Mailbrew Marketing Weekly - Marketing Weekly #115

Here’s Why Posting Personal Content On LinkedIn Is A Terrible Idea • 46 Mini Marketing Hacks to Try, Apply, and Benefit for the Rest of 2023 (Do One Per Week!) • Top 12 Questions to Ask During a Growth Role Interview • The Best Ads Follow the ‘Man Overboard’ Rule • Get Immediate Results with These Effective Content Marketing Tips • 7 Essential Steps That Build a Personal Brand Business • How a Change in My Role Inspired Six Impactful Habits • Content Research: 9 Actionable Tips to Master It • Write Like a Champion: 4 Performance Frameworks Stolen From Elite Athletes • 5 Factors to Consider When Choosing an SEO Agency
19
Sunday February, 2023

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files


Blogs

7 Essential Steps That Build a Personal Brand Business
Tim StoddartFeb 16

If you want to learn how to build a personal brand business, you’re also probably aware that automation and AI...

The post 7 Essential Steps That Build a Personal Brand Business appeared first on Copyblogger.

How a Change in My Role Inspired Six Impactful Habits
Dave ChapmanFeb 17
Dave, a Customer Advocate at Buffer, shares how a new role within the company inspired a lifestyle change through new habits.
Content Research: 9 Actionable Tips to Master It
Himanshu GuptaFeb 17
When I started my career as a writer, I didn’t focus much on content research. My focus was always on completing the first draft as soon as possible. But with time, I understood the importance of content research and saw
Read more ›
Write Like a Champion: 4 Performance Frameworks Stolen From Elite Athletes
Sara CogginFeb 13

Content marketing never ends. As long as your company wants to grow revenue, earn market share, and build relationships, there will always be posts to write, launches to prepare for, ebooks to edit, pages to audit… It can start to feel like you’re on a treadmill. And the problem with …

5 Factors to Consider When Choosing an SEO Agency
Devesh KhanalFeb 15
Over the last 5+ years running our content-focused SEO agency, we’ve worked with dozens of brands including SaaS, B2B, and B2C. From these experiences, as well as countless conversations with other businesses about their experiences working with SEO agencies, we’ve developed a deep understanding of: What businesses are looking for …

Newsletters

Text Your Hex
Shannon SankeyFeb 16

Football, valentines, and HEX codes.

The post Text Your Hex appeared first on Carney.


Podcasts

The Dos And Don'ts Of Selling Your Business

In this episode of the Duct Tape Marketing Podcast, I interview David Barnett. David is an Author, Speaker, Educator, Consultant, and Business Buy/Sell Process Coach who works with people to help them prepare and sell their businesses privately or buy a business privately or via a business broker.

More …

The Greatest March Campaign You Can Run #586

Many people think that March Madness is only for sports ecommerce stores, but they'd be wrong. In this episode, hear why every business can market effectively during March Madness and why it can be game changing for your business.

Follow Us on Instagram
Follow Tony on Twitter
Try Privy for …

Coaching and Time Management: Our thoughts on volley.app
anchor.fmCopyblogger Media LLCFeb 15

In this episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) discuss an interesting new way to do online coaching. They discuss the potential of the volley.app to create a less hands-on approach to online coaching.  


volley.app - https://volley.app/welcome

Now with Moah Medfid
John Wall and Christopher PennFeb 17

In this Marketing Over Coffee: Learn about Dunks, SEO Ranking Factors, Twitter API and more! Direct Link to File Brought to you by our sponsor: LinkedIn The Big Game – Ben Affleck at Dunks, Michael Keaton in The Flash, Premature Electrification Join The Analytics for Marketers Slack group to get …

It’s Here… AI for Social Media Scheduling
anchor.fmBufferFeb 15

Hello there! Today, we're talking about the brand new Buffer AI Assistant, a game-changer in the world of social media management. With the ability to suggest post ideas, write posts for you, optimize, shorten, or even translate your content, the AI Assistant is like having a virtual marketing assistant at …




Marketing Jobs on the Swipe Files Job Board →


Twitter

KateBour
Katelyn Bourgoin @KateBour

Life hack:

Don’t take productivity advice from people without kids

166Feb 18 · 3:30 PM
amandanat
Amanda Natividad @amandanat

Rihanna wasn't paid for the Super Bowl halftime show.

But she's all over the headlines and searches for Fenty are up 800%+.

There's clear value in at least some types of free work.

What's the "Super Bowl" equivalent in your industry? When is unpaid work worth it to you?

40Feb 15 · 11:10 AM
Dmurr68
Daniel Murray @Dmurr68

4 college kids spent weekends raiding thrift shops.

And then turned their hobby into an 8-figure e-commerce powerhouse.

Here’s the story: ⬇️

28Feb 15 · 9:50 AM
theandreboso
Andrea Bosoni @theandreboso

Many people say that AI is a bubble like web3.

I've never seen anyone using web3 products but I see a lot of people using (and paying for) AI products.

