Want To Be a Meme Brand? Here’s How Some Companies Did It
Zach NeumanJul 10
Mailbrew Marketing Weekly - Marketing Weekly #31
11
Sunday July, 2021
👋 Good day!
Here's your weekly marketing brew. ☕️
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Blogs
Can Negative Reviews Improve Your SEO?
George WakerleyJul 10
Does Yellow Tail’s New Campaign Compare Their Wine to That Other Yellow Liquid?
EllenEastwoodJul 10
If You Create Audio/Video Content ‘Descript’ Is a True Game Changer
Jamie LogieJul 10
How to Convince Your Boss to Invest in SEO
Joshua HardwickJul 8
That might be easy if you’re working for a tech-forward company like Ahrefs with a boss that understands the value and importance of SEO, but it can be more of a challenge for those with less web-savvy bosses. In this guide,…Read more ›
Conversion Rate Formulas to Accurately Calculate Growth
Tom WhatleyJul 8
Conversions are crucial to your business. But a good conversion rate doesn’t always mean more sales. The magic of a conversion rate formula lies in gleaning marketing insights. It’s a window into what’s working and what isn’t so you can test, optimize, and improve. In this article, we’ll explore how …
Hyper-Competitive Content Marketing With Buffer’s Ash Read | Episode 61
Ryan LawJul 9
Ash Read, Editorial Director at Buffer, talks through: how to compete in an industry saturated by content marketing; finding your unique differentiator; the power of brand and vision in content; how to create and update “topical” content; and the content strategy he used to grow his side project’s traffic from …
Newsletters
🍫 Mid-Day Squares: Not Your Average Chocolate
Ali AbouelattaJul 6
and how they "Kardashian-ed"their way to getting the first 1000 customers
Free Ballin’
Victoria KellyJul 8
Let it all hang out, it's Friday.
The post Free Ballin’ appeared first on Carney.
Podcasts
Jeroen Corthout — Growing in Competitive Markets, Becoming a Top AppSumo Campaign, & Partnering With Samsung
On the show today is Jeroen Corthout. Jeroen is the co-founder of Salesflare, a sales CRM focused on data automation.
I wanted to bring him on because Salesflare is in one of the most competitive software categories (CRM) and has managed to carve out a substantial part of the market …
Positioning Is Like Playing That Annoying Board Game...
Positioning is a concept that's difficult to grasp. Here's my attempt to explain it in 13 principles using a super annoying board game.
***
Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
How To Attract The Right Talent
ducttape.libsyn.comJul 8
In this episode of the Duct Tape Marketing Podcast, I interview Ryan Englin. Ryan is the CEO ofCore Fit Hiring which helps blue-collar companies fill frontlines with quality technicians and craftworkers.
How To Get 1,000 Subscribers In 3 Days #234
- Try Privy for FREE today
- Follow Ben on Twitter
- Check out Chippin
- Download The Ecommerce Marketing Calendar
- Try The Shopify Store Grader
- Check out The Ecommerce Marketing Playlist
- Get your copy of The Ecommerce Marketing Calendar
- Get your copy of The State of Shopify Report
- Join The Ecommerce Marketing Community …
Nobody Wants A Webinar
In this Marketing Over Coffee: In this episode learn about FB Conversions, Acquiring Influencers, Golden Tickets and more! Direct Link to File Brought to you by our sponsors: Blueshift and Conversion Fanatics You need the FB conversions API working Server side tagging is not easy, but it will probably be …
Creative Elements: Setting Your Guest Up for Success (ft. Jay Clouse)
It’s a hard truth about interview shows: if the guest doesn’t deliver, it’s not their fault. Instead, it’s the host’s responsibility to walk away with an insightful, informative, and engaging recording. In this episode, 3 Clips host Jay Acunzo talks with Jay Clouse, a podcaster who does an exemplary job …
Does anyone else feel burnt out from marketing not because of your company or anything but because the job itself feels utterly meaningless?
I feel like I'm genuinely not making a difference except for putting pointless content out that doesn't mean anything except convincing people to try to buy things they really don't need. I feel burnt out and exhausted and like my job is just helping jam the ether and distract people …
Some upcoming content/marketing opportunities this week
Forekast.com is where all the events below were collected in case it’s useful to any of you (I didn’t find these myself).
Monday, July 5
- 👨💼Jeff Bezos will step down as Amazon CEO (Replaced by Andy Jassy)
- ☀️ Aphelion Day
- 🏒 Stanley Cup Finals Game 4
Tuesday, July …
A list of Some Good Marketing Books
- “Positioning” by Jack Trout & Al Ries
- “Contagious - Why Things Catch On” by Jonah Berger
- “Red Team” by Micah Zenko
- “The Brand Gap” by Marty Neumeier
- “The Undoing Project” by Michael Lewis
- “Icarus Deception” by Seth Godin
- “How Brands Become Icons” by Douglas B. Holt
- “Influence: The Psychology …
Marketing Jobs on HeyMarketers.com →
Naomi Osaka: 'It's O.K. Not to Be O.K.'
