Mailbrew Marketing Weekly - Marketing Weekly #39

How to Use Gamification to Boost Sales and Build Your Brand • Why “Marketing Secrets” Don’t Work • Why all marketers should be able to build their own reports • Five Essential Steps To Build Brand Awareness • The Best and Worst Marketing Tools For Writers In 2021 • Is It Time to Say Goodbye to Your Current Client? • 7 Niche Market Examples You Can Learn From • Fall, we’re not ready 🍁 • You've Been Fooled, There's No "Blue Ocean" • Building A Referral Success System
5
Sunday September, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

Is It Time to Say Goodbye to Your Current Client?
Pamela WilsonAug 30

Running a business is an act of faith, especially when you think it might be time to say goodbye to...

The post Is It Time to Say Goodbye to Your Current Client? appeared first on Copyblogger.

7 Niche Market Examples You Can Learn From
Joshua HardwickSep 2
niche market examplesThat means you’ll often need lots of money and resources to compete with the big players that already dominate. For that reason, it’s often better to target (and dominate) a niche market. In this article, we’ll look at some successful
Read more ›

Newsletters

Fall, we’re not ready 🍁
Victoria KellySep 2

What happens when a straw and a fork have a baby? Ask our FB Group.

The post Fall, we’re not ready 🍁 appeared first on Carney.


Podcasts

You've Been Fooled, There's No "Blue Ocean"

Learn why there is no blue ocean, only one, gigantic, red ocean, and learn how to use it to your competitive advantage.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Building A Referral Success System

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. I'm talking about a topic from my upcoming book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. The fifth step in the book is all about referral generation — and that's what …

Pat Walls: Using SEO to Build Starter Story into a Worldwide Brand
Copyblogger Media LLCSep 3

In today’s episode, we speak with Pat Walls, the founder of Starter Story.

Story story has huge huge success over the last few years, and Pat credits most of that success to good SEO that leverages user-generated content. Pat’s brand and his method of creating his business are one …

Now with More Robots!
feedproxy.google.comJohn Wall and Christopher PennSep 3

In this Marketing Over Coffee: In this episode learn about Telsa Bot, Zero Party Data, Oculus, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence The Robots are Coming! Tesla Bot vs. Boston Dynamics 6:50 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve …

Everyone Hates Marketers: Repurposing Your Best Work (ft. Louis Grenier)
3clips.castos.com3 Clips by CastosAug 30

SHOW NOTES:

Louis Grenier is a marketing consultant whose stated mission is to “fight marketing bullshit,” which he does with his company Everyone Hates Marketers, and a podcast by the same name.

After three years and 200 interview-style podcast episodes, Louis realized he was forgetting who his guests were even …


After more no's than I can count I finally landed my first marketing job

I graduated July of last year with my bachelor's in marketing. When covid restrictions started getting looser I thought I would easily be able to get a job. I was wrong

I applied for every entry level and marketing internship I could find and they all told me no for …

Is 53 too old to start a Social Media Marketing career?

Hi all,

After a long career in IT I'm keen to get into a more creative role and love the idea of social media as it would be an opportunity to do the thing I love most, create content.

This question is *not* about how to get into …



Marketing Jobs on HeyMarketers.com →


Twitter

ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

6 skills I wish I learned in school:

1. Sales
2. Marketing
3. Copywriting
4. Psychology
5. Investing
6. Public Speaking

What would you add?

mkobach
Matthew Kobach @mkobach

The best jobs aren’t posted. The best employees aren’t looking.

Finding the best means being proactive.

jayacunzo
Jay Acunzo @jayacunzo

Marketing has been afraid to admit something for awhile. But it’s undeniable: Creating great content takes TIME. Doesn’t matter the tool, talent, or budget. It takes time.

Don’t ask others for shortcuts or tricks. Ask yourself: are you willing to invest the time?

#tweet100

hnshah
Hiten Shah @hnshah

If you’re constantly learning, you’ll never get bored.

JHTScherck
JH Scherck @JHTScherck

If you are considering a job at a marketing agency - be very, very careful of any leader that labels their agency as a "startup" or claims to have a "startup mentality" it just means you work a bunch (for no equity) and they don't have dialed in process.

mrsharma
Nik Sharma @mrsharma

Good content doesn’t need to chase cheap CPMs

ThatChristinaG
Christina Garnett @ThatChristinaG

Just a thought.

