Mailbrew Marketing Weekly - Marketing Weekly #38

Tony Hawk Just Put His Blood Into A Bunch of Skateboards — All For Charity • I Tried Tik Tok Affiliate Marketing for 14 Days — Here’s What Happened • The Journey of Black Consumers: A History of Cultural Marketing • The Human Advantage of Meaning Making in the Future of Business • How I am Building Dozens of High-Quality Backlinks For My Clients Using Just Two Strategies • Lead Generation: The Beginner’s Guide • How Netflix Creates Immersive Experiences with Exceptional Design and UX • 🧘🏻Calm • Craving chocolate? 🍫 • Jordan O'Connor — $40k/mo Solo, SEO For Indie Hackers, & Charging More
29
Sunday August, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

Lead Generation: The Beginner’s Guide
Si Quan OngAug 26
These people are all leads. Some of them will upgrade and become paying customers. In this guide, you’ll learn how to generate leads for your business. But first, some fundamentals… What is a lead? What types of leads are there?
Read more ›
How Netflix Creates Immersive Experiences with Exceptional Design and UX
Tom WhatleyAug 27

Netflix began in 1997 as a video rental competitor to Blockbuster. Now, the streaming service has as many users worldwide as the entire population of Canada, the United Kingdom, and Japan combined. Today, the platform remains the most popular of all global streaming services—and its customers continue to renew their …


Newsletters

🧘🏻Calm
Ali AbouelattaAug 22
Building a viral product
Craving chocolate? 🍫
Victoria KellyAug 26

Us, too. Get ready for chocolatey trivia and your weekly round-up.

The post Craving chocolate? 🍫 appeared first on Carney.


Podcasts

Jordan O'Connor — $40k/mo Solo, SEO For Indie Hackers, & Charging More
share.transistor.fmCorey HainesAug 23

On the show today is Jordan O'Connor. Jordan is the founder of Closet Tools, a web app that helps Poshmark sellers.

I wanted to bring him on because Jordan has an inspirational story going from hundreds of thousands of dollars in student loan debt to making over $40k per …

Finding The Work That Makes You Come Alive

In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Fields. Jonathan is an award-winning author, executive producer, and host of one of the top-ranked podcasts in the world, Good Life Project®. He's also the author of a new book –Sparked: Discover Your Unique Imprint for Work …

Find Your Red Thread with Tamsen Webster
feedproxy.google.comJohn Wall and Christopher PennAug 27

Find Your Red Thread with Tamsen Webster In this Marketing Over Coffee: In this episode learn about Tamsen’s New Book! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Moving Beyond Gladwellitis and Pinkitis to be Godinian The Best of MoC Episode with Tamsen talking Building …

Appearances: When Fiction Gets Personal (ft. Sharon Mashihi)
3clips.castos.com3 Clips by CastosAug 23

Audio performer, artist, and storyteller Sharon Mashihi discusses her acclaimed 2020 limited series podcast Appearances. This beautifully crafted show blurs the lines between fact and fiction. It follows the story of an Iranian American woman who’s approaching middle age and delving into big life questions about family, relationships, and motherhood. …


I freaking did it guys.

I closed the largest deal of my life. I got a degree in philosophy, worked internships through school, joined a start-up, joined a company, and burned all the ships to do my own thing.

I’ve been getting by on very little while trying to establish myself during the pandemic. As …

Starting my first ever CMO position shortly - what questions should I be asking to build an intelligent six month plan?

I’m about to start my first ever CMO position. I know I am experienced enough, but I still have some nerves. This is for a mid-sized (think post-series A) b2b SaaS startup that grew a lot during the pandemic because of their market position.

My first task is to plan …

Dealing with an absolutely crushing rejection of a proposal. Never felt so lost and hopeless.

I spent several weeks writing a proposal in response to a government agency RFP. I came up with an amazing campaign. Creatively, it was cohesive, immersive, and would connect to our target audiences. It was sincerely my best work. I put everything I had into it. I was so proud …



Marketing Jobs on HeyMarketers.com →


Twitter

ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Email Marketing Hack:

After someone places an order, send them an email:

- Your order has been placed!
- Here are some bundles
- Offer 2-3 bundles with a discount
- This offer expires in 48 hours!
- CTA (take them directly to cart/checkout)

Super clean way to get more sales.

mkobach
Matthew Kobach @mkobach

Tag a company you'd like to work at someday

KateBour
Katelyn Bourgoin ⚡️ @KateBour

Marketing is about selling to people

So why do so many marketers spend so little time talking to the people they intend to sell to?

theandreboso
Andrea Bosoni @theandreboso

Maybe I’m old and I don’t get it but to me this NFT thing looks like 1% art and 99% get rich quick.

aprildunford
April Dunford @aprildunford

Charm is such an underrated business skill. Especially in tech where the bar is so low.

lennysan
Lenny Rachitsky @lennysan

Have you come across an example of a great PRD, project brief, or 1-Pager for a new product or feature within your org? I'd love to see it. DMs open.

