Mailbrew Marketing Weekly - Marketing Weekly #24

4 Facebook Ad Mistakes That Can Wipeout Your Marketing Budget • Call for submissions: Tell us about a really good marketing campaign • Grow Your Content Marketing as a Team of One • How To Make Your Pitch Stand Out, According To Successful Freelancers • Marketing News in Brief — 20th May • 10 Lead Generation Tactics That Work (With Examples) • There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s) • 5 Lessons I Learned As CXL’s Content Lead • Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto | Episode 59 • 40k pageviews in 1 month with $0 on ads with a new project - lemstash • How to Reduce the Bounce Rate of Your Email Campaigns • How You Can Use AI To Dominate Cold Emails And 80% Close Contracts • Why Multiple SPF Records Are an Issue That Complicates Your Outreach • 🎮 Discord • Sugar, how you get so fly? • Blake Emal — 0 to 28k on Twitter, Becoming a CMO, and Building In Public • Give Me a Large Swimming Pool & I’ll Grow Your Market Share • An Easier Way To Monetize Your Podcast • Back to Basics #10: How To Write A Winning Subject Line: The 5 Laws You Need To Follow • Anne-Laure Le Cunff: How Great Writing Helped Build a Thriving Community Business • Now with More Communicator Award! • Bonus: Sound Design & Music Composition (ft. Sam Riddell & Joel Roston) • Resilient News: QVC who? Macy's category expansion, Facebook's push into livestream shopping, and Knix's new round of funding with Halie LeSavage • How can I separate my personal hate for social media but still be able to handle doing it for work? • How I'm getting 15% of website visitors to signup for a product that doesn't exist • I think I'm finally ready to try for myself • 3 Revenue-Increasing Reasons Why You Should Use a Podcast in Your Content Marketing Strategy - Entrepreneur • Jeremy Pudney, 82: Marketing director for De Beers and yachtsman - The Times • The Difference Between Social Media and Digital Marketing - Business 2 Community • These Influencers Say A Popular Marketing Agency Owes Them Thousands Of Dollars For Unpaid Brand Deals - BuzzFeed News • 11 Books to Help Build Your Social Media Brand - Entrepreneur • Cigna consolidates global marketing business with IPG - Campaign US • The real audience for B2B marketing is... not the c-suite. Here's who you need to target - The Drum • Popeyes Releases Diversity Scorecard on Marketing Efforts - The Wall Street Journal • Civitech: Head of Marketing (VP or CMO level) • Localize: Head of Marketing - B2B SaaS • Boundless: Senior CRM Manager • Catch Co.: Director of Performance Marketing • Catch Co.: Influencer Marketing Coordinator • RVezy: Lifecycle Marketing Manager • Twilio: Product Marketing Director, CRM • Twilio: Principal Customer Marketing Manager • Cohere Health: Associate Marketing Manager • Algolia: Marketing Operations Manager • Perspective | I’m Israeli. My husband is Palestinian. We fear we can never go home. • Login • Instagram • Axel Springer Is in Talks to Buy Axios • The best road trips in Ireland • The New Podcast Oligopoly • Zero to Marketing • My simple explanation of startup pivots... • 🚨Revealing🚨 Every Email Template and Campaign You Will Ever Need From an email marketer who has generated over $50 Million dollars in sales for multiple 6 to 9 figure e-commerce brands. Bookmark this 💰💰💰 Thread • Most marketing is just throwing $$ at Facebook &amp; Google. With high enough margins, it can work. But, it's far from efficient. The only thing you're really saving: effort. FB &amp; GG make it easy to spend more. Sure, you see less ROI / $, but at least you're not working hard. /1 • If your PM makes this image their default Chome background, you're working with a great PM • Hear me out. Neighborhood ice cream trucks but they're really mobile Trader Joe's. • This is GENIUS <a href="https://twitter.com/HeinzTweets" target="_blank">@HeinzTweets</a> has been featured in 100s of award winning movies and NEVER got the credit! So they decided to give themselves the credit instead They created a Heinz IMDB page and added themselves as an actor to every film they featured in Watch the video! 