Ivan ADJul 24
Mailbrew Marketing Weekly - Marketing Weekly #33
25
Sunday July, 2021
👋 Good day!
Here's your weekly marketing brew. ☕️
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Blogs
Your Landing Page Is Harming Your Brand
A Brisk Reading List That Will Take You To Marketing Nirvana
Jonah MalinJul 23
How Much Does an Average Freelance Writer Make? Here’s My Salary History
Carter KilmannJul 23
It’s Open Day at Clubhouse, and You Are Invited
Fab GiovanettiJul 23
So, you’re thinking of quitting your job
Brittany JezouitJul 23
I despise cold pitching. Here’s how I made $19,000+ in 46 days from referrals alone… without sending a single cold email.
Scott SealeyJul 22
“Don’t talk to strangers.” That’s the earliest advice I remember being given. It’s also the one I followed most strictly. But not because of my parents. Nope. What truly cemented it as an immutable law in my tiny four year old brain was a puppet show put on by the …
How we’ve built and evolved our habit of giving back at Buffer
Arielle TannenbaumJul 20
In 2020, it was more important to us than ever to support small businesses and non-profit organizations. We’d love to highlight the organizations we supported in 2020 and the important work they’re doing, and how we came to support them.
The Ultimate SEO Contract Template [100% Free] 
This template includes 13 vital sections needed to protect yourself and set clear expectations with your clients. It’s also fully customizable—you can easily swap out the names, edit the prices and services, and tweak the sample terms and conditions. How…
Gary CoutardJul 22
This template includes 13 vital sections needed to protect yourself and set clear expectations with your clients. It’s also fully customizable—you can easily swap out the names, edit the prices and services, and tweak the sample terms and conditions. How…Read more ›
How to Conduct a Technical SEO Audit
Tom WhatleyJul 22
The technical elements of your website’s SEO are crucial to search performance. Understand and maintain them and your website can rank prominently, drive traffic, and help boost sales. Neglect them, and you run the risk of pages not showing up in SERPs. In this article, you’ll learn how to conduct …
Newsletters
👯TikTok
Ali AbouelattaJul 18
Hello folks 👋, First of all, I would like to welcome the 2,023 new members to our little family 👨🏽🍼 since last week. First 1000 is this close(👌) to 20,000 members. Today's case study is on Tiktok. After downloading the app and deleting it like 17 times, I finally caved …
Friday, amirite?
Victoria KellyJul 22
The ultimate YouTube throwback and the thing going on everyone's Christmas list this year.
The post Friday, amirite? appeared first on Carney.
Podcasts
Matt Johnson — Marketing for Introverts, Becoming MicroFamous, & Audience Monetization
On the show today is Matt Johnson. Matt is the author of MicroFamous and founder of Pursuing Results, a podcasting agency.
I wanted to bring him on because Matt is all about building expertise and authority in order to build an audience that you can monetize. He's started multiple successful …
Are You Missing That One Ingredient to Turn Perfect Strangers Into Buyers?
An explosive, 6-step recipe you can use to capture demand... using one ingredient you've probably been missing.
***
Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
How To Create A Customer Success Track
ducttape.libsyn.comJul 22
In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show covering some ideas that are from my upcoming book, The Ultimate Marketing Engine.
Back to Basics #15: The Only Time You’ll Have A 100% Open Rate (2 Secrets To A Killer Unboxing Experience)
- Try Privy for FREE today
- Follow Ben on Twitter
- Download The Ecommerce Marketing Calendar
- Try The Shopify Store Grader
- Check out The Ecommerce Marketing Playlist
- Get your copy of The Ecommerce Marketing Calendar
- Get your copy of The State of Shopify Report
- Join The Ecommerce Marketing Community
- Check out our …
Pre Post Pandemic Advice
In this Marketing Over Coffee: In this episode learn about Next Level Twitter Analytics, Campaign Review, The Great Resignation, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Work on strengths or weaknesses? Next level Twitter Analytics – Sign up for the text list …
Design Matters: Deep Research as Respect (ft. Debbie Millman)
Debbie Millman started her interview show about design as a radio program to fulfill her need to explore her own creativity. That was 16 years ago, and Design Matters has been in production every since: it’s the world’s first podcast about design. Debbie has welcomed over 500 guests to her …
Sudden promotion to Head of Marketing and I'm 1000 leagues out of my depth
I came into a company as a freelance copywriter, I've only been in the industry for about a year. For whatever reason the directors have taken a liking to me and I've found myself as the head of the marketing department for the entire company, as well as for the …
I'm a marketing manager and I feel lost
I'm currently working as a marketing manager for a small company that works for the utility industry. The field is kinda interesting but the environment of the place is extremely dysfunctional. I'm expected to be in charge of, social media management, graphic design, web design, web development, email marketing, SEO, …
Marketing Jobs on HeyMarketers.com →
Get A First Look At Netflix's New Animated Series 'Ada Twist, Scientist,' Produced By The Obamas
The woman behind 'Doc McStuffins' has developed the series, which follows the adventures of an 8-year-old Black girl who is a scientist.
