Mailbrew Marketing Weekly - Marketing Weekly #28

Salary History: In Two Years, I Made Over $110K While Getting a First Class Master’s Degree • Shah Rukh Khan: The Bollywood Star Marketers Need To Take Notes From • The Job He Wanted Didn’t Exist, So He Created a Completely New Content Experience • Why Every Successful Creator Is Also a Data Scientist • Salary History: a 27-Year-Old Mortgage Officer Making $60,000 Yearly in Toronto, Canada • The Ultimate SEO Checklist for 2021 • How to Use Storytelling in Business to Build Captivated Audiences • AMA with Jeff Hardison, Head of Product Marketing at Calendly • How 4 European Startups Acquired Their First 1000 Users • Ready Spaghetti 🍝
20
Sunday June, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

The Ultimate SEO Checklist for 2021

Joshua HardwickJun 17
It works for ecommerce stores, local businesses, affiliate sites—anything. Here’s the checklist: Basic SEO checklist Technical SEO checklist Keyword research checklist Content checklist On-page SEO checklist Link building checklist How to use this SEO checklist Most SEO checklists fail to
Read more ›

How to Use Storytelling in Business to Build Captivated Audiences

Tom WhatleyJun 15

Who. What. When. Where. Why. Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. Fail to do so, and you’ll likely lose their attention.  Not every piece of content needs to tell a story. Applying storytelling in the right place, at the right time, …


Newsletters

How 4 European Startups Acquired Their First 1000 Users

Ali AbouelattaJun 18
Monzo, Transferwise, Skype & Spotify

Ready Spaghetti 🍝

Victoria KellyJun 17

Time to shred this weekend up 🤙

The post Ready Spaghetti 🍝 appeared first on Carney.


Podcasts

Drew Beechler — The Enterprise SaaS Playbook, Developing Brands From Scratch, and Launching 12+ Companies Per Year

share.transistor.fmCorey HainesJun 15

On the show today is Drew Beechler. Drew is the Head of Marketing at High Alpha, a venture capital firm where he works with all the incubator and venture portfolio companies.

I wanted to bring him on because Drew has a hand in launching 10+ B2B SaaS companies a …

[Replay] 3 Steps to Repurposing Content For Every Channel

This is a replay of my episode with Harry Dry, the creator of MarketingExamples.com.

He has a gift for repurposing content depending on the channel and in today's podcast, he takes you through the process step-by-step.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, …

Networking Reimagined With Plain Sight Founder James Chapman

In this episode of the Duct Tape Marketing Podcast, I interview James Chapman. James is the Founder & CEO of Plain Sight, a localized, social networking platform that connects people with the type of people you’re looking for both online and in physical spaces. 

Talking Creative with Pete Buhler

feedproxy.google.comJohn Wall and Christopher PennJun 18

In this Marketing Over Coffee: In this episode learn about copywriting, design, client side vs. agency, and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Talking more art than science today From the Linwood Grill to Island Oasis Buhler Creative – Working as copywriter …

Where DTC meets retail: brushing up on Quip’s omnichannel strategy

share.transistor.fmShopifyJun 17

DTC subscription and in-store retail often feel like they’re coming from opposite ends of the shopping spectrum. So what happens when you combine the two? Shane Pittson, VP of Growth at Quip, is all about creating a shopping experience that helps customers build healthy oral care habits in the most …


I've recently learned how important it is to ask more inclusive/thoughtful questions to my current clients, thought id share it with reddit!

Not gonna go into a whole spiel about what i do or i own this or that. Im in the agency world, all that really matters to this I suppose..

I was recently advised by a buddy of mine who owns another agency, a bit bigger than mine that I …

What are the best Digital Marketing Blogs on the internet to learn from?

Here is a list of blogs that I think are good enough that you can learn a lot of things from them.

  1. Occam’s Razor

  2. The Moz Blog

  3. Neil Patel’s Blog

  4. MarketingLand

  5. Search Engine Land

  6. Econsultancy

Do share the blogs or sites that you think are really good and can help …

A few upcoming content/marketing opportunities over the next few days

Forekast.com is where all the events below were collected in case it’s useful to any of you (I didn’t find these myself).

Monday (Today)

  • 🇺🇸 Flag Day
  • 🩸World Blood Donor Day
  • 🥃 National Bourbon Day

Tuesday

  • 🐢 Nature Photography Day
  • ☀️⚡ REN21 releases their report on the status of renewable …


Marketing Jobs on HeyMarketers.com →


Twitter

mrsharma
Nik Sharma @mrsharma

This is how I would make an extra $5,000/month with just 8-10 hours of work.

Most people have no clue how to set up ad accounts and pixel their websites to get started.

Time for a thread: 🧵

241Jun 19 · 9:04 AM
Julian
Julian Shapiro @Julian

You’re on your deathbed surrounded by family.

You’re old and you’ve lived a wonderful life.

Your grandson hands you a smartphone and asks you to Tweet a final time.

What do you tweet? 😂

106Jun 18 · 11:13 AM
hnshah
Hiten Shah @hnshah

Startups don’t make the pivots.
Pivots make the startups.

121Jun 18 · 7:42 PM
mkobach
Matthew Kobach @mkobach

If you’re an asshole on Twitter but not in real life, you’re still an asshole

52Jun 17 · 7:44 AM
lennysan
Lenny Rachitsky @lennysan

PMs: What's your best pro-tip for being successful in a remote and distributed team world?

40Jun 18 · 9:40 AM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Marketing is like dating.

1) Get a girl's attention (Headline, subject line, pop-ups)
2) Keep her interested (Body copy, offer, testimonials)
3) Convince her to go out (Purchase, book a call, sign up)

If you've been on a date, you can do marketing.

