Marketing Weekly #31

Want To Be a Meme Brand? Here’s How Some Companies Did It • Case Study: Invisible Marketing Is Brilliant and How It Changes the Way I Think About Websites • Can Negative Reviews Improve Your SEO? • Does Yellow Tail’s New Campaign Compare Their Wine to That Other Yellow Liquid? • If You Create Audio/Video Content ‘Descript’ Is a True Game Changer • How to Convince Your Boss to Invest in SEO • Conversion Rate Formulas to Accurately Calculate Growth • Hyper-Competitive Content Marketing With Buffer’s Ash Read | Episode 61 • 🍫 Mid-Day Squares: Not Your Average Chocolate • Free Ballin’
Sunday July, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

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How to Convince Your Boss to Invest in SEO

Joshua HardwickJul 8
justifying seoThat might be easy if you’re working for a tech-forward company like Ahrefs with a boss that understands the value and importance of SEO, but it can be more of a challenge for those with less web-savvy bosses. In this guide,
Read more ›

Conversion Rate Formulas to Accurately Calculate Growth

Tom WhatleyJul 8

Conversions are crucial to your business. But a good conversion rate doesn’t always mean more sales. The magic of a conversion rate formula lies in gleaning marketing insights. It’s a window into what’s working and what isn’t so you can test, optimize, and improve. In this article, we’ll explore how …

Hyper-Competitive Content Marketing With Buffer’s Ash Read | Episode 61

Ryan LawJul 9

Ash Read, Editorial Director at Buffer, talks through: how to compete in an industry saturated by content marketing; finding your unique differentiator; the power of brand and vision in content; how to create and update “topical” content; and the content strategy he used to grow his side project’s traffic from …


🍫 Mid-Day Squares: Not Your Average Chocolate

Ali AbouelattaJul 6
and how they "Kardashian-ed"their way to getting the first 1000 customers

Free Ballin’

Victoria KellyJul 8

Let it all hang out, it's Friday.

The post Free Ballin’ appeared first on Carney.


Jeroen Corthout — Growing in Competitive Markets, Becoming a Top AppSumo Campaign, & Partnering With Samsung

share.transistor.fmCorey HainesJul 6

On the show today is Jeroen Corthout. Jeroen is the co-founder of Salesflare, a sales CRM focused on data automation.

I wanted to bring him on because Salesflare is in one of the most competitive software categories (CRM) and has managed to carve out a substantial part of the market …

Positioning Is Like Playing That Annoying Board Game...

Positioning is a concept that's difficult to grasp. Here's my attempt to explain it in 13 principles using a super annoying board game.


Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter:

How To Attract The Right Talent

In this episode of the Duct Tape Marketing Podcast, I interview Ryan Englin. Ryan is the CEO ofCore Fit Hiring which helps blue-collar companies fill frontlines with quality technicians and craftworkers.

Nobody Wants A Webinar Wall and Christopher PennJul 8

In this Marketing Over Coffee: In this episode learn about FB Conversions, Acquiring Influencers, Golden Tickets and more! Direct Link to File Brought to you by our sponsors: Blueshift and Conversion Fanatics You need the FB conversions API working Server side tagging is not easy, but it will probably be …

Creative Elements: Setting Your Guest Up for Success (ft. Jay Clouse)

3clips.castos.com3 Clips Podcast by CastosJul 5

It’s a hard truth about interview shows: if the guest doesn’t deliver, it’s not their fault. Instead, it’s the host’s responsibility to walk away with an insightful, informative, and engaging recording. In this episode, 3 Clips host Jay Acunzo talks with Jay Clouse, a podcaster who does an exemplary job …

Does anyone else feel burnt out from marketing not because of your company or anything but because the job itself feels utterly meaningless?

I feel like I'm genuinely not making a difference except for putting pointless content out that doesn't mean anything except convincing people to try to buy things they really don't need. I feel burnt out and exhausted and like my job is just helping jam the ether and distract people …

Some upcoming content/marketing opportunities this week is where all the events below were collected in case it’s useful to any of you (I didn’t find these myself).

Monday, July 5

  • 👨‍💼Jeff Bezos will step down as Amazon CEO (Replaced by Andy Jassy)
  • ☀️ Aphelion Day
  • 🏒 Stanley Cup Finals Game 4

Tuesday, July …

A list of Some Good Marketing Books

  1. “Positioning”  by Jack Trout & Al Ries
  2. “Contagious - Why Things Catch On” by Jonah Berger
  3. “Red Team” by Micah Zenko
  4. “The Brand Gap”  by Marty Neumeier
  5. “The Undoing Project” by Michael Lewis
  6. “Icarus Deception” by Seth Godin
  7. “How Brands Become Icons” by Douglas B. Holt
  8. “Influence: The Psychology …

Marketing Jobs on →


Matthew Kobach @mkobach

Clear writing is clear thinking.

