Mailbrew Marketing Weekly - Marketing Weekly #23

Sunday May, 2021

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Featured Content

After gaining millions of followers for videos poking fun at Silicon Valley culture, this woman quit her tech job to be a comedian full-time

Blogs

Better Marketing - Medium

Snickers Gave Away Bounty Bars in This Brilliant Prank

Bertilla NivedaMay 14

60 Years of Marketing ‘the Pill’ and for What?

Amelia DevallMay 14

How I Broke Into the Freelance Writing Field, and How You Can Too

Ashley BroadwaterMay 14

Content buzzwords, Spotify’s paid subscriptions, journalism skills, and freebies

Brittany JezouitMay 14

How Many of These Content Creation Buzzwords Do You Know?

Rakia Ben SassiMay 14

Copyblogger

Do You Recognize These 10 Mental Blocks to Creative Thinking?

Brian ClarkMay 10

Frustrating mental blocks often happen when you’re trying to solve a tough problem, start a business, get attention for that...

The post Do You Recognize These 10 Mental Blocks to Creative Thinking? appeared first on Copyblogger.

“I was Patient Zero of losing a personal reputation on a global scale almost instantaneously.” ^^ Monica Lewinsky at a Women’s Day presentation I attended in 2017. Yes, that Monica Lewinsky. The woman who, by some POVs, almost brought down Bill Clinton’s presidency because she kept a certain blue dress. …

SEO Blog by Ahrefs

Blog SEO: The Complete Guide

Joshua HardwickMay 13

What’s our secret? Consistency. We’ve been using the same SEO strategy for the past six years, and it works well. In this guide, you’ll learn: What blog SEO is Why blog SEO is important How to write blog posts for…

Backlinko

We Analyzed 208K Webpages. Here’s What We Learned About Core Web Vitals and UX

Brian DeanMay 11

We analyzed 208,085 webpages to learn more about Core Web Vitals. First, we established benchmarks for Cumulative Layout Shift, First Input Delay, and Largest Contentful Paint. Then, we looked into the correlation between Core Web Vitals and user experience metrics (like bounce rate). Thanks to data provided by WebCEO, we …

Newsletters

Carnage Issues

What’s Poppin’?

Victoria KellyMay 13

See what's going off in the Facebook group & the weekly round up

The post What’s Poppin’? appeared first on Carney.

Podcasts

Everything Is Marketing

Madhav Bhandari — Affiliate Marketing for B2B SaaS, Hiring vs Outsourcing, and Budget Allocation

share.transistor.fmCorey HainesMay 10

On the show today is Madhav Bhandari. Madhav leads marketing at Bonsai and previously worked for Hubstaff and Close. He’s also the host of the Remote Marketing Podcast.
I wanted to bring him on because he’s worked at three great SaaS companies that have experienced amazing growth.
You'll hear …

Everyone Hates Marketers

Buyer Personas Need to Die of a Violent Death. Here’s Why.

everyonehatesmarketers.castos.comLouis GrenierMay 11

Traditional buyer persona advice is centered on demographics information that is useless and potentially harmful.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Duct Tape Marketing

A Complete Strategy To Help Entrepreneurs Holistically Thrive

ducttape.libsyn.comMay 14

In this episode of the Duct Tape Marketing Podcast, I interview Kathryn and Michael K. Redman. They're the co-founders of Half a Bubble Out, a marketing and business consulting firm. They're also the co-authors of a book called: Fulfilled: The Passion & Provision Strategy for Building a Business with Profit, …

Ecommerce Marketing School with Ben Jabbawy

The Top 3 Plays For Home & Furniture Brands (That We Stole From Thousands Of Customers) #195

share.transistor.fmPrivyMay 14

Marketing Over Coffee Marketing Podcast

Headless and Hybrid, but with a PitchCaptcha

feedproxy.google.comJohn Wall and Christopher PennMay 14

In this Marketing Over Coffee: In this episode learn about Headless CMS, FloC, Text Campaigns and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Courtney understands that the latest iOS update hurts apps with in-app advertising but asks if you can still retarget your …