🏆👏 • About once a week I log on to LinkedIn and....that's more than enough. • Instagram has changed how you create carousel posts. The feature hasn’t disappeared. But it’s confusing a lot of people. Check out this explainer by <a href="https://twitter.com/DigitalMumsHQ" target="_blank">@DigitalMumsHQ</a>’s legend <a href="https://twitter.com/kathryntylerDM" target="_blank">@kathryntylerDM</a> <a href="https://t.co/A6YP9Kou2e" target="_blank">instagram.com/reel/CPGkaaEjl…</a> • Two STUPIDLY SIMPLE tips on improving the "readability" of your content: 1. Make the font bigger. 2. Make the width smaller. ¯\_(ツ)_/¯ • Followers = vanity metric Inbox zero = vanity metric Pageviews = vanity metric Headcount = vanity metric Books read = vanity metric Subscribers = vanity metric Office space = vanity metric Capital raised = vanity metric Be careful what triggers your envy. • Happy to announce you can now read all the past Zero to Marketing case studies! 🥳 In case you don’t know, every two weeks I pick a website and write a short case study explaining exactly how I’d grow it. There’s more than 50! <a href="https://t.co/xpKkAvSyR0" target="_blank">zerotomarketing.com</a> • India set a global record of daily COVID-19 deaths, with 4,500 deaths, &amp; ~300k cases/day My fam has a school w/ full medical unit &amp; commercial kitchen. Donations will: • Add another ambulance to aid more people • Give free meals to families in need <a href="https://t.co/S6b5e92mFp" target="_blank">gofund.me/9cd682f6</a> • This is a huge story. Podcasting is becoming monopolized. Surprise, surprise. When corporations control the message and the access, it means more advertising, more tracking, more privacy intrusions. Oh, and dissenting voices will get censored as well. <a href="https://t.co/YKImVxEiee" target="_blank">fair.org/home/the-new-p…</a> • Day 1. You start your new marketing job. The email list is a nice 100,000 people. However, the average open rate for your newsletter is under 10%. Where do you start? • Beautiful ads ≠ the best performing ad The best ad is the one that breaks through the noise and drives them to action It rarely looks like an “ad” • You always hear that fundraising is hearing 100 nos for a few yeses... but being in the position myself is a lot more tiring than I expected • I LOVE this feature from Apple, and the ad they’ve made using Privacy as a claim is brilliant 👇 <a href="https://t.co/bQdspVm6YB" target="_blank">twitter.com/pibesdesistema…</a> • I'm case y'all thought I was done yelling at you... HA. I got a other mic. I'm officially a spin instructor 🤭💃 Next meetup will definitely be a <a href="https://twitter.com/hashtag/DTClass" target="_blank">#DTClass</a> and Krispy doesn't go easy 😏🤔💪 • Spent the day in NYC with coworkers yesterday. Many of us had never met in person. We’d spent many hours together on zoom, but the laughter, smiles and connection of 2 hours in person was magic I’m excited to imagine new ways to combine the power of in person and remote work • SEOs be like "SEO is for humans", but then rave about ranking factors. • The current education system is broken. It’s why I invested in Maven, and why <a href="https://twitter.com/andrewchen" target="_blank">@andrewchen</a> at <a href="https://twitter.com/a16z" target="_blank">@a16z</a> just led their $20m series A. Cohort-based courses are the future of online learning. Did I mention they’re hiring a Content Marketing Lead? <a href="https://t.co/fGv0CgsVf9" target="_blank">boards.greenhouse.io/maven/jobs/402…</a> • Working in marketing means: Your friends and family will always ask you to make them a website. • A framework for when something goes wrong and you need to address it with a client: 1. Here’s what happened. An unemotional recounting of the facts, with no hiding from the truth. 