Marketing Weekly #32

The Sympathy Freelance Pitch Makes You Look Desperate • Create, Market, and Sell a Webcomic • 69 Potent Marketing Words for Writing Copy That Converts • Domino’s Has Revived a Character Linked to a Man’s Suicide • Marketing Gone Mad: The Lego Gun Promotion That Has Outraged 50 Cent • SEO Certifications: Are They Really Worth It? • Welcome to SparkToro’s Marketing Architect: Amanda Natividad • An In-Depth Guide to Technical SEO • 👾 Reddit • Summer Breeze…
18
Sunday July, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

SEO Certifications: Are They Really Worth It?

Joshua HardwickJul 15
After spending hours researching SEO certifications and taking three of them (see my three certificates), my opinion is this: Most SEO certifications aren’t worth it. I’ll explain why in this article. But first, let’s cover the basics… What SEO certifications are Where
Read more ›

Welcome to SparkToro’s Marketing Architect: Amanda Natividad

Rand FishkinJul 16
Every few years, I stumble across a human being whose personal values, professional work, and communication style so perfectly resonates with my own that I can’t help but feel a twinge of jealousy that we don’t get to work together. I do my best to keep those feelings in check, …

An In-Depth Guide to Technical SEO

Tom WhatleyJul 16

Keyword research, high-quality content, link building, on-page SEO—these tactics help you improve organic rankings. But search engine optimization strategies will only take you so far.  Getting your technical SEO house in order is the final piece of the puzzle in site ranking. Technical SEO is about giving your searchers a …


Newsletters

👾 Reddit

Ali AbouelattaJul 11
establishing trust through fake users, launching before you are ready and everything you didn't know about how Reddit got their very first customers.

Summer Breeze…

Victoria KellyJul 15

Makes us feel fine. Blowin' through the weekly roundup of our mind.

The post Summer Breeze… appeared first on Carney.


Podcasts

Greg Digneo — SEO In 30 Minutes Per Day, Marketing a Conference, & Being a Marketing Team-Of-One

share.transistor.fmCorey HainesJul 14

On the show today is Greg Digneo. Greg is the founder of Content Guppy and previous content marketer at Time Doctor where he focused on their annual conference, Running Remote.

I wanted to bring him on because he took traffic to Running Remote from 0 to 10,000+ visitors per month …

Deciding What Platform Is Best For Your Website

In this episode of the Duct Tape Marketing Podcast, I interview Josh Neimark. Josh is the Founder and Creative Director at Fix8 Media. Fix8 Media is a full-service branding, web design, SEO, and digital marketing agency that helps build your businesses.

Jim Huling on the 4 Disciplines of Execution

feedproxy.google.comJohn Wall and Christopher PennJul 16

In this Marketing Over Coffee: In this episode learn about how effective organization deliver results, improve the work environment, grow leaders, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Conversion Fanatics The 4 Disciplines of Execution is part of Jim’s work with FranklinCovey 35 …

You Heard Me Write: Structure Sets Us Free (ft. Kacie Willis)

3clips.castos.com3 Clips Podcast by CastosJul 12

Every so often we come across a show so refreshing, so original, it revamps our whole idea of what a podcast can be. Before the Covid-19 pandemic, Atlanta-based sound designer Kacie Willis made her living from live theater. In 2020, Kacie found herself stuck at home without any gigs – …


101 best SEO tips to help you drive traffic in 2021

Hey guys!

I don't have to tell you how SEO can be good for your business - you can drive leads to your SaaS on autopilot, drive traffic to your store/gym/bar/whatever, etc.

The thing with SEO, though, is that most SEO tips on the internet are just not that good. …

Best Marketing strategy ever used.

A story between Nike & Addidas. Two well-known brands.

When the 2012 London Olympics were about to take place, there was a race among brands to become the title sponsor of the event and many big companies participated in this race including Nike. But when the auction took place, …

Why The f**k is no one Talking about Apple Single Handedly Reshaping Email Marketing as we Know It?

I’ve not really seen anyone talk about it on here. Removal of tracking pixels, the (paid) feature that allows a user to generate multiple burner emails at the touch of a button.

iOS 15 is going to completely change the face of email marketing (No more OR or CTOR being …



Marketing Jobs on HeyMarketers.com →


Twitter

Julian
Julian Shapiro @Julian

This is my 5 year story about becoming a far better storyteller.

Goal: Tell a story as well as Neil deGrasse Tyson.

It started with me podcasting to share stories with friends. Every time I spoke, however, I sounded lifeless like a stressed-out amateur.

Why?

490Jul 17 · 12:30 PM
TheCoolestCool
Ross Simmonds @TheCoolestCool

Marketing is more about psychology than most marketers think.

186Jul 16 · 4:52 AM
mkobach
Matthew Kobach @mkobach

When I prioritize my own health, both mental and physical, everything else in my life seems to fall into place

103Jul 15 · 8:30 AM
hnshah
Hiten Shah @hnshah

When you hear the word startup, what first comes to mind?