3 Clips | Dissecting Great Podcasts

Creative Hotline: Hidden Elements of a Call-In Show (ft. Allen Gannett)

3clips.castos.com3 Clips Podcast by CastosMay 10

When marketing experts and buddies Allen Gannett and Shane Snow decided to do a show together, they looked out over the podcast landscape and saw a wasteland of sameness – sooo many interview shows with business leaders and authors about how they achieved success. So after some research, they decided …

Resilient Retail

Resilient News: Who let the teens out? Back to school rush, Chipotle's push for workers, and apocalyptic beer with Kristen LaFrance

share.transistor.fmShopifyMay 14

This week on Resilient news, Kristen is on her own! We'll walk through the impacts of new vaccination rollout, the back to school rush, Chipotle's push to hire 20,000 new workers, and a bold move by New Belgium Brewery.

r/marketing

I'm incompetent at my job

149

Hey everyone I'm looking for some advice. I am a new graduate working in marketing (I just graduated in April with a BBA in marketing). I have been working at my job since November 2020, and honestly, I'm in way over my head. Out of fear of losing my job …

RANT : Client ruined website I created for them

108

Just going to vent really quick...

I recently finished a Shopify website for a mid-sized wholesaler with a extensive amount of products. I was going to add the website to my portfolio of services. BUT, upon checking in on the website I see the owner has completely changed the framework …

What I learned from going through the Y Combinator: sales & marketing

104

What I learned from going through the Y Combinator: sales & marketing

biggest takeaway from completing Y Combinator was learning that while there is tons and tons of differing advice on the internet, there sees to be a definite right approach/cannonical pathway for startup success. here‘s a few takeaways about …

Marketing - Latest - Google News

Successfully Scale Your Business by Marketing on Reddit, Instagram, and Facebook - Entrepreneur

EntrepreneurMay 15

Twitter Changes Image Crop & More Digital Marketing News - Search Engine Journal

Search Engine JournalMay 14

How Storage Asset Management succeeds by marketing its third-party storage owners - MarTech Today

MarTech TodayMay 14

Airbnb hails early results from shift to brand building over performance marketing - Marketing Week

Marketing WeekMay 14

‘Many fans recognise me’: young Chinese quit jobs to be influencers - South China Morning Post

South China Morning PostMay 13

Even startups on tight budgets can maximize their marketing impact - TechCrunch

TechCrunchMay 13

Outgoing General Mills global CMO Ivan Pollard on why he left, and what's next for him and the food giant - AdAge.com

AdAge.comMay 13

4 Social Media Tweaks to Make a Big Impact on Your Marketing - Entrepreneur

EntrepreneurMay 10

Marketing Jobs on HeyMarketers.com →

Elation Health: Marketing Program Manager

May 14

Stitch Fix: Marketing Team Lead, Customer Communications

May 14

Root: Growth Marketing Specialist

May 14

Root: Growth Marketing Coordinator

May 14

Pachama: Marketing and Communications Lead

May 14

Knotch: Senior Director of Digital Demand Generation

May 14

Scorpion: Senior SEO Manager

May 14

ChowNow: Content Marketing Specialist (B2B)

May 14

Headspace: Senior Demand Generation Manager

May 14

Coiled: VP Marketing

May 14

Twitter

Marketers

Matthew Kobach @mkobach

Become smart enough to realize how stupid you are

5.3k

909May 15 · 7:00 AM

Hiten Shah @hnshah

A day at an early-stage startup is like [fill in the blank]

667

64May 14 · 10:14 PM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

How to Start Your Career As An Email Marketer

(Thread)

264

61May 15 · 9:28 AM

Carrie Rose @CarrieRosePR

Small businesses/freelancers. RT this post and i'l select some and send you an idea you could run across PR or social for FREE in your DMs

110

192May 14 · 1:18 AM

Tim Soulo @timsoulo

New in @ahrefs 🥳

Browse our historical SERP snapshots!

