9 Things You Should Know About Content Marketing - jasonmascarenhas.com/content-market…

#socialmediamarketing ##100DaysOfCode #digitalmarketing #socialmedia #marketing #branding #business #seo #contentmarketing #onlinemarketing #marketingdigital #marketingtwitter…

0Feb 11 · 8:13 PM

Ronald Coyle, Ph.D. 🇺🇦 @ronaldcoyle

There is just something about ICONIC brands and VINTAGE advertising

#marketingtwitter #marketing #audreyhepburn #LouisVuitton #Advertising

@LouisVuitton

👇👇👇👇👇👇👇👇👇👇👇👇

0Feb 11 · 4:10 PM

American Marketing Association (AMA) | Boston @amaBoston

Set a reminder for our upcoming Space, Ft. @thebobcargill. (Halftime - approximate time)

Let's talk about the first half of #SuperBowlLVII ads, preview our event @venturecafeCMB and more. - Brian

#MarketingTwitter
twitter.com/i/spaces/1djGX…