Mailbrew Marketing Weekly - Marketing Weekly #36

Sunday August, 2021

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Here's your weekly marketing brew. ☕️

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Blogs

Better Marketing - Medium

Platform Death in Five Stages (starring Newsbreak)

Sean KernanAug 14

This Famous Influencer Accused of Exploiting a 104-Year Old Indigenous Filipino Artist for His…

Jhemmylrut TengAug 13

Instagram Is No Longer a Photosharing App — That Leaves Room for New Contenders

BurkAug 13

3 Hard Truths About the Creator Economy

Thomas SmithAug 13

PornHub Gives Us a Masterclass in Ethical Marketing

Joe DuncanAug 13

SEO Blog by Ahrefs

The Website Migration Guide You Need To Read

Patrick StoxAug 11

There are many different kinds of migrations, but the basic steps for planning and troubleshooting are similar. Migrations can be highly complex as they often involve many people and moving parts. Don’t panic if everything doesn’t go as planned; you…

Newsletters

First 1000

Juno: The Costco of Student loans

Ali AbouelattaAug 9

+ Growing through an early adopter community

Carnage Issues

I’m a little stitious

Victoria KellyAug 13

Careful out there on this Friday the 13th!

The post I’m a little stitious appeared first on Carney.

Podcasts

Everything Is Marketing

Benjamin Shapiro — eBay Growth Hacks, Podcast Monetization, & Joining A Podcast Network

share.transistor.fmCorey HainesAug 9

On the show today is Benjamin Shapiro. Benjamin is the host of The Martech Podcast and the Voices of Search podcast.

I wanted to bring him on because he just joined the HubSpot Podcast Network with his podcast and has one of the top marketing podcasts in the space.

You'll …

Duct Tape Marketing

Growing Your Business Through Referral Marketing

ducttape.libsyn.comAug 14

In this episode of the Duct Tape Marketing Podcast, I interview Raúl Galera. Raúl is the Chief Advocate at ReferralCandy – an app that allows ecommerce brands to set up and run customer referral programs.

Ecommerce Marketing School with Ben Jabbawy

How To Turn Shipping Delays Into An Experience That Keeps Customers Coming Back #254

share.transistor.fmPrivyAug 13

Try Privy for FREE today
Follow Ben on Twitter
Download The Ecommerce Marketing Calendar
Try The Shopify Store Grader
Check out The Ecommerce Marketing Playlist
Get your copy of The Ecommerce Marketing Calendar
Get your copy of The State of Shopify Report
Join The Ecommerce Marketing Community
Check out our …

Marketing Over Coffee Marketing Podcast

Talking with Kevin Gleason of Leatherman

feedproxy.google.comJohn Wall and Christopher PennAug 13

In this Marketing Over Coffee: In this episode learn about one of America’s most iconic brands from Global Brand and Marketing Director Kevin Gleason! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Where did the idea for the Leatherman come from? 8 years of design …

3 Clips | Dissecting Great Podcasts

REPLAY: Smithsonian's Sidedoor: A Look Inside Great Narrative (ft. Lizzie Peabody)

3clips.castos.com3 Clips by CastosAug 9

Narrative podcasting has a way of immersing listeners in truly memorable, deeply resonant experiences. But how do they come together — and better yet, how can we create our own, even when we don’t have tons of resources?

EXPLORE THE SHOW

Visit 3clipspodcast.com for all episodes of the show.

LEARN …

r/marketing

sales jobs that say they're marketing jobs should go to hell

464

107

fucking hate em

Hey guys I started and built my digital “agency” to just over 30k/month in about 4 years. I’ve seen a lot of different marketing and agency questions in this sub. Would love to answer questions and pick your brains. AMA

117

164

Just like the title says. So many misconceptions about running your own business, hiring, digital marketing, costs and marketing in general. I started my agency really about 5 years ago and now I’m managing around 5-6 million in ad spend for several clients as well as other digital marketing projects …

If you can get a marketing job without a degree, then why doesn't my degree give me an advantage?

