Programmatic marketers sound off on impact of AI-driven ad buys

December 05, 2024

Programmatic marketers sound off on impact of AI-driven ad buys

Agency execs are dealing with AI-based ad buying tools limiting their abilities to optimize campaigns and redefining their value to clients.

Additional coverage:

The curation buzz is no longer just talk — it's shaping the market, especially in M&A. Case in point: Experian snapping up Audigent.
This week's Digiday+ Media Briefing looks at publishers' strategy on Bluesky (or lack thereof) and how that compares to what they're doing on X and Threads.
Screenvision Media and Spotlight Cinema Networks have formed the Cinema Programmatic Alliance, which aims to make their inventory available to advertisers and agencies placing dollars through programmatic firms.
As marketers grow wiser about the multitude of ways to reach gamers, gaming company Overwolf’s focus on owned-and-operated gaming properties has helped grow the company into one of the industry’s largest ad networks.

Other things to know about

Join us for the Digiday Media Buying Summit, taking place March 12-14, in Nashville to connect with media buyers as we explore the latest trends and strategies shaping the industry. Secure your passes now — prices rise January 8.
The most advanced PDM lookalikes tap into AI-driven online and offline data to identify and reach prospects most likely to engage with a brand. Sponsored by PebblePost.
Marketers who prioritize CTV will increase efficiency through personalization. This new guide shares tactics for building high-performance CTV campaigns. Sponsored by Simpli.fi.

As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency

Tuesday, December 10, 2024

In mid-November, Meta advised advertisers and agencies that it would “begin rolling out additional restrictions on certain categories of websites that are using Meta's business tools” starting in

Next Friday: Last chance to save on entries for the Digiday Media Buying and Planning Awards

Tuesday, December 10, 2024

Your last chance to save on entries for the Digiday Media Buying and Planning Awards is next Friday, December 13. This is your chance to join the ranks of past winners like UM, Levi's, GSD&M,

2024 was a trillion dollar year that signals slower days ahead

Tuesday, December 10, 2024

Next year's ad spending forecasts echo a familiar story: growth, but with a slower tempo. December 09, 2024 PRESENTED BY 2024 was a trillion dollar year that signals slower days ahead Next

The state of video advertising

Tuesday, December 10, 2024

What brands and agencies revealed about their video ad plans in 2025 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You're invited: Apply to join the Digiday Research Panel

Tuesday, December 10, 2024

Hi there, As a leader in the industry, we wanted to let you know about an opportunity to access exclusive insights and analysis through the Digiday Research Panel. In exchange for taking part in short,