86Jun 19 · 8:55 AM
randfish
Rand Fishkin @randfish

Real talk...

Are these trending tweets actually useful to anyone? Do they help you do better marketing? Worthy of this much retweeting?

I think maybe I *get* marketing Twitter until I look at what's trending. Then I scroll & think, "maybe I don't get marketing Twitter at all?"

21Jun 18 · 3:42 PM
timsoulo
Tim Soulo @timsoulo

Let’s talk about “Link Building Outreach.”

I recently tried to acquire some links to one of my blog posts..

So I reviewed ~200 link prospects (collected by a contractor) and sent ~90 emails.

...and it was quite a learning experience to be honest.

[Read more..]

57Jun 17 · 1:35 AM
CarrieRosePR
Carrie Rose @CarrieRosePR

Today @riseatseven turns 2 years old, it’s our birthday 🦄

And here’s some facts about what we’ve built to date:
👉🏼 75 staff
👉🏼 soon to be 90 (were hiring for 15 right now)
👉🏼 £3.9 mill turnover (target was £3.5mill)
👉🏼 2 new teams (content marketing + social)
👉🏼 41 awards

14Jun 17 · 1:05 AM
TheCoolestCool
Ross Simmonds @TheCoolestCool

Kawhi removed Gatorade from the table during a All Star Game Interview.

Paul Pogba removed a non alcoholic Heineken beer bottle.

Cristiano Ronaldo & Manuel Locatelli removed Coca-Cola bottles.

The old ways of advertising are dying.

Authenticity is winning.

63Jun 18 · 8:42 PM
KateBour
Katelyn Bourgoin ⚡️ @KateBour

A lot of marketers say that audience research “isn’t sexy”

But you know what *is* sexy?

Results.

How do you get results?

Start with audience research 🧐

33Jun 18 · 11:36 AM
theandreboso
Andrea Bosoni @theandreboso

When I started working for myself I burned out. Multiple times.

Eventually I found a balance.

How? Embracing the fact that you’ll inevitably think about your projects day and night.

11Jun 19 · 9:44 AM
MattNavarra
Matt Navarra @MattNavarra

🔥 NEW from Geekout! 🔥

The Diary of a Social Media Manager by @workinsociaI 😎

Launching: July 1st

Sponsored by @hootsuite

👀 TEASER PREVIEW:
getrevue.co/profile/workin…

30Jun 17 · 9:10 AM
ThatChristinaG
Christina Garnett @ThatChristinaG

Honestly wonder how many of us have adrenal fatigue because of our regular stressful lives mixed with 2020.

What damage does a year of helpless fight or flight do to your body?

4Jun 18 · 6:29 PM
Kevin_Indig
Kevin_Indig @Kevin_Indig

Robots.txt on Shopify is finally customizable!

This will be available for all merchants on Monday.

tobi
Tobi Lutke @tobi

User-agent: everyone
Allow: /
Starting today, you have complete control over how search engine bots see your store. #shopifyseo

bit.ly/ShopifyRobotst…

16Jun 18 · 2:47 PM
peeplaja
Pe:p Laja @peeplaja

Every now and then gotta unplug to renew and sharpen the saw.

I'm taking 2 weeks off, starting my annual pilgrimage to the holy land - the forests of South Estonia.

1Jun 18 · 9:41 AM
milesbeckler
Miles Beckler @milesbeckler

Dream big.

This is not a dress rehearsal.

Go for it!

12Jun 17 · 9:07 AM
kdlafrance
Kristen LaFrance @kdlafrance

My first keynote! 🥺

kustomer
Kustomer @kustomer

Shop(ify) ‘til you drop. 🛍️ 🛒

Catch @kdlafrance, Host of @Shopify’s Resilient Retail Podcast, as she dishes on why the “Future of Retail IS Here”

Register now: ow.ly/QZ2d50FcvLg

#customerjourney #customerexperience #cxstategy

2Jun 17 · 7:34 AM
garicruze
Gari Cruze @garicruze

This thread on Uber and Lyft shows that whoever controls the media controls the narrative, and the narrative can convince people to do terrible things—including voting for a proposition that hurts themselves.

doctorow
Cory Doctorow @doctorow

When CA's #Prop22 passed in 2020, it killed the right of gig workers to unionize and it permanently enshrined the practice of worker misclassification: pretending employees are independent contractors, not entitled to health care, overtime, pensions or basic protections.

1/

27Jun 19 · 1:54 PM
TylerHakes
Tyler Hakes @TylerHakes

me: I think I'll go on vacation next week

everyone, apparently: WE NEED TO HIRE A CONTENT MARKETING AGENCY IMMEDIATELY

0Jun 18 · 10:26 AM
JoelKlettke
Joel Klettke @JoelKlettke

Remember when we mocked Paris Hilton for being famous without talent, and now that’s basically the default career path

6Jun 19 · 5:35 AM
allthingsmarco
marco marandiz @allthingsmarco

Never fly Delta. Amazingly hard to read thread.

I feel for you, Jack.

JuiceboxCA
Jack Appleby @JuiceboxCA

In the craziest act of kindness ever,
a Clippers staffer saw my tweets
and gifted me tickets.

I AM GOING TO GAME 6 IN LA,
WHERE WE COULD CLINCH THE
WESTERN CONFERENCE FINALS
FOR THE 1ST TIME IN TEAM HISTORY.

6Jun 19 · 8:07 AM

Thanks for reading!

Have a great week. 🤓


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Marketing Weekly #27

Sunday, June 13, 2021

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