2. Here’s why it happened. Taking ownership of where/how you dropped the ball. 3. An apology. • Idea for gmail: automatically move people to bcc when I write in the email that I'm moving them to bcc. • Estou pagando de 5 a 10 reais para quem usar meu código no Kwai pela primeira vez.. Responde aí quem se interessar.. <a href="https://twitter.com/hashtag/KwaiCodigo" target="_blank">#KwaiCodigo</a> <a href="https://twitter.com/hashtag/dinheiro" target="_blank">#dinheiro</a> <a href="https://twitter.com/hashtag/kwaibonus" target="_blank">#kwaibonus</a> <a href="https://twitter.com/hashtag/MarketingTwitter" target="_blank">#MarketingTwitter</a> <a href="https://twitter.com/hashtag/Marketing" target="_blank">#Marketing</a> <a href="https://twitter.com/hashtag/kwai" target="_blank">#kwai</a> • 💡Today is Sunday. Please conduct yourselves accordingly💡 Sleep in…enjoy a cup of coffe, spend time your family, your friends, lay around in your pjs, listen to good music… Be grateful for your blessings 🙏🏽 <a href="https://twitter.com/hashtag/SundayThoughts" target="_blank">#SundayThoughts</a> <a href="https://twitter.com/hashtag/SundayMorning" target="_blank">#SundayMorning</a> <a href="https://twitter.com/hashtag/sundayvibes" target="_blank">#sundayvibes</a> <a href="https://twitter.com/hashtag/MarketingTwitter" target="_blank">#MarketingTwitter</a> • Our newest logo design!! <a href="https://twitter.com/hashtag/DigitalMarketing" target="_blank">#DigitalMarketing</a> <a href="https://twitter.com/hashtag/GraphicDesign" target="_blank">#GraphicDesign</a> <a href="https://twitter.com/hashtag/logo" target="_blank">#logo</a> <a href="https://twitter.com/hashtag/logomaker" target="_blank">#logomaker</a> <a href="https://twitter.com/hashtag/branding" target="_blank">#branding</a> <a href="https://twitter.com/hashtag/Webdesign" target="_blank">#Webdesign</a> <a href="https://twitter.com/hashtag/SmallBusiness" target="_blank">#SmallBusiness</a> <a href="https://twitter.com/hashtag/businessowners" target="_blank">#businessowners</a> <a href="https://twitter.com/hashtag/sanantonio" target="_blank">#sanantonio</a> <a href="https://twitter.com/hashtag/satx" target="_blank">#satx</a> <a href="https://twitter.com/hashtag/sundayvibes" target="_blank">#sundayvibes</a> <a href="https://twitter.com/hashtag/FYP" target="_blank">#FYP</a> <a href="https://twitter.com/hashtag/foryourpage" target="_blank">#foryourpage</a> <a href="https://twitter.com/hashtag/freelancer" target="_blank">#freelancer</a> <a href="https://twitter.com/hashtag/googlemybusiness" target="_blank">#googlemybusiness</a> <a href="https://twitter.com/hashtag/MarketingTwitter" target="_blank">#MarketingTwitter</a> <a href="https://twitter.com/hashtag/RETWEEETME" target="_blank">#RETWEEETME</a> <a href="https://twitter.com/hashtag/TwitterMarketing" target="_blank">#TwitterMarketing</a> <a href="https://twitter.com/hashtag/socialmediamarketing" target="_blank">#socialmediamarketing</a> <a href="https://twitter.com/hashtag/seo" target="_blank">#seo</a> • Does <a href="https://twitter.com/hashtag/Advertising" target="_blank">#Advertising</a> have a future in Augmented Reality (AR)? 🤔 A Thread.👇🏻 <a href="https://twitter.com/hashtag/AugmentedReality" target="_blank">#AugmentedReality</a> <a href="https://twitter.com/hashtag/AR" target="_blank">#AR</a> <a href="https://twitter.com/hashtag/MarketingTwitter" target="_blank">#MarketingTwitter</a> <a href="https://twitter.com/hashtag/innovation" target="_blank">#innovation</a> <a href="https://twitter.com/hashtag/contentmarketing" target="_blank">#contentmarketing</a> <a href="https://twitter.com/hashtag/ArtificialIntelligence" target="_blank">#ArtificialIntelligence</a> <a href="https://twitter.com/hashtag/CustomerExperience" target="_blank">#CustomerExperience</a> • Hello,If you want to grow your business with good <a href="https://twitter.com/hashtag/traffic" target="_blank">#traffic</a>. You can hire me via <a href="https://twitter.com/hashtag/fiverr" target="_blank">#fiverr</a>. You will get traffic from <a