What Is Complex ADHD? Symptoms, Diagnosis & Treatment
ADHD rarely occurs in isolation. Most children and adults with ADHD have one or more co-occurring conditions, which almost always impact treatment and outcomes. “Complex …
Google now shows why it ranked a specific search result
Google now list several of the factors it used to rank a result in the about this result section.
Salesforce and Slack: Success from Anywhere - Your Digital HQ | Salesforce
Welcome to Success from Anywhere: Your Digital HQ. Join our Slack-First Customer 360 event to find out more. Register now: https://www.salesforce.com/events-...
Starting Principles: How to turn great advice into action
A framework for putting advice into action. Use your Starting Principles to memorize strategies for better everyday decision-making.
Julian Shapiro @Julian
A funny lie of adult life is pretending we'll act on advice we collect:
I don't revisit bookmarks.
I rarely re-open Google docs.
I don’t re-read Kindle highlights.
Until today, my friends. I finally realized how to turn notes into action:
Lenny Rachitsky @lennysan
What's your go-to prioritization framework?
How do you decide what features/products to prioritize?
Matthew Kobach @mkobach
At times, people will unfairly paint you as someone or something you’re not.
Your goal isn’t to prove them wrong. Your goal is to be so sure of who you are that it doesn’t even faze you.
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
Don't sell copywriting, sell more purchases.
Don't sell web design, sell more leads & signups.
Don't sell email marketing, sell a revenue increase.
People don't buy services.
They buy outcomes.
Hiten Shah @hnshah
What SaaS product(s) have a free plan that you absolutely love?
Nik Sharma @mrsharma
There’s no “hack” to building brand.
It’s just consistently doing the right thing.
Christina Garnett @ThatChristinaG
Give the social team an award.
Ross Simmonds @TheCoolestCool
6 Content Marketing Rules
°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°
1. Write for humans not robots
2. Know the goal of your content
3. Write more than 3 titles
4. Always create a strong lede
5. Value first, optimization second
6. Have a scalable distribution plan
What would you add?
Katelyn Bourgoin ⚡️ @KateBour
Underrated skill:
Deciding what *not* to do
Carrie Rose @CarrieRosePR
Update 🚨 Rise at Seven are now in Manchester
Here’s why:
Our current HQ is being expanded as we speak, to fit 110 people a bar, hammocks, cinema area and a studio. We haven’t even moved in and we’re nearly at capacity (or will be in the next month) so we needed to expand...
Andrea Bosoni @theandreboso
Viral tweets are overrated and attract low quality followers.
Kevin_Indig @Kevin_Indig
Writing the hreflang-tag chapter of my technical SEO ebook and I'm not loving it ;-).
Taylor Holiday @TaylorHoliday
Average weekly FB spend dipped below year over year comp in the beginning of July for the first time since we have started tracking this data.
Panic?
Short FB stock?
Not yet.
Some thoughts…
Val Geisler @lovevalgeisler
Not sure how to sell benefits instead of features?
Go watch QVC for an hour. They sell benefits allllll day long. And they’re the best in the biz at it.
Tell them why they need it, then tell them what it is. It’s that simple.
Tim Soulo @timsoulo
New SEO habit..
Whenever I get a link outreach email, I put their URL into @ahrefs to see how many links they've acquired with their outreach.
