Mailbrew Marketing Weekly - Marketing Weekly #35

The Work-Energy Theorem Explains How to Succeed as a Creator • How a Small Candy Store Used Snoop Dogg To Get 5 Million Followers • How to Use Google Trends for Marketing and Content Ideas • 1-Minute Marketing Tips: Make More Money With Fewer Customers • Are Stories Taking Over the Social Landscape? • Influencer Marketing in 2021: Definition, Examples, and Tactics • How to Automate Apps with Workflows & Integrations • The Search Singularity: How to Win in the Era of Infinite Content • 👟 Nike • Flippin’ flapjacks! It’s Friday.
8
Sunday August, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

Influencer Marketing in 2021: Definition, Examples, and Tactics
Si Quan OngAug 5
influencer marketingIt was a hit. In just 12 months, the Air Jordan 1 sneakers racked up more than $100 million in sales. In 2020, an original pair—worn and signed by Jordan himself—sold for $560,000. Michael Jordan, the superstar basketball player, catapulted
Read more ›
How to Automate Apps with Workflows & Integrations
Tom WhatleyAug 5

App automation can remove bottlenecks, save time and money, help you provide a better customer experience, and improve internal collaboration. But it should never replace the human touch.  In this article, we’ll show you how to leverage app automation to produce desired results and reclaim productivity. We’ll also explore examples …

The Search Singularity: How to Win in the Era of Infinite Content
Ryan LawAug 3

Weird things happen in the heart of a black hole. Huge stars collapse under the strength of their own gravity to become one-dimensional points. Spacetime reaches infinite curvature. Matter is crushed into infinite density. The laws of physics that govern the rest of the universe grind to an unimaginable halt. …


Newsletters

👟 Nike
Ali AbouelattaAug 1
The story of a 7 year pivot, a hostile takeover, and behind the scenes on the creation of one of the most beloved brands in the world. The Nike case study is the best one yet!
Flippin’ flapjacks! It’s Friday.
Victoria KellyAug 6

Social media, GIFs, and a throwback drink in this week's round-up.

The post Flippin’ flapjacks! It’s Friday. appeared first on Carney.


Podcasts

Daniel Mitchell & Andrew Gazdecki — Behind The Scenes of Buying & Growing a Shopify SaaS App
share.transistor.fmCorey HainesAug 2

On the show today are Daniel Mitchell & Andrew Gazdecki. Daniel runs Sold Stock, a Shopify app that he bought on MicroAcquire with the funding and help of Andrew Gazdecki, the founder of MicroAcquire.

I wanted to bring them on because it's really a once-in-a-lifetime story. Andrew Gazdecki, Shaan Puri, …

How to Stand Out AND Remain Professional (6 Principles)

Here's what "being professional" really means and why you CAN stand the f*ck out without offending the people you seek to serve.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Breaking Down Silos For A Better Customer Experience

In this episode of the Duct Tape Marketing Podcast, I interview Brandi Starr. Brandi is the Chief Operating Officer at Tegrita, a marketing consultancy specializing in marketing automation and strategy, and co-author of CMO to CRO: The Revenue Takeover by the Next Generation Executive.

That Marketing Java Guys Show
feedproxy.google.comJohn Wall and Christopher PennAug 6

In this Marketing Over Coffee: In this episode learn about Live Events, Deep Fake Audio, Dolby Atmos, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn John goes to an in person event! (TI Stream) Pining for the 10 Blue Links Era. Google employs …

The Unmistakable Creative: Be Your Own Best Guide (ft. Srini Rao)
3clips.castos.com3 Clips by CastosAug 2

SHOW NOTES:
Author, speaker and entrepreneur Srini Rao has interviewed over 1,000 guests on his show, The Unmistakable Creative. Srini has a deep and sustained interest in how people develop and express their creativity. He also understands the power of story, and has become adept at guiding guests to share …


Someone in China is ripping off our brand. Is there anything we can do?

I’m in the alcohol industry and the company I work for has a unique bottle shape that is highly recognizable.

In the last month, some individuals in China have screenshot images from our social media and placed them on their own scam websites, trying to get people to purchase.

When …



Marketing Jobs on HeyMarketers.com →


Twitter

hnshah
Hiten Shah @hnshah

The #1 thing startup founders have to learn to manage is their emotions.

ThatChristinaG
Christina Garnett @ThatChristinaG

Time for my favorite game: finding the tweet I saw for a split second before the feed refreshed.

mkobach
Matthew Kobach @mkobach

The secret to success isn’t mentors.
The secret to success is peers.

Surround yourself with peers who are capable of doing great things.

TheCoolestCool
Ross Simmonds @TheCoolestCool

One of the easiest ways for a brand to win is to have a CEO that gets and embraces content marketing.

Content culture starts at the top.

randfish
Rand Fishkin @randfish

Best SEO strategy I know:
Invest in brand; become more searched-for than all the generic terms in your field combined. twitter.com/FoundationIncC…

FoundationIncCo
Foundation 🎧 @FoundationIncCo

This growth didn't happen overnight or by accident.