Want to become a better thinker? Write more.

201Jul 09 · 5:48 AM
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Apple doesn't sell iPhones, it sells status.

Adidas doesn't sell shoes, it sells performance.

PlayStation doesn't sell consoles, it sells entertainment.

The biggest brands out there don't sell products.

They sell outcomes.

172Jul 08 · 11:51 AM
Nik Sharma @mrsharma

Cold emails are the gateway drug to any opportunity.

The easiest way to write a great cold email:
• be clever & funny
• add social proof
• be quick with your ask (no fluff)
• negate potential roadblocks by over-communicating

I attribute 99% of my "luck" to good cold emails.

75Jul 09 · 3:42 PM
Lenny Rachitsky @lennysan

There are only three ways to make money in business: One is to bundle; two is to unbundle; three is to talk about this bundling and unbundling.

37Jul 09 · 5:55 PM
Rand Fishkin @randfish

I'd like to nominate SpaceJesusIsHere for comment of the month.

62Jul 07 · 9:08 PM
Hiten Shah @hnshah

The #1 advantage you have as a startup is speed. If you can’t move fast enough, you’ll inevitably die trying. The speed you execute at is relative to the product and market you are in, but there isn’t a particular speed limit. Only a lack of creativity when things slow down.

64Jul 08 · 6:52 PM
Andrea Bosoni @theandreboso

It’s called keyword research but it should be called search intent research.

30Jul 09 · 3:06 AM
Christina Garnett @ThatChristinaG

Trip cut short. MIL broke her hip and is having surgery.

Requesting positive vibes.

0Jul 09 · 9:36 AM
Corey Haines 💡 @coreyhainesco

What's your favorite chrome extension you can't live without?

9Jul 09 · 2:57 PM
Tim Soulo @timsoulo

Am I the only one, who is frustrated with the business model of "software review websites?"

4Jul 07 · 8:49 PM
Aleyda Solis 👩🏻‍💻 @aleyda

How to Optimize for Google Featured Snippets: A 12-Step Guide by @himani_kankaria:

* What are featured snippets?
* 4 types of featured snippets you can target.
* A 12-step process for optimizing for featured snippets.…

31Jul 08 · 12:55 PM
Katelyn Bourgoin ⚡️ @KateBour

Super smart people hate it but…

The most successful people aren’t always the ones with the highest IQ

They’re often the ones with the highest EQ (emotional intelligence)


Because people do business with people they like and trust

12Jul 08 · 6:29 AM
Taylor Holiday @TaylorHoliday

Underrated growth strategy for brands with great LTV.

Hold new customer acquisition constant (spend and ROAS) and increase profit by increasing % of revenue from existing customers over time.

4Jul 09 · 12:52 PM
Kevin_Indig @Kevin_Indig

3rd call on my private phone from @brightedge .

3rd time saying I don't want to do any business with Brightedge.

No response to where they have my number from.

How can I make this clearer?

3Jul 08 · 1:57 PM
Ross Simmonds @TheCoolestCool

You can write a great blog post in 3 days. You can write a great ebook in 10 weeks. You can write a great Twitter thread in 40 minutes. You can create a clever meme in less than 10 minutes.

Time isn’t really an excuse for not creating content.

Just admit it’s not a priority.

12Jul 08 · 4:08 AM
Taylor Lagace @TaylorLagace

1/ This Macro INFLUENCER generated…




And he did so FREE of cost a part of our INFLUENCER seeding campaign on behalf of M&Ms Ⓜ️Ⓜ️s… (THREAD)

12Jul 08 · 8:27 AM
Val Geisler @lovevalgeisler

Excel spreadsheets make my mind shut down. My brain just cannot think in spreadsheets no matter how many of them I see.

5Jul 09 · 12:18 PM
Kristen LaFrance @kdlafrance

Hey DTC Fam... I got some really big news...

We are hosting our first ever @dtc_fam event on July 22nd at the @brikandclik store in NYC!!

Free drinks, food, music, AND entertainment: An live interview + book celebration with @BrownGirlMag 😱🍾

Tickets 👇…

3Jul 09 · 10:03 AM
Joel Klettke @JoelKlettke

In you there are two wolves: the one with spicy hot takes and the one who gets anxiety at the thought of needless confrontation and deletes them

2Jul 07 · 7:13 PM
Clay Hebert @clayhebert

Organizing a ton of online files and super grateful for @fortelabs and his P.A.R.A framework.

I've tried a ton of organizing frameworks over the years and this one makes the most sense to be, by far.

2Jul 10 · 8:30 AM

Thanks for reading!

Have a great week. 🤓

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