href="https://twitter.com/hashtag/SMM" target="_blank">#SMM</a> Click here: <a href="https://t.co/I1JeGapILr" target="_blank">fiverr.com/share/BwxyBz</a> <a href="https://twitter.com/hashtag/business" target="_blank">#business</a> <a href="https://twitter.com/hashtag/jobseekers" target="_blank">#jobseekers</a> <a href="https://twitter.com/hashtag/AffiliateMarketing" target="_blank">#AffiliateMarketing</a> <a href="https://twitter.com/hashtag/IkoKaziKE" target="_blank">#IkoKaziKE</a> <a href="https://twitter.com/hashtag/marketing" target="_blank">#marketing</a> <a href="https://twitter.com/hashtag/contentmarketing" target="_blank">#contentmarketing</a> <a href="https://twitter.com/hashtag/jobs" target="_blank">#jobs</a> <a href="https://twitter.com/hashtag/MarketingTwitter" target="_blank">#MarketingTwitter</a> <a href="https://twitter.com/hashtag/content" target="_blank">#content</a> <a href="https://twitter.com/hashtag/hiring" target="_blank">#hiring</a> • Working on a new web for <a href="https://t.co/3dNMYVK8Ur" target="_blank">buildupcamp.com</a> , who can help me with some feedback <a href="https://twitter.com/hashtag/MarketingTwitter" target="_blank">#MarketingTwitter</a> • <a href="https://twitter.com/hashtag/Marketing" target="_blank">#Marketing</a> <a href="https://twitter.com/hashtag/MarketingTwitter" target="_blank">#MarketingTwitter</a> • Netflix and games. Sounds interesting. <a href="https://twitter.com/hashtag/games" target="_blank">#games</a> <a href="https://twitter.com/hashtag/MarketingTwitter" target="_blank">#MarketingTwitter</a> <a href="https://twitter.com/hashtag/promotions" target="_blank">#promotions</a> • Tomorrow is the start of SEO week! Every week I will be publishing informational and how-to content on digital marketing. Stay tuned for tomorrow's post. If you haven't yet, do give my IG page some love. <a href="https://twitter.com/hashtag/MarketingTwitter" target="_blank">#MarketingTwitter</a> • How much is FACEBOOK AUDIENCE? Here is an ANWSER.... <a href="https://twitter.com/hashtag/Facebookaudience" target="_blank">#Facebookaudience</a> <a href="https://twitter.com/hashtag/Facebook" target="_blank">#Facebook</a> <a href="https://twitter.com/hashtag/facebookads" target="_blank">#facebookads</a> <a href="https://twitter.com/hashtag/usa" target="_blank">#usa</a> <a href="https://twitter.com/hashtag/india" target="_blank">#india</a> <a href="https://twitter.com/hashtag/uk" target="_blank">#uk</a> <a href="https://twitter.com/hashtag/marketing" target="_blank">#marketing</a> <a href="https://twitter.com/hashtag/marketingstrategy" target="_blank">#marketingstrategy</a> <a href="https://twitter.com/hashtag/MarketingTwitter" target="_blank">#MarketingTwitter</a> • What is Marketing, Here is an Answer... FOLLOW FOR MORE CONTENT LIKE THIS........... <a href="https://twitter.com/hashtag/MarketingTwitter" target="_blank">#MarketingTwitter</a> <a href="https://twitter.com/hashtag/marketing" target="_blank">#marketing</a> <a href="https://twitter.com/hashtag/marketingstrategy" target="_blank">#marketingstrategy</a> <a href="https://twitter.com/hashtag/SocialMedia" target="_blank">#SocialMedia</a> <a href="https://twitter.com/hashtag/socialmediamanager" target="_blank">#socialmediamanager</a> <a href="https://twitter.com/hashtag/socialmediamarkting" target="_blank">#socialmediamarkting</a> <a href="https://twitter.com/hashtag/DigitalMarketingServices" target="_blank">#DigitalMarketingServices</a> <a href="https://twitter.com/hashtag/digitalmarketingagency" target="_blank">#digitalmarketingagency</a> <a href="https://twitter.com/hashtag/USA" target="_blank">#USA</a> <a href="https://twitter.com/hashtag/UK" target="_blank">#UK</a> • Make Money During this Recession and Walk Away Wealthy. <a href="https://t.co/Iyof2TrF7I" target="_blank">bit.ly/3cVZm3m</a> <a href="https://twitter.com/hashtag/marketingtwitter" target="_blank">#marketingtwitter</a>
23
Sunday May, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files


