Mailbrew Marketing Weekly - Marketing Weekly #22

Sunday May, 2021

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Featured Content

After gaining millions of followers for videos poking fun at Silicon Valley culture, this woman quit her tech job to be a comedian full-time

Blogs

Better Marketing - Medium

How To Use Double Meanings To Write Great Headlines

Ugur Akinci, Ph.D.May 7

6 Ways To Boost the Average Order Value in Your E-Commerce Business

Aidan MorganMay 7

Review This New YouTube Setting Immediately on All Your Videos

Bailey RichertMay 7

What To Look For in Email Marketing Software

Annmarie McQueenMay 7

Yes, Quora Might Actually Be Dying

Sean KernanMay 7

Copyblogger

Thought Leadership Is a Synonym for Attention

Brian ClarkMay 6

Personally, I’ve never liked the term “thought leadership.” It signifies some exalted guru status, and my 20+ years of online...

The post Thought Leadership Is a Synonym for Attention appeared first on Copyblogger.

On a micro level, each calendar entry also lists information about an individual content piece, such as: Topic Author Contributors Status Due date Format Channel Like this: Unlike an ideas backlog, which lists all content opportunities and ideas, a content…

SparkToro

Who Will Amplify This? And Why?

Rand FishkinMay 4

You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual… but the audience just isn’t showing up. In my experience, four root causes …

CXL

WordPress vs Webflow

Bud HennekesMay 6

Whether you’re running a consultant agency or building a startup, your content and brand need a home for everything you produce. From sales pages to your products, or even your About page, the content management system you choose can make a big difference in growing your business and driving sales. …

Grow and Convert

Scaling SEO traffic from 920 to 14,577 Sessions in 6 months: Circuit Case Study

Benji HyamMay 4

Over the last year, we’ve worked with some companies that have younger domains, and we’ve come up against some challenges that we hadn’t had before with previous clients. Specifically: It’s taken longer to get blog posts ranking anywhere on the first 10 pages of Google (we normally see rankings within …

GrowthHackers Trending

How To Speed Up Digital Product Development

May 6

How We Grew Pixelied From 0 to 24k Monthly Organic Traffic

May 8

Newsletters

First 1000

🐧Toucan

Ali AbouelattaMay 2

A deep-dive into the chrome browser extension that helps you learn a new language without setting time aside. We look into Human Psychology, habit formation and posting on online communities..........

Carnage Issues

Rank Drop, Drop Top

Devon GjebreMay 6

Every channel, everyday. Make sure your messaging is doing the most for your rankings and customer base.

The post Rank Drop, Drop Top appeared first on Carney.

Podcasts

Everything Is Marketing

Kevan Lee — Transparency, Integrations as Marketing, and Scaling From $5M to $20M+ ARR

share.transistor.fmCorey HainesMay 3

On the show today is Kevan Lee. Kevan is the VP of Marketing at Polly and was previously the VP of Marketing at Buffer.
I wanted to bring Kevan on because Kevan helped Buffer scale from $5 million in revenue all the way past $20 million in revenue. Buffer …

Everyone Hates Marketers

Facts Don't Change Minds. Here's What Does.

everyonehatesmarketers.castos.comLouis GrenierMay 4

In fact, desperately trying to convince people to change their worldview with facts and figures does not work and might even backfire.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Duct Tape Marketing

Finding Your Swagger And Changing Your Life For The Better

ducttape.libsyn.comMay 7

In this episode of the Duct Tape Marketing Podcast, I interview Leslie Ehm. Leslie Ehm has spent decades traveling the globe with her award-winning company Combustion, working with executives and teams from top organizations like Google, Disney, Pepsico, TD Bank, Uber, and more. Fuelled by her unrelenting passion to unleash …

Ecommerce Marketing School with Ben Jabbawy

The Top 3 Plays For Sports & Fitness Brands (That We Stole From Thousands Of Customers) #190

share.transistor.fmPrivyMay 7

Marketing Over Coffee Marketing Podcast

Kate Burnett on Neurodiversity in Marketing

feedproxy.google.comJohn Wall and Christopher PennMay 7

In this Marketing Over Coffee: In this episode learn about Neurodiversity in Marketing and what the Data & Marketing Association is doing about it! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus What does the DMA do? How did Kate get there? What is neurodiversity? …