'I felt under a great amount of pressure to disclose my symptoms because the press and the tournament did not believe me'
How to Optimize for Google Featured Snippets: A 12-Step Guide
Featured snippets can help boost brand reputation and drive organic traffic. Learn how to optimize for them in this step-by-step guide.
Mark Zuckerberg and Sheryl Sandberg’s Partnership Did Not Survive Trump
The company they built is wildly successful. But her Washington wisdom didn’t hold up, and neither did their close working relationship.
Learning SEO: A Roadmap to Learn SEO with Free Guides & Tools
Do you want to start or expand your SEO learning process? Take a look at this SEO learning roadmap w/ free guides, resources and tools. …
The Keywords Mapping Cheatsheet For Different Types of Sites [with a Google Sheets Included]
Don't miss to map any important page or keyword in your keyword mapping process by using these cheatsheets, featuring the most important ones per site …
Matthew Kobach @mkobach
Clear writing is clear thinking.
Want to become a better thinker? Write more.
1.3k
201Jul 09 · 5:48 AM
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
Apple doesn't sell iPhones, it sells status.
Adidas doesn't sell shoes, it sells performance.
PlayStation doesn't sell consoles, it sells entertainment.
The biggest brands out there don't sell products.
They sell outcomes.
931172Jul 08 · 11:51 AM
Nik Sharma @mrsharma
Cold emails are the gateway drug to any opportunity.
The easiest way to write a great cold email:
• be clever & funny
• add social proof
• be quick with your ask (no fluff)
• negate potential roadblocks by over-communicating
I attribute 99% of my "luck" to good cold emails.
86975Jul 09 · 3:42 PM
Lenny Rachitsky @lennysan
There are only three ways to make money in business: One is to bundle; two is to unbundle; three is to talk about this bundling and unbundling.
58737Jul 09 · 5:55 PM
Rand Fishkin @randfish
I'd like to nominate SpaceJesusIsHere for comment of the month.
55962Jul 07 · 9:08 PM
Hiten Shah @hnshah
The #1 advantage you have as a startup is speed. If you can’t move fast enough, you’ll inevitably die trying. The speed you execute at is relative to the product and market you are in, but there isn’t a particular speed limit. Only a lack of creativity when things slow down.
38964Jul 08 · 6:52 PM
Andrea Bosoni @theandreboso
It’s called keyword research but it should be called search intent research.
20230Jul 09 · 3:06 AM
Christina Garnett @ThatChristinaG
Trip cut short. MIL broke her hip and is having surgery.
Requesting positive vibes.
1650Jul 09 · 9:36 AM
Corey Haines 💡 @coreyhainesco
What's your favorite chrome extension you can't live without?
1429Jul 09 · 2:57 PM
Tim Soulo @timsoulo
Am I the only one, who is frustrated with the business model of "software review websites?"
1454Jul 07 · 8:49 PM
Aleyda Solis 👩🏻💻 @aleyda
How to Optimize for Google Featured Snippets: A 12-Step Guide by @himani_kankaria:
* What are featured snippets?
* 4 types of featured snippets you can target.
* A 12-step process for optimizing for featured snippets.
searchenginejournal.com/featured-snipp…
11731Jul 08 · 12:55 PM
Katelyn Bourgoin ⚡️ @KateBour
Super smart people hate it but…
The most successful people aren’t always the ones with the highest IQ
They’re often the ones with the highest EQ (emotional intelligence)
Why?
Because people do business with people they like and trust
9612Jul 08 · 6:29 AM
Taylor Holiday @TaylorHoliday
Underrated growth strategy for brands with great LTV.
Hold new customer acquisition constant (spend and ROAS) and increase profit by increasing % of revenue from existing customers over time.
974Jul 09 · 12:52 PM
Kevin_Indig @Kevin_Indig
3rd call on my private phone from @brightedge .
3rd time saying I don't want to do any business with Brightedge.
No response to where they have my number from.
How can I make this clearer?
903Jul 08 · 1:57 PM
Ross Simmonds @TheCoolestCool
You can write a great blog post in 3 days. You can write a great ebook in 10 weeks. You can write a great Twitter thread in 40 minutes. You can create a clever meme in less than 10 minutes.
Time isn’t really an excuse for not creating content.
Just admit it’s not a priority.
7712Jul 08 · 4:08 AM
Taylor Lagace @TaylorLagace
1/ This Macro INFLUENCER generated…
+3M views
+600K likes
+1000 comments
And he did so FREE of cost a part of our INFLUENCER seeding campaign on behalf of M&Ms Ⓜ️Ⓜ️s… (THREAD)
5312Jul 08 · 8:27 AM
Val Geisler @lovevalgeisler
Excel spreadsheets make my mind shut down. My brain just cannot think in spreadsheets no matter how many of them I see.