42Jul 16 · 4:52 PM
lovevalgeisler
Val Geisler @lovevalgeisler

I’ve spent the last week trying to arrange childcare so I can go speak at a 3-day event this fall. My spouse works a non-traditional schedule and has no time off to spare. Childcare is a nightmare and our villages are gone.

This is why there aren’t more women on your stages.

59Jul 15 · 5:51 PM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Email Marketing 101:

- Get their attention (subject line)
- Increase their interest (preview text)
- Keep them engaged (body copy)
- Add urgency/FOMO (PS, PPS)
- Make them click (CTA)

Stop overcomplicating it.

60Jul 17 · 9:51 AM
randfish
Rand Fishkin @randfish

A massive welcome to SparkToro's new Marketing Architect, @amandanat! Casey and I are honored to have you on the team 🔥🔥🔥

Full details: sparktoro.com/blog/welcome-t…

9Jul 15 · 9:18 PM
coreyhainesco
Corey Haines 💡 @coreyhainesco

Study B2B SaaS companies and you'll find that they do these parts of marketing better than anyone else:
• Onboarding
• Content marketing
• Conferences
• Engineering as marketing
• Partner & reseller programs

Steal these lessons ↓

30Jul 16 · 6:39 PM
ThatChristinaG
Christina Garnett @ThatChristinaG

I don't just look at how brands handle complaints online. I also look for how they handle customer love.

Put out the fires, but also water the flowers too.

24Jul 15 · 6:11 AM
TaylorHoliday
Taylor Holiday @TaylorHoliday

Building a business, much like a marriage, is nothing more than solving a million problems over a million days.

The sooner you can come to peace with the perpetually unfinished nature of the work the sooner you begin to deeply appreciate the journey.

13Jul 16 · 7:56 PM
Kevin_Indig
Kevin_Indig @Kevin_Indig

Core Web Vitals, Technical SEO, Content, Backlinks.

19Jul 15 · 3:11 PM
aprildunford
April Dunford @aprildunford

I believe a lot of what you learn at a big company can be really valuable - but you can't simply apply it directly in a startup. I successfully "startupified" a lot of stuff I learned at big co's. The trick is knowing what to keep, what to modify, and what to throw away entirely

nikitabier
Nikita Bier @nikitabier

If you work at a big company, virtually none of your skills will be transferable to starting a company. “Waiting to get more experience” is not only a waste of time but may actually net out negative: your risk appetite, scrappiness, and foolishness will all take a hit.

4Jul 15 · 7:39 AM
CarrieRosePR
Carrie Rose @CarrieRosePR

I’m in THE TIMES! Spoke to the times about our hiring journey after he asked me “is there really a digital skills shortage” and what have I learnt hiring a person every week during the pandemic

This is one to print out and show my mum thetimes.co.uk/article/what-i…

3Jul 16 · 7:23 AM
lennysan
Lenny Rachitsky @lennysan

Interesting that all the why now's I've seen fall into 3 buckets:
1. Adoption or advancements in an internet platform (e.g. smartphone, web browser)
2. A change in people’s behavior (e.g. e-commerce, pandemic)
3. Changes in regulation <-- Rare

More in thread 🧵

lennysan
Lenny Rachitsky @lennysan

Doing some digging into the "why now" of successful companies, e.g.,
✔️ Instagram: Great phone camera
✔️ Uber/Lyft: GPS on phones
✔️ Spotify: Napster legal issues + phones
✔️ Dropbox: People having multiple devices
What others come to mind?

10Jul 15 · 2:09 PM
peeplaja
Pe:p Laja @peeplaja

Too many marketers just bring a list of tactics, and can't operate within a mental model of a growth engine or a process.

It's surprisingly hard, esp for younger folks. You need quite a bit of well rounded experience before you grasp models, systems, process.

6Jul 15 · 10:38 AM
wilreynolds
Wil Reynolds @wilreynolds

If you didn't see good in the world today, make some.
Today, I decided to say good morning to everyone on my run this morning, felt good to wish randos a great day.

6Jul 15 · 12:44 PM
Siddharth87
Sid Bharath @Siddharth87

Founder, VP of Sales, CMO, lead engineer

7Jul 15 · 10:24 AM
allthingsmarco
marco marandiz @allthingsmarco

Wifey @AliyahMarandiz making bigger and bigger moves every time I get an update.

Target accelerator is a go!

0Jul 15 · 12:43 PM
theandreboso
Andrea Bosoni @theandreboso

Growth is more addictive than sugar and it will make you crave for more.

5Jul 17 · 3:21 AM
TaylorLagace
Taylor Lagace @TaylorLagace

WHAT ARE MICRO-INFLUENCERS?

Micro-influencers are smaller influencers who have a following of 10,000–100,000🤳🤳

They regularly engage with their small(er) but dedicated following 📲📲

They are far more valuable to businesses that are interested in actually getting an ROI 💸💰

4Jul 15 · 1:14 PM
MarketingProfs
Ann Handley @MarketingProfs

Your 17-Step Process for Creating High-Performing Articles [Infographic] buff.ly/3y8CEg7 [Such great stuff from @crestodina @orbiteers]

12Jul 15 · 11:01 AM

Thanks for reading!

Have a great week. 🤓


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