Mailbrew Marketing Weekly - Marketing Weekly #34

Sunday August, 2021

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Featured Content

After gaining millions of followers for videos poking fun at Silicon Valley culture, this woman quit her tech job to be a comedian full-time

Blogs

Better Marketing - Medium

6 Questions to Ask Your Customers for New Content Ideas

George WakerleyAug 1

Marketing Lessons From Being a Broke Amateur Athlete

Chris WojcikJul 31

5 Effective Ways To Write an Engaging Intro (So You Can Make More Money)

Ashley BroadwaterJul 30

Easy-to-Apply SEO Strategies to Grow Your Podcast

Kristi JacobsenJul 30

Is Instagram Going After TikTok (Again)?

Fab GiovanettiJul 30

Copyblogger

14 Easy Ways to Carve Out Creative Time for Your Business

Pamela WilsonJul 26

It’s not always easy to carve out creative time, but when you charge for creative work, time equals money. So,...

The post 14 Easy Ways to Carve Out Creative Time for Your Business appeared first on Copyblogger.

Buffer Resources

How To Save Time Planning and Creating Social Media Content

Amanda HollidayJul 27

There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.

SEO Blog by Ahrefs

Wise.com SEO Case Study: 5 Reasons Why Their SEO Rocks

Michal PecánekJul 29

Formerly known as TransferWise, this fintech company offering multi-currency accounts and quick international money transfers with fair fees currently gets an estimated 6.4 million organic visits per month: That’s especially impressive considering they moved domains in early 2021—a migration so…

Newsletters

First 1000

📊 Mixpanel

Ali AbouelattaJul 26

For all the people building B2B companies out there

Carnage Issues

Just Peachy

Victoria KellyJul 30

Your weekly round-up and the top dog of influencers.

The post Just Peachy appeared first on Carney.

Podcasts

Duct Tape Marketing

How to Use Milestones to Map Your Customer Journey

ducttape.libsyn.comJul 30

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show where I'm talking about some of the concepts in my newest book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth.

Ecommerce Marketing School with Ben Jabbawy

One Brand’s Best-Performing Email Of All Time: How To Bring In 4x More Revenue With 1 Email #244

share.transistor.fmPrivyJul 30

Try Privy for FREE today
Follow Ben on Twitter
Download The Ecommerce Marketing Calendar
Try The Shopify Store Grader
Check out The Ecommerce Marketing Playlist
Get your copy of The Ecommerce Marketing Calendar
Get your copy of The State of Shopify Report
Join The Ecommerce Marketing Community
Check out our …

Marketing Over Coffee Marketing Podcast

Amber Bogie on ABM

feedproxy.google.comJohn Wall and Christopher PennJul 29

In this Marketing Over Coffee: In this episode Amber Bogie talks Full Funnel ABM, Marketing Ops, Account Selection, and More! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Amber Bogie talks about being the ABM Strategy Lead at Degreed Learning how it works: Popsicle Sticks …

3 Clips | Dissecting Great Podcasts

Interviewing, Seriously (ft. Juleyka Lantigua-Williams)

3clips.castos.com3 Clips by CastosJul 26

SHOW NOTES:

The first time we had veteran producer, host, and production company founder/CEO Juleyka Lantigua-Williams on the show was in November 2020. Back then, Jay spoke with Juleyka about developing her company and the show she hosts, How to Talk to [Mamí & Papí] About Anything – a podcast …

r/marketing

"TV Advertisement has a negative return on investment for more than 80% of brands, which implies that most firms over-invest in ads." - Cross-post

124

Cross-post from a really good Reddit thread over on /r/science.

https://www.reddit.com/r/science/comments/osmtmx/advertisementhasanegativereturnoninvestment/

Here's the pertinent part from the abstract from the scientific paper titled "TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands":

The ROI analysis shows negative ROIs at the margin …

What are some useful apps and websites that makes your job easier ?

109

What are some tools, apps and websites you use throughout your workday to make your job more easier and efficient?

My First SEO Client Is Killing It!!!