Your customer retention strategy shouldn't be making it impossible to cancel.

You should take care of them in such a way that they can't imagine their life without you.

randfish
Rand Fishkin @randfish

"As a society, we really don’t mind if women suffer, physically or mentally, as long as it makes things easier for men."

operaqueenie
Aniyia (🗣 Anita without the T) ❤️ @operaqueenie

“Pregnancies happen when men have an orgasm. Unwanted pregnancies happen when men orgasm irresponsibly.”

An oldie but goodie: medium.com/s/can-we-talk/…

TaylorHoliday
Taylor Holiday @TaylorHoliday

Facebook took a major body blow from Apple.

AND

Facebook ads are still light years ahead of any ad platform.

It’s wild.

aprildunford
April Dunford @aprildunford

Re-branding is easy. Re-positioning is hard.

theandreboso
Andrea Bosoni @theandreboso

Ok I have a confession to make, yesterday Zero to Marketing wasn’t getting a lot of signups so this tweet was basically Inception (spoiler: it worked 😂)

TheCoolestCool
Ross Simmonds @TheCoolestCool

Being a good talker can get you in the room. Being a good listener will get you an invite back.

aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

Ohhh a new bookmarklet showing not only the title but also the first H1 of the page in the SERP, to check if the SERP title is coming from the title tag OR H1 now 👀 excellent work by @chaensel 👏

haensel.pro/seo/bookmarkle…

chaensel
Chris 🌐 🇱🇧🇩🇪 💉(1/1) @chaensel

SEO Bookmarklet based on the wonderful bookmarklet created by @_fede_gomez_.
It shows the actual URL's title + whether Google has rewritten it (Fede's work <3), + the URL's h1 and whether Google uses it 'as is'. @darth_na @danbri @tentaclequing
haensel.pro/seo/bookmarkle… #SEO

KateBour
Katelyn Bourgoin ⚡️ @KateBour

Hey Marketers 👋

There are no silver bullets. You can do everything “right” and sometimes shit just doesn’t work as planned.

That’s why you need to stop and take time to celebrate your wins. You deserve it.

MattNavarra
Matt Navarra @MattNavarra

Twitter Shopping 🛍 👇

mrchrisfloyd
chris floyd @mrchrisfloyd

@MattNavarra new ‘purchases’ tab on Twitter for iOS. Something is coming I feel… 👀

CarrieRosePR
Carrie Rose @CarrieRosePR

Felt cute, won’t be deleting later

lovevalgeisler
Val Geisler @lovevalgeisler

Quarantine Day 7: grateful for my family, friends, and co-workers who are helping this sick house feel a little better each day. Covid is 2 steps forward and 1 step back but we’re getting there.

Get vaccinated.
Wear a mask.
Stay safe.

peeplaja
Pe:p Laja @peeplaja

I admire entrepreneurs so much. Building a business making millions of revenue is insanely hard.

Also, what fun.

JoelKlettke
Joel Klettke @JoelKlettke

If you think it takes too long to vet, test, and onboard new writers properly... wait until you find out how long it takes to constantly source candidates, review portfolios, and rage-edit on a deadline over and over and over

Kevin_Indig
Kevin_Indig @Kevin_Indig

Working smarter rather than harder is important but at some point, you need to put in the work.

Everything has a price.

coreyhainesco
Corey Haines 💡 @coreyhainesco

Solid August, appreciate you all 🙏

jimmy_daly
Jimmy Daly @jimmy_daly

my friend @fadeke_adegbuyi made a course for superath pro. i tried to pay her but she'd rather see that money used to cover someone else's sub.

so I've got one free annual pro subscription to give out! hopefully to someone that is interested but held back by the cost. DM me!

lennysan
Lenny Rachitsky @lennysan

Help @aglanz88 out, how do you keep your notes and docs organized as a PM?

aglanz88
Amanda Glanz @aglanz88

Q for my PM friendlies- trying to help myself & my team stay more organized with notes, action items & to-dos. Even after 10 yrs of PMing I still don't feel like I have an exceptional/efficient system & know there must be a better way. What tools do you love? What's your process?


Thanks for reading!

Have a great week. 🤓


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