Blogs

10 Lead Generation Tactics That Work (With Examples)

Si Quan OngMay 20
lead generation tacticsGetting more leads is important because it gives you the ability to nurture your relationship with potential customers and bring them closer to buying your product or service. In this post, you’ll learn 10 different lead generation tactics that you
Read more ›

There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s)

Rand FishkinMay 19
Keyword research is broader than you might think, friends. If you’re in a rush, just click below to jump to that section: Keyword research for SEO/PPC(to learn which terms have search volume in Google and how much)Keyword research for social media marketing(to uncover hashtags, topics, phrases that get used/earn visibility …

5 Lessons I Learned As CXL’s Content Lead

Bud HennekesMay 13

After writing and editing nearly 100 blog posts for CXL, this week is my last week as content lead. The previous year has been one of the most rewarding and challenging periods of my career, and I’ve learned so much along the way.  Here are five lessons I learned from …

Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto | Episode 59

Ryan LawMay 19

Dr. Fio Dossetto, editor-in-chief of contentfolks and former Senior Editor at Hotjar, talks through “product-led” content, writing search content without becoming a copycat, and levelling-up your career by thinking less like a writer, and more like a strategist. Hosts Dr. Fio Dossetto is the editor-in-chief of contentfolks, and the former Senior Editor …


Newsletters

🎮 Discord

Ali AbouelattaMay 18
Everything you *didnt* know about building Discord. This is a story of a game developer who is extremely talented at building mediocre games and pivoting them into successful software companies.

Sugar, how you get so fly?

Victoria KellyMay 20

Gather 'round for the weekly roundup and our favorite jam lately.

The post Sugar, how you get so fly? appeared first on Carney.


Podcasts

Blake Emal — 0 to 28k on Twitter, Becoming a CMO, and Building In Public

share.transistor.fmCorey HainesMay 18
On the show today is Blake Emal. Blake is the CMO at Copy.ai and a prolific creator on Twitter.
I wanted to bring him on because Blake went from 0 to over 28k followers in under a year. He’s created a number of side projects including his latest called …

Give Me a Large Swimming Pool & I’ll Grow Your Market Share

How do you grow market share in a very competitive category full of established companies? By walking away from the ocean and picking a large swimming pool.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

An Easier Way To Monetize Your Podcast

In this episode of the Duct Tape Marketing Podcast, I interview Agnes Kozera. Agnes is the Co-Founder of Podcorn (Acquired by Audacy) and the previously Co-Founder of FameBit (Acquired by Google).

Anne-Laure Le Cunff: How Great Writing Helped Build a Thriving Community Business

Copyblogger Media LLCMay 19

Hey everyone. Welcome to the Copyblogger Podcast.

My name is Tim Stoddart (@timstodz), thank you so much for joining me.

Today is an exciting day. After a year of hiatus, I am starting the Copyblogger podcast back up. We've had an exciting year with the launch of Copyblogger …

Now with More Communicator Award!

feedproxy.google.comJohn Wall and Christopher PennMay 21

In this Marketing Over Coffee: In this episode learn about UTM Codes, The Death of Social Media, Amazon Prime Week and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus UTM 101 Android 12 at Google I/O and Marketing Platform on the 27th Enhanced controls …

Bonus: Sound Design & Music Composition (ft. Sam Riddell & Joel Roston)

3clips.castos.com3 Clips Podcast by CastosMay 17

This special episode explores sound design and music composition with guests Sam Riddell and Joel Roston. Among many other projects and roles, Sam is the sound designer of In Those Genes (and she was featured with that show’s host, Dr. Janina Jeff, in a previous 3 Clips episode). Joel is …


How can I separate my personal hate for social media but still be able to handle doing it for work?