Afterpay built an extremely strong brand from the beginning.

Not many people are searching for "installment payment software."

But "Afterpay" averages about 400k monthly branded searches.

That's the sign of a strong brand.

ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

This is an epic cold email I received last night.

Study this 👇

MattNavarra
Matt Navarra @MattNavarra

Did you know…

91% of TikTok users never post a video, according to @stokel

h/t @liahaberman

peeplaja
Pe:p Laja @peeplaja

My 2-month stay in the forest is getting over. Next week back to Austin.

Every year the trees are whispering "it doesn't matter" and I feel more drawn to garden work than computers.

One year I won't be able to resist, and will leave CAC/LTV ratios behind for good. But not yet.

wilreynolds
Wil Reynolds @wilreynolds

I think I saw a top 5 example of managing up.
A team member asked their manager "Can we look at your calendar in our next 1:1, I want to see what you have on there that I can take off your plate."

brianclark
Brian Clark @brianclark

Gen X workers are feeling the brunt of unemployment concerns from the pandemic according to a survey from Generation, a non-profit focused on employment issues.

The likely reason? Ageism.

further.net/live-the-life-…

lennysan
Lenny Rachitsky @lennysan

Founders, PMs, growth leaders—listen up: @reforge just opened up applications for their Fall cohort. You should apply. There is no better way to take a step-function leap in your product/growth skills—all for one flat yearly fee. My 5 fav courses below 👇
program.reforge.com/apply?utm_sour…

mrsharma
Nik Sharma @mrsharma

Tik Tok is accelerating the demand for personalization by people, the same way that Amazon accelerated 2-day shipping to become the new norm.

theandreboso
Andrea Bosoni @theandreboso

Wow, someone unsubscribed after my welcome email, that’s a first 😂

aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them 🚨

1. Lack of resources & Support
2. SEO Execution Errors
3. Lack of Consistency & Prioritized Management

... and more! My deck from #EngagePDX @SEMpdx

👇

slideshare.net/aleydasolis/th…

jayacunzo
Jay Acunzo @jayacunzo

The scale that’s possible online has warped the way we think about our work.

“Only 100 people saw this”.”

Are you kidding me? 100 people? Imagine 100 people in a room, all there to see you speak.

Don’t get discouraged. Keep shipping.

aprildunford
April Dunford @aprildunford

Me: I don't need a truck.
Small town hardware store: have you considered -

KateBour
Katelyn Bourgoin ⚡️ @KateBour

No, random LinkedIn connection.

I can’t “hop on a call” and give you free strategy advice.

My time—like the products and services you sell—has value.

I wouldn’t expect handouts from your business.

Don’t expect them from mine.

lovevalgeisler
Val Geisler @lovevalgeisler

What's the worst internet phrase and why is it "nice to e-meet you"?

CarrieRosePR
Carrie Rose @CarrieRosePR

When I ask him to take a photo of me

JoelKlettke
Joel Klettke @JoelKlettke

You think you've seen everything in business and then you get asked to mail a 'hardcopy' invoice

Kevin_Indig
Kevin_Indig @Kevin_Indig

What belongs in a good SEO strategy slide deck?

jmcmillen89
Jacob McMillen @jmcmillen89

In my arbitrary experience, few people enjoy freelancing at $200k+. I certainly didn't.

If you can hit $200k, you can do $100k on 20-25 hours per week, and you'll be happier using the rest of your time to work on bringing in the next $100k via a scalable recurring income stream. twitter.com/theevagutierre…

theevagutierrez
Eva Gutierrez @theevagutierrez

Does anyone teach freelancers who have reached $100,000 annual revenue how to 2x-4x that?

Seems like so many courses are built for new freelancers and there's a gap in the market for helping established freelancers grow their business bigger.

Has anyone seen a course on this?

TaylorLagace
Taylor Lagace @TaylorLagace

People don't have short attention spans:

• They finish 3 hour Joe Rogan episodes.
• They binge 14 hour shows.

They have short *consideration spans:* they must be hooked quickly.

INFLUENCER Pro Tip: Don't fear making long-form content, but capture 👀👀 in the first 3-secs‼️

coreyhainesco
Corey Haines 💡 @coreyhainesco

Aaaaand that's a wrap!

The "Double Your Followers" Twitter growth challenge is DONE! 🎉

What a wild experiment.

Below you'll find some highlights of how the challenge went, who absolutely killed it, and some lessons learned ↓

coreyhainesco
Corey Haines 💡 @coreyhainesco

What I thought was going to be 2-3 other folks who'd push each other to grow on Twitter turned into 100+ 🤯

The goal? DOUBLE your Twitter followers in 3 months.

Here's the quick start guide to building an audience on Twitter. 🧵


Thanks for reading!

Have a great week. 🤓


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Older messages

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