Mailbrew Marketing Weekly - Marketing Weekly #37

Sunday August, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files

Blogs

Better Marketing - Medium

What I Learned In My 20 Year Marketing Career Distilled Into 5 Easy Lessons

Ash JurbergAug 20

Bitcoiners Killed Bitcoin

Jared A. BrockAug 20

How One Optical Shop Taught Me 3 Surprising Lessons about Online Customer Targeting from…

Aldric ChenAug 20

We Can’t Read Our Customer’s Mind. But We Can Read Between The Lines.

Ellen McRaeAug 20

Diesel’s Mega Successful Marketing Campaign Urges You To Return Clothes After Using Them

Shenbaga LakshmiAug 20

Copyblogger

How Creator Coins Empower Content Entrepreneurs and Their Customers

Brian ClarkAug 18

You’ve likely been hearing about the “creator economy” a lot lately. It used to be “influencers” and “thought leaders.” And...

The post How Creator Coins Empower Content Entrepreneurs and Their Customers appeared first on Copyblogger.

Buffer Resources

Introducing Our Canva Integration: Design and Share Visual Content Instantly

Mike EcksteinAug 17

Share Canva-made content with Buffer’s new Canva integration! With a few clicks, you can connect your Canva and Buffer accounts, create or import designs, and publish them to your social media channels.

SEO Blog by Ahrefs

Effective Email Outreach: 5 Lessons From 111 Emails

Tim SouloAug 20

Back in 2016, I wrote an article titled “I Just Deleted Your Outreach Email Without Reading. And NO, I Don’t Feel Sorry.” People loved it. That post was born out of my frustration with lousy outreach templates. I felt sorry…

Newsletters

First 1000

📅 Superpowered (YC W21)

Ali AbouelattaAug 15

How Superpowered used Product Hunt to get hundreds of paying customers?

Carnage Issues

Beef it Up 💪

Victoria KellyAug 19

Soup's on! Get your protein, trivia, and round-up ready.

The post Beef it Up 💪 appeared first on Carney.

Podcasts

Everything Is Marketing

Melanie Deziel — Unlimited Content Ideas, Content Multipliers, & Repurposing Hacks

share.transistor.fmCorey HainesAug 16

On the show today is Melanie Deziel. Melanie is the Director of Content at Foundation and author of The Content Fuel Framework. She is an international keynote speaker and is recognized as one of the world's leading experts in native advertising and branded content.

I wanted to bring her on …

Everyone Hates Marketers

[Replay] Seth Godin's Marketing Secrets to Changing The World

everyonehatesmarketers.castos.comLouis GrenierAug 17

This is a replay of my second episode with Seth Godin.

We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.

The reason behind this massive failure will give you the key to understanding your audience so you …

Duct Tape Marketing

Making The Most Of Your Time

ducttape.libsyn.comAug 20

In this episode of the Duct Tape Marketing Podcast, I interview Oliver Burkeman. Oliver is theauthor of The Antidote: Happiness for People Who Can't Stand Positive Thinking. For many years, he wrote a popular column on psychology for the Guardian newspaper. He also has a new book calledFour …

Ecommerce Marketing School with Ben Jabbawy

SMS Bootcamp #5: How To Use Email And SMS Together To Create A World-Class Experience

share.transistor.fmPrivyAug 20

Try Privy for FREE today
Follow Ben on Twitter
Sign up for Attentive's SMS+Email
Check out Attentive's Texts We Love
Check out Tinuiti
Download The Ecommerce Marketing Calendar
Try The Shopify Store Grader
Check out The Ecommerce Marketing Playlist
Get your copy of The Ecommerce Marketing Calendar
Get your copy …

Marketing Over Coffee Marketing Podcast

Just Like Scope

feedproxy.google.comJohn Wall and Christopher PennAug 20

In this Marketing Over Coffee: In this episode learn about Generic Future, FLoC Interests, Virtual Travel, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Google switching from demographic based to interest based tracking for FLOC? For the details check the video 5:57 Blueshift’s …

3 Clips | Dissecting Great Podcasts

Deviate: Creative Cross-Training (ft. Rolf Potts)

3clips.castos.com3 Clips by CastosAug 16

Travel writer Rolf Potts’ podcast, Deviate, is usually an interview show with other writers, travelers and filmmakers reflecting on their experiences and sometimes waxing philosophical. Usually, because, true to its name, some episodes of Deviate stray from both topic and format. Alternative formats have included narrative, essay, chatcast, and the …

r/marketing

Lpt: Don’t stay at a marketing job that’s making you miserable.