I have had a marketing degree for a while now but I don't even get interviews for marketing jobs when I apply...not at all. Some of you have told me to get certifications but why do I need to have certifications when I have a degree and will certifications be …

Marketing - Latest - Google News

10 Anime Marketing Campaigns That Went Above And Beyond | CBR - CBR - Comic Book Resources

CBR - Comic Book ResourcesAugust 14

Growth roundup: Storytelling for startups, early-stage influencers, retail media spend - TechCrunch

TechCrunchAugust 13

Delta Upends Back-to-Work Plans - Morning Brew

Morning BrewAugust 13

Havas tops H1 Europe agency rankings - CampaignLive

CampaignLiveAugust 13

strategies July's DTC air conditioning units are unavailable, but the company is still marketing them Phoebe - Morning Brew

Morning BrewAugust 13

CineWhoop fly-thrus are becoming a business - DroneDJ

DroneDJAugust 13

Revolving Door Roundup: Deloitte, M&C Saatchi, Walton Isaacson and More - AgencySpy

AgencySpyAugust 13

5 Ways to Build Highly Valuable Brand Loyalty - Entrepreneur

EntrepreneurAugust 13

Marketing Jobs on HeyMarketers.com →

Intricately: Senior Demand Gen and ABM Manager

Aug 13

HubSpot: Senior Manager, Social Media

Aug 13

HubSpot: Social Community Manager

Aug 13

HubSpot: Senior Campaign Strategist, Audience Development for Podcasts

Aug 13

HubSpot: Head of the Hustle

Aug 13

HubSpot: Director of Global Website Strategy

Aug 13

HubSpot: Associate Editor

Aug 13

Health IQ: Affiliate Marketing Manager

Aug 13

InfluxDB: Senior Product Marketing Manager

Aug 13

InfluxDB: Marketing Copywriter

Aug 13

Twitter

Top links from tweets

https://trib.al/1Fh1Ob9

bit.ly

The Green Knight | A24 Screening Room

screeningroom.a24films.com

A24 Screening Room is a new virtual cinema platform bringing The Green Knight to audiences everywhere, for one night only, on Wednesday, August 18th, 2021.

Suing the CISO: SolarWinds Fires Back

www.secureworld.io

Investors are suing the CISO of SolarWinds following the nation-state cyberattack against the company. Is this a warning for security leaders everywhere?

15 tips for getting the most out of Google Trends

blog.google

Everything you need to know to to use and master Google Trends.

Link Building Training Course with Stacey MacNaught

training.staceymacnaught.co.uk

Find a classroom to support | DonorsChoose

www.donorschoose.org

DonorsChoose makes it easy for anyone to help students in need. Public school teachers from every corner of America post classroom project requests on our …

Marketers

Julian Shapiro @Julian

If social media can ban a President, they can ban you too.

Creators shouldn't have their audience in one place.

For example, get them into a newsletter.

But, because every newsletter is eventually ignored, some quick realizations on designing high-retention content:

Lenny Rachitsky @lennysan

"wow, product is hard"
—a designer friend who's now a head of product

Taylor Holiday @TaylorHoliday

Today we completed the first of what will be 3 transactions selling 80% of our company to our employees.

In selling 20% today 140 people transitioned from employees to owners.

The transition from labor to capital offers each of them a chance at financial security for life.

Matthew Kobach @mkobach

We’re all just trying to grab a little piece of happiness while we’re here, so don’t go shit on someone else’s

Andrea Bosoni @theandreboso

You think building an online business is hard?

Try doing it in a different language.

Shoutout to all the non-native English speakers 👊

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Cold email doesn't sell the product, it sells the meeting.

Popups don't sell the product, they sell the signup.

Email marketing doesn't sell the product, it sells the click.

Lesson:

Not everything is a purchase, but everything is a sale.

Ross Simmonds @TheCoolestCool

I’m old enough to remember when you had to print maps from Mapquest on 4-5 different pieces of paper and use them to get where you needed to be…

Nik Sharma @mrsharma

Don’t forget about building a brand — one where people talk about it outside of just an Instagram ad.

Ads are just a reminder.

You have to have something to remind them of, in the first place.

Christina Garnett @ThatChristinaG

When you're thinking about your customer story, make them the hero and start with the Pixar story spine.

1. Once upon a time there was …
2. Every day …
3. One day …
4. Because of that …
5. Because of that …
6. Until finally …

Eddie Shleyner @VeryGoodCopy

My son is here. His name is Beau. ❤️

Wil Reynolds @wilreynolds

"As an agency, I believe that the best path to building a "million dollar business", is to help your clients build their million dollar businesses first."
It worked for me. TY for the opportunity to share @IANetworkTweets.

Rand Fishkin @randfish

2011: Proving the ROI of every marketing $ was a competitive advantage.

2021: *Not* having to prove the ROI of every marketing $ is a competitive advantage.