I’ve been in a ft marketing job since June 2019 and somehow i’ve managed to stay away from anything social related for a while. However, in order to progress my career, i’m afraid i’m going to have to pick up more of those kinds of responsibilities in social media, google …

How I'm getting 15% of website visitors to signup for a product that doesn't exist

There is a science to UX/UI and Design in general. All you need to do is follow the science and tell a good story to optimize conversion rates

Optimize Copy:

I think I'm finally ready to try for myself

Landed a really great digital marketing manager position. The initial impression was "Wow, they're super professional....idk if I can do this job. Hope I don't screw it up". Turns out, once I started working behind the scenes, they're essentially the McDonalds of lead generation. Smart campaigns in Google Ads + …



Marketing Jobs on HeyMarketers.com →


Twitter

hnshah
Hiten Shah @hnshah

My simple explanation of startup pivots...

373May 21 · 12:27 PM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

🚨Revealing🚨

Every Email Template and Campaign You Will Ever Need

From an email marketer who has generated over $50 Million dollars in sales for multiple 6 to 9 figure e-commerce brands.

Bookmark this 💰💰💰 Thread

130May 21 · 8:39 AM
randfish
Rand Fishkin @randfish

Most marketing is just throwing $$ at Facebook & Google. With high enough margins, it can work. But, it's far from efficient.

The only thing you're really saving: effort.

FB & GG make it easy to spend more. Sure, you see less ROI / $, but at least you're not working hard.
/1

115May 20 · 12:37 PM
lennysan
Lenny Rachitsky @lennysan

If your PM makes this image their default Chome background, you're working with a great PM

37May 22 · 10:54 AM
ThatChristinaG
Christina Garnett @ThatChristinaG

Hear me out.

Neighborhood ice cream trucks but they're really mobile Trader Joe's.

17May 21 · 7:45 PM
CarrieRosePR
Carrie Rose @CarrieRosePR

This is GENIUS

@HeinzTweets has been featured in 100s of award winning movies and NEVER got the credit! So they decided to give themselves the credit instead

They created a Heinz IMDB page and added themselves as an actor to every film they featured in

Watch the video! 🏆👏

54May 21 · 6:33 AM
aprildunford
April Dunford @aprildunford

About once a week I log on to LinkedIn and....that's more than enough.

9May 21 · 6:03 AM
MattNavarra
Matt Navarra @MattNavarra

Instagram has changed how you create carousel posts.

The feature hasn’t disappeared.

But it’s confusing a lot of people.

Check out this explainer by @DigitalMumsHQ’s legend @kathryntylerDM instagram.com/reel/CPGkaaEjl…

82May 21 · 4:19 AM
timsoulo
Tim Soulo @timsoulo

Two STUPIDLY SIMPLE tips on improving the "readability" of your content:

1. Make the font bigger.
2. Make the width smaller.

¯\_(ツ)_/¯

36May 20 · 12:28 AM
TheCoolestCool
Ross Simmonds @TheCoolestCool

Followers = vanity metric
Inbox zero = vanity metric
Pageviews = vanity metric
Headcount = vanity metric
Books read = vanity metric
Subscribers = vanity metric
Office space = vanity metric
Capital raised = vanity metric

Be careful what triggers your envy.

35May 22 · 2:49 PM
theandreboso
Andrea Bosoni @theandreboso

Happy to announce you can now read all the past Zero to Marketing case studies! 🥳

In case you don’t know, every two weeks I pick a website and write a short case study explaining exactly how I’d grow it.

There’s more than 50!

zerotomarketing.com

17May 20 · 7:35 AM
mrsharma
Nik Sharma @mrsharma

India set a global record of daily COVID-19 deaths, with 4,500 deaths, & ~300k cases/day

My fam has a school w/ full medical unit & commercial kitchen.

Donations will:
• Add another ambulance to aid more people
• Give free meals to families in need

gofund.me/9cd682f6

20May 20 · 1:53 PM
garicruze
Gari Cruze @garicruze

This is a huge story. Podcasting is becoming monopolized. Surprise, surprise. When corporations control the message and the access, it means more advertising, more tracking, more privacy intrusions. Oh, and dissenting voices will get censored as well.

fair.org/home/the-new-p…

46May 21 · 11:58 AM
peeplaja
Pe:p Laja @peeplaja

Day 1. You start your new marketing job. The email list is a nice 100,000 people.