3 Clips | Dissecting Great Podcasts

Content Inc: Inside a Short-Form Monologue Podcast

3clips.castos.com3 Clips Podcast by CastosMay 3

Jay welcomes guest Joe Pulizzi to the podcast this week to talk about his short-form, monologue podcast, Content Inc. Joe reveals that this show began as a promotional tool for his book by the same name (the 2nd edition releases May 2021). It has continued as a place where he …

Resilient Retail

Resilient News: Zara enters beauty, Mother's Day emails, and the return of summer purchasing with Halie LeSavage

share.transistor.fmShopifyMay 7

Every Friday, join Kristen and a co-host to cover the hottest industry news and trends of the week. This week, Halie LeSavage, writer of Retail Brew is back to chat about Zara's beauty launch and their sustainability, brands allowing consumers to opt out of holiday emails, and consumer behaviors going …

r/marketing

What is the stupidest thing a client has said to you?

168

172

This thread written just to get this frustration out, but thought it might be cathartic to hear others' stories too.

I'm battling (and shortly to fire) a particularly difficult client.

Said client runs a photography course. Client has achieved some success through SEO - exclusively self-taught from Neil Patel, who …

How to Do (In 4 Steps) an SEO Content Audit that Boost Growth for your Business [With Templates]

139

Content Audits are usually done with the sole goal of analyzing SEO/Traffic metrics and determine what pages you should remove/update/maintain to increase organic traffic.

That’s ok, but for me, this is only the surface of the potential of a content audit.

You also must see what’s impacting your company’s growth. …

Anyone gone through a period of hating marketing (especially social) & How did you get back into it?

125

I'm naturally a creative person and I like to mix my interest in strategy with it. I began working in marketing particularly in social media but I really began to hate the game of social media. I grew to hate the chase for likes, follows etc because it became so …

Marketing - Latest - Google News

Started as a B2B men’s apparel brand, SNITCH went the D2C route amidst the pandemic - YourStory

YourStoryMay 9

8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief - Search Engine Land

Search Engine LandMay 6

One CMO's honest take on the modern chief marketing role - TechCrunch

TechCrunchMay 5

Ready to go out on your own? Building a digital marketing business from scratch - Search Engine Land

Search Engine LandMay 5

Travis Scott Doesn’t Like ‘Branding’ or ‘Marketing,’ but He’s So Damn Good at Both - Adweek

AdweekMay 3

Marketing Jobs on HeyMarketers.com →

Linktree: Paid Social Manager

May 7

Twitter: Associate Brand Strategist - Twitter Next

May 7

Ollie Pets: Social Media Manager

May 7

Capchase: Head of Marketing

May 7

Capchase: Growth Marketing

May 7

Capchase: Content Marketing

May 7

Cleo: Social Media Lead

May 7

Zillow: Marketing Operations Manager, Web

May 7

Zillow: Copywriter

May 7

Zillow: Content Editor - Highspot

May 7

Twitter

Marketers

Julian Shapiro @Julian

If you suffer from procrastination when writing...

I eventually overcame it.

How to make writing easier:

8.4k

1.9kMay 07 · 12:06 PM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

How To Crush Email Marketing Without Using Discounts

// THREAD //

558

123May 07 · 7:53 AM

Matthew Kobach @mkobach

When you do interesting things with interesting people, everything else seems to fall in place

April Dunford @aprildunford

Positioning isn't an expression of your vision, strategy or mission. It defines why and where you win the market today. Positioning is the foundation of everything we are doing in sales and marketing. Bringing too much of your vision/strategy into sales pitches is dangerous 1/

358

71May 07 · 6:16 AM

🟣 Matt Navarra @MattNavarra

Oh hello Twitter tip jar!

246

90May 06 · 12:59 PM

Rand Fishkin @randfish

F#+&ing hell. This is NOT "marketing," its fraud, spam, and an attack on democracy.

Comcast et al. need to suffer serious consequences to dissuade others from doing this in the future. twitter.com/NewYorkStateAG…

NY AG James @NewYorkStateAG

The broadband industry hired marketing companies that co-opted and created identities and filed nearly 18 million fake comments with the FCC and sent over half a million fake letters to Congress in support of the repeal.

This practice was also used to influence other policies.

188

33May 06 · 2:35 PM

Katelyn Bourgoin ⚡️ @KateBour

No, your audience isn’t “everyone”

Not everyone will like you—you’re not pizza 🍕

149

18May 07 · 10:47 AM

Tim Soulo @timsoulo

Now this is quite a BIG change to @ahrefs data!!!