25Feb 17 · 3:27 AM
aleyda
Aleyda Solis 🇺🇦 @aleyda

If you're using ChatGPT to support your SEO-related tasks, and you're not using @AIPRMcorp prompts, you're totally missing out! Check it out (available across many languages too):

chrome.google.com/webstore/detai…

60Feb 16 · 1:52 AM
Aazarshad
Aazar Shad @Aazarshad

This brand grew from $5m to $100m within 18 months.

The secret?

Jaw-dropping entertaining ads.

Here's how you can steal their formula to succeed:

41Feb 18 · 5:47 AM
mkobach
Matthew Kobach @mkobach

Brevity is a superpower.

Short emails, succinct Slack messages, concise tweets. The world is optimized for brevity. The less time it takes someone to read your message, the more likely they will read it and respond.

38Feb 15 · 2:29 PM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Copywriting Tip:

Use sensory words in your copy.

Instead of saying: “Delicious low-fat snacks”.

Say: “Sweet, crumbly, and tasty low-fat snacks”.

Sensory words = engaging copy.

30Feb 18 · 8:51 AM
mrsharma
Nik Sharma @mrsharma

99.9% of SaaS companies have a shitty site. A couple easy tweaks can take a D- website into an A:

• Be upfront about pricing — you’re not doing anything by making it harder to know what someone will end up paying.

• Show the product in action — what does it look like? What… twitter.com/i/web/status/1…

10Feb 15 · 6:38 AM
MattNavarra
Matt Navarra @MattNavarra

Instagram is launching its own PAID Twitter Blue-style subscription!

'Meta Verified' membership perks:
- Verified badge ✅
- Impersonation monitoring
- Customer support
- Prioritisation in comments
- Recommendations in IG Explore page + Reels
- Exclusive stickers for IG stories

67Feb 19 · 2:58 AM
randfish
Rand Fishkin @randfish

Do you create buyer or marketing personas?

Would you be willing to share them? Even with redactions? I'd love to see what folks are creating and using in their orgs. Visuals, text, numbers, descriptions... all of it.

I'm confident whatever you're doing is better than 👇

17Feb 15 · 2:04 PM
TaylorLagace
Taylor Lagace @TaylorLagace

My teams run influencer campaigns for brands like M&M's, Traeger, Native, & Wilson

I had them pull step-by-step best practices from our top performing campaigns so I can share them with you

Click this tweet and learn.

32Feb 17 · 2:36 PM
alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

Here are 4 ways to illustrate how your product differentiates itself from your competitors:

13Feb 16 · 8:00 AM
lennysan
Lenny Rachitsky @lennysan

Q: If you've recently been laid off, what’s something you wish you'd done beforehand that would have better prepared you for the road ahead?

9Feb 15 · 12:13 PM
kdlafrance
Kristen LaFrance @kdlafrance

When you can see the true, raw numbers of the “sexiest” DTC brands you think are crushing— you start to understand a lot more about this industry.

TL;DR— the hype industry is doing well. Founders and their teams are often not.

This Twitter bubble is wildly hypothetical ✌️

5Feb 17 · 2:50 PM
TheCoolestCool
Ross Simmonds @TheCoolestCool

Stop being ashamed of promoting your work.

People launch a new business and are afraid to tell their old colleagues. People write a new blog post and won’t share it on their Twitter or FB page. People will launch a podcast and not tell a single soul.

Promote ya self.

21Feb 15 · 10:57 AM
peeplaja
Pe:p Laja 🇺🇦 @peeplaja

Companies who can't decide on their positioning and messaging

4Feb 16 · 7:44 AM
coreyhainesco
Corey Haines @coreyhainesco

Message for SaaS founders: Expired trial emails don't have to be boring or awkward.

Let me show you how Abstract converted free users into customers using their expired trial email 🧵

3Feb 15 · 2:45 PM
Kevin_Indig
Kevin_Indig @Kevin_Indig

Feels like the media is writing hit pieces against AI / Chat GPT / AI chatbots left and right.

Valid or a sign of fear?

0Feb 17 · 5:20 PM
milesbeckler
Miles Beckler @milesbeckler

When did Amazon Prime go from 1 to 2 day delivery to "maybe you'll get it next week"?

1Feb 15 · 11:50 AM
aprildunford
April Dunford @aprildunford

Coffee gal: What's the name?
Me: April
Gal: Sorry?
Me: April, like the month
Gal: Angus?
Me: That's it!
Me, picking it up:

0Feb 15 · 3:00 PM
hnshah
hiten.eth @hnshah

Run towards your talents, not away from them.

5Feb 17 · 3:07 PM
jimmy_daly
Jimmy Daly @jimmy_daly

today i've looked at 100+ applications for freelance writing projects. tons say something like, "I'm qualified but can't share my ghostwritten samples."

just use @Authory to do this. hiring managers need to see your best samples!

not an ad, just trying to make my life easier 😆

3Feb 15 · 2:44 PM
jayacunzo
Jay Acunzo @jayacunzo

Normalize doing things that don't have immediate, measurable results but still feel right and worthy and meaningful.

7Feb 18 · 7:47 AM

Thanks for reading!

Have a great week. 🤓


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