CarrieRosePR
Carrie Rose @CarrieRosePR

You can be career focused AND have an amazing life outside of it

timsoulo
Tim Soulo @timsoulo

Quick @ahrefs tip...

Here's how to see how many pages your competitors have added in a given period of time:

ThatChristinaG
Christina Garnett @ThatChristinaG

Wow, 30K.

Thanks for the love! Y'all are the best!

randfish
Rand Fishkin @randfish

If Google providing keyword data to advertisers is so great, why don't they do it for organic search too? 🤔

CyrusShepard
Cyrus @CyrusShepard

If Google rewriting titles is so great for users + publishers, why don't they do it for paid ads too? 🤔

Advertisers will LOVE it, right?!

aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

Google’s Title Rewrite Dropped Our CTR by Up to 37%! (Here’s How We Fixed It):

“we edited the heading on the page they were displaying in SERP… requested recrawling via Search Console and traffic to page recovered to previous levels.” By @kristen_mc

wordstream.com/blog/ws/2021/0…

hnshah
Hiten Shah @hnshah

Once an investor has an idea or opinion in their head about your startup or category you are in, it’s nearly impossible to change their mind without irrefutable evidence. This is one of the most challenging aspects of raising money and communicating with investors.

TheCoolestCool
Ross Simmonds @TheCoolestCool

Content shouldn't live and die on the platform where its originally published.

One blog post should become a:
> LinkedIn update
> YouTube video
> Podcast episode
> Visual graphic
> Instagram post
> And so much more..

Embrace repurposing
Embrace distribution
Embrace remixing

jayacunzo
Jay Acunzo @jayacunzo

“I don’t want to sound rehearsed!”

Ok. Your choices are NO practice or TONS of it. The former rarely yields a good audience experience. If you sound rehearsed, it’s bc you haven’t rehearsed ENOUGH.

Generally, this separates the pros from the hobbyists in any performance art.

peeplaja
Pe:p Laja @peeplaja

I've been a freelancer, I've built 3 companies (+ failed at one). A key lesson learned, a rake I've stepped on again and again:

A founder/CEO needs to spend less time fixing things themselves, spend more time recruiting senior folks that can own it and handle it.

MattNavarra
Matt Navarra @MattNavarra

How Twitter’s Social Media Manager Reignited @Twitter on Twitter bloom.bg/38gp7Z2

lovevalgeisler
Val Geisler @lovevalgeisler

Filed under “entirely useless skills” on my resume you’ll find: can successfully name the ESP based on the unsubscribe page alone.

JoelKlettke
Joel Klettke @JoelKlettke

The SEOs are very angry about title tags

coreyhainesco
Corey Haines 💡 @coreyhainesco

Every once in a while I remember that I’m signed up for some affiliate programs and check to see how much I’ve made from commissions.

The internet is crazy 😆

TaylorHoliday
Taylor Holiday @TaylorHoliday

Every time I pay crazy gas fees buying NFTs

(usually clicking as fast as I can to ensure I don’t miss the chance to buy)

I am reminded to never think that “free shipping” is the difference between success and failure.

True product demand problem plows through friction

Kevin_Indig
Kevin_Indig @Kevin_Indig

If Google rewrites my title, does it take keywords in the title into account when it measures the relevance of a page based on the new or old title?

wilreynolds
Wil Reynolds @wilreynolds

If a client increased spend by 4x on display (for brand building) and their direct and organic traffic was flat 7 weeks after the campaign stopped, where else would you go to see if that brand campaign had an impact?

allthingsmarco
marco marandiz @allthingsmarco

Today I woke up with both motivation and clarity. Both professionally and personally.

Life is more than the circles we run in or the social games we play.

We are all more than that.

brianclark
Brian Clark @brianclark

Tater tots are so much better than French fries. It’s not even a competition.

Feel free to be wrong in the replies. 😏


Thanks for reading!

Have a great week. 🤓


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