However, the average open rate for your newsletter is under 10%.

Where do you start?

9May 20 · 6:19 AM
KateBour
Katelyn Bourgoin ⚡️ @KateBour

Beautiful ads ≠ the best performing ad

The best ad is the one that breaks through the noise and drives them to action

It rarely looks like an “ad”

19May 20 · 4:18 AM
allthingsmarco
marco marandiz @allthingsmarco

You always hear that fundraising is hearing 100 nos for a few yeses...

but being in the position myself is a lot more tiring than I expected

2May 21 · 8:07 PM
aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

I LOVE this feature from Apple, and the ad they’ve made using Privacy as a claim is brilliant 👇 twitter.com/pibesdesistema…

pibesdesistemas
Los Pibes de Sistemas @pibesdesistemas

Lo mejor que hizo Apple en años.

23May 22 · 12:41 AM
kdlafrance
Kristen LaFrance @kdlafrance

I'm case y'all thought I was done yelling at you... HA.

I got a other mic.

I'm officially a spin instructor 🤭💃

Next meetup will definitely be a #DTClass and Krispy doesn't go easy 😏🤔💪

0May 21 · 6:15 PM
TaylorHoliday
Taylor Holiday @TaylorHoliday

Spent the day in NYC with coworkers yesterday.

Many of us had never met in person.

We’d spent many hours together on zoom, but the laughter, smiles and connection of 2 hours in person was magic

I’m excited to imagine new ways to combine the power of in person and remote work

0May 21 · 5:50 PM
Kevin_Indig
Kevin_Indig @Kevin_Indig

SEOs be like "SEO is for humans", but then rave about ranking factors.

5May 23 · 2:13 AM
mkobach
Matthew Kobach @mkobach

The current education system is broken.

It’s why I invested in Maven, and why @andrewchen at @a16z just led their $20m series A. Cohort-based courses are the future of online learning. Did I mention they’re hiring a Content Marketing Lead? boards.greenhouse.io/maven/jobs/402…

4May 20 · 9:09 AM
coreyhainesco
Corey Haines 💡 @coreyhainesco

Working in marketing means:

Your friends and family will always ask you to make them a website.

3May 22 · 8:55 AM
JoelKlettke
Joel Klettke @JoelKlettke

A framework for when something goes wrong and you need to address it with a client:

1. Here’s what happened.
An unemotional recounting of the facts, with no hiding from the truth.

2. Here’s why it happened.
Taking ownership of where/how you dropped the ball.

3. An apology.

5May 20 · 2:40 PM
lovevalgeisler
Val Geisler @lovevalgeisler

Idea for gmail: automatically move people to bcc when I write in the email that I'm moving them to bcc.

0May 20 · 11:39 AM

Thanks for reading!

Have a great week. 🤓


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Older messages

Marketing Weekly #23

Sunday, May 16, 2021

Snickers Gave Away Bounty Bars in This Brilliant Prank • 60 Years of Marketing 'the Pill' and for What? • How I Broke Into the Freelance Writing Field, and How You Can Too • Content buzzwords,

Marketing Weekly #22

Sunday, May 9, 2021

How To Use Double Meanings To Write Great Headlines • 6 Ways To Boost the Average Order Value in Your E-Commerce Business • Review This New YouTube Setting Immediately on All Your Videos • What To Look

Marketing Weekly #21

Sunday, May 2, 2021

YouTube's Copyright System Was Designed to Be Broken • Sony's See-Through Camera Disaster Cost Them $100 Million • Better Marketing has a new tagline! • From Zero Experience To Full-Time SEO

Marketing Weekly #19

Monday, April 26, 2021

How I Doubled My Twitter Following and Hit 1000 Followers in 29 Hours • How Media Can Ruin a Small Business • My Bounce Rate Is Too High — Interpreting Bounce Rate for Websites • Make Core Web Vitals

Marketing Weekly #20

Monday, April 26, 2021

How I Engage My Audience Like I Engage My Students as a Teacher • 7 Brilliant Design Apps To Up Your Instagram Game • How Burger King's Unique Marketing Ploy Made It Go Viral • How to Measure

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