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[SaaS Club] How to Spot a Gap in a Crowded SaaS Market

Hey, this is Omer...

Here's the latest SaaS Club update...

🎧 Podcast
We just published the latest episode of The SaaS Podcast:

Unstack: How to Spot a Gap in a Crowded SaaS Market

Grant Deken is the co-founder and CEO of Unstack, a SaaS content marketing platform designed to help you rapidly build, measure, and scale your digital presence without writing code or hiring developers.

In 2013, Grant co-founded an influencer marketing platform called Grapevine, which he eventually sold in 2019. During that time he worked with hundreds of advertisers and saw that a lot of them struggled when they had to quickly update their website or create a landing page.

That got him thinking about what the ideal content management platform might look like. And he started having conversations with other founders about what they were doing to build out and manage their web presence.

Eventually, he realized that there was a market for the type of product he'd been thinking about. So he basically pre-sold the idea to a few people and then spent the next few months building the first version of Unstack.

He and his co-founder Steve charged for the product from the day they launched. And they were able to find their first 10 customers through their existing relationships. But getting to their first 100 customers was much more challenging. In this interview, we talk about how they went from zero to a couple of hundred customers.

In this interview we talk about:

  • How to position your product in a competitive and crowded market
  • How to differentiate your product without talking about feature comparisons
  • How to decide when your product is good enough' for launch
  • Building a community as a key channel for driving product growth
  • Collaborating with integration partners to reach your ideal customers

We also talk about some of the mistakes that the co-founders made and what Grant wishes that they had done differently.

I hope you enjoy it.

👉 Listen to the episode here
The SaaS Podcast is sponsored by:
Gusto
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💬 Quote of the Week
Here is the quote of the week from Grant:

"Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” -- Biz Stone

📕 Book of the Week
This weeks' recommendation is “7 Powers: The Foundations of Business Strategy” by Hamilton Helmer.

Here's a brief blurb about it:

"7 Powers breaks fresh ground by constructing a comprehensive strategy toolset that is easy for you to learn, communicate and quickly apply."

🎟 Become a VIP Member
If you'd like to support the podcast, then consider a VIP Membership. Get early access to ad-free interviews and bonus episodes. And join an exclusive private community of SaaS founders, entrepreneurs, and podcast fans.

👉 Become a VIP Member

Follow me on Twitter or connect on LinkedIn (mention that you're on my email list).

-- Omer























Older messages

[SaaS Club] How to Spot a Gap in a Crowded SaaS Market

Wednesday, November 25, 2020

Hey, this is Omer... Here's the latest SaaS Club update... 🎧 Podcast We just published the latest episode of The SaaS Podcast: Unstack: How to Spot a Gap in a Crowded SaaS Market Grant Deken is the

[SaaS Club] SaaS Sales Lessons from a First Time Founder

Wednesday, November 18, 2020

Hey, this is Omer... Here's the latest SaaS Club update... 🎧 Podcast We just published the latest episode of The SaaS Podcast: SaaS Sales Lessons from a First Time SaaS Founder Sonny Patel is the

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Wednesday, November 11, 2020

Hey, this is Omer... Here's the latest SaaS Club update... 🎧 Podcast We just published the latest episode of The SaaS Podcast: How to Build a SaaS Brand Without Doing 'Branding' Paul

[SaaS Club] Customer Development and No-Code Prototypes

Wednesday, October 28, 2020

Hey, this is Omer... Here's the latest SaaS Club update... 🎧 Podcast We just published the latest episode of The SaaS Podcast: Saas Customer Development and No-Code Prototypes Shruti Ghatge is the

[SaaS Club] How to Pre-Sell and Bootstrap a SaaS to Profitability

Wednesday, October 21, 2020

Hey, this is Omer... Here's the latest SaaS Club update... 🎧 Podcast We just published the latest episode of The SaaS Podcast: How to Pre-Sell and Bootstrap a SaaS to Profitability In this episode,

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