- How did the SERP look like a month ago?
- Did your competitors edit their <title> tags?
- Did any pages have sitelinks?
- Where were the SERP features placed?

Now you can easily go back in time and analyse what changed!

229

45May 14 · 12:24 AM

Christina Garnett @ThatChristinaG

"With all due respect" is the preamble for disrespect.

246

16May 15 · 11:19 AM

🟣 Matt Navarra @MattNavarra

Life of a Social Media Manager

🆕 getrevue.co/profile/geekou…

219

32May 14 · 5:46 AM

Katelyn Bourgoin ⚡️ @KateBour

The best marketers don’t create ideas from thin air

They connect dots

Want a hint about which dots to connect to drive growth?

Talk to your customers

153

28May 15 · 8:11 AM

Pe:p Laja @peeplaja

Lead: I cancelled the demo after I saw your pricing, it's out of my budget

Me: at what price point would this be affordable to you?

Lead: anything above $0 is too much

155

4May 13 · 6:45 PM

Aleyda Solis 👩🏻‍💻 @aleyda

Talent has been always everywhere, but opportunity was unfortunately not, until: Remote Work. Let's embrace it. 💪🌎

138

12May 13 · 1:40 PM

Rand Fishkin @randfish

Survey data tells so many wonderful stories.

121

24May 14 · 3:40 PM

Joel Klettke @JoelKlettke

Gettin’ out

131

1May 13 · 5:43 PM

Lenny Rachitsky @lennysan

SEO masterclass twitter.com/growth_student…

Ryan Kaufman📈 @growth_student

How Zapier growth hacked SEO

The strategies used to grow from 0-600K users in 3 years

A thread👇👇

116

12May 15 · 9:51 AM

Wil Reynolds @wilreynolds

Leaders who make fun of a competitor or make beating a competitor a focus are weak visionaries. Beating someone else means you always need someone else to make moves for you to rally your troops.

My style: let's be better than we were yesterday, that's it.

102

6May 15 · 9:43 AM

April Dunford @aprildunford

Companies should change their logos every couple of years because it's a super predictable way to get everyone talking about you and in two days folks will be totally over it and forget that it ever happened.

Discord @discord

hey

we're updating our brand look. improved logo, font, colors. not too different: just a little friendlier.

Discord has become a place where people come to explore, grow, and belong. so we're updating our look to be just as welcoming: dis.gd/ournewlook

5May 13 · 11:26 AM

Taylor Holiday @TaylorHoliday

If you have applied for a job with us and received an email from commonthread.us PLEASE DO NOT RESPOND.

Here's a story about a wild Linkedin scam going on...

28May 14 · 10:30 AM

Ross Simmonds @TheCoolestCool

How to support friends without spending $

Promote their work in your newsletter
Submit their content to a community
Leave a thoughtful comment
Give a thumbs up that video
Share their work internally
Review their podcasts
Offer a testimonial
Retweet that post
Make intros

24May 14 · 11:57 AM

Kevin_Indig @Kevin_Indig

I am a proponent of the “SEO becomes more complex and gets harder”, but one important point to make is that as SEOs, there are still tons of things we can do to drive major impact!

No other role, except for maybe product managers, is so horizontally integrated.

11May 16 · 3:24 AM

Andrea Bosoni @theandreboso

Growth happens when you’re not looking.

Focus on the process, not the outcome.

4May 14 · 4:08 AM

JH Scherck @JHTScherck

Lot of chatter about burnout today.

Personally, I cant imagine getting burned out for anyone else's business. If you don't have a material stake in the business, create value from 9-5, but clock out & leave everything there.

They arent paying you for anything more than that

2May 13 · 12:58 PM

Brian Clark @brianclark

Being newly fully vaccinated is amazing. Things I took for granted in 2019 are now wondrous.