202

Been In marketing for 6 years. I spent 5 months at a startup that made me cry once a week, and my boss put me on a PIP before I even hit 90 days.

I was anxious everyday of my life and I literally grew wrinkles in my forehead. I’m …

I'm officially a creative director now

105

Around March i started my own creative studio with around 50$ budget spent for domain and not having any clients base prior that.

Never worked in agency before (however had lots of various freelance experience in the creative industry).

I started by offering copywriting, which went extremely well and in …

'How Brands Grow' By Bryon Sharp Blew My Mind

103

I just finished reading 'How Brands Grow' by Bryon Sharp and let me tell you it blew my mind. I studied marketing and economics in my undergrad and now I'm working at an agency. I can't believe I never learnt about these "laws" at university. This book really helped me …

Marketing - Latest - Google News

Growth roundup: Mail privacy protection and growth marketing beyond the tactics - TechCrunch

TechCrunchAugust 20

Activision Name Conspicuously Absent From Call Of Duty: Vanguard Marketing - Kotaku Australia

Kotaku AustraliaAugust 20

AdAge.comAugust 20

These 4 Questions Can Help You Identify Your Ideal Customer - Entrepreneur

EntrepreneurAugust 20

In the wake of the Droga announcement 'agencies have nothing to fear' - The Drum

The DrumAugust 20

Ashley Maidy joins Riot as head of global consumer products | Jobs Roundup - GamesIndustry.biz

GamesIndustry.bizAugust 20

Who are nano influencers and how do they help generate sales? - The Business Times

The Business TimesAugust 20

Lisa Schaffner, former 8News anchor and Marketing Director at UNOS, dies at 59 - 8News

8NewsAugust 20

Marketing Jobs on HeyMarketers.com →

Crisis Text Line: Marketing Operations Manager

Aug 20

Priorities: Digital Paid Media Manager

Aug 20

Healthwise: Product Marketing Manager

Aug 20

Democratic National Committee: Social Media Platforms Strategist

Aug 20

Democratic National Committee: Email and SMS Strategist

Aug 20

PicnicHealth: Director of Marketing

Aug 20

PicnicHealth: Growth Marketing Manager

Aug 20

Stash: Director, Product Marketing

Aug 20

Stash: Senior Manager, Product Marketing

Aug 20

Stash: Senior Manager, Growth Marketing

Aug 20

Twitter

Top links from tweets

University of Virginia disenrolls unvaccinated students ahead of fall semester

wapo.st

Forty-nine students who registered for fall classes at the University of Virginia have been disenrolled after failing to meet the school’s vaccine mandate, officials said …

Mirror, Mirror 2021: Reflecting Poorly | Commonwealth Fund

www.commonwealthfund.org

The United States trails far behind other high-income countries on measures of health care affordability, administrative efficiency, equity, and outcomes.

SEARCH INTENT KEYWORD CLASSIFIER [LAZARINA STOY]

datastudio.google.com

Google Data Studio turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable.

CopyAI: Create Marketing Copy In Seconds

copy.ai

We have created the world's most advanced artificial intelligence copywriter that enables you to create marketing copy in seconds!

Bloomberg - Are you a robot?

bloom.bg

Marketers

Katelyn Bourgoin ⚡️ @KateBour

Using big words in your marketing may make you feel smart…

But if it confuses buyers and makes them feel dumb, you’ll be broke

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

My best piece of business advice:

Marry the right person.

Aleyda Solis 👩🏻‍💻 @aleyda

This week in SEO 😅

Andrea Bosoni @theandreboso

If you’re a solo founder struggling with marketing start writing 200 words every day and after 1 year your blog will have 50-75 posts.

Hiten Shah @hnshah

"The trouble is, you think you have time." Jack Kornfield

Christina Garnett @ThatChristinaG

Companies: You have to go back to the office.

Workers: I quit.

Companies: Ok. You can work from home, but you have to use the Facebook VR meeting setup.

Workers: I quit.

Ross Simmonds @TheCoolestCool

I can hear this photo.

Matt Navarra @MattNavarra

Facebook is not scared of TikTok at all

Rand Fishkin @randfish

The more I reflect on it, the more I'm convinced Facebook saw the "most engaged-with" content, decided they'd be skewered if they published it, and so instead showed the more innocuous list of URLs w/ the most "scrolled-past views."