Taylor Lagace @TaylorLagace

1/ INFLUENCER Marketing Playbook to Crush 2021 BFCM

Get this strategy started NOW and your online store will have people running to the checkout line!

Timelines to hit to be most successful included below...(Thread)

Hiten Shah @hnshah

I’m really curious about this.

Which SaaS products have a twitter account that you love to see in your feed?

Aleyda Solis 👩🏻‍💻 @aleyda

I’m finally doing some of that stuff that I had pending because *Covid*, starting with 1) Getting new glasses 🤓 Next: Getting a professional haircut, which as you can see in the photo; is something I need 😬

Joel Klettke @JoelKlettke

“Talk to your customers” is the new “create great content” in terms of extremely vague statements touted by ‘experts’ who fail to really get into the most important question: HOW.

Carrie Rose @CarrieRosePR

Telling Brandon last night that we at @riseatseven are sending him to Chicago for a week, all expenses paid and to see the Chicago bulls was one of my favourite moments

It was on the top of his bucketlist and his reaction made me cry

Well deserved!

Brandon Egley @BrandonEgley

When you join @riseatseven on your new starter form they ask you what is on your bucket list and each year someone gets picked to tick something off

..& lads, i'm off to Chicago to watch @chicagobulls and my mind is still melting

huge thanks to @CarrieRosePR & @stekenwright 🏀

Jacob McMillen @jmcmillen89

Unpopular Opinion: teaching new freelance writers to niche down is bad advice.

For every freelancer who accelerates their career by hyper-targeting a niche early, there are hundreds who get paralyzed over their niche and never make any progress at all. They email me every day.

Kevin_Indig @Kevin_Indig

2️⃣ youtube.com/watch?v=ARbZKC…
This is SUCH an interesting conversation. @petermckinnon : “I worked my whole life to not work for a boss and now I work for the worst: myself.” Insights into the life of one of the most successful YouTubers.

Matt Navarra @MattNavarra

social media managers

I wish there was a social media tool that...

Brian Clark @brianclark

Dear @Twitter: Please don't tell us about another new feature until you give us the ability to edit a tweet. Seriously.

Kristen LaFrance @kdlafrance

Normal people: "Sorry I'm late, was stuck in another call!"

Me: "Sorry I'm late, drank a cup of coffee and had an emergency poo!"

Tim Soulo @timsoulo

Hope they have a really big budget for this ad 😆

Val Geisler @lovevalgeisler

Looooove this email invite to opt into SMS from @italic 😍

#MarketingTwitter

by sira bira @bysirab

#GraphicDesign #branding #MarketingTwitter #publicrelations #Tech #Fun #photooftheday

Edzene Bubu @edzenebubu

Indians created a bot for #MarketingTwitter. Glad to have experienced it's effect.

I was rated those guys.

Top top techies!

Samantha Massaglia (she/her/this) @Sam_Massaglia

Here's a sneak peak of the Communicating Good podcast:
Episode 1: The horrors (and lessons?) of junior high in the 1980s. bit.ly/3xNRJDh
#podcasting #marketingtwitter #womenpodcasting #juniorhigh #1980s

WAVIT Content Mavericks @wavitmavericks

Content is becoming more creative each day because we are changing how we research👩‍🔬, strategize💭, create🎨and publish🖥it.
#contentmarketing #digitalmarketing #marketingtwitter

Mike Schiemer @MikeSchiemer

Tips To Quickly Adjust Marketing Strategies After Sudden Business Decline erikchristianjohnson.com/how-to-quickly…

#Marketing #MarketingTips #MarketingTwitter #PPC #MarketingStrategy #CMO #Marketer #Marketers #SMM

Ador Al Hossain @ador_al_hossain

Success is not final; failure is not fatal: It is the courage to continue that counts." ...
#digitalart #MarketingTwitter
#folloback #success #TORGTime

Biswajit Linkan @biswajit_linkan

A Customer Talking About His Experience Is 10 Times Better Than You Talking About Your Experience.

#MarketingTwitter #marketingtips #ecommerce

Joel Primack 🦁 @jprimack25

Good morning #MarketingTwitter, especially those who know what their organization’s competitive advantage is and owns it (bonus points for owning your weaknesses too).

Zaifaj Digitals @ZaifajD

Hire us for doubling your conversion rate than by doubling your TARGET traffic.
_
✆ +92 322 091 2122
info@zaifajdigitals.com
zaifajdigitals.com
#sunday #digitalmarketing #MarketingTwitter