A while back I got my first client and he was super hesitant after not seeing immediate results, and after a deep dive discussion I was able to get him to stay on and trust the process. I'm now happy to say that he ranks on the first page in …

Marketing - Latest - Google News

Network, pyramid marketing banned in Oman | Times of Oman - Times of Oman

Times of OmanAugust 1

The Best Social Media Platforms For Advertising | Choosing the Right Ad Platform For Your Brand - Neil Patel

Neil PatelJuly 31

A Social Media Side Hustle Starts with These 9 Products - Entrepreneur

EntrepreneurJuly 31

Marketing winners and losers for July 30 - AdAge.com

AdAge.comJuly 30

Extra Crunch roundup: Livestream e-commerce, growth marketing interviews, CEO for a day - TechCrunch

TechCrunchJuly 30

Ad Council escalates Republican vaccine campaigns - AdAge.com

AdAge.comJuly 30

Amazon sees 40% more brands commit to upfront deals as it competes for TV dollars - AdAge.com

AdAge.comJuly 30

What's the Right Customer Experience for Your Brand? - Harvard Business Review

Harvard Business ReviewJuly 30

Marketing Jobs on HeyMarketers.com →

Ride Report: Head of Marketing

Jul 30

Dwolla: Product Marketing Manager

Jul 30

Care.com: TV Media Buying Assistant

Jul 30

EZ Texting: Senior Business Analyst - Digital Marketing

Jul 30

Weedmaps: Sr. Media Specialist

Jul 30

Copper CRM: Product Marketing Manager

Jul 30

Waldo Photos: Director of Growth Marketing

Jul 30

Retail Zipline: Product Marketing Manager

Jul 30

Retail Zipline: Account-Based Marketing Manager

Jul 30

JumpCloud: Vice President, Product Marketing

Jul 30

Twitter

Top links from tweets

Man Takes Break From Twitter After Developing Carpal Tunnel Criticizing Simone Biles

ow.ly

Women's News. Feminized.

The Black Friday Summit

www.blackfridaysummit.com

Join 50+ World-Class Freelance DTC Marketers As They Share Their Best Kept Black Friday Secrets

Why Advertising Crushes Organic

sparktoro.wistia.com

Wise.com SEO Case Study: 5 Reasons Why Their SEO Rocks

ahrefs.com

They really know their stuff.

Jeff Booth: Accountability Via Deflation and Decentralization | Real Vision

www.realvision.com

Jeff Booth, author of "The Price of Tomorrow: Why Deflation is the Key to an Abundant Future," joins Real Vision CEO and co-founder Raoul Pal …

Google Discover: 10 Characteristics of Top-Performing Content [Study]

www.searchenginejournal.com

Building Google Discover visibility and traffic is different from your regular SEO content strategy. See which 10 optimizations work best.

Marketers

Matthew Kobach @mkobach

I never "followed my passion"

Instead, I tried stuff. Lot's of stuff. And whenever I found something I was good at, I tried to do more that. Whether it meant adjusting my current role or starting a new one. Following your passion is overrated. Follow what you're good at instead.

Andrea Bosoni @theandreboso

It will never be perfect, just launch it.

Nik Sharma @mrsharma

One of the biggest mistakes brands make is spending money on PR teams that only get a small amount of eyeballs.

Here is how you should approach PR, and how it's led to over $20,000,000 in revenue for me.

You're going to learn about Performance PR in less than 3 minutes: 🧵👇

Hiten Shah @hnshah

Hi! It’s my birthday today 🥳

Hope you’re having a great day ☺️

OM @om

Happy birthday @hnshah one of the kindest and most amazing humans I have come to know. Your friendship is a gift that keeps giving.

Lenny Rachitsky @lennysan

What’s something that product managers do that annoys or frustrates you?

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

I've seen & written tens of thousands of emails in my life,

And generated $50M+ for my clients through email marketing.

Here are 6 Commandments of Email that should never be broken👇

Katelyn Bourgoin ⚡️ @KateBour

You know what?

When you stop obsessing about “building a personal brand”…

And start obsessing about:

> being helpful
> sharing your story
> making new friends who are nerdy about the same stuff you are…

*Poof*

You end up building a personal brand

Christina Garnett @ThatChristinaG

I am worried. Worried for the next wave.

Worried for those of us barely hanging on, financially and mentally.

There is a toll and we aren't finished.

There needs to be more mental health resources available for people.

Rand Fishkin @randfish

For those skeptical of LinkedIn engagement rates...

13,200 views in <24 hours!

JH Scherck @JHTScherck

I have a lot of respect for folks that do complex technical SEO, especially for sites with scalable content strategies. But for smaller sites, rarely is getting the technical stuff 100% right a growth driver.

As an industry, i think we over index on technical SEO work.

Aleyda Solis 👩🏻‍💻 @aleyda

Are you an experienced…

* Freelance SEO/PPC/copywriter/digital specialist open for new clients?

OR …

* SEO / PPC /copywriter / digital marketer specialist looking for a new role as employee?