We have to hold on to this feeling. And change things for the better before people forget.

4May 14 · 5:58 PM

Corey Haines 💡 @coreyhainesco

8 easy ways to create a swipe file 🧵

2May 13 · 4:33 PM

Jay Acunzo @jayacunzo

Nothing helps a career quite like creating stuff consistently over time.

The hardest part isn't starting. It's persisting when you aren't sure if it's working. Keep faith in showing up daily for YEARS, w/o losing the drive to improve.

Over time, the benefits compound.

10May 13 · 5:20 PM

Val Geisler @lovevalgeisler

I realized this week that I would much rather lead a panel than be a keynote speaker. I'm better at it too. So yeah. If you need someone to lead a panel, I'm ya girl.

1May 14 · 8:19 AM

#MarketingTwitter

Gunjan Sharma @GunjanS30340763

Cheat Sheet: Why Roblox is fast becoming one of the most important media businesses of the future

#twitterclarets #instagramdown #business #Futures #cheatsheet #media #Roblox #DigitalTransformation #MarketingTwitter #Onlineclass #EdSer #edtech #Trending #Search

3May 16 · 5:30 AM

Mike Schiemer @MikeSchiemer

5 Top Martech Programs To Include In Your Marketing Strategy myfrugalbusiness.com/2021/04/top-ad…

#Martech #AdTech #MarketingTwitter #SaaS #Analytics #CMO #GoogleAnalytics #ABTesting #CRM #CMS #PPC #Ads

3May 16 · 5:23 AM

Gurkiran Kaur @GurKaGyaan

Chota tweet, sukhi algorithm.

#MarketingTwitter

0May 16 · 4:47 AM

Joel Primack 🦁 @jprimack25

Good morning #MarketingTwitter, except those who don’t know that sometimes “good enough” is the right amount. It’s an art to know when to use this skill.

1May 16 · 4:30 AM

Rocio | Queer Brand Strategist | She/They @itsrociosanchez

This week is going to be BUSY BUSY. Any tips on how to balance client work with your own business? #marketingtwitter

1May 16 · 4:00 AM

Kieron Mayers ☕️ @kieron_mayers

“Good #marketing makes the company look smart. Great marketing makes the customer feel smart.” 🎓

#MarketingTwitter

1May 16 · 3:05 AM

Push Healthy Living @PushHealthy

No Better Way to Get FREE Viral Traffic – 16,000+ Subscribers In Just 4 Days??
View Full Details. Click Here youtu.be/ytCKawy8F-I via @YouTube
#Marketing #MarketingTwitter #MLM #trendingtopic #NewsBreakLocal #moneytips #viral #viralnews

1May 16 · 2:57 AM

Marketing Scholars @MarketingSchol1

It gets a little more tricky to apply seasonal marketing campaigns to B2B businesses, and it’s even harder when you have an analytical tool in your offer.

Checkout the perks of Seasonal Marketing.

#marketing #business #MarketingTwitter #socialmediamarketing #festival #instagram

2May 16 · 2:34 AM

Unicorn Developers @unicorndevelop

Hi there, spend less than 5 minutes in reading this article on the future of working remotely for tech businesses.
unicorndevelopers360.medium.com/is-working-rem…
Do give us a clap if you enjoy this article.
Thanks.

#100DaysOfCode #technology #MarketingTwitter #BlackTechTwitter #business

16May 16 · 1:55 AM

Katherine Heath @_katherineheath

Social media agency owners, what's the best all-in-one tool for managing multiple client accounts?

#socialmediaagency
#agencyowner
#MarketingTwitter

1May 16 · 1:38 AM

Fady Sobhy Aziz @FadySobhyAziz1

Social listening basically means using technology to monitor keywords across social media in order to gather relevant mentions and conversations from an audience
#digitalmarketingagency #socialmedia #listening #MarketingTwitter