FB is such a dumpster fire🙄

Kevin Roose @kevinroose

I'm all for more data, but this new FB "widely viewed content" report (which I think represents the most labor-intensive effort ever made to dunk on me personally?) is just a tremendously weird document. about.fb.com/news/2021/08/w…

Tim Soulo @timsoulo

My recent Twitter thread about "link building outreach" got quite a bit of traction, so I decided to expand it into an article :)

"5 Lessons From 111 Emails"

ahrefs.com/blog/email-out…

lmk what you think :)

Val Geisler @lovevalgeisler

Being rude to the people making your coffee is not a good look.

Brian Clark @brianclark

Blogging in 2005 - weird
Online course in 2007 - weird
Twitter in 2008 - weird
Podcasting in 2010 - weird
YouTubing in 2015 - weird
Creator coins in 2021 - weird

Weirdos rule. Everyone else says "I wish I had started earlier ...."

Wil Reynolds @wilreynolds

If you don't follow advice of medical professionals when they say get vaccinated, why even go to the ICU, cause you know it's full of - doctors & nurses.
Why would you trust them now, when you didn't trust them then?
OOOH right, you are dying & want to live.
Funny how that works

The New York Times @nytimes

There wasn’t a single ICU bed available in Alabama on Wednesday. nyti.ms/3CXm85P

Carrie Rose @CarrieRosePR

My favourite CEO job perk is having the ability to genuinely brighten someone's day with positive feedback. I love giving praise and i've underestimated the power of my position for sure.

Kevin_Indig @Kevin_Indig

Finally hit a bit milestone for my newsletter @thegrowthmemo : 5,000 subscribers! 🎊

8 things I learned along the way 🧵

Taylor Holiday @TaylorHoliday

There is a problem with the idea of brands moving their Black Friday / Cyber Monday sales up earlier due to supply chain issues...

The consumers don't move with them.

Last year despite similar issues BFCM week did 3x the average revenue of any other period...

Pe:p Laja @peeplaja

How my thinking about content has evolved.

Me in 2011: less opinions, more data

Me in 2021: less facts, more point of view

Corey Haines 💡 @coreyhainesco

👀

Joel Klettke @JoelKlettke

So much LinkedIn content is sparring with phantoms.

"PEOPLE SAY X IS DEAD!"
What people say that, specifically?

"I HAD AN UNNAMED CONVERSATION WITH A MYSTERY PERSON!"
No you didn't.

"MOST MARKETERS FALSELY BELIEVE..."
Do they, though?

Taylor Lagace @TaylorLagace

Do you have trouble making FB ads work for you? 🤷‍♀️🤷‍♂️

Try seeding TikTok INFLUENCERS

You won't regret it 🙇‍♀️🙇‍♂️

Brittany Berger (she/her) @thatbberg

What to do in the first hour after publishing a new YouTube video:

- Like it
- Add it to a playlist
- Comment with an engaging prompt
- Add links to it in the description of your most popular relevant videos
- Share it on Twitter and Instagram Stories

Jay Acunzo @jayacunzo

Yanno the scene in superhero films where the hero just beat a villain & it felt impossible, but then a horde appears on the horizon, so the hero staggers to his feet, face caked with dirt, stares at the horizon, sets his jaw, and sighs?

That’s parenting, 18mo into this shit.

Lenny Rachitsky @lennysan

Role of the day: Marketing Lead at @SubstackInc

"We’re a tight-knit team that serves our readers and writers. As our Marketing Lead at Substack, you’re joining a team that is working to build not only a great product, but a better future for information."
pallet.xyz/list/lennys-jo…

Jimmy Daly @jimmy_daly

we're building out a database of freelancers and consultants called the "superpath yellow pages." we'll be sending this to companies & emailing gigs to the list.

feel free to list yourself here 📞📒

airtable.com/shrXD8E4bjJjf5…

#MarketingTwitter

@VirgaAfrica @VirgaAfrica

During lockdown, 25% of the firms in sub-Saharan Africa accelerated the use of digital technologies and increased investments in digital solutions in response to COVID-19
#VirgaFacts
#MarketingTwitter
#BusinessInAfrica

Rodrigo Benício @RBSMktdigital

Assessoria para empresas e empreendedores instagram.com/rbsmarketing_d…

#MarketingTwitter #rbsmarketingdigital

Ibrahim Abdulrahman Olarewaju | Freelance Writer @Rahruk

Need a content writer for your blog? Creating engaging, original, and unique content is my specialty. This will help to bring in more traffic to your blog. #MarketingTwitter

Do you remember when you joined Twitter? I do! #MyTwitterAnniversary

Vivien @vivienkoh_cuco

You may already know this story or even read the poem it was based on - but it's always good to remember the power of words. What four words would you have added? #branding #WritingCommunity #personalbranding #contentmarketing #MarketingTwitter