Since Sunday I’ll start a section in #SEOFOMO featuring specialists looking …

Ross Simmonds @TheCoolestCool

Is it just me or do all SaaS sites look the same?

The @FoundationIncCo team wanted to find out.

We took 100 SaaS sites and analyzed their marketing approach to design.

Grab a coffee, bookmark it and enjoy the thread 🧵

Here’s what we learned studying 100+ SaaS sites.

April Dunford @aprildunford

Big vacation coming up for me. Hit me with your must-read fiction of 2021!!!!

Kevin_Indig @Kevin_Indig

SEO peaked in 1870.

Just sayin'.

Benji Hyam @benjihyam

The most important interview you'll watch @JeffBooth & @RaoulGMI : realvision.com/shows/the-inte…

Tim Soulo @timsoulo

"Few mainstream brands are as fascinating SEO-wise as Wise."
(c) @michalpecanek

ahrefs.com/blog/wise-seo-…

Val Geisler @lovevalgeisler

A man just walked straight into me and my instinct was to apologize to him. For existing. I managed to stop myself from saying “I’m sorry” but the feeling is still there. Almost 39 years of apologizing for existing and I am done.

Joel Klettke @JoelKlettke

The writer on the Case Study Buddy team who currently holds the longest “no revisions from the client” streak is from Kenya.

Carrie Rose @CarrieRosePR

👉🏼We can order food at the click of a button
👉🏼 socialise without speaking to anyone 📲
👉🏼Get someone to drive us from A - B via an app
👉🏼 work purely on a laptop

No human connection needed

Unpopular opinion but a world going remote will be very dangerous as we evolve

Taylor Holiday @TaylorHoliday

1/ Codetermination and the future of corporate governance.

A thread on what I have learned from:

🇩🇪 Germany
👩‍🦳 Elizabeth Warren
👱🏻‍♂️FDR

And how it is coming to life at @CommnThreadCo

Matt Navarra @MattNavarra

you know you're boyfriend / girlfriend is a social media manager when they...

marco marandiz @allthingsmarco

I was talking to a potential investor when he said “appreciate you taking the time to talk for the last 90 minutes.” 😳

I thought it was 20 minutes lol that’s when you know you’re talking to the right person

Marijana Kostelac ⚡️ @MarijanaKay

With years of freelance writing under my belt and dozens of content teams I've worked with, I've learned an important truth:

Remarkable editors help writers become excellent.

Feeling extra grateful today for the people I get to work with.

Julian Shapiro @Julian

I’m releasing a podcast episode on the science of UFOs tomorrow.

I’m curious what you think:

Have aliens visited Earth?

#MarketingTwitter

Chaka Explains It All @princessology

#MarketingTwitter, lend me your retweets. I’ve got someone in my network looking for a Social Media strategist/associate entry level position in anime/gaming/pop culture! She’s a smart, driven, determined woman of color, and this would be her origin story.

HMU with any leads!

Joel Primack 🦁 @jprimack25

Good morning #MarketingTwitter, especially those who are actively changing the way we work. Yes, marketers can be CEOs 👏🏻👏🏻👏🏻

Will Poskett | Brand Strategy @willposkett

#B2B campaigns are too often dull & boring. They forget that at the end of the day, their customers are still human beings. And that creativity can still go a long way to drive brand impact. Here is a thread of inspiring #B2B #casestudies #marketingtwitter:👇

Sanborn Marketing Agency @agency_sanborn

💯👀

#sanbornmarketing #digital #MarketingTwitter #sundayvibes #onlinelearning #SEO #Entrepreneur

Angel Sponsoring @AngelSponsoring

Duplicate Successful campaigns direct to the Inbox of your prospects.

Enjoy the drag and drop page builder, with ready-made page & email templates + Campaign Duplication!

--> tcpros.co/pjoqy <--

#MarketingTips #MarketingTwitter #affiliateprogram #MLM #EmailMarketing

Steve Gps @gps_steve

Free E-commerce Webinar Training

Ideal For Experts or Beginners

Register Here :
creativev96.wixsite.com/funnels

#Webinar #EmailMarketing #PostYourAds #rtItBot #Marketing #AffiliateMarketing #DigitalMarketing #MarketingDigital #MarketingTwitter #OnlineMarketing #ecommerce

Chelsey Nelson LLC @cnelsonllc

I'm on the hunt for the best #marketing-related #podcast episodes to listen to this week. Going to be listening to them all and then doing a round-up of which I found most helpful? Do your thing #MarketingTwitter.