Organic traffic graph now accounts for fluctuations in keyword search volume! 🔥

----
Can you guess the niche that the website on my screenshot is in? :)

143

21May 06 · 11:06 PM

Aleyda Solis 👩🏻‍💻 @aleyda

I’m already planning the next dedicated page for #LearningSEO, about: How to measure SEO results. What are your tips for those learning how to track/monitor/measure SEO? Do’s and dont’s? Send me a tweet with your advice and I’ll feature it in learningseo.io 🙌

138

25May 07 · 1:51 AM

Wil Reynolds @wilreynolds

In Sweden you get a text message telling you that your blood has been used to save a life. This is a very smart way to make a connection to donors in a way likely to encourage them to keep donating.

independent.co.uk/news/world/eur…

144

16May 08 · 10:52 AM

Christina Garnett @ThatChristinaG

Sorry not sorry, but I'm always going to want monetization features to roll out to nonprofits first.

There are so many wonderful organizations making a difference that could use support.

Remove friction for nonprofits.

148

12May 06 · 3:46 PM

Corey Haines 💡 @coreyhainesco

The ORB Framework

I've found that marketing strategies and tactics can be broken down into three main categories: Owned, Rented, and Borrowed platforms.

Here's how it can help you craft your marketing plan and continually build an audience. 🧵

122

19May 06 · 2:41 PM

Pe:p Laja @peeplaja

I've been massively nerding out on competitive strategy these past years.

There's a lot that goes on there, and a lot of theory/background one should know to have a full picture.

Here's a great, simplified way to think about competitive strategy.

A 🧵:

4May 08 · 11:46 AM

Carrie Rose @CarrieRosePR

Last month, we worked with @sheffhallamuni marketing society challenging them to come up with a campaign idea and we judge their work as a real life project.

@elbradley_ presented a 🔥 idea for our client PLT, we were so impressed we offered her a job starting next week

5May 07 · 12:22 AM

Ross Simmonds @TheCoolestCool

Reddit is cool.
LinkedIn is cool.
Facebook is cool.
Snapchat is cool.
Instagram is cool.

But email...

When done right.. is still undefeated. 🤷🏾‍♂️

9May 09 · 4:52 AM

Andrea Bosoni @theandreboso

“Charge more” is bad advice.

You can do it when you have a strong brand or a unique product.

Otherwise keep your prices low.

2May 07 · 5:16 AM

Jay Acunzo @jayacunzo

B2B CMO: “We have a new podcast!”

ME: “Oh nice! What’s the premise?”

CMO: “Interviews with successful people.”

ME: “So like every other show?”

CMO: “No but see, ours says we're raw, unfiltered, and gets the TRUTH."

ME: “So like every other show?”

CMO:

ME:

CMO: “...Yeah.”

7May 08 · 8:17 AM

Jacob McMillen @jmcmillen89

I don't care what anyone says.

My abandoned cart email is the GOAT.

3May 08 · 4:41 PM

Taylor Holiday @TaylorHoliday

Friday 50

50 (ish) second reflection on a leadership lesson I learned this week.

#4 Looking at your organization from different angles

5May 07 · 3:52 PM

Brian Clark @brianclark

All day I've thought it was Friday, so tomorrow I'm working like it's Saturday.

3May 06 · 4:51 PM

Lenny Rachitsky @lennysan

Milestone: First Miami-based role on my job board 🏆

VP of Eng at @swaguphq pallet.xyz/job/f7664d6c-4…

9May 06 · 12:34 PM

Val Geisler @lovevalgeisler

Nice little end to the week! 🌈

0May 07 · 4:58 PM

Joel Klettke @JoelKlettke

👀👀👀👀👀👀👀👀👀👀👀👀

0May 07 · 8:04 AM

#MarketingTwitter

Kimeko M. @KimekoM

Request for #MarketingTwitter:

Looking to talk to someone who works in travel/tourism marketing for a potential piece.

DMs are open!

14May 05 · 6:42 AM

Joel Primack 🦁 @jprimack25

Good morning #MarketingTwitter, except those who offer support to their team members in the way that’s most beneficial for them. Each person is different, so sometimes the solutions may be similar but not the exact same - know when it’s the latter. #MentalHealth

0May 09 · 5:44 AM

The Affilliate Marketing Dude ⚪ @Barau_felix

I'm tired of hearing people asking me to "Cut soap"🥴... I want to cut soap for my twitter people😄... Do you want to learn about affilliate marketing and how to make money with your phone? DM me. Soap plenty😄😄
Soap Money #MarketingTwitter #money #HadizaBalaUsman