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[SaaS Club] How to Spot a Gap in a Crowded SaaS Market

Hey, this is Omer...

Here's the latest SaaS Club update...

🎧 Podcast
We just published the latest episode of The SaaS Podcast:

Unstack: How to Spot a Gap in a Crowded SaaS Market

Grant Deken is the co-founder and CEO of Unstack, a SaaS content marketing platform designed to help you rapidly build, measure, and scale your digital presence without writing code or hiring developers.

In 2013, Grant co-founded an influencer marketing platform called Grapevine, which he eventually sold in 2019. During that time he worked with hundreds of advertisers and saw that a lot of them struggled when they had to quickly update their website or create a landing page.

That got him thinking about what the ideal content management platform might look like. And he started having conversations with other founders about what they were doing to build out and manage their web presence.

Eventually, he realized that there was a market for the type of product he'd been thinking about. So he basically pre-sold the idea to a few people and then spent the next few months building the first version of Unstack.

He and his co-founder Steve charged for the product from the day they launched. And they were able to find their first 10 customers through their existing relationships. But getting to their first 100 customers was much more challenging. In this interview, we talk about how they went from zero to a couple of hundred customers.

In this interview we talk about:

  • How to position your product in a competitive and crowded market
  • How to differentiate your product without talking about feature comparisons
  • How to decide when your product is good enough' for launch
  • Building a community as a key channel for driving product growth
  • Collaborating with integration partners to reach your ideal customers

We also talk about some of the mistakes that the co-founders made and what Grant wishes that they had done differently.

I hope you enjoy it.

👉 Listen to the episode here
The SaaS Podcast is sponsored by:
SaaS Club Plus
A private membership and community that helps early-stage SaaS founders launch and grow faster.
Learn more and join the waitlist
 

💬 Quote of the Week
Here is the quote of the week from Grant:

"Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” -- Biz Stone

📕 Book of the Week
This weeks' recommendation is “7 Powers: The Foundations of Business Strategy” by Hamilton Helmer.

Here's a brief blurb about it:

"7 Powers breaks fresh ground by constructing a comprehensive strategy toolset that is easy for you to learn, communicate and quickly apply."

🎟 Become a VIP Member
If you'd like to support the podcast, then consider a VIP Membership. Get early access to ad-free interviews and bonus episodes. And join an exclusive private community of SaaS founders, entrepreneurs, and podcast fans.

👉 Become a VIP Member

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-- Omer























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