Inside Intercom - Scaling your brand’s magic

Hey there,

As your company grows to serve a larger pool of customers, there will come an inflection point where your brand will need to grow up too.

At this pivotal moment, you’ll find your team grappling with difficult questions like: “How do we keep our brand’s personality and avoid turning it into a corporate clone?” and “How can we make our brand’s magic scalable?”

At Intercom, our Brand Design team recently embarked on a brand refresh project where they pondered and answered those exact questions. This exploration inspired the team to refresh five of our core brand pillars: illustration, color, typography, product, and voice and tone.

On the blog this week, Scott Smith, our Director of Brand Design, dives into the changes we made to our brand and the lessons we learned along the way.

Here’s to growing up without losing your brand magic,

P.S. We’re hiring ;)

Intercom is the world's first Conversational Relationship Platform, helping businesses build better customer relationships through personalized, messenger-based experiences.

Intercom | 55 2nd St. | San Francisco, CA 94105

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