So far I didn't see any examples of successfully acquired editorial links 🤷♂️
Aleyda Solis 👩🏻💻 @aleyda
Google now shows why it ranked a specific search result: List several of the factors it used to rank a result in the about this result section 👇 by @rustybrick
searchengineland.com/google-now-sho…
Rand Fishkin @randfish
Audience research can work two ways:
1) Tactical, i.e. "I already know how I'm going to do marketing and need data on specific opportunities."
2) Strategic, i.e. "I want to learn about how/where to influence my target customers."
Quick e.g. re: a wine distributor friend:
Jacob McMillen @jmcmillen89
Last 8 years in marketing summarized:
2014: "Email is underrated."
2015: "Email is underrated."
2016: "Email is underrated."
2017: "Email is underrated."
2018: "Email is underrated."
2019: "Email is underrated."
2020: "Email is underrated."
2021: "Email is underrated."
Wil Reynolds @wilreynolds
I was asked about signing bonuses for an article today, my take is not really my jam. This week we distributed over $1 Million in @SeerInteractive profits back to our team.
Kristen LaFrance @kdlafrance
I started @dtc_fam 3 years ago as a way to stay connected with my closest friends.
Today, we meet in real life.
I can't believe this day is here.
Huge shout-out to @hey_monthh @BrownGirlMag and @brikandclik for making this dream a reality 😭🙏
Matt Navarra @MattNavarra
Facebook and YouTube spent a year fighting covid misinformation.
It’s still spreading.
Number of people surprised: 0 wapo.st/3iBCqrF
Jay Acunzo @jayacunzo
They helped me get jobs.
They help me get clients.
They help me build my network.
They help me sharpen my thinking.
Side projects.
Nobody can tell you not to. Find a few minutes here and there to tinker just because.
Over time, the benefits compound in beautiful ways.
Corey Haines 💡 @coreyhainesco
Build it and they will come (if you earn trust with your audience and work day in and day out to provide value through content, relationships, and collaborations, leveraging scalable channels to distribute your ideas and embed yourself in relevant communities)
Ameyaw Isaac @iameyaw30
What is the best book 📚 on marketing you have read?
#MarketingTwitter #DigitalMarketing
#digitalmarketingexpert
Seo Master X @SeoMasterX1
What is the best book on marketing you have read?🤓📚
#MarketingTwitter #digitalmarketing
WordsbyDhaval @dpmsocial
The reason marketing is seen as a cost center instead of an investment is _____________________.
#fillintheblank #marketingtwitter
Jagdish Ahire @HeyJagdish
The Covid-19 pandemic is proving to be one of the “greatest marketing tests of all time”, which should invigorate marketers to use every tool at their disposal as a force for good.
#MarketingTwitter
Joel Primack 🦁 @jprimack25
Good morning #MarketingTwitter, except those who hold a grudge.
But you can totally have a “hell never again” list.
Laing Media @laingmedia_
Having a good website allows you to take control of your customer relationships. #MarketingTwitter
Mahima Jalan @MahimaJalan2
Marketing tip 101: Don't be shy of promoting your services. If you won't promote your services, who else will?
#MarketingTwitter #DigitalMarketing
Tatenda Digital #Digitalmarketing @DigitalTatenda
Do this evil truth.
If you are selling anything,
Make the buyer have a guilty feeling for not buying.
It's their problem you are solving anyway.
#MarketingTwitter
#marketingtips
#digitalmarketing
Tatenda Digital #Digitalmarketing @DigitalTatenda
Guess what ?
I asked a prospect "What prompted you Sir to look into my service ?"
I was surprised.
Now guess what surprised me ?
#MarketingTwitter
#digitalmarketing
#socialmediamarketing
#storytelling
Consilium @theconsilium
The only value that counts is the value that customers are prepared to pay for.
#CustomerService #CustomerExperience #MarketingTwitter #marketingdigital
Mike Schiemer @MikeSchiemer
5 Simple Tips To Maximize Your Modern Marketing myfrugalbusiness.com/2021/07/what-a…
#MarketingTips #MarketingStrategy #MarketingTwitter #MarketingDigital #DigitalMarketing #Marketing #CMO
Thanks for reading!
Have a great week. 🤓
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
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