525Jul 09 · 12:18 PM
Kristen LaFrance @kdlafrance
Hey DTC Fam... I got some really big news...
We are hosting our first ever @dtc_fam event on July 22nd at the @brikandclik store in NYC!!
Free drinks, food, music, AND entertainment: An live interview + book celebration with @BrownGirlMag 😱🍾
Tickets 👇eventbrite.com/e/night-club-m…
483Jul 09 · 10:03 AM
Joel Klettke @JoelKlettke
In you there are two wolves: the one with spicy hot takes and the one who gets anxiety at the thought of needless confrontation and deletes them
352Jul 07 · 7:13 PM
Clay Hebert @clayhebert
Organizing a ton of online files and super grateful for @fortelabs and his P.A.R.A framework.
I've tried a ton of organizing frameworks over the years and this one makes the most sense to be, by far.
fortelabs.co/blog/para/
302Jul 10 · 8:30 AM
marco marandiz @allthingsmarco
For real, @sprezza_ makes me feel very cool every time i read it.
sprezza.xyz/p/the-best-of-…
302Jul 09 · 4:14 PM
Real Marsha Wright® | www.RECIPROCATE.network @marshawright
👏 Check out this article feature on me and #ThinkBIGSundayWithMarsha published today 🎉
In the Sunday magazine of The New Indian Express Newspaper @NewSundayExpMag by @mkalanidhi
#positivity #news #MarketingTwitter
newindianexpress.com/magazine/2021/…
4917Jul 04 · 3:44 PM
Naimur Rahman Nayeem @NaimurR64906639
To strong your business Platform,you should develop your twitter and use it properly.#marketing #growth #MarketingTwitter
00Jul 11 · 5:48 AM
Bñt ٱل Sålïm`𓂆🇵🇸✌️👑 @DrAsmaOfficial
العلامة التجارية = كيف تريد أن يتحدث جمهورك عنك.
التسويق = كيف تتحدث مع جمهورك.
Brand = how you want your audience to talk about you.
Marketing = how you talk to your audience.
#MarketingTwitter #ecommerce #Ads #Marketing #FreelanceMarketing #socialmediamarketing
10Jul 11 · 5:29 AM
Muskan Misu @MuskanMisu
"Marketing is no longer about the stuff that you make, but about the stories you tell."
—Seth Godin
#MarketingTwitter #SocialMedia #contentmarketing #DigitalMarketing #SMM #internet #1billion4billiejean
01Jul 11 · 5:22 AM
Priyanka @priyankad1234
Opposition marketing at its best #MarketingTwitter
Blue Origin @blueorigin
From the beginning, New Shepard was designed to fly above the Kármán line so none of our astronauts have an asterisk next to their name. For 96% of the world’s population, space begins 100 km up at the internationally recognized Kármán line.
00Jul 11 · 5:19 AM
Spacend Digital @spacendigital
If you need an impactful strategy for your business contact us.
spacendigital.com
.
.
.
#DigitalMarketing #Digital #Agency #contentmarketing #webdesign #SanFrancisco #webdevelopment #uiux #advertising #MarketingTwitter #marketingcampaing #PPC #ad #socialmediamarketing
01Jul 11 · 5:17 AM
Zohra Islam @Zohra_Islam
Here some tips to avoid Spam filters in email marketing 📩 👇
#DigitalMarketing #TIPSTARマルチプレイ #emailmarketing
#knowledgeispower #goals
#MarketingTwitter #emails #INFO #Infographic #businessgrowth
00Jul 11 · 5:06 AM
Oviya Balan @OviyaBalan
#MarketingTwitter Do you agree?
Brands are becoming socially aware.
1. Victoria secret diversifying their representation.
2. Pinterest removing Weight loss adds.
Now
3. Kellogg's making packages to support visually impaired folks.
Long due but good move!
01Jul 11 · 5:05 AM
Aditya Roy @seoroyaditya
A common problem with companies is that they do not know how to allocate money to their marketing budget. This leads to the message falling flat even when they spend a lot. Mostly, marketers need to exploit the correct channels to generate leads. #MarketingTwitter
01Jul 11 · 5:00 AM
raja007 @raja00710
Lovescience Retweeted
Manaal
@TheManaal
·
2m
For effective online advertising, use first party data.
#MarketingTwitter #cybersecurity #SEO #DigitalMarketing
01Jul 11 · 4:55 AM
Manaal @TheManaal
For effective online advertising, use first party data.
#MarketingTwitter #cybersecurity #SEO #DigitalMarketing
55Jul 11 · 4:52 AMThanks for reading!
Have a great week. 🤓
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
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The 5 Worst Marketing Mistakes I Made in My First Business • How to Ditch Your Traditional Marketing Products for a Google Doc • Marketing News in Brief — May 28th • Google SEO: 3 Simple Ways To
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